Check out our latest communities fighting
AI scams on Reddit and Facebook

business logo of Boohoo
boohoo.com
casual, minimalist, evening & party womenAge 19-25, 26-45
Write a Review

On SmartCustomer, businesses may not offer incentives or pay to remove reviews. Learn more about our Review Guidelines.

About the business


boohoo.com
UK
Boohoo is part of Boohoo Group
Clothing item from BoohooFashion apparel by BoohooMerchandise from Boohoo clothing lineBoohoo fashion product

Business Highlights

General

Parent Company: Boohoo Group
Target Gender: women
Target Age Group: 19-25, 26-45

Shipping

Shipping Cost: $9.99
Free Shipping: sometimes
Free Shipping Detail: for orders over $50

Returns

Return Policy: not free
Return Instructions: items must be unworn, unwashed and unused with the original labels still attached
Return Cost: shipping fee

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: casual, minimalist, evening & party
Body Fit: regular, tall, plus size, petite & short
Available Sizes: Women's (XS, S, M, L, XL, XXL, XXXL)

Customer Service

Support Channels: email, social media
Support Email: [email protected]

Payment Options

Payment Methods: card payments, PayPal, financing
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: TopCashback, Rakuten, Active Junky, Mr. Rebates

How would you rate Boohoo?
grey stargrey stargrey stargrey stargrey star

Boohoo Reviews Summary

The company faces significant challenges regarding customer satisfaction and service reliability. Many customers express frustration over poor product quality, inconsistent sizing, and issues with returns, including being charged for return shipping despite promises of free returns. Additionally, the customer service experience is frequently criticized, with reports of unresponsive support and inadequate resolution of issues. While a small number of customers report satisfactory experiences, the overarching sentiment reveals a growing dissatisfaction, leading to recommendations to seek alternatives. Overall, the company's reputation is marred by a lack of effective communication and customer support.

This summary is generated by AI, based on text from customer reviews

service
315
value
307
shipping
324
returns
261
quality
290

We monitor reviews for authenticity

Texas
1 review
12 helpful votes
Follow MARY M.
Unfollow MARY M.
Share Review
Report Review

Products are made cheap not at all like showing on site, second they will never refund your money, they give you months of run around stories and drag it out and then just disappear and never answer emails once they say they have a 21 day return policy but after 90 days or no refund and they have had your merchandise and accounted for it you will never get your refund. WARNING DO NOT BUY FROM THIS COMPANY

Date of experience: April 27, 2015
GB
1 review
7 helpful votes
Follow Debbie S.
Unfollow Debbie S.
Share Review
Report Review

Fantastic
April 25, 2015

First time user; items ordered are good quality, they match the descriptions and sizes perfectly, and the delivery was on time and hassle-free. Pricing is unbelievable! What's not to like?

Date of experience: April 25, 2015
GB
1 review
7 helpful votes
Follow very a.
Unfollow very a.
Share Review
Report Review

Rubbish
April 24, 2015

Ordered prior to my b-day on 02.04.2015, waited 2 weeks for the paid "3-5 days delivery " to find out that they sent it to the wrong address, nobody knew because Hermes tossed it in their bin... found out about this on the 16.04.2015, emailed them, after over 10 emails and poof from the wrong address where they sent it that the parcel was returned, they said they can't give me the 2 items i ordered because they do not have them in stock(i replied, that all they had to do was to return the same parcel... they said they can't... and that they will give a refund, can i please confirm the address... i confirmed the address AGAIN)... THE NEW PARCEL ONLY WITH 1 ITEM THIS TIME ENDED UP AGAIN AT THE SAME WRONG ADDRESS, disturbing my 84 year old neighbour which looked at me like i am the crazy one, not the incompetent people at BOOHOO), interesting how parcels from River Island, Amazon ordered on 02.04.2015 arrived to my address in time, not to a neighbour, no problems... first time in years of ordering on line this happens... never again i will order from them... TOO MUCH STRESS

Date of experience: April 24, 2015
New York
1 review
5 helpful votes
Follow Anita M.
Unfollow Anita M.
Share Review
Report Review

