Check out our latest communities fighting
AI scams on Reddit and Facebook

business logo of WoodlandDirect

WoodlandDirectReviews 1,824

4.5

On SmartCustomer, businesses may not offer incentives or pay to remove reviews. Learn more about our Review Guidelines.

From the business

Woodland Direct is one of the largest e-commerce companies focused on the Fireplace, Chimney, Wood Stove, and Outdoor Living markets. Their founders have come from a Fireplace & Chimney background that reaches back to over 40 years of knowledge and experience. With a clear vision for the future they founded WoodlandDirect.com to offer a wide variety of Fireplace, Chimney, Wood Stove and Outdoor products to homeowners and businesses across the United States.


woodlanddirect.com
Auburn Hills, MI, United States
How would you rate WoodlandDirect?
grey stargrey stargrey stargrey stargrey star

WoodlandDirect Reviews Summary

The company enjoys a strong reputation for product quality and customer service, with many customers praising knowledgeable and helpful staff who guide them through the purchasing process. Positive feedback highlights the durability and aesthetic appeal of the products, as well as timely deliveries. However, some customers expressed concerns regarding issues with order confirmations, communication about shipping, and occasional product discrepancies. Despite these challenges, the overall sentiment reflects a commitment to customer satisfaction, with many indicating a willingness to recommend the company and make future purchases.

This summary is generated by AI, based on text from customer reviews

service
624
This company responds to reviews on average within 4 days

We monitor reviews for authenticity

New Jersey
1 review
0 helpful votes
Follow Deb J.
Unfollow Deb J.
Share Review
Report Review

Great experience - great product.
January 9, 2026

Item came sooner than estimated. Was high quality and loved by recipient. Will keep Woodland in mind for all future fireplace needs.

Date of experience: December 29, 2025
Lance M. — WoodlandDirect Rep
2 months ago

Thank you for the wonderful review, Deb. We are glad to hear your item arrived sooner than expected and was well received, and that the quality met your expectations. We truly appreciate you choosing Woodland Direct and keeping us in mind for your future fireplace needs.

New York
1 review
0 helpful votes
Follow Mariann L.
Unfollow Mariann L.
Share Review
Report Review

Log cover
January 8, 2026

My order was fast in arriving. The fabric is nice and sturdy, and looks like it will give me many years of protection for my wood. Just looks really nice on my rack

Date of experience: December 29, 2025
Lance M. — WoodlandDirect Rep
2 months ago

Thank you, Mariann. We're glad you were pleased with the quality of your new log cover. Thank you for 5 stars and a great review.

Texas
1 review
0 helpful votes
Follow Holly W.
Unfollow Holly W.
Share Review
Report Review

Excellent Products
January 8, 2026

Great buying experience with a helpful customer service representative. Excellent quality products that make for a beautiful fireplace.

Date of experience: December 29, 2025
Lance M. — WoodlandDirect Rep
2 months ago

We'll let Corina know that she was a great help. We're all thrilled to hear your project ended up turning out so great. Thank you from all of Woodland Direct.

Virginia
2 reviews
0 helpful votes
Follow Yvonne W.
Unfollow Yvonne W.
Share Review
Report Review

Fireplace needs
January 8, 2026

A friend told us about your company. We ordered the fireplace grate. It was received within a week. We were able to track our order and be here for its delivery. The grate fits perfectly.

Date of experience: December 29, 2025
Lance M. — WoodlandDirect Rep
2 months ago

Thank you for sharing your experience, Yvonne. We are happy to hear the recommendation led you to us, that your grate arrived quickly, and that it fits perfectly. We appreciate you choosing us and taking the time to leave such thoughtful feedback.

Connecticut
1 review
0 helpful votes
Follow Valerie F.
Unfollow Valerie F.
Share Review
Report Review

We purchased a ventless log set and we love it! The directions were easy to follow, and installation and set up took less than an hour. It shipped very quickly and was packaged very well.

Date of experience: December 28, 2025
Lance M. — WoodlandDirect Rep
2 months ago

Thank you for your business and congratulations on your new log set. We are glad to hear your great news and appreciate you visiting Woodland Direct.

Texas
1 review
0 helpful votes
Follow Aaron P.
Unfollow Aaron P.
Share Review
Report Review

Ken Grant was most responsive as was everyone else most helpful and prompt. He particularly was helpful in converting our wood-burning fireplace into Propane fireplace with gas logs.

Service has always been impeccable. This was our second purchase from Woodland Direct.

Date of experience: December 26, 2025
Lance M. — WoodlandDirect Rep
2 months ago

Thank you for your repeat business. We genuinely appreciate you letting us know how professionally and kindly Ken treated you. Congratulations on your new log set and many thanks from the entire team here at Woodland Direct.

