Check out our latest communities fighting
AI scams on Reddit and Facebook

business logo of ASOS
asos.com
general, casual, chic, streetwear, bridal men, womenAge 13-18, 19-25, 26-45
Write a Review

On SmartCustomer, businesses may not offer incentives or pay to remove reviews. Learn more about our Review Guidelines.

About the business


Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45
Price: $, $$, $$$

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear, bridal
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
grey stargrey stargrey stargrey stargrey star

ASOS Reviews Summary

The overall reputation of the company is significantly marred by persistent customer service issues and delivery failures. Customers frequently report delays in shipping, incorrect items being sent, and a frustrating return process that often leads to dissatisfaction. Many express frustration over the lack of accessible support, relying solely on chatbots for assistance, which often fails to resolve their concerns. While some customers appreciate the product quality, the overwhelming sentiment reflects a declining trust in the company, as unresolved complaints and inadequate communication dominate the feedback. This suggests a critical need for improvement in customer service and clearer return policies.

This summary is generated by AI, based on text from customer reviews

service
660
value
614
shipping
655
returns
581
quality
573

We monitor reviews for authenticity

Ukraine
1 review
9 helpful votes
Follow Darya M.
Unfollow Darya M.
Share Review
Report Review

Awful service
February 6, 2020

They provide totally wrong item, another item was damaged and their customer care not helpful at all. Works awful!

Date of experience: February 6, 2020
Florida
1 review
5 helpful votes
Follow Cecilia L.
Unfollow Cecilia L.
Share Review
Report Review

Wow im shook!
January 31, 2020

Okay so before ordering from here i was super hesitant given all the bad reviews but I did it anyways & took a chance. Im so happy I did! I ordered monday night & all my stuff arrived thursday morning(today). I ordered 3 pairs of shoes(2 heels/1boots: all came exactly like picture) & a bikini which came exactly as i imagined. They gave me a tracking number the next day. From georgia to florida where i live. They also threw in a coupon for hellofresh which was cool. I ordered through paypal just in case i wouldnt get my items. Anyways yeah in def. Ordering again! Their selection of stuff is so diverse & so cute. Thanks asos! Ill spread the good word on you guys.

Date of experience: January 30, 2020
Virginia
1 review
3 helpful votes
Follow Naz N.
Unfollow Naz N.
Share Review
Report Review

Terrible customer service and unreliable return process. You need to keep track of all the items in your return and keep the receipt for the returns even if they send email confirmation that they received.

Date of experience: January 27, 2020
Pennsylvania
1 review
12 helpful votes
Follow Kate K.
Unfollow Kate K.
Share Review
Report Review

Stay away
January 25, 2020

BUYER BEWARE. DO NOT EVER ORDER FROM THIS FRAUDULENT SITE. I ORDERED A PAIR OF SNEAKERS AND THEY SENT ME A DIFFERENT SIZE WITH A FAKE INSERT OF THE SIZE I WAS ASKING FOR. I HAVE THE SAME SHOE IN A DIFFERENT COLOR AND WHEN I SIZED THEM UP THEY WERE COMPLETELY DIFFERENT. I THEN PROCEEDED TO FOLLOW THE RETURN INSTRUCTIONS AND 24 DAYS LATER THEY ARE CLAIMING THEY NEVER RECEIVED MY ORDER AND WILL NOT RETURN MY MONEY. THEY ALSO GAVE ME A FAKE TRACKING NUMBER TO COVER THEMSELVES BUT IT DIDNT WORK. DO NOT EVER PURCHASE FROM THIS SITE ESPECIALLY IF YOU NEED TO RETURN SOMETHING.

Date of experience: January 25, 2020
North Carolina
1 review
2 helpful votes
Follow Brittany R.
Unfollow Brittany R.
Share Review
Report Review

WORST CUSTOMER SERVICE
January 24, 2020

DO NOT buy anything from ASOS. I ordered a jacket in size 8 and was sent a completely different jacket in the wrong size. I tried two different chat correspondents and the only thing they could offer me is sorry and to send it in for a refund. I don't want a refund, I want what I ordered... I emailed ASOS because no one would help me and it took two weeks before I emailed AGAIN asking if someone could reply to me. I have been emailing them for days and they still will not replace my item! This is a terrible way to run business. When a company makes an error (or two errors!) they are responsible to fix it! But ASOS just wants your money they don't care one bit if you get what you bought or not. NEVER BUY FROM ASOS.

