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business logo of ASOS
asos.com
general, casual, chic, streetwear, bridal men, womenAge 13-18, 19-25, 26-45
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About the business


Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45
Price: $, $$, $$$

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear, bridal
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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ASOS Reviews Summary

The overall reputation of the company is significantly marred by persistent customer service issues and delivery failures. Customers frequently report delays in shipping, incorrect items being sent, and a frustrating return process that often leads to dissatisfaction. Many express frustration over the lack of accessible support, relying solely on chatbots for assistance, which often fails to resolve their concerns. While some customers appreciate the product quality, the overwhelming sentiment reflects a declining trust in the company, as unresolved complaints and inadequate communication dominate the feedback. This suggests a critical need for improvement in customer service and clearer return policies.

This summary is generated by AI, based on text from customer reviews

service
660
value
614
shipping
655
returns
581
quality
573

We monitor reviews for authenticity

Romania
18 reviews
68 helpful votes
Follow Dave Y.
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Best clothing collection I have ever seen. They have so many quality clothes and every month I cannot help from buying something. They always send the order the next day and I receive it in less than 10 days intact. I also love when they send newsletter with promo codes.

Date of experience: December 2, 2013
Barbados
1 review
1 helpful vote
Follow Michael F.
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I'm from Barbados and not a lot of countries ship here unless I ship it to a US mailing address or maybe use a courier. However with Asos, the shipping time is reasonable (2 weeks), there is no shipping charge, the quality is above average given that I buy the cheapest things that are on sale on the website. In order to get your size correct you may have to go through trial and error until you know what size fits you best. But all n all I gave the site 4 stars for its reliability, affordability on certain clothing and the selection is quite vast.

Date of experience: December 2, 2013
GB
1 review
2 helpful votes
Follow hamdi t.
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I had wanted to buy a particular jacket for a while, I would say about two moths I had my eye on this particular jacket on your website, and it was retailing at £45 reduced from £65, I decided to buy this jacket on 30/11/2013, and made a purchase, that following morning I had noticed that there was a 20% sale on all your items using the promo code 20EXTRA, I thought I could benefit from my previous order I made the night before as it had not yet been dispatched. When I did cancel it, n I went back to repurchase the same item, I noticed the same jacket was now £65 again. As this scam is a very well known scam, I was shocked that ASOS used the kind of retail practices, I am well aware that a lot of high street brands do this kind of deception. To bring the prices back up and make people believe that they got a good deal at the day of the sale, when in fact the same items have been much lower in price for a very long time is deceiving costumers. ASOS have lost credibility, and operate their sales system with dishonesty.

Date of experience: December 1, 2013
California
11 reviews
55 helpful votes
Follow Nana T.
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Great shopping experiences! They have great items, and i love the student discounts, although i realized that they increase their price quite often :( the shipment length is decent, remembering that i live in the States. The live chat people are not as helpful as their competitors, but i give that a plus for having that service. One of my requests would be the sale, and more discounts please!

Date of experience: November 28, 2013
GB
1 review
1 helpful vote
Follow Roberta M.
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I've purchased from ASOS twice before. But this time, will be my third and last time that I do so. I've never had such bad service from a business that works in partnership with a courier like they do. Especially since the courier has confirmed delivery of MY purchases, YET I do NOT have the goods to hold. And the worst part, and which makes it my last time using ASOS - is that they have no idea where my delivery is, nor know why I do not have it.

Be careful when using them! Couriers aren't as trustworthy as you'd like to think. Christmas is coming up, and people might want products for their family ultimately for free.

I'll update when I find out what happened.

Date of experience: November 25, 2013
California
7 reviews
7 helpful votes
Follow Bethany R.
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I LOVE this site!
November 21, 2013

I LOVE this site! I have no idea how I found it the other day, but the two dresses I ordered arrived already and they are ADORABLE! The quality is great and the one I'm going to take into my tailor to make it fit better to my body but I am used to doing this for clothes.

Date of experience: November 21, 2013
Lithuania
2 reviews
2 helpful votes
Follow James B.
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I've just made my 4th order in Asos, the largest so far. My previous orders consisted of clothing: shirts, jeans, trousers. Always correct sizes and on time deliveries.
I love this site!

Date of experience: November 17, 2013
Singapore
1 review
1 helpful vote
Follow Tan W.
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I made an order for 5 pieces of clothing. Only one piece of clothing arrived in the box. Payment method was through a VISA debit card.

I then contacted ASOS Customer Service on 13 Nov. ASOS replied, saying that they are now not accepting future orders from me because of missing orders across various accounts from this address. This isn't possible because this is my first time purchasing from ASOS, and I only moved into this address in November. This address was previously rented out to other tenants who may have had issues with ASOS. I offered to provide my tenancy agreement but they refused to communicate further, beyond telling me that they will not accept future businesses and will not be refunding a single cent. They refused to provide further details regarding supposed "other accounts" belonging to me. They have also refused to investigate this with their courier

Be careful of this website when buying.

Date of experience: November 17, 2013
GB
1 review
1 helpful vote
Follow vamsi c.
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They came back to me and i am very pleased

Its been almost a month chasing ASOS

1. Did you received two wrong items?
2. When you are going to send my replacement size Item?

I got reply and get full refund, happy now :)

Date of experience: November 14, 2013
Canada
1 review
1 helpful vote
Follow Tianna S.
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I ordered from them and cancelled my order right after due to a incorrect size I ordered by accident. They took 100.00 out of my account in April, 2013 and it is November now and I still haven't gotten my money back. After countless emails of sending them the cancellation email and my scanned bank statements they are ignoring my emails weekly. I am going to open up a investigation to get my money back with my bank. Stay far away from them. There customer service is horrible and everytime your speaking to a new person. Don't order from them please.