Honestly I'm really surprised that a lot of people had very terrible experience with Boohoo. I'm kinda new to Boohoo; I started shopping there last year. Majority of my items came on time, and they were of good quality. Their sales are amazing unlike anything I've ever seen before. They always answered my emails in a timely manner. Maybe because I live in the United States I have no problems. I get plenty of stares from strangers whenever I wear their products especially their shoes. The only problem I had with them is the sizing of a particular jacket that was too large for me, other than that no problem. They always email me whenever my parcel is getting closer to my destination. If I buy a product from boohoo and I don't like it, I'll either give it to my sister or donate it. I'm too lazy to do returns because mainly all my purchases are items on sale. To all the shoppers who had bad experiences with boohoo I'm really sorry, but I do highly recommend them to people.

Date of experience: April 21, 2015
Sweden
1 review
7 helpful votes
Follow Yi M.
Unfollow Yi M.
Share Review
Report Review

The size guide is not right and you will not receive the right sizes no matter what you do! I emailed them about this three times about the fact that their sizes never are correct and all I got as an answer was "use the size guide". WTF? Thats not what I asked about! The sizes simply arent what you order! Doesnt matter if you are a size 10 cause the chlothes you receive arent a size 10!

Date of experience: April 20, 2015
Illinois
1 review
5 helpful votes
Follow Heather S.
Unfollow Heather S.
Share Review
Report Review

Great Company!
April 7, 2015

This company is great. I got my order to the United States in less than a week. The dress I ordered for me perfectly and was great material! I couldn't have asked for a better experience from Boohoo. Don't be scared to order from them.

Date of experience: April 7, 2015
New Zealand
1 review
8 helpful votes
Follow Emma A.
Unfollow Emma A.
Share Review
Report Review

Their clothes are terrible quality. They are ill-fitting and one of the items I brought even had a black stain on the shoulder (it was a white blouse). The last item I brought was so bad it was falling apart at the seams, however I had to pay for my own return postage even though they told me I would be reimbursed. When I contacted them they told me that they did not reimburse return postage despite the fact that I had proof that they said they would reimburse me. Terrible customer service and terrible clothes.

Date of experience: April 6, 2015
Illinois
1 review
6 helpful votes
Follow Kelly W.
Unfollow Kelly W.
Share Review
Report Review

SOOO HORRIBLE
April 5, 2015

I had placed 2 orders simultaneously within a few days because they messed up my first order. My fave item was suddenly cancelled of course. They have no customers service number, just e-mAil they never replied to. I had to take to twitter to get any response. Even then they were useless, didn't care i was upset aNd basically said i was SOL. Also its obvious their CS Twitter is over seas and baRely connected to the company. After many frustrating complaints i finally told them i would never be ordering again aNd how upset i was and they said "sorry you feel that way " and ignored my request for a supervisor. SO FRUSTRATING and sad i was excited for them, they wont last with horrible service. Smh

Date of experience: April 5, 2015
GB
1 review
3 helpful votes
Follow Teifi B.
Unfollow Teifi B.
Share Review
Report Review

I am absolutely ashamed that I didn't take my friends advice when I ordered from boohoo. On a Saturday night I ordered four dresses for a party the next weekend, and on the site they promised my dress to be delivered in 3-5 working days. So I've waited all week, I'd already been charged for the dresses and I was expecting that they would have been dispatched on Monday, however Thursday night I received an email "Your items have been dispatched, we expect them to reach you on Tuesday 7th, thank you for shopping with us". Now I'm sure that next Tuesday is not 3-5 days? So thanks to Boohoo I am now without a dress for the party, so my Saturday night is ruined. Thank you. (Also don't bother contacting customer services, they may reply quickly but it's pointless.)

