Check out our latest communities fighting
AI scams on Reddit and Facebook

business logo of Ulta

Ulta

3.0

On SmartCustomer, businesses may not offer incentives or pay to remove reviews. Learn more about our Review Guidelines.

How would you rate Ulta?
grey stargrey stargrey stargrey stargrey star

Ulta Reviews Summary

The overall reputation of the company reflects significant customer dissatisfaction, particularly regarding its online order fulfillment and customer service. Common complaints include delayed shipments, unresponsive support, and unresolved issues with missing or damaged products. Customers express frustration over the perceived incompetence of service representatives and a lack of accountability in addressing their concerns. However, some positive remarks highlight the company's diverse product selection and rewards program. Despite these strengths, the prevailing sentiment indicates a need for substantial improvements in customer service and operational efficiency to enhance customer loyalty and satisfaction.

This summary is generated by AI, based on text from customer reviews

service
119
value
103
shipping
97
returns
79
quality
90

We monitor reviews for authenticity

Pennsylvania
3 reviews
0 helpful votes
Follow Donna S.
Unfollow Donna S.
Share Review
Report Review

I love Ulta
September 15, 2017

I do most of my shopping for skin and hair products at Ulta as they have a fabulous selection at reasonable prices. I also get Microdermabrasion, Use the hair salon, and the Brow Bar. They also have a wonderful rewards program. I'm always receiving free gifts and samples, and a special birthday gift every year

Date of experience: September 12, 2017
Texas
2 reviews
8 helpful votes
Follow Claire S.
Unfollow Claire S.
Share Review
Report Review

Never had any issues
September 13, 2017

Very consistent service, great shipping and friendly help in stores. Always a good variety of products with well-packed shipping when ordered online.

Date of experience: September 12, 2017
Texas
5 reviews
4 helpful votes
Follow Lisa B.
Unfollow Lisa B.
Share Review
Report Review

I Like Ulta
September 13, 2017

The prices on a lot of their products are comparable to the drug store and they do have a wider selection of the products than in the grocery stores. My Ulta locations have very helpful employees who are willing to help customers compare products and help select the best for my needs. So I'm very happy with Ulta.

Date of experience: September 12, 2017
Arizona
3 reviews
1 helpful vote
Follow Jen D.
Unfollow Jen D.
Share Review
Report Review

Price is right!
September 13, 2017

They are always having specials at the location near me and the staff go above and beyond to help out any way they can when I am in search of an item.

Date of experience: September 12, 2017
Oklahoma
5 reviews
0 helpful votes
Follow jennifer h.
Unfollow jennifer h.
Share Review
Report Review

I love Ulta, but they are quite pricey. I can go to my local beauty supply store and find my nail polish about $2-$3 cheaper. Not sure about big ticket items. I did get my flat iron CHI from Ulta and it was a good price around Christmas time. Will continue to go to Ulta for those items that my small town beauty supply store doesn't carry!

Date of experience: September 10, 2017
Texas
2 reviews
0 helpful votes
Follow Mir S.
Unfollow Mir S.
Share Review
Report Review

Awesome
September 6, 2017

I just so love this store! It provides me with everything I need in beauty products! From make-up to flat-irons, it is amazing and affordable!

Date of experience: September 5, 2017
Michigan
6 reviews
1 helpful vote
Follow Pamela R.
Unfollow Pamela R.
Share Review
Report Review

Ulta has an incredible array of name brand and other cosmetics. They have people to help direct you, people to try out products on you, and people to assist you with your purchase. Basically, they have EVERYTHING cosmetically related. Don't forget the coupons and the monthly sales. Great store!

Date of experience: August 31, 2017
New York
34 reviews
49 helpful votes
Follow Abe K.
Unfollow Abe K.
Share Review
Report Review

Out of Stock
August 29, 2017

They do not always carry the brands you are looking for and when they have a sale they carry limited stock on sale items.

Date of experience: August 28, 2017
Minnesota
20 reviews
78 helpful votes
Follow Lorie T.
Unfollow Lorie T.
Share Review
Report Review

From the moment I stepped through the door I felt like hawks had been let loose on me and continued the entire time I was in the store (which trust me was short). I honestly felt like a criminal. I am 56, a person who holds a PsyD and makes PLENTY of money. They paraded behind and around me asking me silly questions when all I was looking for was a bottle of Chanel Chance perfume which they do not carry. Good customer service is one thing but I know how I dress AND how I carry myself but standing behind and beside and following is just too much. I can make my own beauty purchases without a 23 year robot following me around. Disgusting, horrifying and I have had this conversation with each and every one of my friends. They ALL agreed with me that the sales tactics are ridiculous and overbearing. If the clerks are making commission then they need to change their game because they are NOT winning, they are SCARY! Never, ever going back into Ulta again! My $$$$$ going to Sephora. At least I can shake those girls off!

