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Thrive Market

3.7

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Thrive Market Reviews Summary

Thrive Market has a rating of 3.7 stars from 2,172 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Thrive Market most frequently mention customer service, grocery store and great products. Thrive Market ranks 3rd among Meal Delivery sites.

service
251
value
259
shipping
234
returns
136
quality
224
This company responds to reviews on average within 5 days

We monitor reviews for authenticity

New York
1 review
2 helpful votes
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Not much relevant to me
November 11, 2025

I'm a 36-year-old woman from north-eastern US. As someone who can not eat refined sweeteners, glyphosate-laden conventional foods, many lectins including gluten, and so on, there are only a tiny handful of products Thrive Market carries which are relevant to me. Also, the interface has given me a lot of trouble. I have repeatedly had to contact customer service to get a discount code to work. I have felt spammed by the number of promotional messages that are sent. And then confused when the promotions do not work as advertised. I'm offered these "free gifts" all the time, but then when I go to log in, there is always the message, "the gifts went fast." Thus, I find Thrive Market to be a bit sketchy. I think this is best for people who have more conventional eating needs than I do.

Date of experience: November 11, 2025
Thrive M. Thrive Market Rep
4 months ago

Hi Raederle, thank you so much for taking the time to share your experience. We’re truly sorry to hear that our product selection and site experience haven’t met your needs, especially given your specific dietary restrictions. This is never the experience we want for our members, and I understand how frustrating that must have been. We appreciate your honest feedback and will be sharing it with our team as we continue improving both our offerings and the member experience. If you’re open to it, we’d love the chance to support you further. You can reach us anytime at [email protected]. We appreciate your choice to shop with us!

Michigan
1 review
1 helpful vote
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Thrive Market artificially inflates your total in the exact amount of the discounts you should be receiving.
When you try and speak with customer service about it, they tell you that the subtotal they made up after adding charges is correct. They even sent me back my own invoice, with all the items listed and they did not add up to their subtotal on their own invoice! They did eventually refund me (after tons of back and forth), but still would not admit their mistake! Shady company. They also make it difficult to cancel your membership (no option to do so from the app at all).

Date of experience: October 25, 2025
Thrive M. Thrive Market Rep
5 months ago

Hi Stephanie, we’re very sorry for the confusion and frustration with your order totals and discounts. We understand how upsetting it must have been when the subtotal didn’t align with your invoice, and we truly appreciate you bringing this to our attention. Your feedback has been shared with our Tech teams so we can investigate and prevent similar issues in the future. If you’d like, our Member Services team is happy to look into this further and ensure everything is resolved for you. You can reach us anytime at [email protected]. Thank you for your patience and for allowing us the chance to make this right. We appreciate your choice to shop with us!

