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BookOnline

4.6

On SmartCustomer, businesses may not offer incentives or pay to remove reviews. Learn more about our Review Guidelines.

From the business

BookOnline is an independent travel network with access to rooms in thousands of hotels and approximately 200 countries worldwide. Our goal is to help you find the best value in travel accommodations online for destinations around the world. We offer locations in over 200 countries as well as thousands of great properties here in the United States of America.

BookOnline is focused on bringing our customers the most current and relevant results for their hotel needs. We do this by investing in technology and systems to create a better buying process in a secure environment. We have developed an intuitive web design for multiple devices that hopefully aid in your ability to find the information you need and book the property at your convenience. This technology also allows us to create dynamic results for our advertising, allowing us to show you the most relevant results for your search.

The end result is you find the property you are looking for with a minimal number of clicks and zoo...


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BookOnline Reviews Summary

The company enjoys a strong reputation for exceptional customer service, with numerous reviews praising the helpfulness, patience, and friendliness of its agents. Customers frequently highlight positive interactions, noting that representatives go above and beyond to address concerns and facilitate bookings, creating a welcoming atmosphere. However, there are occasional complaints regarding issues with third-party bookings and lack of clarity in communication, which can lead to frustration. Overall, the company’s commitment to customer satisfaction stands out, though improving transparency in the booking process could enhance the overall experience.

This summary is generated by AI, based on text from customer reviews

This company responds to reviews on average within 1 day

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Florida
1 review
0 helpful votes
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Excellent experience
February 20, 2026

I made telephone reservations in about 3 minutes. Carlos@ Holiday Inn Express Richmond - Midtown great— I was instructed to enter credit card info on my keypad. Worked like a charm. Thank you Carlos!

Date of experience: February 10, 2026
Georgia
1 review
0 helpful votes
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Great reservation experience
February 20, 2026

Reservation experience with Michelle was great. She spoke clearly and understood my expectations for a room reservation. She was efficient and professional in manner.

Date of experience: February 9, 2026
Georgia
1 review
0 helpful votes
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Excellent Service
February 19, 2026

My booking experience was easy and the customer service representative was helpful and understood my needs. I really appreciate how the situation was handled!

Date of experience: February 9, 2026
Canada
1 review
0 helpful votes
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Would give zero stars if possible - deceit, theft and false advertising

My husband and I were looking for a place to stay to visit my sister and nephew. We found a room at Comfort Inn for $73 and thought it was a great deal. The more we looked at the ad we realized the prices were in US dollars. So I called Comfort Inn and explained we were looking at a specific room and price but that the price was in US dollars and we are in Ontario Canada and needed it to be in Canadian Dollars. The website also stated that it was Fully Refundable, so that made us feel secure if either of us became ill or something happened prior to the trip. So he proceeds to find the room and offers us 2 nights for $209. Which was in our budget and were happy about. Little did we know he was not disclosing the currency in which I would be paying. This is deceit and theft as I never would have agreed to $209 US. There are many other hotels with cheaper pricing, and being on disability and having limited funds means I needed to find the cheapest option. So the next day I checked my bank account and realized almost $300 Canadian was taken out so I jumped on the phone to correct this. I went in circles for hours just trying to speak to a person. The call was dropped and I was hung up on about 4 times. I also requested a call back that said it would be 15 minutes and I waited 3 hours. So then I found a Cancel reservation spot on the website and did that and then I was notified I was only getting back 1/3 of what I spent on the room. So then I then had to call back again and wait in order to sort out the refund. I finally reached a person and they said that the cancellation policy meant that I would not get all my money back. However, the website advertised that the room I wanted was fully refundable. This is now getting into false advertising and misleading people and deception. I was never told about a cancellation policy or that the room was non refundable nor was I offered refund protection. So I called on January 28th around 6:30 PM to book the room and I started calling to get the room refunded on January 29th around 2:45 PM. This isn't even a full 24 hours from booking. I am absolutely disgusted in this whole situation and feel very taken advantage of. I have been saving for 6 months for this room and now I am short for my rent because of the whole situation. Since I am in community housing I could lose my house if I don't pay the rent in full. If all of my money won't be refunded I will be escalating this matter to Choice Hotels.

Date of experience: February 9, 2026
Louisiana
1 review
0 helpful votes
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What an experience!
February 19, 2026

I called Jennifer to book a room. Jennifer was very helpful and went above of what she was probably required to ensure that my booking process went smoothly.

