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business logo of ASOS
asos.com
general, casual, chic, streetwear, bridal men, womenAge 13-18, 19-25, 26-45
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About the business


Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45
Price: $, $$, $$$

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear, bridal
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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ASOS Reviews Summary

The overall reputation of the company is significantly marred by persistent customer service issues and delivery failures. Customers frequently report delays in shipping, incorrect items being sent, and a frustrating return process that often leads to dissatisfaction. Many express frustration over the lack of accessible support, relying solely on chatbots for assistance, which often fails to resolve their concerns. While some customers appreciate the product quality, the overwhelming sentiment reflects a declining trust in the company, as unresolved complaints and inadequate communication dominate the feedback. This suggests a critical need for improvement in customer service and clearer return policies.

This summary is generated by AI, based on text from customer reviews

service
660
value
614
shipping
655
returns
581
quality
573

We monitor reviews for authenticity

GB
3 reviews
2 helpful votes
Follow Trevor W.
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Asos is a great site for buying clothes from retailers when they are out of stock on their website. For instance, I had my eye on these Kurt Geiger boots a few months ago and I was gutted when they went out of stock on the Kurt Geiger website but I was lucky enough to find them on Asos AND they had been reduced! So I was pretty chuffed about that.

The other thing I like about Asos is everything is all under one roof, its just easier that way. I hate having to browse the web for clothes, I'll have a million tabs open just to see who is selling what and where is cheapest. At asos I know I'll be getting great prices plus I can browse and filter by what I'm looking for so much more easily.

Date of experience: November 4, 2014
Canada
1 review
1 helpful vote
Follow Daniella J.
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This is my third time ordering on ASOS, and each time I've had to ship an item back. The "fit visualizer" and "size guide" is absolute rubbish. Either the item comes extremely big or very tight. I'm supposed to be a "16" according to the website yet when I ordered a dress in June it was more like a 22, and when my jeans arrived yesterday (I ordered them in 18!) they were more of a 14. Since I live in Canada I have to drive to usa to ship it back which is extremely annoying. I wish the sizes were more reliable as I absolutely love the clothing.

Date of experience: October 26, 2014
GB
4 reviews
3 helpful votes
Follow nana o.
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Great website i get some t-shirts from here every now and then.

Date of experience: October 21, 2014
Texas
1 review
1 helpful vote
Follow marina s.
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I ordered my first dress from asos. It was for a wedding. It was a long see through maroon halter dress with an awesome flow when I walked. I had it tailored because the top was a bit loose and it was long. I also had slits on both sides and it was so pretty! I got it for only 30 bucks! When I got the dress it was EXACTLY how the model wore it. I had so many compliments on it

Date of experience: October 17, 2014
New York
1 review
10 helpful votes
Follow gone w.
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DO NOT order from this company. ASOS has HORRIBLE, correction, NO CUSTOMER SERVICE. They ship wrong sizes, do not honor discounts or promotions, have horrible return process, inferior products, they take your money and run. They do not have a phone number, they only allow e-mail "portal" correspondence that they ignore or respond that the request is closed without doing anything. AVOID this company and warn everyone you know.

Date of experience: October 15, 2014
Minnesota
1 review
12 helpful votes
Follow Hannah S.
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I can honestly say I WILL NEVER USE ASOS AGAIN. I have NEVER been more disappointed in a company in my life, with horrible customer service. We live in a generation where online shopping is easy, yet asos goes out of its way to make it the worst experience of your life. With my order getting shipped to the wrong address after I tried to get a hold of asos countless times to change the address I have had no feedback, and now my order is being shipped back without any communication with me, the buyer. I dropped $50 on these pants and now they are going to take them back without even notifying me, hoping to keep my money. I was on hold on an international phone call for 45 minutes which cost me over $30 plus my lost $50 pants which has now concluded that asos has cost me over $70 with absolutely no return. I can honestly say I will NEVER use this company again, and will tell every person I know and friend to do the same.

Date of experience: October 9, 2014
Italy
4 reviews
17 helpful votes
Follow elsa r.
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If you ever have a problem with refunds or missing shipments, God help you because Customer Service won't. It simply doesn't exist:

- Emails addressed to *******@asos.com bounce back

- There is no telephone contact listed anywhere

- The so-called Help portal on site addresses only the most typical problems: if your problem isn't listed, you have no way to communicate with Asos.

OCT 2014:
- I am still vainly trying to receive a refund for €138... for an order made in May.
- I haven't received another order but cannot learn why, or where it is.
- I have just discovered a Paypal payment to Asos for an amount that doesn't correspond to any order.

Date of experience: October 2, 2014
GB
1 review
4 helpful votes
Follow Emma C.
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Most of the time ASOS get it right. Most of the time. However, they seem to think it's ok to decide to pull services such as next day delivery WITHOUT forewarning unsuspecting customers - even those like myself who have a so-called "Premier" account i. E an premium service whereby customers pay a yearly fee on the promise of unlimited next day delivery. I write this during one of their next day embargos - unfortunately not the first time and I very much suspect it won't be the last.

Date of experience: September 30, 2014
Philippines
1 review
9 helpful votes
Follow Jam H.
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I ordered a modalu shoulder bag from the ASOS.com site on 8/19/2014. I got an email from ASOS with the order details and estimated delivery date which they said would be on or before 9/9/2014. That date arrives and no item so I send them an email and a message on their ASOS facebook page. Two ASOS customer agents reply and one informs me to wait till 9/17, another on 9/23. By 9/22 I wrote to the ASOS FB page again and said still no bag. An ASOS customer agent messaged me today (9/23) that the item would be classified as 'lost' given the amount of time that passed. I already visited my local post office numerous times to follow-up the 'package', what a waste of time and gasoline. I have to wonder if they ever even sent it since they don't provide a tracking number. Certainly not a trustworthy site and lots of people complaining about them. I advise not to order anything from ASOS.com.