Texas
1 review
0 helpful votes
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EDIT: right after I submitted this review they did end up refunding a prorated amount for the membership, which I appreciate. Would have been nice if they had communicated this with me prior to closing the chat though. I'm still not thrilled with the service but at least they did the right thing in the end. I tried Thrive Marker a few years ago and was underimpressed. The best deals are on Thrive brands, most other brands can be found cheaper elsewhere. It's also still mostly just processed food though I like that the options do have better ingredients. It's helpful to have different brands in one place for one convenient order. Ultimately I stopped using it because it just wasn't worth it to me. Unfortunately I couldn't figure out how to cancel my membership. Part of this is on me because I never took the time to figure it out - I just looked for an option on the website, couldn't find it, and meant to come back to it at renewal time. Unbeknownst to me, they do not notify you before your renewal (red flag #1). So every year I was charged $60 with no notice for something I wasn't even using. I would mean to go figure out how to cancel, and then forget - again, part of this is on me, but it would be nice if they made it easy to cancel directly on their site (they do now appear to have an AI chat that can do this - this is a newer feature I believe). Finally, today after about 3 years of paying without using it, I received a notice that I was charged again. Within 30 minutes I was on the site using the AI chat to cancel. Let me tell you, Olive is relentless - offering me deal after deal to get me to stay. It told me I had $60 thrive cash that would go away if I canceled. I tried to ask multiple times if I could get a refund for the membership if I used this first then canceled - but it wouldn't answer me. I tried to proceed anyway, but it kept offering me more thrive cash if I gave them another try. Finally I said, fine, I'll use it and then cancel after. I had a total of $100 thrive cash which I immediately used to place an order then tried to cancel again. After placing the order I went to cancel - it again offered me deal after deal but I said no. It canceled and then informed me I'd still have the membership to the end of my term - 365 days. I do not plan to make another purchase so I asked about a refund. It said I wasn't eligible so I transferred to a real person. This person informed me they couldn't refund me because I'd made a purchase. I explained that this was ridiculous given that all I did was use the thrive cash in my account, the membership has only been active for less than an hour, and I've been paying for 3 years with zero purchases so tbh they've gotten their fair share of money from me (not entirely their fault, but worth noting I'm not just trying to rip them off). I also asked if they could just charge me for one month and refund the rest. After not hearing back for probably 20 minutes, they ended the chat on me. So, I guess I'm out $60 - I at least did get $100 worth of product out of it so I won't complain too much but I am irritated that I asked a reasonable question about prorating, and they ended the chat on me. I also don't appreciate the lack of renewal reminders and the constant offering of discounts when all I wanted was to cancel. And if the AI feature can't answer a simple question about a refund when someone tries to cancel, then AI probably shouldn't be handling the cancelations. I would think that's a common question many people have. It didn't even offer to transfer me to a real person when I asked that 5 times - at the very least it should do that if asked a question it isn't programmed to answer.

Date of experience: October 21, 2025
Thrive M. Thrive Market Rep
5 months ago

Hi Kayla, thank you for sharing your experience with us. We sincerely apologize for the difficulties you've encountered; this is not the level of service we aim to provide to any of our members. The experience you described does not seem normal for our bot, Olive, and we have forwarded your feedback to our team for review. While you can always check the renewal dates of your membership under the "Accounts" tab, we understand how this charge could catch you off guard, which is not our intention. We value your time and feedback, and we would be happy to address any additional concerns you may have. Our member services team is here to help. Please reach out to us at [email protected], and we will gladly make this right. Thank you again for giving us a try!

Louisiana
1 review
3 helpful votes
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Used to enjoy it
October 19, 2025

I don't know why the website has become so challenging. I do not want to have a standing order. It is nearly impossible to place a simple order. I have to click on "check out" if I want to review or view order. I might have ordered more if it had not had so much difficulty.

Date of experience: October 19, 2025
Thrive M. Thrive Market Rep
5 months ago

Hi Regina, thank you for sharing your experience. We apologize for the difficulties you've encountered while shopping on our website; this is not the experience we aim to provide for any of our members. Our goal is always to offer a seamless shopping experience, and we understand that this was not the case in your situation. Our team would appreciate the opportunity to investigate this further to see if there is a system glitch that may be contributing to these issues. If you haven't already, please reach out to our Member Services team at [email protected] or via chat. We're here to make this right!

Nevada
1 review
2 helpful votes
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I bought 3 bags Quinn almond filled pretzels. Mid August I opened the first bag, found it was rancid. Chatted with a "bot", said "its past 30 days, thanks we will check our product, but cannot give refund. The product expire date is 11-11-25. I am out 3 bags. The only reason I still use Thrive Market is, there are some items I can't locate from other retailers.

Date of experience: August 15, 2025
Thrive M. Thrive Market Rep
5 months ago

Hi Robynn, thank you for bringing this to our attention. We are very sorry for any inconvenience this may have caused you and want to assure you that we take this matter seriously. We want you to know that your confidence in the quality of your purchase is important to us. If you have concerns about the quality of an item you received, we want to make it right. We have reported this experience to our merchandising team for further review. In the meantime, please reach out to us at [email protected], and we will gladly address your concerns. We appreciate your feedback and look forward to providing you with a great experience in the future.

North Dakota
1 review
3 helpful votes
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Damages in Shipping.
October 11, 2025

Dry ice bag open and ice over entire box. Package of meat open (skirt steak) will not eat! This will be my first and last order. Not a good experience for me will continue looking for a similar company. This was delivered Saturday the 11th at 3:40 pm.

