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business logo of ASOS
asos.com
general, casual, chic, streetwear, bridal men, womenAge 13-18, 19-25, 26-45
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About the business


Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45
Price: $, $$, $$$

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear, bridal
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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ASOS Reviews Summary

The overall reputation of the company is significantly marred by persistent customer service issues and delivery failures. Customers frequently report delays in shipping, incorrect items being sent, and a frustrating return process that often leads to dissatisfaction. Many express frustration over the lack of accessible support, relying solely on chatbots for assistance, which often fails to resolve their concerns. While some customers appreciate the product quality, the overwhelming sentiment reflects a declining trust in the company, as unresolved complaints and inadequate communication dominate the feedback. This suggests a critical need for improvement in customer service and clearer return policies.

This summary is generated by AI, based on text from customer reviews

service
660
value
614
shipping
655
returns
581
quality
573

We monitor reviews for authenticity

Virginia
1 review
12 helpful votes
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Don't order!
March 6, 2020

The item description clearly states TWO pieces and is pictured with TWO pieces. When received only piece came. Emailed but received no response. Went on live chat and finally got in touch with someone who stated that I was confused and it was only one piece. Buyer beware!

Buyer Beware!
Date of experience: March 5, 2020
Florida
2 reviews
2 helpful votes
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I'm an older adult returning to college for a graduate degree. I have been a long time Asos customer, and recently decided to sign up for their 10% student discount. This discount issue I have been dealing with since January 2020. At this point it's not the 10% I'm upset about, but the ill treatment by the staff from their care department. I find them very bias and or prejudice against older adults. It all started when I signed up in January as stated earlier, and kept getting emails from my college email account that my discount code was sent to my primary email account, this never occurred so I contacted asos care department. They asked me for a copy of my student ID, that was not enough as it did not have the "year I enrolled and year I will be completing my studies". They then asked for the official acceptance letter that I received of my acceptance to my university. That still was not enough they wanted a picture of the error message that I got via the email in regards to my discount. Why I think asos company or staff from their care department is bias or prejudice against older adults? After I submitted additional ID with my age not to mention my picture which they can see I'm Black, they started asking me for additional items which I provided and still have not gotten a response or a discount. I'm very disappointed and was not expecting this treatment from what seem to be a diverse company. Not to mention the owner Mr. Robertson is 52 years old and have such unpleasant staff working for him.

Date of experience: March 3, 2020
Canada
2 reviews
5 helpful votes
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Placed both second and third order at the same time, except chose different shipping options for both orders (standard vs expedite). Expedite order arrived ahead of schedule with great tracking info (stellar experience). The standard shipping order still has not arrived and has completely useless tracking info. The only info I've been given for the standard package is "left ASOS", which has been at that status for almost a full month. At this point I don't know if standard package will ever arrive. ASOS is great when you pay the extra shipping cost but is a nightmare when you opt for standard. Ordered from Canada btw.

Date of experience: March 3, 2020

Great first experience with ASOS
October 15, 2016
Previous review

Decided to go with ASOS for my first online clothing purchase, and I have to say I'm very pleased. I was a bit skeptical after reading some reviews about shipping errors and customer service problems but decided to give them a try anyways. Because of the shipping complaints I saw online, I decided to pay the extra $15 for an expedited arrival. I was given a working tracking code and the package arrived on the date scheduled. I bought 4 items, 2 of which were ASOS brand, and all of them matched the website displayed item descriptions and appearances. Quality=price paid. I may have gotten lucky with the sizes although I did go on YouTube and watched a few ASOS haul videos to get an idea of how the sizing would fit prior to purchase. A tip I would give any first time ASOS shoppers is to do some research to help with sizing(YouTube and ASOS instagram models) and don't be scared to pay the extra $15 expedited shipping, for all I know that may be the reason I did not encounter any shipping problems. Will definitely be using the site again and will update my review accordingly.

Date of experience: October 13, 2016
NL
1 review
6 helpful votes
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I shop online a lot but my experience with ASOS is definately the worst. They refuse to refund money whilst they made an error. I am furious. No i will never ever order at asos again.

