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WoodlandDirect

4.5

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From the business

Woodland Direct is one of the largest e-commerce companies focused on the Fireplace, Chimney, Wood Stove, and Outdoor Living markets. Their founders have come from a Fireplace & Chimney background that reaches back to over 40 years of knowledge and experience. With a clear vision for the future they founded WoodlandDirect.com to offer a wide variety of Fireplace, Chimney, Wood Stove and Outdoor products to homeowners and businesses across the United States.


woodlanddirect.com
Auburn Hills, MI, United States
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WoodlandDirect Reviews Summary

The company enjoys a strong reputation for product quality and customer service, with many customers praising knowledgeable and helpful staff who guide them through the purchasing process. Positive feedback highlights the durability and aesthetic appeal of the products, as well as timely deliveries. However, some customers expressed concerns regarding issues with order confirmations, communication about shipping, and occasional product discrepancies. Despite these challenges, the overall sentiment reflects a commitment to customer satisfaction, with many indicating a willingness to recommend the company and make future purchases.

This summary is generated by AI, based on text from customer reviews

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This company responds to reviews on average within 4 days

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New Hampshire
1 review
0 helpful votes
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Easy to work with company
March 5, 2026

Personnel were helpful and were able to answer questions about our needs and to keep us informed about when our order would be shipped

Date of experience: February 23, 2026
Lance M. — WoodlandDirect Rep
4 weeks ago

Thank you for your review. We’re glad our team was helpful and kept you informed throughout your order. We appreciate your business.

New York
1 review
0 helpful votes
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Fireplace Glass Mantel
March 5, 2026

Telephone customer service was very helpful and tracked down the hardware we wanted with the mantel. Item was delivered on time and in good condition.

Date of experience: February 23, 2026
Lance M. — WoodlandDirect Rep
4 weeks ago

Thank you for your review. We’re glad our team was able to help you get exactly what you needed and that your order arrived as expected. We appreciate your business.

Washington
1 review
0 helpful votes
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Woodstoove Fiasco
March 3, 2026

We recieved our woodstove but pieces were missing from the order and instead of those pieces we recieved a whole other stove. After a month it was finally picked up, and eventually we recieved the missing items. It was a pain dealing with it all. So far the stove has been great tho...

Date of experience: January 9, 2026
Lance M. — WoodlandDirect Rep
4 weeks ago

Thank you for your review. We apologize for the initial order issues and appreciate your patience while they were resolved. We’re glad to hear the stove is working well.

Ohio
1 review
0 helpful votes
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Heat O Later
March 3, 2026

The delivery came when we had really cold weather and instead of delayed vering to my front porch or in front of my garage door, they left it outside my 6' fence at the END of my driveway. I am 72 yr old and had to go out in the dark at 8 pm at night because I did not know it came. Out by the road, It probably would of been stolen. Then I opened the box and it had a chip in the corner if the metal were the motor fan goes in. Over $500. And now I need black heat proof paint to cover the chip.

Date of experience: January 24, 2026
Lance M. — WoodlandDirect Rep
4 weeks ago

Thank you for your feedback. We’re sorry to hear about the delivery experience and appreciate you bringing this to our attention.

California
1 review
0 helpful votes
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Great experience beginning to end
March 3, 2026

I received wonderful guidance on purchasing my firepit and it arrived in perfect condition. I would definitely recommend them.

Date of experience: February 20, 2026
Lance M. — WoodlandDirect Rep
4 weeks ago

Thank you for your review. We’re glad you had a great experience and that your fire pit arrived in perfect condition. We appreciate your business.

New York
1 review
0 helpful votes
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Cozy Grate
March 2, 2026

Love the fan. Works well. Fit perfectly with my fireplace glass doors and fireplace opening.
Much more affordable than purchasing an insert. My only complaint was the salesman i spoke to. He was very standoff-ish when i was trying to collect information and understanding because returning it was not a viable option so i wanted to be extremely sure..

Date of experience: December 28, 25
Lance M. — WoodlandDirect Rep
4 weeks ago

Thank you for your review. We’re glad the fan fits well and is working as expected, and we appreciate your feedback regarding your experience.