Date of experience: October 11, 2025
Thrive M. Thrive Market Rep
5 months ago

Hi James, we’re so sorry to hear about your experience with your order. Damaged orders are rare, but we understand how frustrating this must be for you. Please know that we’ve reported this to our operations team to help prevent it from happening in the future. If you haven’t already, our Member Services team is ready to assist you at [email protected] or via chat here—we’re here to make this right.

Ohio
1 review
3 helpful votes
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Door delivery is convenient
September 30, 2025

Prices tend to be higher than stores such as costco. If sign up for subscription you cannot go in to your account and choose to cancel subscription. It is very much a pain. You can push out the date but cancelling it requires an act of god.

Date of experience: September 30, 2025
Thrive M. Thrive Market Rep
6 months ago

Hi Alisa, thank you for sharing your feedback — we truly appreciate you taking the time. We're so glad to hear that the convenience of delivery has been helpful, but we're sorry to hear that the experience around pricing and membership cancellation felt frustrating. Our Member Services team can always assist with any membership concerns. Please don’t hesitate to reach out to us at [email protected] so we can help make this right or address any additional concerns you may have. We're here to support you every step of the way. Thank you for giving us a try!

Ohio
1 review
2 helpful votes
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Thrive is great if you don't have access to specialty items where you live, otherwise, the prices aren't less expensive, many products have unreasonable minimum quantity requirements especially for a family of two, the website is cumbersome to use, everything goes to auto ship and trying to change the dates so that it's one large order instead of multiple ones that don't meet the shipping minimum is frustrating. And note that I do tons of online shopping and have other products on auto ship from other companies and I have none of the issues that I experience with Thrive at these other company platforms. I have enjoyed being able to ship snacks to my family that they might not buy for themselves because of the prices or availability, but it's not worth the membership just for that.

Date of experience: September 24, 2025
Thrive M. Thrive Market Rep
6 months ago

Hi Yvonne, thank you so much for sharing your honest feedback — we truly appreciate your perspective. We're sorry to hear that your experience with our site and order minimums has been frustrating. That’s definitely not the seamless experience we aim to provide. Recurring orders are always optional and can be managed or turned off anytime under the Recurring tab in your account, and we’re actively working to improve site functionality based on feedback like yours. We’d love the chance to make things right — please reach out to us at [email protected] so our team can assist you directly. We're here to help!

Florida
1 review
3 helpful votes
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Had trouble clicking on the Thrive Market link sent to my phone as a subscriber. Then I had trouble finding gf bread after I typed in the search bar your page had trouble with searches. Then i was trying to close out my cart and your page didn't show the cart. Then I was done and there was no submit button. I had to go searching on another tab and then it came up. Your page was very not user friendly today.

Date of experience: September 4, 2025
Thrive M. Thrive Market Rep
7 months ago

Thank you so much for sharing your experience — we’re sorry to hear you had such a frustrating time using the site today. We understand how important a smooth and easy shopping experience is, especially when you’re trying to find specific items and complete your order quickly. Your feedback about the search issues, cart visibility, and checkout process is incredibly valuable, and we’ve shared it with our team to help improve the site. If you need any help finishing your order or have questions, please don’t hesitate to reach out to us at [email protected]— we’re here to support you. Thanks again for giving us a try!

Illinois
1 review
5 helpful votes
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NOTHING IS FREE WITH THIS COMPANY
September 3, 2025

I just placed a GIANT order and added the free gift in. It showed that it was there. I finished my shopping and now it's gone. I've waited for over an hour for stupid OLIVIA to find a human and I'm just going to cancel everything. BUT…isn't it funny how you charge me 59.99 the other day for a membership. Membership for what? NO ONE answers your phones. If you are lucky you might get a human. Maybe. My nerves are freaking SHOT. YOU lose Thrive. That was over 300 bucks worth of food. At least. We are so frustrated. No wonder you only have a rating of 3. Interesting. Man, are we disappointed. Your customer service has been just horrible today.

