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Coca-Cola's customer feedback reveals a significant decline in satisfaction regarding its rewards program, which was once celebrated for offering tangible benefits. Customers express disappointment over the shift from exciting rewards to a focus on charitable donations, leading to feelings of frustration and disengagement. Many feel that the program lacks accountability, transparency, and genuine rewards, resulting in a diminished sense of value for their efforts. While the brand maintains a strong presence in the market, the negative sentiment surrounding its customer engagement strategies indicates a pressing need for Coca-Cola to reevaluate and revitalize its rewards offerings to restore customer loyalty.
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I'd give it a 0 of I could! It is an insult to loyal coke customers. A very cheap imitation. It's an insult to anyone who had to use there points previously on things they normally wouldn't have chosen because it was use them or lose them. If you ask me coke treats there customers like crap! The new program is horrible. Thanks coke. Com for nothing!
The old rewards program required a lot of customer effort to enter codes and so forth but it was worth it in the long run. The new "program" is not fun, not interesting and certainly not worth the effort. Coke follows the suit of Kelloggs who totally destroyed their rewards program, which was also fun, a couple years ago. I stopped participating in it and now it is time to stop being a Coke loyalist too. Very sad. Who makes these horrible decisions?
Many years ago Coke decided that they wanted to tinker with the original coke formula and came out with the "New Coke." It was a disaster. Now Coke has done it again. What a bunch of dummies. Coke execs are you listening. "'Pepsi Please"
Saving the points to wanted them every week, was the one thing our family did together. Every Sunday night my wife and 3 boys would all gather around the dining table. We all would take turns reading the codes to my wife as she entered them. Since the reward system ended I haven't seen my wife, and the three boys won't come out of their rooms. Do you have any idea how bad it must drink up there? My love has been in shambles, lost my job 2 weeks ago.
Coke has no idea the ripple effect it has caused.
Seriously the new program sucks.
Stop calling them rewards. Rename them MyCokePunishments. Did anyone ever win anything from the Coke Rewards? I stopped doing sweepstakes years ago because I couldn't tell if anyone ever won. Now, Coke, offer nothing but sweepstakes for the opportunity to waste my time. Great. Thanks.
Horrible. Not worth saving the coke points anymore. Very disappointed. Nothing to choose from. I am upset I had people saving the points for me and now I am not going to use them.
Awful program. Not worth the time. The ORIGINAL Coke program had many options. This NEW Coke rewards stinks!
They took away the option I had of choosing from 100 or more items, and sweepstakes, and gave me the option of a few sweepstakes that suck(and not many either). LAME LAME. Now I have a bucket of codes to enter, but can only enter 1 at a time, and wait month for a new sweepstakes that I don't care about to enter more codes 1 at a time.
Not save and switch to Pepsi as I think I like it better. Guess it was costing to much money for Coke to keep up but maybe more in the end?
For years I saved points to cash in for Movie Tickets and Amazon Gift Cards. I definitely felt it was worth the effort to input the codes each week. I'm really bummed about the new program. I have a whole bucket full of bottle caps that I'll probably toss out very soon since the new program doesn't entice me to log in. I keep hoping the Coke Execs will reinstate some type of cumulative point system. I definitely felt there was a payoff for patronizing Coke products during the former program.
No more saving up codes for free item coupons, just tons and tons of sweepstakes. As a mom, entering the codes to earn soda coupons was the thing that keep me interested in the first place. If they don't offer something in addition to the sweepstakes soon, I won't have any interest in participating in the program again.
I thought the old program at least gave you a chance to save up for something. This new program and the rewards are really bad. Do not waste your time
No reason to participate any more. I hate Verison and can't use mobile pay so that pretty much rules this out now.
Even though I'm sure many of the prizes were paid for by the actual prize company in the old program in exchange for their advertising, Coke doesn't have to worry about losing a penny in their rewards program now. Perhaps it was a staffing issue? I don't see the "reward" part anymore. Everyone is opting out, so I'm sure in no time they will state that they are discontinuing their program due to lack of interest. Seems like their plan at this point. Too bad!
I like Diet Coke. I do not like the new Coke Reward program. Worthless chances on stuff I don't want is not for me. I have unsubscribed to MyCokeRewards email and unfortunately I could not find a place to cancel my MyCokeRewards.com membership. The new My Coke Rewards program is not worth the trouble to save Coke codes or to login MyCokeRewards.com to see whats up. I will just enjoy Coke as always and just pretend the My Coke Rewards never happened.:-{
This new program is basically only for Verizon customers. Otherwise, there is no reward for you. My hatred for this new program is too immense to be measured with words.
The new rewards program was "marketed" to be better than the old one. The old program had great gift cards, coke products, etc. that you could spend points on. After reviewing the new program, I can only conclude that Coke thinks its customers are stupid. Why would anyone save codes for just a chance to win a prize?
Thanks a lot, Coke. You have made your disdain very clear. After 40 years, I will no longer spend my hard earned dollars on your products. It would have been more honest to shut the program down, rather than mislead and insult.
Loyalty should go both ways.
There are so few rewards and if you don't have Verizon or mobile pay collecting Coke points is pretty much a waste of your time. They took a perfectly good program and ruined it. Bet the Manager that did this got a promotion/raise. Instead of teaching the World to Sing, they should listen to their customers or have another repeat of New Coke.
No reason to pay the high price for coke product now, before with the old rewards program you actually had a reason to save points. Now just a waste of time. I be drinking something cheaper now!
I have to agree with other reviews. I guess they were giving out too many free soda's or something. This new program is not worth the effort. I guess I will slow down on drinking soda, which is better for you anyway. No need to drink them like I was when the reward program is like this.
Answer: I still buy Coke products... but I've starting buying other brands and now split my Coke product purchases by 50%! If more customers did that, maybe Coke will wonder where their fizz went.
Answer: I'm not sure. I know prior to the change I was getting a lot of emails announcing they were updating the program with new rewards, etc. it seems like they either upped the points on my favorite rewards and/or put more restrictions on point submissions. "Update" seemed to actually mean "downgrade" the program.
Answer: They're arrogant and think that they are too big to fail.
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