Date of experience: March 2, 2020
Canada
1 review
71 helpful votes
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Low quality products plus I paid $70 customs fee on $180 shopped items. I've been ordering many other online sites that's located overseas and NEVER had to pay such fees.
They're always advertising with sales price with nice design clothing but do not trust. You're going to end of paying high (what they're calling) "customs fee" and receiving horrible quality items (with stitches out). This site is totally scam. People who left good reviews are probably some are also a scam/part of team.

$70 customs fee on $180 items
Date of experience: February 28, 2020
Tennessee
1 review
1 helpful vote
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I tried ASOS because I loved a lot of their clothing styles and the price seemed relatively cheap but not so cheap that it was concerning. However, I was very disappointed with the clothing I ordered. I have pretty typical measurements, size US 8-10 or medium/large in most clothes, bra size 34C. I am also 5'11 so I shop in the tall fit section of ASOS. I ordered three tall dresses and NONE of them fit properly. All of them had bizarre bust fit. I have realllly average boobs and have never had a problem with this before, but the dresses were the some of the most unflattering I've ever tried. Furthermore, the fit besides the bust didn't sit right either. Was very unflattering. Additionally, one of the dresses was horribly wrinkled and see-through. The designs were cute, but clearly not well-enough designed to actually fit a lot of people. I would understand more if I had more extreme measurements, but I have pretty middle-of-the-road sizing. I bought a cute pair of PJs that I was happy with, but all of the real clothes I ordered were a bust. Not super cheap, either! They were enough money that I'd expect better fitsI bought a dress from Target in a similar style to one ordered from ASOS for cheaper and it fit much better. Would not recommend ASOS.

Date of experience: February 26, 2020
Pennsylvania
1 review
1 helpful vote
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I bought two pairs of pants from ASOS. They sent me 4 items with a pack slip for 8 items. Weird. I contacted them the only way you can, by email. Didn't hear back. Returned all 4 items. It was the Christmas rush and either the UPS store didn't give me the return tracking or I lost it. I could not get ASOS to address this. UPS told me that since I printed the return label from the ASOS website they had to have the tracking number. Didn't get refund. ASOS said it was my problem. BBB gives them F rating based on this very issue. AMEX credited me based on what I told them and what UPS said - that ASOS had the tracking number even if I did not. Note: I heard from ASOS only after emailing the company in London. Never buy from them.

Date of experience: February 26, 2020
Bulgaria
1 review
1 helpful vote
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I'm beyond annoyed and disappointed with ASOS! They don't deserve even 1 star!

I wanted to return an item that a friend bought for me. I made a return label under my friends name because he bought it. Any respectable company includes a return label right in the package so you have nothing to worry about but clearly not ASOS.
I don't have a printer at home so I had to go search the city to find where to print this label. Then I contacted customer support and turns out it had to be under my name so they had to issue a new label because there is no way to change it on your own. I had to go somewhere print it all over again.
ASOS claims they work with DHL. However, when I went to DHL they simply told me they don't deal with ASOS returns so that must be a lie on ASOS' part.

I then went to the office of the shipping company that actually delivered the package and they too don't work with the returns! One kind lady told me I needed to call another delivery company that doesn't even have an office and they had to come pick up the package. It took a lot of arrangements with that delivery company because they didn't believe me that ASOS knew I am going to make a return? Whatever that means. So after all the blood, sweat and tears I finally made a return and hopefully it'll reach ASOS!

Date of experience: February 25, 2020
Virginia
1 review
0 helpful votes
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Absolute nightmare
February 20, 2020

I dont even have all my items yet and it has already been hell. I ordered 4 items and the other day i only recieved one, the item was way too big and not at all accurate to sizing but i think i can make it work well enough. I contact them to get my items reshipped and they do send 2 of the three but tell me one is out of stock, clearly it isnt. I ask them if its just an error on the website and that i still want the item. They tell me that oh, yes, looks like the item was in stock after all! Ok so send it to me. They refuse and give me a partial refund instead. I just want an entire refund at this rate, not a partial refund. Nodoby should have to take so much time out of their day to correct so many little problems that werent even their fault to begin with. Just refund me and stop causing problems. Ive ordered from them once before and its been ok. I dont know whats been wrong not but they need to pay way better attention.

