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BookOnline

4.6

On SmartCustomer, businesses may not offer incentives or pay to remove reviews. Learn more about our Review Guidelines.

From the business

BookOnline is an independent travel network with access to rooms in thousands of hotels and approximately 200 countries worldwide. Our goal is to help you find the best value in travel accommodations online for destinations around the world. We offer locations in over 200 countries as well as thousands of great properties here in the United States of America.

BookOnline is focused on bringing our customers the most current and relevant results for their hotel needs. We do this by investing in technology and systems to create a better buying process in a secure environment. We have developed an intuitive web design for multiple devices that hopefully aid in your ability to find the information you need and book the property at your convenience. This technology also allows us to create dynamic results for our advertising, allowing us to show you the most relevant results for your search.

The end result is you find the property you are looking for with a minimal number of clicks and zoo...


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BookOnline Reviews Summary

The company enjoys a strong reputation for exceptional customer service, with numerous reviews praising the helpfulness, patience, and friendliness of its agents. Customers frequently highlight positive interactions, noting that representatives go above and beyond to address concerns and facilitate bookings, creating a welcoming atmosphere. However, there are occasional complaints regarding issues with third-party bookings and lack of clarity in communication, which can lead to frustration. Overall, the company’s commitment to customer satisfaction stands out, though improving transparency in the booking process could enhance the overall experience.

This summary is generated by AI, based on text from customer reviews

This company responds to reviews on average within 1 day

We monitor reviews for authenticity

Maryland
1 review
0 helpful votes
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I booked a hotel room with Nancy Esmerelda on a trip to visit family before Christmas. It was a last minute booking to stop over for the night and Nancy could not have been better - the booking was quick, efficient and she was really helpful and wonderful. Our hotel stay was seamless and we were all set to book in when we arrived just twenty minutes later.

Date of experience: December 19, 2025
Michigan
1 review
0 helpful votes
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Marco yes!
January 2, 2026

I talked to Mark on the phone very pleasant guy. Hopefully my room is available. He was very pleasant and nice thank you Marco.

Date of experience: December 23, 2025
Massachusetts
1 review
0 helpful votes
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Booked for the wrong night
January 2, 2026

I made it clear that I was booking for this night, and the booking agent confirmed that I would be able to check in right away, but the hotel wouldn't let me check in and said the reservation was for the following evening.

Date of experience: December 23, 2025
Oregon
1 review
0 helpful votes
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Do Not Use!
January 2, 2026

This company will clone hotel websites and use malicious Google ads to make you think you are booking directly with a hotel. I accidentally booked with them.

Upon realizing my mistake, I called immediately for a refund. The customer support put me on hold while she "called the hotel" and told me it would be canceled and refunded. I received a cancelation in my email.

Then I got another email saying I wouldn't be refunded because the hotel said they wouldn't refund.

I called the hotel and they said BookOnline could cancel and refund with no issue. BookOnline lied about it! The hotel also let me know BookOnline gave me a completely fake confirmation number for my "reservation."

I called BookOnline back and they "escalated me" to their email support who is not responding, not even to their own cancelation email!

This company uses deception to trick you into booking and then makes it impossible to cancel and get a refund. They will lie to keep your money. This is a SCAM!

Do not trust these clearly fake positive reviews.

Date of experience: December 22, 2025
Canada
1 review
0 helpful votes
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Reservation made with Humberto
January 2, 2026

Humberto was very helpful. Explained cancellation policy and I received the confirmation emails and texts right away.

Date of experience: December 22, 2025
Illinois
1 review
0 helpful votes
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Good help at last!
January 1, 2026

She took care of my complicated reservation in a very timely and professional manner unlike three other people that I spoke to while driving to St Louis

Date of experience: December 22, 2025
Utah
1 review
0 helpful votes
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Hung up on me
January 1, 2026

When I was asking him about the extra fees (that were 50% of the room fees), he hung up on me and charged my card. I did not give him permission to charge my card.

