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business logo of ASOS
asos.com
general, casual, chic, streetwear, bridal men, womenAge 13-18, 19-25, 26-45
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About the business


Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45
Price: $, $$, $$$

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear, bridal
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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ASOS Reviews Summary

The overall reputation of the company is significantly marred by persistent customer service issues and delivery failures. Customers frequently report delays in shipping, incorrect items being sent, and a frustrating return process that often leads to dissatisfaction. Many express frustration over the lack of accessible support, relying solely on chatbots for assistance, which often fails to resolve their concerns. While some customers appreciate the product quality, the overwhelming sentiment reflects a declining trust in the company, as unresolved complaints and inadequate communication dominate the feedback. This suggests a critical need for improvement in customer service and clearer return policies.

This summary is generated by AI, based on text from customer reviews

service
660
value
614
shipping
655
returns
581
quality
573

We monitor reviews for authenticity

Australia
1 review
4 helpful votes
Follow Michelle L.
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I've ordered from Asos for many years, and i've returned many items and if they ever make a mistake they rectify it, they are the best online shopping site in the business, i've tried many others as well and i always read reviews so I have to let people know they are a good honest business not like some of the other sites i've come across.

Date of experience: January 20, 2014
New York
5 reviews
11 helpful votes
Follow Ghalia Z.
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Nice website and huge selection, always great find on sale, but be ware of the size chart it is not correct these are European size and they are not converted well so you'll need to size up, the website can use some update as for the colors and items description that can be a great upgrade, shipping is fast but customer service not the greatest but not bad, they also process return so fast, as long as it free shipping and return there is really nothing more to say, right!?

Date of experience: January 20, 2014
North Carolina
1 review
1 helpful vote
Follow Aura L.
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They have a great selection of products and free shipping. However, be aware that if you return anything from your purchase and used a discount, they will adjust the refund amount based on the discount. In other words, make sure you want to keep the whole purchase because your discount isn't worth anything if you have to return an item.

Date of experience: January 18, 2014
TW
1 review
2 helpful votes
Follow Candice A.
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I placed an order over two weeks ago. This was my first time ordering from ASOS. Once the order did not arrive on the date the tracking message said it would, I contacted customer service. They responded the next day and told me to wait an additional 4 days to see if the package would arrive. I did as told and when the package still did not arrive 4 days later, I contacted them again. They said the package had been lost (seems to be a common issue with them) and that they could either re-order it or refund my money. I told them if it could be rushed to me, I would like to still order it. However, they said this was not possible and it would still have to be shipped standard delivery, so they refunded my money.

It's certianly disappointing since I waited for so long and would rather have what I ordered. I'm a little shocked they refused to rush it to me, since I had waited for several weeks. First time trying them and I will not be making a second purchase from this website.

Date of experience: January 15, 2014
Canada
1 review
2 helpful votes
Follow Fantim R.
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I ordered many things from this website, and never had any trouble. The items are really nice for the price paid, and the sizing seems right.
Once, my order did not arrive, and I emailed customer service. They answered me within one day, and refunded me on the spot when they realized the package had been lost.
Great website!

Date of experience: January 12, 2014
GB
1 review
1 helpful vote
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Got a gift voucher as a present. Created an account with ASOS and successfully logged the gift voucher onto the account. Great £100. After the 50th SPAM item I got from them I put some great stuff in the cart and when I went to check out, the gift voucher has expired.

Customer service very efficient - tough luck mate, the voucher (which cost my relative real money) has expired (by less than a month) and can't be revalidated.

Will never use my account EVER! My fault, read the T+C, but they didn't give a toss.

Date of experience: January 10, 2014
California
1 review
1 helpful vote
Follow lori d.
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I recently purchased a dress from this company, that they apparently ran out of. Instead of letting me know they didn't have the dress in stock, they sent me a completely different, cheap dress and never refunded me the difference. DO NOT buy from this company. Very dishonest business practices.

Date of experience: January 10, 2014
Switzerland
3 reviews
3 helpful votes
Follow edgar r.
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asos.com is generally a good website, with a great range of clothing, to ship the items out they are usually fast and the delivery takes up to 2 weeks wich is totally ok since it is free :D

Date of experience: January 5, 2014
Australia
5 reviews
9 helpful votes
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FANTASTIC!
January 4, 2014

FANTASTIC!

The good:
> Great range with fantastic pricing
> Extremely fast postage from the UK
> Regular sales to save you even more $$
> Own 'home' brand which is great quality and decently priced
> FREE postage - did I mention FREE postage
> Accepts returns, although you have to pay return postage (around $7-$10)

The bad:
> Doesn't exchange on returns, only refunds - but with free shipping, why not order it again?
> Charges in GBP, meaning that you might be slugged with a foreign conversion fee by your card issuer

Date of experience: January 3, 2014
GB
1 review
1 helpful vote
Follow danna h.
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Great products, horrible customer service. I have been ordering from them for several years, I recently had an issue with an order being sent to a wrong address. When I contacted them, instead of assisting me with my issue they gave me a condescending useless response and directed me to their returns policy! I have been a loyal customer for the past 5 years and was shocked at the caliber of customer service from such a big company. I won't be ordering from them again.

Date of experience: January 3, 2014
Australia
2 reviews
5 helpful votes
Follow Bekka T.
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Horrible customer service
December 30, 2013

Horrible customer service. Ordered off the asos.au site having heard good things about it. Was so disappointed with the experience, will never order from them again.