Nebraska
1 review
0 helpful votes
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We purchased a fireplace to the tune of $4.2K for our new build. RL Carriers were INCREDIBLE to work with. I begged our contractors to open the package as soon as possible, but much to my shegrin it was opened on day 10 (due to weather) of delivery and discovered that a piece was damaged. We live in Iowa and January has been -40 degree temps. I went directly to Woodland where I was greeted and told I would need to submit a support case, which I did. Upon further inspection of my email, I find in the very fine print that this massive, needs a crow bar pacakge, must be opened within TWO days to report damage. Woodland refuses to replace a part on the fireplace that will cost them $115 and are blaming me for not opening the package sooner. I've tried to explain that I'm at the contractor's mercy, but now they have stopped responding to my emails all together. It is the principal of the matter at this point. Day 2 vs. Day 10 is 8 days difference and I have photos to prove the opening and showing of the damage. I'm just so disappointed that customer service is so low on the totem pole any more.

Date of experience: February 6, 2026
Lance M. — WoodlandDirect Rep
4 weeks ago

Thank you for your feedback. We understand your frustration. As noted in our delivery instructions, shipments must be inspected and any damage reported within the required timeframe so it can be addressed with the carrier.

North Carolina
1 review
0 helpful votes
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The delivery was put on my steps and they did not phone the doorbell, l didn't get any notifications when I would be receiving the package.

Date of experience: February 19, 2026
Lance M. — WoodlandDirect Rep
4 weeks ago

Thank you for your feedback. We apologize for the lack of delivery notification and understand the concern. We appreciate you bringing this to our attention.

California
1 review
0 helpful votes
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Four exactly what we needed on the website, placed the order, and was delivered in a few days. The screen was well packed and protected and easy to assemble.

It looks great on our newly remodeled fireplace and is just what we were looking for.

Date of experience: February 19, 2026
Lance M. — WoodlandDirect Rep
4 weeks ago

Thank you for your review. We’re glad you found exactly what you needed and that it arrived quickly and in good condition. We appreciate your business.

Arkansas
1 review
0 helpful votes
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Log Kit
February 28, 2026

We received the log kit for one of our customers went to install. It found a leak in the concrete fireplace. Had to reroute a gas line bring it in from the back of the chimney, but after it was all said and done very nice gas kit with no problems.

Date of experience: February 17, 2026
Lance M. — WoodlandDirect Rep
1 month ago

There is a little known secret we keep here at Woodland Direct. We have three super genius product guys named Devin, Nate, and Rori. They work hard to keep our product offerings updated and current. Knowing our customers appreciate their efforts will put big smiles on their faces. Thank you for this great review.

Florida
1 review
0 helpful votes
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Great service
February 25, 2026

Everything in time and as promised. Chimney cap exceeded our expectations for eliminating smoke from the chimney. No more backdrafts.

Date of experience: February 15, 2026
Lance M. — WoodlandDirect Rep
1 month ago

Thank you for your review. We’re glad the chimney cap arrived on time and performed as expected. We appreciate your business and your feedback.

New York
1 review
0 helpful votes
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Novo 24
February 23, 2026

My Novo24 stove was delivered in less than a week and in perfect condition. It's the only product I have seen packaged in a solid steel box to protect it. I was really impressed with the service.

Date of experience: February 13, 2026
Lance M. — WoodlandDirect Rep
1 month ago

You have good taste in appliances. The Supreme Novo is an exceptional option. Thank you for this glowing review and your valuable feedback.

Wisconsin
1 review
0 helpful votes
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Great experience!
February 23, 2026

Their ordering platform ensures you get the right fit. I wasn't sure when I opened my package and then realized it was a retrofit that popped into the old opening perfectly. It looks amazing and was pretty easy to install. You'll need a second set of hands to hold it in place while installing, but it was really easy!

Date of experience: February 13, 2026
Lance M. — WoodlandDirect Rep
1 month ago

Brian, great job on finding and installing a new mesh curtain in your fireplace. We were glad to have what you wanted and needed. Thank you for this great review and for taking the time to let us know how your experience went here at Woodland Direct.

