Check out our latest communities fighting
AI scams on Reddit and Facebook

business logo of Boohoo
boohoo.com
casual, minimalist, evening & party womenAge 19-25, 26-45
Write a Review

On SmartCustomer, businesses may not offer incentives or pay to remove reviews. Learn more about our Review Guidelines.

About the business


boohoo.com
UK
Boohoo is part of Boohoo Group
Clothing item from BoohooFashion apparel by BoohooMerchandise from Boohoo clothing lineBoohoo fashion product

Business Highlights

General

Parent Company: Boohoo Group
Target Gender: women
Target Age Group: 19-25, 26-45

Shipping

Shipping Cost: $9.99
Free Shipping: sometimes
Free Shipping Detail: for orders over $50

Returns

Return Policy: not free
Return Instructions: items must be unworn, unwashed and unused with the original labels still attached
Return Cost: shipping fee

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: casual, minimalist, evening & party
Body Fit: regular, tall, plus size, petite & short
Available Sizes: Women's (XS, S, M, L, XL, XXL, XXXL)

Customer Service

Support Channels: email, social media
Support Email: [email protected]

Payment Options

Payment Methods: card payments, PayPal, financing
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: TopCashback, Rakuten, Active Junky, Mr. Rebates

How would you rate Boohoo?
grey stargrey stargrey stargrey stargrey star

Boohoo Reviews Summary

The company faces significant challenges regarding customer satisfaction and service reliability. Many customers express frustration over poor product quality, inconsistent sizing, and issues with returns, including being charged for return shipping despite promises of free returns. Additionally, the customer service experience is frequently criticized, with reports of unresponsive support and inadequate resolution of issues. While a small number of customers report satisfactory experiences, the overarching sentiment reveals a growing dissatisfaction, leading to recommendations to seek alternatives. Overall, the company's reputation is marred by a lack of effective communication and customer support.

This summary is generated by AI, based on text from customer reviews

service
315
value
307
shipping
324
returns
261
quality
290

We monitor reviews for authenticity

Texas
3 reviews
5 helpful votes
Follow Franke H.
Unfollow Franke H.
Share Review
Report Review

Fraudulent Charges
November 7, 2017

I made a purchase to their site for $59 woke with a text from my bank asking did I purchase $465 from a cosmetics company when I logged into my account it was not just $465 but over $1000 in purchases to this store made at 1a - 3a cst. I can only correlate my purchase from this site to these fraud charges because not once did I see a charge for the $59. Im cancelling the whole purchase and starting to say F these online boutiques with their cheap clothes the pictures come from reputable sites its rarely ever their product when you get the clothes they are cheap replica versions of what you saw in the picture. I work hard and am blessed to make good money I guess I need to act like it and stop cutting corners. Either go to the actual store or only purchase from a reputable store. Forget these pop up shop cheap boutiques with their ill fitting horrible seamed clothes! (I will Post this review as many times as I can)

Date of experience: November 7, 2017
Texas
1 review
1 helpful vote
Follow Candice S.
Unfollow Candice S.
Share Review
Report Review

I work at a car dealership so I purchased several dressy items for work. They arrived super fast, unfortunately they did not fit. So I returned them, if you were able to return and size up I would have! Anyway, it took a couple months but I did get a full refund after sending them my proof of postage as they did say they did not get my package. After going back and forth a couple days I received my refund.

Date of experience: November 4, 2017
District of Columbia
1 review
3 helpful votes
Follow Maura S.
Unfollow Maura S.
Share Review
Report Review

SHOP ELSEWHERE
November 3, 2017

If I could give no stars I would. I ordered multiple things and immediately realized I had the wrong size. I emailed customer service so they could correct this mistake before my items shipped. They responded (quickly for once) and said this wasn't possible and that upon delivery I would need to return the items. They also don't do exchanges, so not only am I paying for the return shipping but I also will need to wait for--according to other reviews-- a very long time to receive a refund and order the correct size. That's not even the worst part.

My order shipped on the 16th of October and was to be delivered in 8-10 business days. On Friday the 20th of Oct the tracking info said it was delivered... never received it. I received an email shortly after from Boohoo saying they lost the package and were trying to solve the issue. Not too long later another email saying it was located and on the way. It has been 3.5 weeks (15 business days) and I still have no package or updated tracking info since the 19th of Oct. I reached out to customer service twice about this and they said they were looking into it and would get back to me in 5 business days, 5 business days later and no response. I reached out again saying I needed a refund immediately and they said they would reach out to claims and get back to me by COB. No response.

It's beyond me how a company that is worldwide and probably receives a lot of business from online customers can have such terrible customer service and delivery. UNACCEPTABLE. Will not be a returning customer, at this point I just want my money back.