Just an update. I was refunded back the amount I paid for the bag I ordered. However, a few days later I received notice from the post office that my package had arrived. My review of ASOS.com will go back a little, however, the package arrived in the Philippines on 9/12 and traveled to my city on 9/15, so a week late from their specified delivery date.

Date of experience: September 22, 2014
AE
3 reviews
6 helpful votes
Follow Noaf X.
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Ordered a few items of clothing recently and it took quite a while to receive (definitely longer than how long they said it would take). I am happy with what I bought but the shipping company they use (at least for international shipping) is awful. They asked me to send a copy of my passport and ID which I definitely wasn't comfortable doing and was the first time I was ever asked to do so when online shopping.

Date of experience: September 17, 2014
New Zealand
1 review
4 helpful votes
Follow Cassie B.
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I'm surprised at how bad some of these reviews are. I just ordered my first dress from asos and was nervous after reading so many bad reviews, but it arrived today, a week earlier than expected, and in perfect condition. I tried it on and it fits just how the sizing chart said it would. It fits perfectly and is a great material. I can't wait to wear my dress to the dance I'm going to. I highly recommend asos.

Date of experience: September 14, 2014
GB
1 review
4 helpful votes
Follow neil t.
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It's to be hoped you never have anything that needs a replacement, bought my wife some Vivienne Westwood shoes (so not a cheap item) first time they were faulty it took 8 days to get a reply, the site tells you to deal with the issue through the help portal but no facility for replacements, I emailed them, called them and got VW customer care to contact them, their website says email them, you do that you get a response saying it's an unattended email address and no response, so you call it's go straight to hold and says call back press 1 for customer care but every time goes straight to hold you could spent the rest of your life doing this

Second time (2 weeks later) shoes are faulty again, same thing for 3 days except this time I get through on twitter, I get a call saying they will replace the shoes free of charge, amazing given they are faulty, the girl also thinks it's funny to refer to them as my shoes and laughs when she does so, the shoes changed a tiny amount between the first and second pair and went up £38 I had to pay £13 of this, I asked as a gesture of goodwill after all the problems for this to be refunded, Emily said she would check then emailed me to say they would do it but it would make the shoes non returnable, given two faulty pairs and consumers rights I suggested 3 times by email they should re-consider that offer but of course they never replied

Date of experience: September 11, 2014
Illinois
1 review
4 helpful votes
Follow Amanda W.
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I'm really wary writing this, seeing as I STILL have not received my package. I fear I never will. I placed an order for a maternity dress (for my first baby shower mind you) and a long sleeved t-shirt end of August 2014 (the 28th). I received my conformation email and they CLEARY had no problem taking my money. So I waited... and waited. And checked the tracking info they gave me. I've been directed to "wnDIrect" tracking. My package was last entered as on an American Airlines Flight on August 30th. I see a very tiny link that say "find other items in this parcel". Click that, taken to another poorly designed/not user friendly tracking site "MetaTrack". That informs me my package is expected to come September 2nd. Latest September 6th. Well, here we are September 8th. No package. Shotty response from the Asos customer service via their site. Generic "Please send us your tracking number via a PM" on their FB.

Maybe I didn't order a gazillion dollars worth of clothes. However, I paid money. My money that I work for. I also paid for a dress that I really looked forward to wearing on my ya know, special BABY SHOWER day. I don't know if my package will ever come (especially now that I've left this review) but I'm pretty upset and probably won't be ordering from here again.

Date of experience: September 8, 2014
California
2 reviews
2 helpful votes
Follow Doris L.
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I bought an order in this website some days ago. But they have not shipped it to me. I just got a full refund.

Date of experience: September 3, 2014
GB
4 reviews
6 helpful votes
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Love it!
September 3, 2014

Love it! Absolutely no problems with returns, always get what I expect, nice customer support.

Date of experience: September 3, 2014
Nigeria
1 review
8 helpful votes
Follow Sope M.
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Ordered items via international shipping and they were delivered DAMP and MOULDY! I contacted ASOS customer services and after a week of messaging they keep giving me the same stock response and they keep getting my order number wrong even though I correct them on every email. They've refused acknowledge any of the issues i've raised and they have refused to escalate the issue even though I asked on 2 separate occasions. Atrocious customer service.

Date of experience: September 2, 2014
California
2 reviews
15 helpful votes
Follow Tanis M.
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C’est une bonne enseigne. Par contre, je ne suis pas toujours satisfaite de la qualité des produits. Le site n’est pas très clair non plus.

Date of experience: September 2, 2014
Florida
2 reviews
2 helpful votes
Follow Essery L.
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Asos is one of the best retailer stores ever. They offer free shipping and returns to the US. (They send you a pre paid label for returns). It's super convient and their customer service gets back to you in 48hours at the VERY most.

Date of experience: September 1, 2014
Hong Kong
4 reviews
5 helpful votes
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I love this website
September 1, 2014

I love this website. I bought a dress three weeks ago, really good, I am happy.

Date of experience: August 31, 2014
Missouri
3 reviews
20 helpful votes
Follow Elliot M.
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They have a great selection of products. However, be aware that if you return anything from your purchase and used a discount, they will adjust the refund amount based on the discount. In other words, make sure you want to keep the whole purchase because your discount... isn't worth anything if you have to return an item.

Date of experience: August 27, 2014