Colorado
1 review
0 helpful votes
Follow Shirley W.
Unfollow Shirley W.
Share Review
Report Review

Very Useful Website
January 5, 2026

Another company promised a hearth pad in only a few days which stretched to weeks and maybe never when I inquired about the status of delivery. Frantic to have this item for installers I reached out to numerous companies. A live person called me and encouraged me to use Woodland Direct. He was knowledgeable and accommodating. The website is clear with all options needed. And delivery was amazingly fast.

Date of experience: December 18, 2025
Lance M. — WoodlandDirect Rep
2 months ago

Thank you so much Shirley for sharing this. We are glad our team could step in when timing mattered and help you get exactly what you needed. It means a lot to know the website and delivery made things easier for you.

Maine
1 review
0 helpful votes
Follow Dingus B.
Unfollow Dingus B.
Share Review
Report Review

Alternatives
January 5, 2026

Our fireplace is not very deep but plant wide. I'm wondering if I should have purchased to smaller ones and just put them side by side to get the width is was looking for.

It's a well built unit.

Date of experience: December 26, 2025
Lance M. — WoodlandDirect Rep
2 months ago

Thank you for sharing this. We appreciate you taking the time to leave your thoughts. We are glad to hear the unit is well built and your feedback is helpful for others considering a new grate for their fireplace.

New York
1 review
0 helpful votes
Follow Darrin S.
Unfollow Darrin S.
Share Review
Report Review

Great customer service
January 5, 2026

We picked out a complete ventless fireplace and on delivery the base panel firewall was cracked and one of the logs were broken. I sent pictures and have already received replacement even though it was the Holidays. Great products and customer service.

Date of experience: December 26, 2025
Lance M. — WoodlandDirect Rep
2 months ago

Thank you so much Darrin. We appreciate you sharing this and we are glad our team could take care of the issue quickly even during the holidays. It means a lot that you trusted us and we are grateful we could help make things right.

Texas
1 review
0 helpful votes
Follow Carolyn P.
Unfollow Carolyn P.
Share Review
Report Review

Exquisite craftsmanship
January 5, 2026

I have a bowed fireplace with unusual dimensions. I ordered a custom iron screen for it, as well as a standard screen for another fireplace. Both arrived in excellent condition and have improved the appearance of both fireplaces. They look great in my Spanish colonial home.

Date of experience: December 26, 2025
Lance M. — WoodlandDirect Rep
2 months ago

Thank you so much Carolyn. We truly appreciate you sharing this. We are glad the screens fit your fireplaces beautifully and complement your home so well. It means a lot that you trusted us based on your designers recommendation.

Pennsylvania
1 review
0 helpful votes
Follow Jay n.
Unfollow Jay n.
Share Review
Report Review

New fireplace doors
January 5, 2026

Ordering process was good and rep knowledgeable.
There was an issue with possible delay of the doors, but they worked it out to pay for express shipping and I got them in time.

Date of experience: December 25, 2025
Lance M. — WoodlandDirect Rep
2 months ago

Thank you Jay for sharing your experience. We appreciate your patience and are glad our team was able to work through the timing and get your doors to you as promised. Thank you for choosing us and for your understanding.

California
1 review
0 helpful votes
Follow John D.
Unfollow John D.
Share Review
Report Review

First time customer
January 4, 2026

Good product, somewhat disappointed that the pilot systems did not have better explanation. I thought I purchased a fully automatic pilot only to find out it's a standing pilot! Sales information very misleading!

Date of experience: December 25, 2025
Lance M. — WoodlandDirect Rep
2 months ago

Thank you John for taking the time to share your experience. We appreciate you choosing us as a first time customer. We are sorry for the confusion around the pilot system and we understand how clearer explanations would have helped. Your feedback is valuable and helps us improve how we present this information.

Oregon
1 review
0 helpful votes
Follow Brent K.
Unfollow Brent K.
Share Review
Report Review

Choppy
January 2, 2026

It was a little confusing since I didn't know it would come in three separate parts. The first one I didn't receive much information with it and the local business that was going to install it kept asking for "specs" that I didn't get until the last shipment. I ended up calling your company to ask questions to get an idea as to what was happening. In future it would be helpful if the salesperson spent a little more time on explaining the process or have something written up you can send the buyer, explaining a little more as to how the whole process works.

Date of experience: December 23, 2025
Lance M. — WoodlandDirect Rep
2 months ago

Thank you Brent for taking the time to share this detailed feedback. We appreciate you choosing us and we value your perspective. We are glad our team was friendly and able to help you find the information you needed, and we appreciate your suggestion on improving how we explain the process upfront. Your insight helps us do better.

