MyCokeRewardsReviews 385

I thought I was doing something wrong when I couldn't find a catalog of prizes or when I couldn't figure out how to upload all of my coke points one after another. But reading the other reviews, I realize I wasn't misunderstanding how the new program works, it's just not nearly as great as the old program.
I would like to see the ability to upload points one after another, with a limit larger than the old limit of 75 per week. I'd also like to see a catalog of goodies like before. We love the gear and the other items to choose from.

Very disappointed in the new program, to say the least. I absolutely love Coke and have a vast collection of Coca Cola merchandise. The previous reward program was great, though the prizes were so-so. At least I was building towards a larger prize, getting free 12-packs or some other product or service. This program offers absolutely nothing to make a consumer want to return to the site and participate. Coca Cola is 'saving money' by removing actual prizes from their program and offering free services and offers from 3rd party vendors. This is the 'New Coke' of Rewards Programs.

What a total waste of EVERYONE'S time this new system is! My wife and I used to love looking at all the things we could get for our hard-earned points. Then, all of a sudden, we were told we had to redeem them all by a certain date because "a new Coke Rewards program was coming and it will be even more fun than before!" I should have known this was a crappy cheap sales pitch by Coke when they didn't offer ANY details about it. When the new program came on board, I was like "wait, am I not doing this right? How do I get points?" I realized soon that it wasn't me - YOU CANNOT ACCUMULATE POINTS ANYMORE! Instead, you can either enter lame sweepstakes for things that we know NOBODY is going to win, or "share" your points, or make "gifts". How can Coke call this a "rewards" program? You don't get rewarded unless you win, and the odds are really against you. Why did Coke do this? Anybody with half a brain in their marketing department should have said "hmmm, a lot of people are not going to be happy with this new system". Well, ADD ME TO THE G-D LIST!
How in the WORLD did Coke think that doing this would NOT have HUGE levels of negative repurcussions? Did they think people would just be like "oh wow, I get to waste my points now, YIPPEE!?" IDIOTS!
I'm done with Coke products. We drink Pepsi now!

Stupidest change to a rewards campaign I have ever seen. Basically what coke has done is changed the rewards program into a social crap rewards site with an attempt to sell you gear. What they are telling us is they don't want our business, so that is what I have done, not given them my business since. Where once I sought out coke products to get points, I have now gone back to Pepsi products by drinking Auquafina bottled water and Mountain Dew. How can you have a rewards program for so long and think a not-so-subtle change won't have an impact to your bottom line and perceptions of your brand. Idiots!

The new program offers nothing except 1 in a million chance to win raffles for items I wouldn't want. Not worth it to save codes and definitely detracts from fun of being a faithful coke drinker. Did anyone else notice they also didn't announce with any or much notice to enter code prior to March... they didn't allow enough time to actually enter codes that you may have had sitting around given the limitations on how many you could enter it once. I'm going to stop drinking the product.