Florida
1 review
0 helpful votes
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Fireplace grate
February 22, 2026

Product delivered promptly. Cast iron fire grate but much lower quality that what it replaced. Half the weight of the same size original. Made in China

Date of experience: February 12, 2026
Lance M. — WoodlandDirect Rep
1 month ago

Thank you for your feedback, Hank. We’re glad your order arrived promptly, but we’re sorry to hear the grate did not meet your expectations. We appreciate your business and your comments help us continue improving our product selection.

Georgia
1 review
0 helpful votes
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Some Good some Disappointing
February 22, 2026

1) I am unhappy with the product I purchased. I does not look remotely realistic and is not very sturday as compared to the Monessen that I previously had. I thought that I was getting a similar product.

2) It was next to impossible to get a ship date. This may be in part due to weather at the time, but no replies to my email requests.

3) Nice person on the phone and tried to helpful. It may be that they didn't ask enough questions and/or I did not provide them with enough information.

Date of experience: February 12, 2026
Lance M. — WoodlandDirect Rep
1 month ago

Thank you for your honest feedback. We’re sorry to hear the product didn’t meet your expectations and that communication during shipping was frustrating. We’re glad you had a positive ordering experience, and your comments help us improve both product guidance and follow up support.

California
1 review
0 helpful votes
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So far so great!
February 21, 2026

Still waiting for plumber to install and ensure I have the right product but it looks perfect and easy to set up! Very excited!

Date of experience: February 11, 2026
Lance M. — WoodlandDirect Rep
1 month ago

Thank you for your review, Kathryn! We’re glad everything looks right so far and appreciate your contractor’s recommendation. We hope the installation goes smoothly and that you enjoy your new setup!

Indiana
1 review
0 helpful votes
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Exceptional service
February 21, 2026

We are in the middle of a home renovation and discovered the old fireplace chimney had water damage. We weren't planning on replacing our old unit until we discovered the damage. I found Woodland Direct via Napoleon's dealer locater. I placed my order on Tuesday and the new fireplace was delivered on Friday. I couldn't have asked for quicker service. The unit was delivered in perfect condition.

Date of experience: January 28, 2026
Lance M. — WoodlandDirect Rep
1 month ago

Thank you for your review, Melissa! We’re glad we could help during your renovation and get your new fireplace to you so quickly and in perfect condition. We truly appreciate you choosing Woodland Direct!

Utah
1 review
0 helpful votes
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Mixed Review
February 21, 2026

I ordered a fireplace grate which was delivered in a timely fashion but the "simple bolt on legs" did not come with the correct attachments. A hodgepodge of different connectors were delivered, but none were correct for the grate I ordered and it was obvious. I reached out to customer service and they told me that one of the packages i got (I sent a photograph) were the correct attachments. I then had to show them in four pictures that they weren't remotely correct. I ultimately spoke to someone who was very pleasant and is now having the manufacturer send me the correct bolts. We'll see. They haven't arrive yet.

Date of experience: February 11, 2026
Lance M. — WoodlandDirect Rep
1 month ago

Thank you for your detailed feedback, Peter. We’re sorry for the confusion with the grate hardware, but we’re glad our team was able to assist and arrange for the correct parts to be sent. We appreciate your patience and the opportunity to make it right.

Texas
1 review
0 helpful votes
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I ordered a gas log set as a replacement for my non-working set. The product arrived quickly and in great condition. I was able to install the new log set with no issues, very easy setup. The log set was easy to light and the thermostat works really well.

Date of experience: February 10, 2026
Lance M. — WoodlandDirect Rep
1 month ago

Thank you for your review, Gregory! We’re glad your new gas log set arrived quickly, installed easily, and is working well for you. We appreciate you choosing Woodland Direct and are grateful for your support!

South Carolina
1 review
0 helpful votes
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Shipping is terrible
February 20, 2026

Took a very long time to ship my order. Logs and burners arrived separately. Only had a 12hr notice that it was going to be delivered the same day. The tracking needs to be worked on.

Date of experience: January 31, 2026
Lance M. — WoodlandDirect Rep
1 month ago

Thank you for your feedback, Gabe. We’re sorry to hear about the shipping delays and tracking frustration. We appreciate you bringing this to our attention, and your comments help us continue improving the delivery experience.