The site wouldn't let me have the items delivered to my PO BOX, which for any shopper is just plain annoying. So i had to have it delivered to my house, but they wanted a signature, so they then proceeded to deliver the parcel on a weekday at 9am, normal people are not home on a weekday at 9am. So I had the option to pick the parcel up from there warehouse 2 hours drive away or have it delivered to the nearest post office box that they would deliver it to... which was near to where i was either

The clothes I ordered looked nothing like how they were displayed. The one dress that did look like how it was displayed was so poorly constructed that in between two layers of chiffon in the chest area was a huge string of over locking which was very noticeable when worn.

I returned the clothes which cost me. Then they sent me an email saying I would get my money in 1 to 2 weeks. 1 month later still no refund, so I emailed them and they claimed to have sent it the money. To get my money back I had to send multiple threaten to go to an ombudsmen when they still refused to send my money back when I sent them a copy of my bank transactions of the time period they were claiming to have sent the money back to me in. Only after all this I got all my money back... amazing what threats can do when it comes to the law

Date of experience: December 29, 2013
Canada
1 review
1 helpful vote
Follow Janice U.
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I ordered a dress using their size chart and even got confirmation from their team to use that size chart as a guide. Based on that I ordered the wrong size- it was way OFF( it was soo bug) I ordered a smaller size which fit. When I went to return the other dress, it almost cost the price of the dress so the Free return shipping is misleading. I emailed customer service and and I had to send another email to get a response. In the end they didn't nothing for me. I will never order from the site again. It's to much of a hassle and the sizes are messed up. I guess when you can't find a phone number on the site- that should be a red flag!

Date of experience: December 28, 2013
New Jersey
2 reviews
1 helpful vote
Follow Gina L.
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I ordered a bunch of maternity clothes for the holidays twice.

The first time my clothes came in, they were all too large. I figured I had ordered the wrong sizes. The second time I reordered, and received the same too large sizes (two sizes larger than I had ordered). When they sent me my order, they put in the large sizes, but when I logged onto the site, I could see my original order that was the appropriate sizes. This is a scam. I'm sure they're trying to push the last of certain merchandise in outlier sizes, and are hoping customers don't notice. This is unacceptable and pretty much fraud. Won't be ordering from them ever again. Oh, and try to find a customer service phone number... good luck! I guess if they can't be reached, then there must not be any complaints, right?! Ridiculous!

Date of experience: December 22, 2013
GB
1 review
2 helpful votes
Follow varina j.
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Me too like Asos, never had any problems with deliveries etc. recently i had to return some stuff, i was a bit sceptical looking at the another reviews, but refund had been made in no time. So is all good. Thanks ASOS.

Date of experience: December 21, 2013
Pennsylvania
1 review
1 helpful vote
Follow Sarah M.
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Great products
December 19, 2013

Great products. WORST CUSTOMER SERVICE. I was condescended to. I was never able to talk with one sales rep. Instead I was bounced around to 8 different people VIA EMAIL. There is no line to call or direct email. The PROMO CODE the gave me never worked. They won't reimburse me for my inconvenience.

Date of experience: December 19, 2013
Ukraine
1 review
4 helpful votes
Follow Ugo o.
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Asos to me is the best online store. Their products are superb, their delivery time is fast, coupled with free shipping. They also package their stuffs very well and neat. You can't help but love and buy from Asos.

Date of experience: December 10, 2013
Azerbaijan
2 reviews
2 helpful votes
Follow Huseyn A.
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Really good customer service and fast shipment. Their service is very punctual. I like it

Date of experience: December 9, 2013
GB
1 review
1 helpful vote
Follow ian p.
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Legalized mugging, pay your money the item wont arrive and they go all coy and wont refund you. This crowd makes the bankers look honest.

Date of experience: December 5, 2013
Louisiana
2 reviews
3 helpful votes
Follow karen a.
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WORST WEBSITE EVER!
December 5, 2013

WORST WEBSITE EVER! There clothes are terribly cheap and when i returned the items in the mail I NEVER GOT BACK MY MONEY! And there customer service is TERRIBLE! This has been 4 months of me trying to get my money back and wasting over $50 so far calling over seas... i just gave up!

Date of experience: December 4, 2013
Indonesia
1 review
2 helpful votes
Follow Mya J.
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I placed an order last evening successfully but 1 hour later, to my surprise, Asos email me stated that they unable to process my order and my order has been cancelled and to complete my future orders. I'll need to send them the following:

-A copy of your passport, ID card or driving licence.
-A copy of your payment card statement dated within the last three months, clearly showing your name and billing address. Please blank out your card number, but leave the last four digits visible.
-The delivery address and the name of the person who will sign for future orders. If this is a work address, please provide the company name.

I never meet such experience like this in other online shops before. It is really ridiculous.

I try to purchase once more last night and the status of my order until this morning is only "Received", not "Order Processing". I try to ask Asos care so many times with no obvious answer. Finally, I cancel it and reorder the item for the third time!
Guess what? This time the status of my order still the same, only "Received" and after 3 hours, I got the same email from Asos stated that they unable to process my order and my order has been cancelled and to complete my future orders. I'll need to send them the following:

-A copy of your passport, ID card or driving licence.
-A copy of your payment card statement dated within the last three months, clearly showing your name and billing address. Please blank out your card number, but leave the last four digits visible.
-The delivery address and the name of the person who will sign for future orders. If this is a work address, please provide the company name.

This will be the last time I shop with Asos.
Never ever again I want to deal with such annoying online shop that cause nothing but inconvenience to its buyer.

Date of experience: December 2, 2013