Check out our latest communities fighting
AI scams on Reddit and Facebook

business logo of Ulta

Ulta

3.0

On SmartCustomer, businesses may not offer incentives or pay to remove reviews. Learn more about our Review Guidelines.

How would you rate Ulta?
grey stargrey stargrey stargrey stargrey star

Ulta Reviews Summary

The overall reputation of the company reflects significant customer dissatisfaction, particularly regarding its online order fulfillment and customer service. Common complaints include delayed shipments, unresponsive support, and unresolved issues with missing or damaged products. Customers express frustration over the perceived incompetence of service representatives and a lack of accountability in addressing their concerns. However, some positive remarks highlight the company's diverse product selection and rewards program. Despite these strengths, the prevailing sentiment indicates a need for substantial improvements in customer service and operational efficiency to enhance customer loyalty and satisfaction.

This summary is generated by AI, based on text from customer reviews

service
119
value
103
shipping
97
returns
79
quality
90

We monitor reviews for authenticity

Florida
5 reviews
0 helpful votes
Follow paul Q.
Unfollow paul Q.
Share Review
Report Review

Love this store
January 20, 2017

My wife wears expensive perfume, expensive make up and uses expensive skin care product's but Ulta carries all of her products for so much less than other stores. Thank you Ulta

Date of experience: January 20, 2017
Illinois
3 reviews
12 helpful votes
Follow Shelbi S.
Unfollow Shelbi S.
Share Review
Report Review

I have been shopping through Ulta for years and I have to say I love this company! They always have great specials and promotional offers, their products are satisfactory and I have yet to have an issue with costomer service. Give or take, there are some pricier products but you will have that anywhere, if you are looking to save money and really gain your money's worth, you've come to the right place!
TIP: Join the Ulta Rewards Program for all of the extra perks of being an Ulta fan (;

Date of experience: January 15, 2017
Texas
1 review
1 helpful vote
Follow renee s.
Unfollow renee s.
Share Review
Report Review

Empty Box
December 21, 2016

I received an empty box in the mail, well except for sample called to see if there was another box informed no it was in that box. Then told well we are out of the free gift didn't offer substitution or explanation how they didn't pack a box for shipment. Then received nasty email that it would not be refunded. Hold time to speak with Penny the supervisor was 45 minutes so apparently a lot of complaints and Amanda C. Guest services sent the nasty email. Do not bother shopping here pay the extra dollar or two for good service. They are very combative and accusatory to the customers. They even said they couldn't guarantee Christmas delivery if they resent what they had left even though I was on their very site and you had to midnight to order to guarantee delivery I guess that didn't apply to their own screw ups.

Date of experience: December 21, 2016
Michigan
6 reviews
0 helpful votes
Follow Kathryn C.
Unfollow Kathryn C.
Share Review
Report Review

I joined the reward program and was told that once I'm a platinum member the points I receive will never expire, I was also told if I didn't use them and let them grow I would have greater benefit. I gathered 2,159 points/$128.00 credit, I had health issues and didn't show anywhere for sometime. Finally better I go there to shop and find that I am no longer a Platinum member and worst no longer have credit. All the times I shopped there to have my points add up, I was never told they expire, I received emails a couple times a week and they never had it in the subject line points expire, Yesterday I looked at my old emails and in the middle of the advertising in small light print it did state they expire soon. I find the promoting of 1) shopping there to gain points 2) putting off using them to gain more benefit misleading and fraudulent. When I called their customer service after being on hold for a supervisor over 20 minutes. I was offered an insulting $10 gift card for being a "Loyal Customer"

Date of experience: December 9, 2016
Michigan
3 reviews
1 helpful vote
Follow Katherine C.
Unfollow Katherine C.
Share Review
Report Review

I placed an Order online for over $120 and Ulta decided to split my order into two deliveries. They sent a few items which I received however the bulk of the remaining order was supposedly damaged in shipping and would be resent. After several emails and calls to customer service they are now saying I got the order! No proof -just done with me. Said I can file dispute with my credit card - which I did. Will never order online from them again. Unbelievable.

