Check out our latest communities fighting
AI scams on Reddit and Facebook

business logo of Apple

Apple

2.1

On SmartCustomer, businesses may not offer incentives or pay to remove reviews. Learn more about our Review Guidelines.

How would you rate Apple?
grey stargrey stargrey stargrey stargrey star

Apple Reviews Summary

The company enjoys a reputation for high-quality products that are well-regarded for their performance and reliability. However, customer feedback reveals significant dissatisfaction with their customer service, particularly regarding response times, support effectiveness, and issues related to returns and refunds. Many customers express frustration over service delays and a perceived lack of accountability, leading to feelings of neglect and disappointment. While brand loyalty remains strong among some users, the increasing number of complaints about customer support may jeopardize long-term relationships, suggesting a need for the company to enhance its service approach and responsiveness.

This summary is generated by AI, based on text from customer reviews

service
445
value
416
shipping
299
returns
300
quality
403

We monitor reviews for authenticity

New York
2 reviews
1 helpful vote
Follow Michael C.
Unfollow Michael C.
Share Review
Report Review

The apple store is a lot of help when I have problems with my iphone. Usually everything is working fine, but if I need help they help me out.

Date of experience: February 12, 2016
Virginia
5 reviews
6 helpful votes
Follow Lisa W.
Unfollow Lisa W.
Share Review
Report Review

I was looking for Dash and Dot at Xmas and their customer service found this item! She made everything so easy over the phone. The only down fall was, they would not ship from Apple Store and had to drive 2 hours to pick up. They should shop from any store to your home.

Date of experience: February 8, 2016
RU
3 reviews
2 helpful votes
Follow Eirini S.
Unfollow Eirini S.
Share Review
Report Review

Courteous support staff
February 7, 2016

The support team was very courteous. I will shop from them again and again

Date of experience: February 7, 2016
GB
3 reviews
2 helpful votes
Follow Joyce A.
Unfollow Joyce A.
Share Review
Report Review

Love visiting my apple store, their support is second to none. Unlike PC World which don't give a hoot after you have bought something. Two years on, I still get free support from Apple with technical issues.

Date of experience: February 5, 2016
Florida
5 reviews
40 helpful votes
Follow james v.
Unfollow james v.
Share Review
Report Review

Service to dye for
February 5, 2016

Normally when I have a problem I called them, always with a solution. I buy their products, IPHONE, 2 IPOD, IPAD. Maybe later on the laptop

Date of experience: February 4, 2016
NL
17 reviews
269 helpful votes
Follow Sarmistha s.
Unfollow Sarmistha s.
Share Review
Report Review

Nice
February 5, 2016

Apple is a very good company i love their all phone, ipad and mac and many more gadgets.

Date of experience: February 4, 2016
Virginia
6 reviews
1 helpful vote
Follow Denice A.
Unfollow Denice A.
Share Review
Report Review

Awesome Products
February 4, 2016

I got their almost every products and truly each product is worth taking be it iphone, mac laptop, ipod, ipad and many others every product is best to use without any worrying about its quality.

Date of experience: February 3, 2016
Texas
13 reviews
3 helpful votes
Follow Steven T.
Unfollow Steven T.
Share Review
Report Review

Here's a hole in the apple but no worm.
Androids a bottle of tequila. Scared of that worm.

Date of experience: February 1, 2016
Utah
10 reviews
125 helpful votes
Follow Jeff P.
Unfollow Jeff P.
Share Review
Report Review

Poor Quality
February 1, 2016

I'm so upset all I can say is that they are officially the worse phone manufacturing company.

Date of experience: January 31, 2016
Missouri
40 reviews
64 helpful votes
Follow Lory R.
Unfollow Lory R.
Share Review
Report Review

Apple products
February 1, 2016

In my opinion you cannot beat Apple iPhones. They are hands down the best phone on the market!

Date of experience: January 31, 2016
Germany
24 reviews
212 helpful votes
Follow Sam S.
Unfollow Sam S.
Share Review
Report Review

Great! Love my iPad Pro!
February 1, 2016

I simply love my new iPad Pro. What a great product launch.