Date of experience: November 3, 2017
Canada
1 review
0 helpful votes
Follow Sarah D.
Unfollow Sarah D.
Share Review
Report Review

Still waiting for my custom refund. They sent me screenshot of the refund but it was not done... worst customer service ever... THEY ADVERTISE THEY PAY FOR CUSTOM FEES! WHAT A LIE AND A JOKE

Asked to be paid back on pay pal but never did...

WORST!

RE: NA******* [#*******]

Date of experience: November 3, 2017
Ireland
1 review
0 helpful votes
Follow dovile k.
Unfollow dovile k.
Share Review
Report Review

Sad
November 1, 2017

I ordered a dress which was over 30e and a pants.
Quality of the dress i cant even explain its not like in the picture first of all. When i took out the dress the whole glitter fell off straight away i couldnt move it around. The pants quality was so bad for 25e penneys quality is so much better. Last time i order from here. Did return the items hopefully all goes well. Be careful

Date of experience: November 1, 2017
Georgia
1 review
1 helpful vote
Follow Natalia O.
Unfollow Natalia O.
Share Review
Report Review

ADORE THIS STORE
November 2, 2017

I found this site by chance & was reluctant to order because they are U. K. based & I didn't want to wait forever or pay customs. I've never paid a dime! I have ordered multiple times. Received most items within a week & have never had an issue with the quality or sizing. I am shocked by all the negative reviews because I have nothing but positive things to say! I will continue to shop & highly recommend :)

Date of experience: October 31, 2017
Illinois
1 review
1 helpful vote
Follow Abigail N.
Unfollow Abigail N.
Share Review
Report Review

Worse Company Ever
October 29, 2017

This company is very unorganized, and do not make there customers happy. The returns are such a hassle, especially if you are returning more than one item. The quality of the clothing are very cheap, my shirt ripped on the same night I wore it. I had purchased items from this company and one of the items were missing. I had emailed them about it, but they responded with something totally different. It's like they don't even read the email. I kept emailing them, and they wouldn't answer my questions correctly. They stated that they will be refunding me, but at the same time they stated that they did not receive my items. I would not waste your time with this company. They are a huge inconvenience, and I would give them a 0 for customer service.

Date of experience: October 29, 2017
Canada
1 review
1 helpful vote
Follow Brynna B.
Unfollow Brynna B.
Share Review
Report Review

Boohoo-appropriate name
October 27, 2017

You'll be boohoo-ing when you see these items in person! These are the cheapest, flimsiest, most terrible quality items anywhere! Think sweatshop.

Date of experience: October 27, 2017
GB
1 review
2 helpful votes
Follow UnhappyCustomer -.
Unfollow UnhappyCustomer -.
Share Review
Report Review

Firstly in the same order I was sent a faulty product and then another product 3 sizes too large! Their returns process seems straight-forward but please take this as a warning... It is not!
They refunded me for one less item than they should have and I have been going round and round in circles for over 2 weeks trying to get this resolved and am still getting nowhere! I usually either get no response whatsoever or some sort of useless generic response... And then occasionally! I get someone that looks like they may actually be able to help me only to then have someone else reply to my next email and just destroy all the progress I seem to have made! The fact that they do not provide a customer services phone number as well is very suspect...
AVOID AVOID AVOID!
Edit**
After persistent contacting and going through several different people having to retell the situation more times than I can remember I finally got my refund! But my view of the company is unchanged, they are a joke and I will NEVER shop here again!

Date of experience: October 25, 2017
New York
2 reviews
1 helpful vote
Follow Robin C.
Unfollow Robin C.
Share Review
Report Review

Don't be tempted!
October 21, 2017

The website looks great but the items are misrepresented and when they arrive, you WILL be disappointed. Quality is terrible, sizes are wrong but that's all in the game, the real problem is after you receive you junk, returns are extremely difficult. The dispatch a label that you pay for, then you take it to the post office and it is the wrong label. The post office can not refund the money you paid Boohoo and issue a new label. They can issue you a new label but you will be out the money you paid Boohoo. Don't do it. You'll be sorry.

Date of experience: October 21, 2017
Texas
1 review
1 helpful vote
Follow Belma P.
Unfollow Belma P.
Share Review
Report Review

Terrible quality!
October 19, 2017

I received my first order after two weeks to US. Granted the prices are cheap but the quality is terrible. Im a frugal shopper but I have bought better clothes for cheaper. Will never order again. Shipping back would be to expensive as it is only free within the UK.

Date of experience: October 18, 2017
Florida
1 review
1 helpful vote
Follow monica b.
Unfollow monica b.
Share Review
Report Review

I bought a dress during a 'flash sale' where the dress was 50% off. After I put in my credit card information, the total in the cart reflected the 50% off price. However, I was charged full price on my credit card. When I contacted customer service, I was given the run around. They have no way to know when a flash sale happens, they will send my dispute to a manager, do I have any proof of the flash sale such as a screen shot. It was way more hassle than it was worth. Refused shipment and disputed the charges with my credit card.