Date of experience: December 7, 2016
Florida
2 reviews
2 helpful votes
Follow Marie D.
Unfollow Marie D.
Share Review
Report Review

What kind of company does not provide customers with a refund for a purchase they did not make due to fraud? ULTA.com! I was informed today that 'they do not refund unauthorized orders'. WTF? So I'm out almost $200 and no merchandise and they act like it's my fault.
I DO NOT RECOMMEND ANYONE USE ULTA.COM TO PURCHASE ANYTHING AND I WILL TELL EVERYONE NOT TO SHOP THERE EVER AGAIN.

Date of experience: November 1, 2016
Minnesota
9 reviews
37 helpful votes
Follow Sandi N.
Unfollow Sandi N.
Share Review
Report Review

Ulta Rewards dispute
August 26, 2016

I placed an online order. My order was sent in 2 separate shipments. I used a total of $30 in rewards but they took $60 from my account. I've been going back and forth over a week with online customer service. I just want my rewards returned and they still don't see the error. Very frustrating.

Date of experience: August 26, 2016
Missouri
5 reviews
14 helpful votes
Follow TravisYolanda B.
Unfollow TravisYolanda B.
Share Review
Report Review

One stop shop!
July 27, 2016

This is the most organized and helpful place to meet your beauty needs! Excellent brands too!

Date of experience: July 26, 2016
Ohio
1 review
1 helpful vote
Follow Donna L.
Unfollow Donna L.
Share Review
Report Review

Ulta is a total waste! What horrible customer service for online orders. I placed an order... the address was wrong. I called tried to, get them to change the address... since I paid for the order with PayPal... they tried to tell that I would need to call PayPal to resolve the issue. I did that, PayPal said Ulta could cancel the order since it was still pending... and actuall called with me to try and solve the issue. PayPal and I talked to an Ulta rep on the phone. They put us on hold multiple times... then said PayPal would need to hang up! Then they said they would need to get a supervisor... we said ok, get one. Then the same person came back three times saying the same thing... still would not get a supervisor to speak to us. We waited... then they disconnected us! Just to get my shipping address changed or cancel the order. Unbelievable. I am stopping payment on the charge and will never order from them again.

Date of experience: April 13, 2016
Ohio
1 review
0 helpful votes
Follow Azdutch S.
Unfollow Azdutch S.
Share Review
Report Review

Horrible cashier
March 20, 2016

I was at ulta today because I purchased a product a couple of days ago and I purchased the wrong one I brought it back to return it today and the lady at the register was just so rude I spend allot of money at ulta and I've never returned anyrning and for her to be that rude to me about returning a product is just sad it makes the company look bad maybe you should hire people that are nice it'll make people want to come back I always shop at ulta but they lost my business

Date of experience: March 20, 2016
Georgia
12 reviews
3 helpful votes
Follow Jan B.
Unfollow Jan B.
Share Review
Report Review

Rewarding!
February 21, 2016

Easy site navigation with rewards and free samples in every box!

Date of experience: February 21, 2016
Florida
1 review
1 helpful vote
Follow Mandy K.
Unfollow Mandy K.
Share Review
Report Review

Downhill All the Way
February 17, 2016

I shopped at Ulta for more than a decade. My store in Denver was well stocked and well staffed. I got great coupons on a regular basis and some really impressive buys.

Their store in the Phoenix area was merely okay and the coupons dwindled down to almost nothing. And that was after I spent 15 minutes trying to explain to a befuddled young woman that I wanted to change my mailing address and to make sure I hadn't lost my points while changing locations.

Fast forward to their Pensacola store: Zip in the way of useful coupons; no matter what you want, the coupons only apply to something else. A staff who can't be bothered to help. I went in on a Sunday morning looking for something to cover a scar from a bicycle accident. I was the only customer in the place and NO ONE helped me, including some self-important jerk I assume was the manager, since he all but knocked me over striding around barking out orders to the employees. I don't know what "end caps" are but getting them stocked was apparently much more important than I was. I won't be bothering those folks again; they can go back to whatever it is they like to do.

Date of experience: February 17, 2016
Colorado
2 reviews
0 helpful votes
Follow Hannah Z.
Unfollow Hannah Z.
Share Review
Report Review

Love love love it!
January 21, 2016

I have been buying all my make up here forever. Great store, great products, great people. Always very helpful. They have a fabulous rewards system and even give out samples to try. I highly recommend shopping here.

