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UltaReviews 533

3.0

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Ulta Reviews Summary

The overall reputation of the company reflects significant customer dissatisfaction, particularly regarding its online order fulfillment and customer service. Common complaints include delayed shipments, unresponsive support, and unresolved issues with missing or damaged products. Customers express frustration over the perceived incompetence of service representatives and a lack of accountability in addressing their concerns. However, some positive remarks highlight the company's diverse product selection and rewards program. Despite these strengths, the prevailing sentiment indicates a need for substantial improvements in customer service and operational efficiency to enhance customer loyalty and satisfaction.

This summary is generated by AI, based on text from customer reviews

service
119
value
103
shipping
97
returns
79
quality
90

We monitor reviews for authenticity

Canada
6 reviews
26 helpful votes
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Great selection :)
May 31, 2017

Best selection for brand name beauty products! Helpful reviews and great product descriptions make buying products online with confidence easy

Date of experience: May 30, 2017
New York
1 review
0 helpful votes
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I had ordered something online from Ulta during a sale and it never arrived. I was first told I would get a refund to buy the products at full price then call back and get refunded the difference so they would still honor the sale price. After being put on hold I was then told that the sale price I paid can only be honored for one item (I purchased 2 Paul Mitchell hair serums for $10 each instead of $28) so they would give me $28 instead of $20. This was still not honoring the sale price as I would be given $38 since I already paid $20. She insisted this was honoring the sales price and wouldn't offer any other solutions. I was then sent a $22 egift card-not even the amount promised! When I called back I got someone equally as uninterested and insincere telling me that was "above and beyond" what they are supposed to do. They will not even refund the amount to my credit card as I am no longer interested in giving them my business, so now I am forced to purchase one of the two items I had ordered with a whopping $8 discount instead of $18. The worst part is they made it seem like it was my fault my order never arrived and they were doing me a favor for refunding my money and not honoring the price I paid or just sending me a replacement. I will be shopping exclusively at Sephora from now on

Date of experience: May 29, 2017
Indiana
2 reviews
0 helpful votes
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About 3 weeks ago i died my hair blonde at home (the color i wanted) it just needed doctored. I walk into ultra asking how much it would be if they doctored my roots. Long story short they dyed my hair brown and when I got home there was a green tent to it. I spent 175 for my hair to be green thanks ulta.

Date of experience: May 28, 2017
Belgium
2 reviews
9 helpful votes
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I like ulta for being an all-in-one kind of marketplace. Every time I need to get a new lip product (yes, I'm obsessed with lipstick) I go on this website. The variety of brands and prices for them are great for me. One thing is a little problem is that when I'm browsing the website I can't stop and often order too much. Overall would really recommend.

Date of experience: May 23, 2017
Pennsylvania
2 reviews
12 helpful votes
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Yes
May 23, 2017

Ulta is Amazing with their sales and free giftes if you love makup shop at Ulta. Almost every time i go to Ulta every one is so nice and Ulta has what i need. GO TO ULTA

Date of experience: May 22, 2017
California
3 reviews
0 helpful votes
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Alter has everything you need in one store for your beauty products. They have all the brand names that I use. My daughters loves ulta as well.

Date of experience: May 21, 2017
Colorado
2 reviews
12 helpful votes
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I used to shop a lot online at ulta.com and have now switched entirely to other beauty site, such as sephora. I learned the hard way that Ulta rewards point expire - yes, some will say it was my fault for not reading the fine print, however it definitely was not very visible and as a "platinum" ultamate rewards member it's pretty surprising that i didn't receive a single communication, even just an email or an alert when I logged in, that my rewards would expire soon. At the time, I was saving my ultra points up for the right purchase to really reward myself with something I wouldn't usually buy. I had saved over $125 worth of rewards point that just disappeared/expired with no forewarning! Logged back into my account and just saw my rewards balance was 0, then had to hunt around for the fine print to see that they would expire.