Date of experience: April 3, 2015
Australia
1 review
5 helpful votes
Follow tam m.
Unfollow tam m.
Share Review
Report Review

I returned 3 dresses and received only $56.00 of what was supposed to be a refund 110.00 after logging 6 email requests customer service says i have been correctly refunded guess that cant be bothered checking the info

Date of experience: March 21, 2015
Washington
1 review
6 helpful votes
Follow hanna H.
Unfollow hanna H.
Share Review
Report Review

Nothing wrong at all!
March 19, 2015

I had a really good experience with boohoo.com! Maybe it was because I live in the United States. But they kept me updated with every shipping step along every way with emails and tracking numbers that actually worked and the shipping only took 1 week. The clothing were true to size and greatly made considering the price! The only thing I would have to say I didn't like was that I had originally purchased 3 things but they emailed me later that day and said they didn't have one of the items I purchased in stock and they would be giving me a refund soon and keep me updated with emails. I just knew I was getting ripped off, but they put the money back in my paypal account right away with no hassle. I will DEFINANTLY be purchasing from boohoo again.

Date of experience: March 18, 2015
Connecticut
1 review
4 helpful votes
Follow Deja A.
Unfollow Deja A.
Share Review
Report Review

Very upset, once an order is placed within the minute of ordering it you cannot change the details of delivery. Boohoo had my school address as my default address as soon as I realized within 30 secs after I tried to change the address. I also contacted customer service a minute after and they said they couldn't change it a day later. Well, they just lost me as a customer I needed this for an important event and they are not accommodating.

Date of experience: March 10, 2015
New York
6 reviews
35 helpful votes
Follow Kelly I.
Unfollow Kelly I.
Share Review
Report Review

Never again
March 9, 2015

Customer service is the worst. The measurements they give on their site are not the actual measurements (yes I checked how to measure, etc.). The order arrived 3 weeks after the time frame they tell you it will arrive. Items were ripped, defective. Items were missing from package. What they tell you or have written on website is never the same a 2nd time (not honest). Just a bad experience from top to bottom. I am waiting (of course that's what you do with them) to see if I will receive proper refunds, if not (I don't expect much from them) I have other options to deal with them. So disappointed

UPDATE: things only got a lot worse with them well after this review. You could not pay me enough to ever do business with these people again. Holy cow. No.

Date of experience: March 8, 2015
Australia
2 reviews
7 helpful votes
Follow Char j.
Unfollow Char j.
Share Review
Report Review

If i could give ZERO stars i would!

Ok make yourself comfortable this may take awhile

Im usually an asos user and thought i would give boohoo a go (BIG MISTAKE)

So me and my boyfriend booked a holiday to new zealand and i thought i would treat myself and purchase a few new items for my trip we left 20/2/15
I purchased a few items on the 3/2/15 spending well over $100 and it said it should arrive in australia around the 14/2/15. Ok sounds good? Plenty of time to arrive before i leave right? WRONG! It is now 9/3/15 AND HAVE YET TO RECEIVE ANYTHING! The tracking number they gave me says "still in transit" ARE U EFFING KIDDING ME? So i go to the post office to see if they can track the whereabouts of my damn parcel and they tell me it has been sitting in the boohoo warehouse in australia for TWO WEEKS and are yet to release to australia post for delivery! WTF!? So i contact boohoo via facebook and all they can say is "we apologize but it is now in the hands of our courier, it is out of our control as soon as we get more info we will contact you" 2 weeks go by and still no info... seriously boohoo this is by far the worst form of customer service and i will NEVER EVER EVER buy from you again
Lets hope i will actually get my order sometime this yearr that has been sitting in your warehouse for weeks. But i wont hold my breath

-from a ripped off customer

Date of experience: March 8, 2015
Canada
1 review
6 helpful votes
Follow Brooke T.
Unfollow Brooke T.
Share Review
Report Review

Extremely impressed
March 5, 2015

I ordered a pair of the suede creepers from boohoo because they were a British site which shipped to Canada. Upon ordering I got my shipping free (not sure if it was a promo or normal) and prices were great. I noticed it said they pay for duties and taxes, which is important because I don't like in the UK. After I ordered, I read some troubling reviews, and just prayed that I wouldn't have any problems. No problems at all. They came in the amount of time boohoo had said they would, they had the correct tracking info and I had no problems with duties and taxes. I absolutely love the shoes, they're great quality and a true to size 10 (Canadian) fit. I would recommend this site because I had no issues! Will be buying from them again.