Date of experience: January 20, 2016
Virginia
4 reviews
3 helpful votes
Follow Olivia W.
Unfollow Olivia W.
Share Review
Report Review

Fun store
January 7, 2016

I haven't shopped online yet, but I've gone to the store near me a few times. I should go more now that I can get reward points. There are a few items I have in mind but I don't think they carry the brand I'm looking for, Saint Laurent. Customer service is decent.

Date of experience: January 6, 2016
Virginia
1 review
0 helpful votes
Follow Sarah B.
Unfollow Sarah B.
Share Review
Report Review

What's customer service?
December 26, 2015

I went in knowing what I was looking for so I grabbed what I wanted and went to the register to check out. The woman helping me did not say good morning or ask how I was doing, she looked miserable. I didn't say a word I just handed all my stuff over she asked if I had a rewards card so I handed my phone over with the card up on the screen I told her I had a coupon and i wanted to use my points because I had a fairly large order. She rang everything up and the total was off I told her the one item was on sale, she asked where I saw the sign so we walked over then she rudely said that I grabbed the wrong palette, I apologized and asked where the correct one was and she looked even more annoyed; she looked around and couldn't find it (because they didn't put them out) one of the other girls went into the back to grab one and brought it up. We went back to finish the transaction and she didn't use the coupon or then rewards points. She was very rude and unprofessional. I've never had a bad experience at Ulta and this completely put me off. You shouldn't get mad at a customer because your staff didn't stock the displays properly. I've worked in many customer service positions for many years and if any of my managers or higher ups would have seen me treat a customer that way I wouldn't have a job. You are a high end cosmetic retailer please have your staff act accordingly. I don't enjoy spending hundreds of my hard earned money to be treated so horribly. If I wanted to be treated badly I would've gone to Sephora

Date of experience: December 26, 2015
Massachusetts
5 reviews
2 helpful votes
Follow Lauron H.
Unfollow Lauron H.
Share Review
Report Review

Never disappoints!
November 27, 2015

I absolutely love Ulta. In store and online. I am never disappointed by the prices of the amazing cosmetics and I absolutely love their customer service in stores. The only place I'll buy my "designer" makeup!

Date of experience: November 27, 2015
Illinois
55 reviews
293 helpful votes
Follow danielle y.
Unfollow danielle y.
Share Review
Report Review

Im not a fan
August 11, 2015

So the store located near me is horrible a new worker accused me of stealing when I had a lipstick in my hand and she asked me to open all my stuff. I felt violated all my personal belongings were being investigated by her. I also filed a complaint against her with the manager (luckily she was fired). She had no right and the security cameras can see I walked in picked up a lip stick and headed for the cashier.SO thats why ill be buying from the website not in stores.

Date of experience: August 11, 2015
Wisconsin
2 reviews
1 helpful vote
Follow Darla B.
Unfollow Darla B.
Share Review
Report Review

HORRID customer service!
December 3, 2014

HORRID customer service! Ordered online and was sent the wrong item. Was told I need to either make the 30 minute drive to the nearest store and hope they have the correct item to exchange or pay for both shipping and tracking to return it. They would request a prepaid label but it will take 2-3 days to learn if it has been approved. Speaking with a supervisor is another 24 hour wait. Seriously? I was sent the wrong item so why is it this difficult to get what I ordered and paid for?

Date of experience: December 3, 2014
California
1 review
1 helpful vote
Follow Hinata H.
Unfollow Hinata H.
Share Review
Report Review

THEY HAVE AN REWARD SYSTEM WHERE YOU CAN REDEEM YOUR POINTS (from your purchases) INTO CASH THAT YOU CAN USE TOWARDS YOUR NEXT ORDER! With that being said, Ulta is a great place to shop for your beauty needs. They don't carry much of the prestige brands like Sephora does, but it's a great site to shop at if you're a budget buyer. Every once in a while, you get free shipping with $25 purchase.

Date of experience: November 30, 2014
Washington
8 reviews
25 helpful votes
Follow Jaclyn L.
Unfollow Jaclyn L.
Share Review
Report Review

I love this place
July 29, 2014

I love this place. They have a diverse mix of products, but I do wish they had a bit more to choose from on the high end side. I shop here for nearly all of my beauty supply needs.

Date of experience: July 29, 2014