Date of experience: October 16, 2017
Australia
1 review
1 helpful vote
Follow Tina S.
Unfollow Tina S.
Share Review
Report Review

HORRIBLE!
October 16, 2017

I am waiting for a $200 refund for almost two months now. Such a poor company. Stay away! Don't shop!

Date of experience: October 16, 2017
Georgia
3 reviews
1 helpful vote
Follow jordan c.
Unfollow jordan c.
Share Review
Report Review

Great for Price
October 10, 2017

You pay for what you get. You cannot expect the best quality for something that is so affordably priced. I have ordered from here on many occasions and I have had zero issues. Most of the time the clothes appear like on the sit, but not always. Clothes also tend to fit me pretty well.

Date of experience: October 10, 2017
Maryland
1 review
0 helpful votes
Follow Vivian D.
Unfollow Vivian D.
Share Review
Report Review

Poor customer service
October 4, 2017

Couldn't cancel an order within minutes of being placed. We thought they'd sent us the wrong size. My daughter then placed another ordering not realizing that they are UK sizes, but there is no number to call. We emailed and they said they couldn't cancel the order. Bad business practice, and very disappointed. Now we'll have to pay shipping on 2 orders to return. Crazy!

Date of experience: October 4, 2017
GB
1 review
0 helpful votes
Follow Katie P.
Unfollow Katie P.
Share Review
Report Review

I bought four dresses for a wedding that is coming up. All four of the dresses looked nothing like the pictures so I sent them back. I notified Boohoo through the returns process on the site and sent all four back in the same bag they came in.
I received a returns confirmation and awaited my full refund, however I had only been refunded for three of the dresses. I emailed Boohoo who claimed they only got three of the dresses (which is impossible as they were all sent back in the same bag) and that they were charging me for the fourth.
They asked for my proof of postage but unfortunately I could not find it since I had confirmation of return. From here they said they could do nothing.
This has happened to two of my friends who I spoke to about it but fortunately they still had their proof of postage to prove otherwise.

The returns process isn't straight forward for Boohoo anyway but the fact they deny receiving items is even more worrying. I am outraged I have to pay for a dress I don't have but more annoyed that I have to show proof of postage for a parcel they have already received!

My advice would be for those returning items (which you most likely will judging by the difference in pictures), take photos and keep your proof of postage as it sounds like they make a habit of 'not receiving' certain items!

Date of experience: September 26, 2017
Illinois
1 review
0 helpful votes
Follow Linda C.
Unfollow Linda C.
Share Review
Report Review

Poor customer service, no exchange for poor sizing of shoes - which run at least a half size too small. Unfortunate since their styling is cute, but I will never shop there again. Spent almost three times the cost of a pair of shoes in shipping charges and still not receive a pair of shoes that fits.

Date of experience: September 26, 2017
Washington
1 review
0 helpful votes
Follow Simone M.
Unfollow Simone M.
Share Review
Report Review

Boohoo bad service
September 25, 2017

Ordered 3 weeks ago for 150 euro and still received nothing. Also this site has a bad service and no help from Customer service.

Do not order here!

Date of experience: September 25, 2017
Pennsylvania
1 review
1 helpful vote
Follow Katherine S.
Unfollow Katherine S.
Share Review
Report Review

Worst Customer Service EVER
September 25, 2017

I ordered a pair of jeans from this website and they sent me the wrong size. I live in the US and knew the sizes ran weird so I made sure I was ordering the correct US size when I ordered them, US size 6. The jeans came and they were a size US 10. I emailed customer service detailing what had happened, expecting them to pay for the return because they had sent me the wrong size. After emailing back and forth at least 5 times, Boohoo still doesn't believe that they sent me the wrong size. I have provided picture evidence and everything. Bottom line: DO NOT SHOP ONLINE HERE. They won't accept responsibility for their mistakes and now I have to pay to return the jeans. I can guarantee I will NOT be shopping here again. Fix your customer service, it is the backbone to a successful company.

Date of experience: September 25, 2017
Virginia
2 reviews
9 helpful votes
Follow Miki S.
Unfollow Miki S.
Share Review
Report Review

I ordered a dress & it came sooner than expected which was nice because I do live in the states and I was skeptical when ordering but I did it anyway. When I opened the dress & I tried it on, I noticed the material was rougher than it advertised but still nice & the cut was lower than I thought. One big problem that really irritates me is that there was a pretty good sized rip on the shoulder of my dress, that Im 100% positive I didn't create. And the lace on the dress near the zipper has extra fabric almost like a bundle of strings near it. For how cheap it was, I'm not too upset just annoyed. Overall it's cute & not completely un-wearable.

Date of experience: September 22, 2017