This was over a year ago so maybe Ulta has since made this policy more visible, but after that I just didn't bother to go back to Ulta.com anymore - not a good customer experience at all. I used to like the Ulta samples and rewards program better because you could actually get $ off purchases, but it's not worth it when your points will just expire without any clear communication. My sephora points have never expired so I just decided to take my business elsewhere.

Date of experience: May 19, 2017
New York
15 reviews
22 helpful votes
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Ordered from them couple times. And it's so easy to return at the stores when you don't want to keep what you ordered.

Date of experience: May 19, 2017
California
1 review
0 helpful votes
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They have great customer service! And good products! If your not happy with item they're happy to accept returns.

Date of experience: May 14, 2017
Tennessee
4 reviews
2 helpful votes
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Great
May 12, 2017

I like online shopping with ulta because the have different selection than in the store and its waaay less crowded

Date of experience: May 12, 2017
Arkansas
5 reviews
26 helpful votes
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Expensive
May 10, 2017

My girls love this store because of the selection but I think the prices are too high. Big stores, lots of selection, look for the sales.

Date of experience: May 10, 2017
Michigan
1 review
1 helpful vote
Follow Nikki K.
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I love shopping ulta online. They have fantastic gifts with purchases and sales. Ulta also has one of the best rewards systems around. Also their events, like 21 days of beauty, offer some great deals. Ulta definitely has a variety of brands in one place.

I gave ulta a 4 because I wish the free shipping minimum was less and in store experiences leave a bit to be desired. I try to only go in store if it's absolutely necessary, otherwise online is the way to go.

Date of experience: May 9, 2017
Texas
3 reviews
0 helpful votes
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Always have what I'm looking. And the nicest people. Always tell my friends about when they can't find what they're looking for. Good sales too.

Date of experience: May 5, 2017
Georgia
9 reviews
32 helpful votes
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From the tweezers, fingernail polish, paul mitchell shampoo that I love, cute purse mirrors, and great quality hair products are just the bomb to me. Ulta also give you pretty good rewards if you remain a loyal shopper with them. I like how they always keep great customer service reps no matter which one you go to in store. They are VERY HELPFUL, AND VERY PLEASANT. I'm big on customer service and this store is everything!

Date of experience: May 3, 2017
New Jersey
5 reviews
2 helpful votes
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Cute shop
May 4, 2017

Cute store, some nice employees but you do tend to need to hunt them down if you actually have a question. Prices ok.

Date of experience: May 3, 2017
Nebraska
5 reviews
20 helpful votes
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I went into the store looking for a red concealer. They showed me a few but I ended up finding one that I like by going on their website while in the store, that is how knowledgeable their staff is about their own products. They must offer no training or be the worst place to work.

Date of experience: May 1, 2017
Illinois
7 reviews
15 helpful votes
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Whether you want a drugstore brand and a high end companion, you can find what you need here and use discount codes, ebates and gain free stuff. They have the biggest selection on the planet and usually at the best price going. They also have a few exclusives. I like shopping here because in store, I can test out whatever I want to, get samples and make sure I am getting what I really need. Kind of like Sephora but they do not require you to limit yourself to higher end brands only. Hair, bath and body, skin and makeup and fragrances on every degree on all price ranges plus a lot of BOGOs keep it fun and thrifty.

Date of experience: April 30, 2017
California
1 review
0 helpful votes
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Discriminates!
April 30, 2017

The Ulta at Lloyd Center, in Portland, OR, racislly profiles their customers. I am African American and an employee told the securuty guard to follow me around. The employee was rude, volatile and just plain awful. The manager showed the least bit of concern when I contacted the store to make my formal complaint. Do Not give them ur business. Everyone I know already stopped shopping there! #ultadisgusting

Date of experience: April 30, 2017
California
6 reviews
0 helpful votes
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A GREAT VARIETY
April 30, 2017

ULTA has a great variety of items and brands to choose from, and coupons are always available for a discount;

Date of experience: April 29, 2017
Massachusetts
2 reviews
0 helpful votes
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Live my Ulta
May 1, 2017

I always find everything I'm looking for and more when I shop at Ulta. They have everything from high-end to drugstore merchandise it's the best

Date of experience: April 29, 2017