Date of experience: November 7, 2013
Indonesia
1 review
1 helpful vote
Follow Shelvi O.
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I emailed Asos to ask why 8 items missing from my order. A customer service named TRUDY banned my account. No explanation for me why my items were missing. I paid expensive charges for this order. This order has tracking number, Asos can check whether it's true or not.
Cannot believe Asos can hire such hater to become customer service.
She even scold me and made it a problem about my family member accounts.
I only want to know why and who cause this happen, is it because Asos didn't send complete items, custom people took my items or Skynet lost my items.
It's okay if Asos did not want to responsible but don't treat your longtime buyer like this.
People spend their hard-earned money and willing to wait so long for Asos items but this is what happened when you ask something.
You will find Asos good when no problem with your order but when something's wrong with it, it will be so difficult to solve. Even asking why will result in banning account.No solution, banned account, case closed.

Date of experience: November 2, 2013
Belgium
1 review
1 helpful vote
Follow Bo M.
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I love the ASOS collection but had a HORRIBLE experience ordering. My order was send to the WRONG COUNTRY. Can you imagen. After mailing, because the customer care phonenumber is quite hard to find. I didn't get anywhere! Finally I found a phonenumber, so I called to the UK (I live in Belgium). They told me they accidentally send it to the wrong country, but that I would be refunded, and that I could order it again (seeing as the original order, could not be send to me anymore). They didn't have the dress in stock, so I couldn't order that one, they still told me I would get the difference in price back, if I orderd something else. THIS DID NOT HAPPEN. After countless mailings, I just got the answer that I can't get the orginal dress and will not be compensated for any other dress. I now still have to wait 21 days to get my refund. The mails I get are still the same "we're sorry, but we can't do anything". I think the customer care is horrific! I lost time and money.

Date of experience: October 29, 2013
GB
2 reviews
2 helpful votes
Follow James P.
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Great offers, easy to use, great selection and variation. Only negative is that sometimes their own asos branded clothing sometimes doesn't look completely like the pictures. Had to send 1 or 2 back in the past. But I still use this website a lot,

Date of experience: October 23, 2013
North Carolina
2 reviews
3 helpful votes
Follow Diana X.
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Excellent site, but enormous selection can be overwhelming and pricing can be on the higher side. Most of the time the clothes I order from here are good quality, but occasionally I've had some iffy experiences where the quality clearly did not match the pricing. But they have free returns, so no big deal. I also love their sales - in fact I have pretty much only purchased from them when there was a sale + coupons.

I've purchased at around 10+ times from ASOS for the past two years. Their customer service rocks too, since I've run into problems with two shipments before and these problems were resolved to my satisfaction each time.

Overall, very positive experience with the site. Pretty good selection, nice additions to the site (like fashion tips/pictures, etc).

Date of experience: October 17, 2013
GB
3 reviews
2 helpful votes
Follow Rayy A.
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BEST ONLINE SHOP EVER!
October 15, 2013

BEST ONLINE SHOP EVER! <3

I absolutely love everything this shop has to offer. I recommend this to every shopaholic out there! KEEP AWAY FROM 'JUST FAB' THEY WILL STEAL YOUR MONEY! GO FOR ASOS INSTEAD!

Date of experience: October 15, 2013
Hong Kong
1 review
1 helpful vote
Follow PH c.
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I spend over £5000 on this website but ASOS suddenly deactivate my account. I finally cannot log-in and see the status of my orders. I'm so so disappointed on it.

Date of experience: October 9, 2013
California
4 reviews
7 helpful votes
Follow jodie f.
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This site is exceptionally wonderful. Everything about it is great; prices, range of sizes, clothes, and free shipping. But the only thing I do not like about this site is that it takes sooooo long for them to get your returns back. It took them a whole week to get my returns back. Then depending on your bank it took them an extra 6 days to refund me my money. But other then that they are a great site. I wanted to send my mail as priority, but they encourage you to use the original packing, which makes perfect sense. Makes it easier for them to refund you your money... love this site still wish returns were faster with better options.

Date of experience: October 9, 2013
Australia
3 reviews
4 helpful votes
Follow Milly T.
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Love this site, great prices, great new clothing range and fast delivery

Date of experience: October 7, 2013
Utah
2 reviews
2 helpful votes
Follow Any P.
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Love love love this website! I buy all my clothes there I'm rarely disappointed with the item, they have great service. LOVE iT!

Date of experience: October 5, 2013
Texas
1 review
2 helpful votes
Follow Jess G.
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Okay you guys, I've been shopping at ASOS for a few months already because their range in plus sizes is awesome. Recently one of my packages was completely destroyed due to the carelessness of USPS throwing my package over my fence for the dogs to feast on. I was having a hell of a time with my local Post Office about getting my money back... it's a whole lengthy process. I ended up contacting ASOS about the issue and even though none of damage was their fault they ended up sending me a replacement package AND refunding me what items were out of stock PLUS a coupon code. This is absolutely incredible. They are a great company and honestly you can't go wrong with them.

Date of experience: September 19, 2013