Date of experience: January 24, 2020
Canada
2 reviews
32 helpful votes
Follow Noemie J.
Unfollow Noemie J.
Share Review
Report Review

Dont get caught like me!
January 21, 2020

I ordered a 53$ dress for my baby shower paid 20$ for the fast delivery to Canada so I wouldnt have to wait 3 weeks to get it. Then, I had to pay 23.62CAD of duty fees. The dress is too small (I took the measurements as said on the site). If I wanted to return it, it would be another 23 $! So I would end up paying 66.62CAD for a 53$ dress that is cheap quality... I'm never ordering from that site again.

Date of experience: January 20, 2020
Australia
1 review
12 helpful votes
Follow chiara m.
Unfollow chiara m.
Share Review
Report Review

DON'T BUY FROM ASOS: If possible 0 stars. I have never received my parcel, they stole $145 dollars and the delivery tracking is a fake. They have the right address but they actually never came to my place. The tracking says: delivered but it's not. It says "signed by...( nobody, of course).
I am reading now ( too late) awful reviews about those guys everywhere. They just delete the bad posts on Facebook but they can delete the comments under their promotions.
You are the worst, really! I liked the products and the website but the delivery is important too so change your Australian Courier because they definitely take the parcels. Shame! I want my money back and I am not going to stop here.

Date of experience: January 19, 2020
GB
1 review
24 helpful votes
Follow Stephen W.
Unfollow Stephen W.
Share Review
Report Review

Unreal
January 11, 2020

I'd of given this company a minus if I could. Selling fruit of the loom items printing something on it and charging £75... Then went you try to return something they act all stupid and send a replacement of more substandard rubbish and on top of that it will take you 4-6 weeks for the pleasure. All this is after they have told you what you require. Even if you asked for a refund ASOS will tell you that you didn't!
I would in now way recommend this company to anyone it's really bad

Date of experience: January 11, 2020
GB
1 review
10 helpful votes
Follow debbie t.
Unfollow debbie t.
Share Review
Report Review

Was locked out of my account after forgetting password and resetting it. Customer service haven't a clue, don't read emails don't collaborate with each other and even ask you to respond to emails they have sent, but have no return allowed on them. Utter disgrace. There are plenty of sites out there to buy from and I will in future.

Date of experience: January 9, 2020
Canada
1 review
1 helpful vote
Follow Laura D.
Unfollow Laura D.
Share Review
Report Review

Don't waste your time and money. They have uneducated associates, terrible policies and horrifying customer service.

Date of experience: January 6, 2020
Spain
2 reviews
9 helpful votes
Follow Asylai Z.
Unfollow Asylai Z.
Share Review
Report Review

Got my new shoes for the new year and almost break my leg. One of the most terrible shoes I ever got. My legs are literally broken. Telling myself "got $#*! stuff from asos? Got what u deserve, almost broken leg" would never buy asos high heels. It's actually my second bad experience with asos shoes, High heels.

Date of experience: December 31, 2019
Australia
1 review
1 helpful vote
Follow CJ S.
Unfollow CJ S.
Share Review
Report Review

This is the first issue I've had with ASOS, they're normally great, but this last experience was extremely disappointing. I recently made an order through ASOS using standard shipping which gives you up to 60 minutes according for their website FAQs to amend/cancel the order. My issue was that I'd accidentally selected the incorrect shipping address and hit "pay now," and realised the mistake second I'd paid. I didn't even want to cancel the order, I just wanted to update the address, literally the minute I submitted payment.

The order went through, I double checked and saw that it was the wrong address, and following ASOS FAQ instructions, went to cancel the order as this would be the only way to fix the issue. Not more than a minute after I'd paid, the option to cancel the order was simply not there. I tried this on an iOS device, and Android device, and a PC, and the option was simply not there. I then saw that this was because the order was made through Afterpay - apparently you don't get any options if you use that as a payment method. Which I find extremely ridiculous because at least one competitor has obliged in a similar situation.

Funny thing is you are never told at any point that options to change delivery address/cancel orders vary wildly with payment methods.