Date of experience: September 3, 2025
Thrive M. Thrive Market Rep
7 months ago

Hi Shelley, thank you so much for sharing your experience — we’re really sorry to hear about the frustration this has caused you. It’s absolutely not the experience we want for any of our members, especially after placing such a large order. We understand how disappointing it is when a free gift disappears from your cart and when it feels difficult to reach a real person quickly. Please know that your membership supports access to special pricing, exclusive deals, and more — and we want to make sure you feel the value and care you deserve. We’d love to help sort this out for you as quickly as possible. If you’re willing, please reach out to us directly at [email protected]. We’ll prioritize getting this resolved. We truly appreciate your feedback!

Vermont
1 review
5 helpful votes
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What they offer is stupidly secret and I couldn't look without getting a temp membership. I never ordered and tried to cancel to receive a refund. I was less than 10 days past the 30 day cut off and was denied a refund. Plus their site is hard to use. It's slow and doesn't always show the full screen. Especially challenging on a tablet. Prices are cost savings is over inflated especially if you account for the 59 dollar annual membership fee. Options aren't better than other places. I will cancel before the take 59 from me again.

Date of experience: August 31, 2025
Thrive M. Thrive Market Rep
7 months ago

Thanks for sharing your feedback—we’re sorry to hear about your experience. Our 30-day risk-free window is meant to give full access with the option to cancel for a refund, and we understand that just missing that window can be frustrating. We also appreciate your notes about site performance and pricing. We're always working to improve and make healthy living more accessible, and feedback like yours helps us do that. Please don’t hesitate to reach out to [email protected]—we’d love the chance to make this right. Thanks for giving us a try!

California
1 review
3 helpful votes
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First of all this company is so deceiving! They don't tell you they ship different boxes so each box has its own shipping $$$ for example frozen box is $20 to ship like are you serious. Second of all they have a lot of things out of stock or things they can't ship because is "too hot" what?

Date of experience: August 18, 2025
Thrive M. Thrive Market Rep
7 months ago

Hi Leonela, we are truly sorry to hear about your experience. This is not the kind of service we want for our members. We understand how frustrating it can be to be surprised by multiple shipments and additional shipping costs. When an order includes both frozen and non-frozen items, they are shipped separately to ensure everything arrives safely and at the correct temperature. However, we realize that the extra shipping fee can be unexpected, and we appreciate you bringing this to our attention. Regarding out-of-stock items and shipping restrictions: extreme heat can, unfortunately, limit our ability to ship certain products safely. We understand that it’s disappointing when something you want is not available. Thank you for taking the time to provide us with this feedback. If there’s anything we can do to help resolve this issue, please reach out to us at [email protected]. We would love the opportunity to make things right. Thank you for giving us a try!

California
1 review
3 helpful votes
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Deceptive from the start
August 8, 2025

I got an email that said I would get up to $50 off my order and I could select a gift valued at $60 upon checkout. At the start it had me fill out this really long "what are you interested in buying today" survey which I couldn't skip. It didn't even ask my dietary preferences so I knew it would be a huge waste of time. I finally got to the end and of course had to remove all of the items since none were anything I would eat or use. Then it let me select a roughly $20 gift which I did. So after removing all of the items I chose all the items I wanted and proceeded to check out. It didn't let me choose a $60 gift so I used the chat before hitting the final buy button. I chatted with the bot who finally transferred me to a person. This person just kept disappearing without telling me and did nothing to address what should have been a very quick question to answer about the gift. Finally they said one of the gifts was a $60 value (even though the others were $16 to $20 supposedly... which I dunno on what planet the two items I chose would add up to $20, but anyway). But mind you, the whole time she just kept disappearing and leaving me not knowing when she'd be back. So, finally I hit the buy button and after it goes through it says the groceries are on subscription! Like, no I never agreed to any subscription nor was there any talk of a subscription nor a checkbox, so that is illegal in California and likely with other states and the government I would guess. So then I get back on the bot chat which of course, I already placed my order so now no live person ever comes on. It wouldn't listen and kept trying to make sure I wasn't canceling my membership and I kept telling it I was trying to talk about the grocery subscription not the annual membership. Anyway, it finally took me to the page of subscriptions but it was not described the way the bot said and the FAQ about recurring subscriptions was not on the page. I kept trying to get my point across about how the whole thing felt shady and deceptive. The crazy thing is, I and probably 70% or more of others would give them raving reviews if they weren't deceptive! Why would they do this? They want me to refer others, but if I did that I would have to write all these warnings in the post! That wouldn't exactly get others to want to join now would it?