Date of experience: August 26, 2017
Texas
2 reviews
0 helpful votes
Follow Angela W.
Unfollow Angela W.
Share Review
Report Review

Favorite place to shop
August 26, 2017

I love this store and love all of the makeup. I have even had my hair styled there. My experiences in this store are great. Brow bar is phenominal.

Date of experience: August 25, 2017
Wisconsin
2 reviews
3 helpful votes
Follow Eleven E.
Unfollow Eleven E.
Share Review
Report Review

Balancing act
August 24, 2017

I think Ulta has a little bit of everything for each customer from quality to price. However the staff sometime seems a bit questionable at times or not so enthusiastic to be there. They also seem to try and put heavy makeup on you that you might feel is not even a match, just look at the makeup of those trying to sell and find an employee that looks more like your application style - the more natural the better and less is more in my opinion.

I'm not near a Sephora which I find to be a step above this chain in product and customer service but what I do like is the easy return if something doesn't work out for you.
You might however just leave with the feeling those employed will be talking about you after you left the store.

Date of experience: August 23, 2017
Texas
6 reviews
8 helpful votes
Follow Tonya T.
Unfollow Tonya T.
Share Review
Report Review

Love Makeup
August 24, 2017

I love shopping at Ulta. I love getting free items when purchasing a certain amount of goods. They have all the name brand makeup and sale for a great price.

Date of experience: August 22, 2017
California
5 reviews
38 helpful votes
Follow Deborah A.
Unfollow Deborah A.
Share Review
Report Review

20% Off on Everything
August 22, 2017

I just got a deal for 20% off my entire order, including an item that is normally excluded from coupons. I was also able to use a $14 reward, so I got about $58 off my order.

Date of experience: August 21, 2017
Florida
1 review
1 helpful vote
Follow Myu C.
Unfollow Myu C.
Share Review
Report Review

My package didn't show up today and I immediately contacted Ulta's customer service. They told me that they couldn't resolve this issue directly and that I had to file a dispute with Paypal (my payment method), which could take days or even weeks. Any other retailer would most likely have resolved this issue directly and immediately, especially during their own sales and promotions. Now I'm SOL if my package doesn't show up because Ulta's sales and promotions would end by then. Thanks a lot Ulta.

Date of experience: August 17, 2017
Texas
3 reviews
8 helpful votes
Follow Bella A.
Unfollow Bella A.
Share Review
Report Review

I walked right in and fell in love with everything, it's kinda pricey but pretty much worth it! The staff is great and they, ve got everything to help make your experience nice, easy, affordable, and of course, totally worth it.

Date of experience: August 16, 2017
California
6 reviews
10 helpful votes
Follow LP L.
Unfollow LP L.
Share Review
Report Review

Too expensive
August 15, 2017

They lure you in with discoubts but mostly they inflated the prices already. Buyers beware. I can spend my fortune in this place if not careful.

Date of experience: August 15, 2017
Louisiana
3 reviews
1 helpful vote
Follow Sheri W.
Unfollow Sheri W.
Share Review
Report Review

Always a treat!
August 15, 2017

I like being in Ulta and shopping online. Lots of variety, prices are reasonable, and their rewards and coupons are very helpful.

Date of experience: August 14, 2017
Maryland
5 reviews
0 helpful votes
Follow Patricia W.
Unfollow Patricia W.
Share Review
Report Review

Nice hair products
August 15, 2017

Like the hair products and accessories. Wide variety of styles, fun colors and finishes. Durable and stand up to everyday use.

Date of experience: August 14, 2017
South Carolina
5 reviews
2 helpful votes
Follow Marion N.
Unfollow Marion N.
Share Review
Report Review

I went to the Mt. Pleasant SC store and they nearly ripped the skin off my face. You sit in a chair in the middle of the store and have no privacy and when you have aging skin, gravity makes it tough to rip your skin sideways! Also, for a classy town there was not enough staff and they always seem "bothered" or ignorant when you ask about a product... I also had a hair cut & Color but that is a whole other review

Date of experience: August 14, 2017
Illinois
4 reviews
4 helpful votes
Follow Marie F.
Unfollow Marie F.
Share Review
Report Review

The product selection at Ulta Beauty is amazing, but their pricing is too high for standard middle class and low middle class families. Some women and men of all classes like to maintain healthy hair and skin it's unfortunate that their pricing isn't more affordable. I also wish that they had more natural (instead of chemically-latent) products were available to choose from.

Date of experience: August 14, 2017