Date of experience: February 9, 2026
Iowa
1 review
0 helpful votes
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Very nice job, Sarah!
February 17, 2026

Fast and efficient. Knowledgeable. Listened carefully, repeating back to ensure understanding. I've worked in the hotel business and Sarah is an asset to yours.

Date of experience: February 7, 2026
Tennessee
1 review
0 helpful votes
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Pleasant and quick!
February 16, 2026

Emelio was very friendly, handled the booking quickly and with no problems. He got me a room when I thought there weren't any rooms available. Thank you!

Date of experience: February 6, 2026
Maryland
1 review
0 helpful votes
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So convenient and wonderful experience
February 16, 2026

Joel set up our stay in a quick call. He got us the lowest price for the date we needed. He was very courteous and put up with my many questions. Being quick and courteous during this difficult time is much appreciated.

Date of experience: February 6, 2026
Georgia
1 review
0 helpful votes
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Sisters needing a vacation
February 16, 2026

Such a delight to speak with James. He was so attentive to my needs. He worked very hard to find us a room and now my sisters and I are looking forward to our stay. Thank you Mr. James.

Date of experience: February 5, 2026
Arizona
1 review
0 helpful votes
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Moab, Utah USA
February 16, 2026

Clear instructions, knowledgeable, reassuring voice and made sure I had all information correct. Give him a promotion and good pay raise.

Date of experience: February 5, 2026
Texas
1 review
0 helpful votes
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10/10 experience with Cleon
February 15, 2026

Cleon was very helpful and easy to work with. He helped me breakdown which rooms to choose from and what would be more pocket friendly for us who are traveling.

Date of experience: February 5, 2026
Sweden
1 review
0 helpful votes
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Reservation
February 15, 2026

Hugo was absolutely amazing and very knowledgeable. Excellent customer service and friendly. Answered all my questions to my understanding. Thanks Hugo you were amazing!

Date of experience: February 4, 2026
Washington
1 review
0 helpful votes
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Excellent customer service
February 14, 2026

Joyce was very professional and friendly. She took the time to check to make sure we got the best rate available, and make a note of our request requests.

Date of experience: February 4, 2026
Ohio
1 review
0 helpful votes
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Customer representative not efficient
February 14, 2026

She booked me a wrong reservation after repetitive telling her that I want the ski and stay package. Now, I'm trying to get a full refund of my money even though the customer representative is the wrong.

Date of experience: February 3, 2026
California
1 review
0 helpful votes
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Mildred is great!
February 13, 2026

Just made a reservation by speaking with Mildred on the phone and she could not have been more professional, engaging and helpful! Such a pleasurable interaction.

Date of experience: February 3, 2026
New Jersey
1 review
0 helpful votes
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Romulus checking me in
February 13, 2026

He was very polite and super patient. I was not familiar with making credit card reservation with my smart phone. He was very helpful. He also had a nice accent and spoke clearly. Appreciate your patience Romelus, great help!

Date of experience: February 3, 2026
Florida
1 review
0 helpful votes
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Room registration
February 13, 2026

I called the Hayett in downtown Milwaukee and Joyce assisted me to get a room. She informed me about the hotel, restaurants near by, parking and other questions I had. Joyce was knowledgeable, pleasant and helpful.

Date of experience: February 3, 2026
Ohio
1 review
0 helpful votes
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Quality Inn Reservation review
February 13, 2026

Ed was so kind and pleasant. When I was concerned about how close your location was to where I would be visiting he quickly accessed Google maps to provide the information I needed.

He was quick and efficient and I felt assured I would arrive to find my reservation exactly as I asked for.

Thank you, Ed!

Date of experience: February 3, 2026
New York
1 review
0 helpful votes
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Excellent customer service
February 13, 2026

I was having trouble online reserving a room I called and was given excellent customer service. He helped me through the whole process of booking. The room answered all of my questions about the cancellation policy and helped me out with a great sense of humor that kept my nerves that bay and helped me all the way through.

Date of experience: February 3, 2026
North Carolina
1 review
0 helpful votes
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Excellent customer service!
February 13, 2026

Your representative was so patient with me and understanding what my situation was and explaining things. I can't thank her enough. We must have spent a good hr on the phone.

Date of experience: February 2, 2026