Date of experience: March 3, 2015
Australia
1 review
2 helpful votes
Follow Brijlata C.
Unfollow Brijlata C.
Share Review
Report Review

Don't pay express delivery! Actually, just don't shop here.
Paid for express delivery (2-3 days) on Monday, it is now Sunday. On Thursday afternoon I sent an email to their "customer service". The response was they had had tracked my delivery and it was on its way. I didn't realise that that I could track the skirt myself and what they had failed to tell me (because they are dishonest liars that run a questionable business), was they already knew I wasn't going to receive my package until next week at the earliest. What the?!?!
I run a store and yes mistakes happen, but firstly I would do everything to fix the problem and secondly I would not lie to a customer! I paid for express because I needed it for an event, if they had the decency to let me know it wasn't coming I could have bought something at a store beforehand.
Now because the "customer service" (I stress I use that term losely) team via email did not follow up, try to fix anything and are liars, I thought I'd let others know though Facebook. Its funny how quick they are to respond when you let others know about their lousy business. Suddenly I was responded to straight away. The lady was lovely and they refunded the express post, but would not acknowledge the fact I had been lied to or apologize on behalf of the company. I do stress that she was lovely and helpful.
Since then I have sent numerous emails to Boohoo and have had no response.
This does not seem to be an isolated incidence from all the other reviews, just wish I'd seen them beforehand.
I will never shop here again and will tell everybody else not to.

Date of experience: February 15, 2015
GB
1 review
5 helpful votes
Follow yasmin w.
Unfollow yasmin w.
Share Review
Report Review

Brilliant!
February 11, 2015

Brilliant! Everything I've ordered I've loved, I never have much luck ordering online but this website seems to be the one that I love the most!

Date of experience: February 11, 2015
Morocco
1 review
6 helpful votes
Follow Maox B.
Unfollow Maox B.
Share Review
Report Review

I could give 0 if that was possible. To sum up the horrible experience I had.
I am a male fashion blogger, I always try online shops from all over the world and review them, even if they don't sponsor me. Followed by many on Lookbook and Instagram, a lot of people rely on my sincere reviews.

I found Boohoo long ago and put it on my wait list. Two months ago, I decided to place my first order and try it out, it was sales so I picked a jacket with faux fur in khaki.

They said on their website that I will receive it in between 5 and 15 days as I shipped it to Morocco. Although I am always ok with delays because it's out of compagnies control, this one was just too much! 15 days went by and still nothing. Ok. I waited 5 more days. I sent a message to ask where it was, but it's always the same thing: "Please wait few more days".

One month and a half later, still nothing. No refund, no Boohoo credit to have something else. NOTHING. After exactly two months (even parcels I get from China arrive after 20 days max) I received the jacket. Happy because it's here, I was so keen to discover how good it is.

Big surprise, a jacket with no fur! The fur was missing! I was so pissed, I will surely slam this irresponsible compagny on my blog. Expect thousands of followers all over the world to be alarmed!

Date of experience: January 22, 2015
Canada
1 review
3 helpful votes
Follow Amy C.
Unfollow Amy C.
Share Review
Report Review

My order came in no problem. However, we ordered the wrong size for the item. I have followed the 'return item' process. And, I have not yet received my refund for my item. I cannot find any contact number for BOOHOO; and they have not responded to my queries over email. The contact for the Return Center in Canada (Aramex) is "just the middleman" and apparently does not have any contact information for the company to whom they provide services. Yes: BOOHOO is a good name for this company.

Date of experience: January 13, 2015
California
1 review
5 helpful votes
Follow Sidne P.
Unfollow Sidne P.
Share Review
Report Review

Ordered two sweaters months ago, never got them. When I asked them for a refund, they refused because they had started an "inquiry". After months of not hearing back, I demanded a refund but I have since changed my debit card and will not get my money back. DO NOT order boohoo!

Date of experience: January 12, 2015