Date of experience: August 8, 2025
Thrive M. Thrive Market Rep
8 months ago

We're really sorry to hear about your experience—it’s clear this was very frustrating and didn’t meet the expectations. That’s never the experience we want for our members, and we truly appreciate you taking the time to share such detailed feedback. We’d love the opportunity to make things right and clarify any confusion around promotions or subscriptions. Please feel free to reach out to us directly at [email protected]—our team is here to help. We appreciate you giving us a try!

Washington
1 review
4 helpful votes
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Misleading
August 8, 2025

Receive $60 for renewing your membership? No, that did not happen. I won't renew next time. I received nothing for renewing. I feel this is highly misleading.

Date of experience: August 7, 2025
Thrive M. Thrive Market Rep
8 months ago

Hi Julie, we’re sorry to hear about the confusion around the membership renewal offer. That’s not the experience we want for our members, and we completely understand how frustrating this must feel. Just to clarify, our Savings Guarantee means that if you don’t save the full amount of your annual membership fee by the end of your term, we’ll automatically credit the difference to your account in Thrive Cash, which can be used toward anything we sell. It’s one of the ways we aim to make sure your membership delivers real value. If something seems to be missing or didn’t come through as expected, we’d love to take a closer look and make it right. Please don’t hesitate to reach out to us at [email protected]—our team is here to help. We appreciate your feedback and for giving us a try!

West Virginia
1 review
2 helpful votes
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Great prices during my trial period, but prices went up after I could no longer cancel for a refund. The price of free shipping also went from $25 to $50. My first order arrived with nearly everything damaged, I was given store credit and refused a refund to my original form of payment. I was told I would get a "Thrive Cash" credit, which I didn't get and then had to ask them for it again. I downloaded the app to recieve $10 Thrive Cash which I never got. Customer service said (copied and pasted): "Thank you for sharing your honest feedback. I'm sorry to hear that the price changes and shipping thresholds have been frustrating and didn't meet your expectations. I completely understand how that can feel disappointing, especially when you signed up with different expectations." Customer service is always nice but I do get the run around. A great selection of products. I wouldn't recommend.

Date of experience: August 7, 2025
Thrive M. Thrive Market Rep
8 months ago

Thank you for sharing your experience with us. We’re truly sorry to hear that Thrive Market didn’t meet your expectations, especially around pricing changes, shipping thresholds, and your order issues. We understand how frustrating this must have been, and it’s never our intention to cause disappointment. We’re glad you enjoyed our product selection and truly appreciate your feedback. If you’d like us to review your account or help with any unresolved concerns, please don’t hesitate to reach out to us directly at [email protected]. We’d welcome the chance to support you. Thanks for giving us a try!

Connecticut
1 review
2 helpful votes
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Thrive has the worst costumer service of any subscription company I have ever used. When you call during business hours, 9 turns out of 10 it will send you to a recorded message and then just hang up on you. They say they have 24hr chat available but it will only let u speak to a robot. Additionally, they sign you up for reciting orders that it is impossible to sign out of, they only let you reschedule to a different date. It feels like they are just taking your money without giving service in return.

Date of experience: August 6, 2025
Thrive M. Thrive Market Rep
8 months ago

We’re really sorry to hear about your experience—this isn’t what we want for any Thrive Market member. We understand how frustrating it must have been to encounter issues with reaching our support team and order flexibility, and we truly appreciate you taking the time to share this feedback. We'd love the chance to learn more about what happened and make things right. If you're open to it, please reach out to us directly at [email protected] so we can personally look into your experience. Thank you again for your feedback, and we hope to have the opportunity to better support you.

