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MyCokeRewards Reviews Summary
Coca-Cola's customer feedback reveals a significant decline in satisfaction regarding its rewards program, which was once celebrated for offering tangible benefits. Customers express disappointment over the shift from exciting rewards to a focus on charitable donations, leading to feelings of frustration and disengagement. Many feel that the program lacks accountability, transparency, and genuine rewards, resulting in a diminished sense of value for their efforts. While the brand maintains a strong presence in the market, the negative sentiment surrounding its customer engagement strategies indicates a pressing need for Coca-Cola to reevaluate and revitalize its rewards offerings to restore customer loyalty.
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Absolutely agree, so insulting that the company implied that they listened and changed because of customer "feedback." Threw my codes away and switching to healthier alternatives.
New Coke rewards system is nothing but a lottery. Most "prizes" have about the same chances of winning as the lottery. Goodbye Coke... hello generic. The old rewards program was the only reason I bought the overpriced Coke products!
Not worth saving codes as there are NO REWARDS! Only drank coke products to collect rewards. Good bye Coke, competitors here I come.
New program stinks - don't bother with it!
The old reward program wasn't great but the new one is much worse!
Don't waste your time saving codes!
Whomever decided to dump the old Coke Rewards is the same KNUCKLEHEAD that thought NEW COKE was a GREAT idea in the 80's.
Glad I read all of the reviews on here and others feel the same way! The sweepstakes entries listed (same one now for 3 weeks) I have entered only 1. I get it they have to make money also off of others advertising but dang how many Verizon customers are there really? Lol. At least they could have included the other major carriers. But besides that whose to say you would even win. What 1 out of 1,000,000,000. And please tell me how many would even click on each product in top row of website for the nutrition info.? All is rock gut and not good for us but I still drink it. Anyone wanting that information surely will not be drinking the stuff anyways! Just disappointed in Coke and their new and approved program.
There are no rewards on this new program. Garbage! I have no idea why they changed it. Why fix something that was not broken. Is coke really do that badly that they had to more or less scrap the program as a hole. New site is complete trash. Caps are just pilling up waiting for a chance to redeem them. Shame on you coke!
Now the codes have to be entered one by one for each reward so you have to stock pile them in real life instead of digitally in your account. The program really blows! They must have been seriously spending money on this program because it looks like a huge budget cut went down.
This mom doesn't like clutter. Why should I hold onto garbage (cardboard and caps) on my desk to enter in codes that don't reward my family anymore. This mom is opting out of Coke Rewards, disappointing.
Coke should have just canceled the program. There is no rewards in the program, as much as I dislike Pepsi, will try to learn to. Will drink a lot more water but not Dasani
This new program sucks. Who ever thought this up really "screwed the pooch". Have enjoyed Coke for years and used the points to take my children to amusement parks, buy them gifts, and I have enjoyed the experience. This new program does none of this. I am switching to Pepsi or stop drinking soda overall. I encouraged my friends to drink Coke also and they would give me their caps. No more.
The new program is a joke. I swear by COKE products but won't be drinking them like I used to because of this new program. Whyyyyyyyyyyyyy would I waste my time drinking Coke to get codes when there's no rewards with this new program. They really screwed up with the change and whoever decided on the switch should be FIRED
What an astounding way to drive your loyal customers away from your product. The person in charge of this fiasco needs to be fired. This isn't an upgrade it is a phase out. I am really sad to see this company crap all over their customers.
Mycokerewards WAS a great reward system. What they are doing now is a joke. I buy way less coke now.
I was charge 30.00 by Verizon tonight when I redeemed my "free" data. On the phone for 1 hour to get it cleared up. Beware of this promo from Coke
The new Coke website is such a disappointment. Thanks for getting everyone all excited in January with all the "wonderful changes and improvements" coming in July. Coke did not make it clear that we should not discard any code caps after mycokerewards ended. I thought the program was coming to an end and that any remaining codes would be useless. Just like when they stopped accepting 13 digit codes and moved to 14 digit codes, I was expecting something newer and easier. Wrong! I told a few people who collect codes that the program was ending and they threw away 100's of codes! Why did you not tell us to hold onto codes so they could be entered on the new site? Plus, nowhere on the new site, except for the FAQs, can one even make sense of the so-called new changes. The new rewards system is a joke, once you figure it out. They want you to buy other Coke brands, like Mello Yello to enter some sweepstakes. Or they require a 12 pak code for other rewards, so forget it if you don't drink out of aluminum cans. As a matter of fact, there are only a few "awful" rewards being offered right now. The rewards have been trimmed down. The worst part has to be the fact that you don't keep a running tally of your coke points any longer. No, you have to hold on to caps and wait for a decent reward to enter the caps. Who knows how long you will have to keep the plastic trash around before you can enter them and discard them. You should've consulted with your "loyal" customers before making such fruitless changes. Do a trial run before introducing a dud site. Not only that, did anyone out there ever win anything from their reward program? I doubt it.
Absolutely pathetic change made by Coke. A multi billion dollar corporation can't even afford to give out 1 free 20 ounce soda once a month to loyal customers? Completely worthless. Lost my loyalty as well as many others as you can see
Stopped buying coke getting cheaper colas, because they ruined the rewards program, which was the only reason to pay the additional cost of Coke
Short of simply shutting down the program, this seems like a brand phase out program. Given the market challenges for soft drinks overall, you would think they would have further improved their existing program. This is a great case study for a brand management failure. I hope their sell through numbers reflect this poor decision, and result in a program which has value.
ABSOLUTELY POINTLESS NOW! WHAT EXACTLY DO FANS OF COKE EXPECT TO GET OUT OF THIS?
THE TIME PUT INTO PLUGGING IN CODES AND SAVING UP FOR REWARDS IS WHAT MADE IT FUN! THIS SUCKS
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