There is absolutely no way I can collect the order from the address it was sent to, which is even worse because ASOS suggests as a fix for this issue that I wait for delivery then request a return. HELLO. How does that fix the issue if you're not able to be anywhere near that address.

I mean, come on guys, I tried to fix the problem within a MINUTE of placing the order. Seems a massive run around for a tiny mistake!

Date of experience: December 29, 2019
California
1 review
1 helpful vote
Follow Robert S.
Unfollow Robert S.
Share Review
Report Review

Order on the 15th and "despatchd" on the 16th. Package is stil not delivered 10 days later. Both ASOS and UPS require you to go through a maze of hell to fight what you paid for and purchased in good faith with a reasonable delivery time. Will never order from them again.

Date of experience: December 28, 2019
Canada
2 reviews
0 helpful votes
Follow Julie A.
Unfollow Julie A.
Share Review
Report Review

Beautiful
December 30, 2019

This dress is stunning. I couldn't believe it for the price point. The only question is the size small for me. Will try big size in next purchase!

Date of experience: December 28, 2019
Canada
1 review
2 helpful votes
Follow Halima T.
Unfollow Halima T.
Share Review
Report Review

I have been trying to get my order ($300) for a month and half now. I HAVE NO SINGLE ANSWER FROM THE CUSTOMER SERVICE. I am based in CANADA and made the worst mistake trusting their website. They are nothing but scammers! I still dont know how to get my money back!

Date of experience: December 27, 2019
New York
1 review
7 helpful votes
Follow Carlita V.
Unfollow Carlita V.
Share Review
Report Review

RUN. STAY AWAY.
December 24, 2019

Worst experience ever. They ignore emails, DMs, and close chats without any care or concern for the customer at all. NO customer service phone number. Completely unhelpful in every possible way. I have never experienced anything like it.

Date of experience: December 23, 2019
GB
1 review
0 helpful votes
Follow Tanya C.
Unfollow Tanya C.
Share Review
Report Review

Christmas is ruined!
December 23, 2019

Our Christmas is ruined. I ordered a month in advance and now was told that I'll not get the items as they were damaged. They will just refund me. What!? The point of ordering is for Christmas presents. It's only one day left for me to find an alternative presents. Discussing company! Never order from them again!

Date of experience: December 23, 2019
India
1 review
0 helpful votes
Follow mansi g.
Unfollow mansi g.
Share Review
Report Review

No, dont order from ASOS. They will not deliver or let you track the order. Forget getting the refund

Date of experience: December 23, 2019
GB
1 review
1 helpful vote
Follow Nadeem F.
Unfollow Nadeem F.
Share Review
Report Review

Worst
December 22, 2019

Worst experience... i have order alot of stuff which was on sale on black friday... they told me your products will be deliver to you not more than 14days which was already too long but i didnt receive any email, message from asos team after waiting of almost 24days then i decided to contact them... i have contacted them online after waiting one hour in a queue... they told me your order was cancelled by asos... i told them you didn't gave me a single message about it... they literally said you can order again... what a great disrespect i got from asos... we used to buy alot of stuff from asos but now i strongly dislike the company because they dont give respect to their customers... i wish i can give zero star if you need proof email me: *******@rocketmail.com

Date of experience: December 21, 2019
Canada
1 review
4 helpful votes
Follow Amber L.
Unfollow Amber L.
Share Review
Report Review

Don't rely on ASOS to delivery your package on time, or good cusotmer services in Canada. I ordered 2 dresses for some Holiday events and they were expected to arrive 2 days before the first one. They didn't come until 2 week PAST the expected delivery date. Come to find out it's because ASOS entered my postal code wrong on the packing slip. I emailed ASOS customer care three times, once to ask why it was so late as the tracking only said "left Facility" a full week past the expected delivery date, and all they did was tell me how to track it, which as i stated in my email i already did. When I got my package I sent them pictures of what was entered on my order and what was put on my package, and all they said was sorry you you expected it sooner. They responded that it's out of their control. How is what they entered as a shipping address not within their control?

Also CANADIAN shoppers - they do offer a discount to offset the duties, but it is buried in their website and not something they will honor if you miss it after placing the order but before it was shipped. I paid $52 in duties for a $170 dollar order...

Overall really not impressed with the lack of attention to detail, and even more unimpressed with the accountability of the customer care team after the fact.

Date of experience: December 20, 2019