Date of experience: January 31, 2016
Denmark
4 reviews
88 helpful votes
Follow Bennie T.
Unfollow Bennie T.
Share Review
Report Review

Garanti
January 30, 2016

I have buy a mac book air and there was always some thing wrong with it and I complain over it 53 times the first 3 mount and they always tell me, that I ditten know how to use it, then I complail more then 100 times in 2 years and when the garati was run out, then they tell me there must be something wrong with the computer but now there was no garati on it any more, so if I wont it fix, then I have to pay it all by my self and I buy a iphone 3 on the internet new and that came from greece but I live in denmark, so when it was broken then they refuce to help me in danmark, they wont me to send it to greece to get it fix, therefore I never buy mac produkt

Date of experience: January 30, 2016
GB
2 reviews
16 helpful votes
Follow Sarah H.
Unfollow Sarah H.
Share Review
Report Review

Gadgets
January 27, 2016

I love their gadgets. Apple is doing great work to facilitate us. Thanks for providing brilliants products.

Date of experience: January 27, 2016
Canada
16 reviews
51 helpful votes
Follow Sour G.
Unfollow Sour G.
Share Review
Report Review

It seems that someone else has the same iCloud account. If I select "mail" I get hundreds of emails meant for someone else.
Despite changing my password, entering a phone verification etc. this account is compromised. Apple doesn't respond unless you have "AppleCare"- paid service.

Date of experience: January 25, 2016
Ukraine
4 reviews
2 helpful votes
Follow dmytro m.
Unfollow dmytro m.
Share Review
Report Review

Good service
January 25, 2016

I bought mac book and few times wrote to apple support - they have very good specialist

Date of experience: January 25, 2016
Texas
7 reviews
12 helpful votes
Follow Peter B.
Unfollow Peter B.
Share Review
Report Review

Superb!
January 24, 2016

Smooth and perfect products! Im a proud apple owner.

Date of experience: January 24, 2016
Singapore
5 reviews
8 helpful votes
Follow Von S.
Unfollow Von S.
Share Review
Report Review

Good after-sales service! Shipments always arrives very fast! Definately thumbs up for their services and products.

Date of experience: January 24, 2016
GB
1 review
0 helpful votes
Follow Steven F.
Unfollow Steven F.
Share Review
Report Review

I have recently purchased the iMac 27" Retina (save yourself a lot of trouble and don't bother). Within two weeks there was a crackling sound from the bottom of the screen area. Further investigation found that it was possibly coming from the main power supply or fan as it only made a noise when the screen was on.

After many unsuccessful attempts to book an appointment over the phone (two weeks of trying) and over the Internet, I was forced to travel to Cardiff to visit the store.

A week later, I had my appointments Brent to see an Apple 'Genius', where they invented that name from is beyond me as they didn't have a clue. They took the unit from me and said that it would be 3-5 days to fix the unit.

I have tried to call the store for an update but they never, EVER, answer. Instead, I am diverted to the Customer Care centre in Ireland who also cannot get through to the Cardiff branch. Although on one occasion Santa's little helper did get through but he failed to get an estimated repair time for me.

When you pay over £1,400.00 for a substantive system, you don't expect it to pack in within the first few weeks. Even if it does, as we all know even the best products can fail prematurely, it goes without saying that the customer after sales should be such that you can expect to be dealt with in a professional and timely manner.

Apple, you fall far short of this and I am very disappointed with your unacceptable after sales care. It can be likened to that of a 'ROGUE TRADER'

Yours,

One very upset customer.

Date of experience: January 23, 2016
Massachusetts
6 reviews
79 helpful votes
Follow Margaret W.
Unfollow Margaret W.
Share Review
Report Review

My iPhone 4 stopped working properly about a year ago so I contacted A&T who said since I had their (useless) insurance, Apple would send out a new phone. I agreed. However, they billed my card on file with AT&T the FULL PRICE OF THE NEW PHONE. Upon arrival, I had to pick it up at the UPS store which I did... once I received it, I was told that I had to return my current, broken phone to my local AT&T store and once they received my old phone, my new one would be activated and my card would be refunded. I ended up in the hospital for 10 days after learning this. Upon trying to get my refund I was told I couldn't as the refund time had expired. I tried to convince them that I deserved the refund but they refused. I am now still out $415.00.

Date of experience: January 19, 2016
Mexico
47 reviews
536 helpful votes
Follow Mike T.
Unfollow Mike T.
Share Review
Report Review

I have made 3 unsuccessful calls today using the telephone number on the Apple website to talk to a real person in the Apple store.

Firstly I have to engage with an automated system which I gave up with. Then I got through to someone in Ireland who refused to put me through to the store until I told him what I wanted to talk to the store about.

Apple, what has happened to you...

Date of experience: January 18, 2016