Date of experience: December 22, 2025
Sweden
1 review
0 helpful votes
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Very good experience
January 1, 2026

The lady was very good I. Explaining and finding. She took my name down and didn't butcher it like what happens in most cases. She deserves a raise. And wish more people were like her.

Date of experience: December 22, 2025
Virginia
1 review
0 helpful votes
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Falsely representing Hampton Hotel
January 1, 2026

Marsh lied by saying she was Hampton hotel reservation. She also lied about the initial deposit of $29 which would be refunded if reservation was cancelled. All the time she was acting as hotel reservation and never mentioned that she was a travel agency

Date of experience: December 22, 2025
Arizona
1 review
0 helpful votes
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Bull $#*!ter!
January 1, 2026

I believed I was calling the hotel number. This person lead me to believe I was speaking to a hotel representative. I didn't know this was 3rd party until I called the hotel directly. Scammers!

Date of experience: December 21, 2025
Florida
1 review
0 helpful votes
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Gabriel was truly an Angel!
December 31, 2025

We called Vero Beach Inn & Suites to book a room for the Vero Bules Festival but they were sold out so Gabriel, the customer service rep, called another hotel and booked a room for us there! He was attentive, professional and very helpful, he was truly an Angel!

Date of experience: December 21, 2025
California
1 review
0 helpful votes
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Superb Service
December 31, 2025

Christian was excellent. He was knowledgeable, patient and friendly. He went the extra mile to find us the accommodations that fit our need and budget. The next time we'll make a reservation, we hope to get him. He was great.

Date of experience: December 21, 2025
North Carolina
1 review
0 helpful votes
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Easy peasy
December 31, 2025

After having difficulties trying to book online, I spoke with Mr. Alberto; he was kind, courteous, and got my hotel room booked in no time at all.

Date of experience: December 21, 2025
New Mexico
1 review
0 helpful votes
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Liars and Cheats!
December 31, 2025

They didn't book us with a dog as I instructed. They lied about working directly for Quality Inn and Suites and said they were NOT a 3rd party broker and the front desk staff said that they are and told me the name of your 3rd party business. Why do businesses have to lie and scam people? Then the charged me for "refund protection" without saying one word about it. I guess this is how corporations operate these days and outsource to foreign courses to save money and steal from us! So disappointing.

Date of experience: December 21, 2025
Texas
1 review
0 helpful votes
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A helpful Christmas lady
December 31, 2025

Rita, you did a great job helping us get a room at short notice during Christmas holidays. My husband and I are in our seventies and don't know much about computer stuff. You walked us through the process and we appreciate you.

Date of experience: December 20, 2025
Alabama
1 review
0 helpful votes
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Great service
December 30, 2025

My girlfriend was stranded in Dallas after having lost her id and credit cards. Carlos was Johnny on the spot and helped us through this because she was in another city

Date of experience: December 20, 2025
Florida
1 review
0 helpful votes
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Great Job!
December 30, 2025

Loved speaking to a human rather than booking online since we were bringing our dog and the website was not very clear on pet policy. Fernando was very patient and efficient going over all details and confirming that I had all of my questions answered. He covered all the bases of an efficient team member.

Date of experience: December 20, 2025
BL
1 review
0 helpful votes
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Very patient with me
December 30, 2025

Blair was helpful, kind, and very patient as I was changing my mind and adding things.
She got us just what we needed and made it easy.

Date of experience: December 20, 2025
Canada
1 review
0 helpful votes
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Cesar was excellent
December 30, 2025

Cesar was excellent, very friendly and professional. Explained everything clearly and double checked that I understood and had got all my information.

Date of experience: December 19, 2025
New Mexico
1 review
0 helpful votes
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Hotel Resevation
December 29, 2025

Poor. I wanted to talk to the hotel which had a better rate. I over paid because you forced me to use a reservation number and not the hotel. Crappy service. Not pleased. Feel like you ripped me off

Date of experience: December 18, 2025