Rhode Island
1 review
2 helpful votes
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This is a crap website and I hope I can cancel. Not a user friendly site either. I will never subscribe again in the future

Date of experience: August 6, 2025
Thrive M. Thrive Market Rep
8 months ago

Hi Catherine, we’re sorry to hear about your experience and understand how frustrating this must be. Thank you for your feedback. Recurring shipments are completely optional and can be managed anytime under the “Recurring” tab in your account. To ensure no automatic shipments occur, please reach out to us at [email protected]. Our team is here to assist with any account concerns. We appreciate you giving Thrive Market a try!

Virginia
48 reviews
219 helpful votes
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Good lord. What a nightmare it's been with this horrid company. I thought I'd try them out and stupidly created a profile with a credit card. Ever since my disastrous first order, I have been trying to cancel my account and STOP their automatic shipments, and it's been impossible. Every month, I contact their customer service and tell them I don't want to be a part of their "program" anymore. I ask them to stop filling my cart with products every month and automatically billing me for everything. I ask them to delete my account entirely. Every time, same thing: "Oh sure, you're good to go. Everything is cancelled." And the following month, I get an e-mail telling me I have 48 hours to "edit my cart" before they ship everything out. I am at my wit's end and am considering contacting the California Attorney General regarding their scammy business practices. There is no way to remove myself from their database and no way to delete my credit card. It's like I'm going to be screwed monthly until I die. And they have an AI chatbot, which is BEYOND USELESS. Date of experience: EVERY MONTH for half a year so far. UPDATE 13 Aug 2025: The response from Thrive Market below is hilarious and is even more proof of their ham-handedness. "The quality and safety of all items sold on our site are incredibly important to us"? My review said nothing about the "quality and safety" of their products. It deals only with their scammy practice of recurring orders that can't be cancelled. Some bot left this; a real person didn't even read it. I rest my case, Thrive Market.

Date of experience: July 20, 2025
Thrive M. Thrive Market Rep
8 months ago

Hi Stacey, we’re truly sorry for the ongoing frustration and inconvenience—this is not the experience we want for any member. The quality and safety of all items sold on our site are incredibly important to us, and we appreciate you bringing this to our attention. Please reach out to us directly at [email protected] so we can review your account and make things right as quickly as possible. Thank you for giving us a try!

Florida
1 review
2 helpful votes
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This is so annoying. I was issued a credit last month(06/2025) and tried unsuccessfully to apply IT TO MY ORDER OF 7/16/25, so I called and spoke with a customer service man (I think his name is Darron) who ultimately corrected the issue, BUT WASTED MORE THAN 1/2 HR OF MY TIME. I'M ANNOYED AND IRRITATED BY THIS ISSUE. I request a call from you at *******651 from a supervisor to make a formal complaint.

Date of experience: July 16, 2025
Thrive M. Thrive Market Rep
8 months ago

Hi Rebecca, we’re so sorry to hear about the trouble you experienced using your credit and the time it took to get things resolved. We completely understand how frustrating that must have been, and we truly apologize for the inconvenience. We want to make sure your concerns are fully heard and addressed by the right team. At your earliest convenience, please email us at [email protected] with your request and the best time to reach you. Once we receive your message, we’ll be happy to forward it to a supervisor for a callback and follow-up. Thanks for giving us a chance to make this right for you!

Maryland
1 review
2 helpful votes
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Wouldn't make a gift order right
July 13, 2025

Items come damaged frequently. Additionally, I just placed a gift order and know I put on the gift recipient's email AND mailing address, but it shipped to my home "default" address instead. Because it already shipped, they can't cancel and refused to accept the box returned because of their carbon neutral promise. I'm beyond disappointed and this just proves that I made the right choice in canceling my membership.

Date of experience: July 13, 2025
Thrive M. Thrive Market Rep
9 months ago

We’re truly sorry to hear about the issues you’ve experienced with your recent order and the condition of past deliveries. That’s not the experience we aim to provide. While our carbon-neutral shipping policy limits returns, we always want to make things right when there’s been a mistake. Please reach out to us at [email protected] so we can look into this further and do what we can to make it up to you. Thank you for giving us a try!

From the business

Thrive Market is an online retailer offering thousands of the best-selling healthy, natural products from your favorite brands at wholesale prices. For every paying member, a membership is given to a low-income American family.


thrivemarket.com
Founded in 2014
Culver City,, CA,