Virginia
2 reviews
0 helpful votes
Follow Jeffrey T.
Unfollow Jeffrey T.
Share Review
Report Review

Excellent Customer Service
January 2, 2026

The representative helped me select the best option for a new set of fire logs. He was very knowledgeable and professional. I needed technical support during the installation. That was also outstanding. One log was damaged upon delivery. Woodland Direct quickly shipped a replacement set. I am very impressed by the customer service and support.

Date of experience: December 23, 2025
Lance M. — WoodlandDirect Rep
2 months ago

Thank you so much Jeffrey. We truly appreciate you sharing your experience. We are glad our team could guide you through selection and installation and resolve the delivery issue quickly. Thank you for trusting us with your project.

Connecticut
1 review
0 helpful votes
Follow Peter F.
Unfollow Peter F.
Share Review
Report Review

Good experience speaking with the CSR, Shipping took a little longer than i would have expected. Assembly instructions were not detailed at all and pretty much had to figure it out on my own. Would be nice if you had YouTube assembly videos. Also, although quality seems good, I feel my glass door was very expensive.

Date of experience: December 23, 2025
Lance M. — WoodlandDirect Rep
2 months ago

Great job getting the job done, Peter. We appreciate your feedback regarding the install and how it could have gone better. Thank you for your business and your valuable feedback.

New York
1 review
0 helpful votes
Follow Carl L.
Unfollow Carl L.
Share Review
Report Review

Warranty replacement parts
January 2, 2026

When I called the customer service department the representative was able to assist with troubleshooting the issue. I was unable to ignite the fire pit and he was able to send me the parts which he determined were under warranty. My overall experience was excellent.

Date of experience: November 4, 2025
Lance M. — WoodlandDirect Rep
2 months ago

Thank you for taking the time to share this. We are glad our team could help troubleshoot the issue and get the right warranty parts to you. We truly appreciate your trust and are grateful we could support your project.

Georgia
1 review
0 helpful votes
Follow Ben M.
Unfollow Ben M.
Share Review
Report Review

Excellent experience
January 1, 2026

After finding their website, I reached out by phone for technical questions. Their representative answered every question, as well as helped to make sure all measurements that we took of our fireplace was done correctly. Cannot stress how easy it was to pick out the correct set of logs. He helped us pick out the log set Ponderosa because of the detailed information of how it was going to actually function for us. Upon arrival, everything was included that was supposed to been received. The installation was straightforward and everything works perfectly. I highly recommend this company because of their customer service! I will be doing business with them in the future for sure.

Date of experience: December 22, 2025
Lance M. — WoodlandDirect Rep
2 months ago

Our goal is to provide this kind of experience to each person that calls. Thank you for letting us know we hit the mark and our efforts were appreciated.

South Carolina
1 review
0 helpful votes
Follow teri b.
Unfollow teri b.
Share Review
Report Review

Woodlanddirect outdoor firewood rack
January 1, 2026

This is my 4th order of an additional firewood rack from Woodlanddirect and I am totally pleased with the sturdiness, the grade of metal, the support of a cord of wood.

Date of experience: December 22, 2025
Lance M. — WoodlandDirect Rep
2 months ago

Thank you so much Teri. We truly appreciate your continued trust and support. It means a lot to know the racks and covers have held up so well for you over the years. We are grateful you chose us again.

Texas
1 review
0 helpful votes
Follow Anne S.
Unfollow Anne S.
Share Review
Report Review

Great Customer Service!
January 1, 2026

Had a wonderful experience working with WoodlandDirect! Very helpful in choosing the right fireplace guard. Even sent pictures of the fireplace and they helped me choose just the right one. Thank you!

Date of experience: December 22, 2025
Lance M. — WoodlandDirect Rep
2 months ago

Thank you so much Anne. We truly appreciate you sharing your experience. We are glad the process felt helpful and that the fireplace guard turned out to be just the right fit. Thank you for choosing us and for trusting our team.

Massachusetts
1 review
0 helpful votes
Follow Caroline S.
Unfollow Caroline S.
Share Review
Report Review

Very fast shipping and delivery
January 1, 2026

Ordered this with the worry I wouldn't receive it in time for Christmas but the shipping and delivery beat my expectations! Box was a little ruffed up on delivery but I believe that was due to the fireplace grate inside the box.

Date of experience: December 22, 2025
Lance M. — WoodlandDirect Rep
2 months ago

We are so happy that is came quicker than expected. Thank you for your order and congratulations on picking an outstanding quality fireplace grate.