Date of experience: February 20, 2020
Colorado
1 review
4 helpful votes
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Returns are a nightmare
February 18, 2020

First there clothing is designed for women without any curves. I purchased a dress in my size (8) and it was loose in the chest and arms and extremely tight in the hips. I tried to return it per their instructions. I dropped it in a mail drop box and thought that would be it. Almost two weeks later I emailed customer service and asked when I would be seeing my refund, they told me they wouldn't refund me with proof of postage. I explained that I used the return postage that was provided in the original package. They ignore this fact and continues to tell me they couldn't do anything. I lost $160 to a company that doesn't have any trust in their consumers.

Date of experience: February 18, 2020
Malaysia
1 review
30 helpful votes
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Worst shipment experience
February 17, 2020

After I made an order ******* (total order is USD 116,85) it was clearly mentioned on website that shipment is FOC. But my order was not shipped in time and when I called Aramex, they told me that I need to pay an additional USD 30 for custom clearance. I was not aware of extra charges, it's 25% of my order! Its real scam, I tried to contact Asos customer support but they could not help me. They dont know about how much is extra charge, how its calculated, why I need to pay aramex additional money( *******8334). It is scam

Date of experience: February 16, 2020
Minnesota
2 reviews
13 helpful votes
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I placed an order in which I paid extra for expedited shipping and my order definitely did not arrive on time. I reached out to Asos twice about it and about the cost of extra shipping that I paid in which i was told that I "Shouldn't have placed an order during a sale" and that I needed to wait 7 days after the delivery date because it was just an "ESTIMATE". Funny that they don't say "estimate" when they charge your card extra for faster shipping. I'm not even upset that I paid for expedited shipping and didn't get it, I'm just mainly upset that the customer service was TERRIBLE! The 2nd time i reached out to Asos (through chat because they don't have a customer service number) no one ever responded to my chat. I waited for over 7 minutes with no response or aknowledgement from the person that was assigned to my chat. I won't ever buy from them again. Buyers, BEWARE

Date of experience: February 13, 2020
Texas
1 review
9 helpful votes
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Half-$#*! embroidery
February 13, 2020

I recently ordered from ASOS for the first time, sadly I don't think I will again. I ordered the ASOS Curve embroidered sweat button dress. Once opening the package and looking at the item I noticed that all throughout the embroidered parts of the dress random strings are popping out and hanging loose. Now this wouldn't be a huge problem if it was just in one or two spots, but it is ALL OVER the embroidery. I paid $61.66 for a dress that looks like it was barley finished.

+2
Date of experience: February 12, 2020
New Jersey
1 review
1 helpful vote
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HORRIBLE SERVICE
February 12, 2020

Horrible customer service. I am being held responsible for a package getting lost in transit when that has nothing to do with me. I have contacted this dumb chat several times over the past 2 weeks and not one person has been able to help me. I will never ever shop at asos again. Any other company would refund me the money regardless after 12 days of me returning the items with the return label in my package. I am EXTREMELY disappointed in this company. This is unacceptable and unprofessional. I can't believe how horrible customer service is for such a large company. I even asked to speak to manager and the chat was just ended. I can't believe how bad I was treated as a customer.

Date of experience: February 12, 2020
Mexico
1 review
0 helpful votes
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Never got it
February 11, 2020

I made a purchase December 31,2019. Me order said it would arrive January 20th. That's what my confirmation order said, but according to them, it was January 21. Fine. One more day. I've trying so many times to find out where is my order and all I get is: "we are not responsible for the delivery service, we send it but we can't provide a tracking number or anything to see where the package is, wait till February 14th". Every time is the same story. I was charged the very same day I made this purchase. But for the delivery they keep telling me to wait. To wait. This is by far the worst customer service I've had. It's amazing how they send the package but no tracking number. It is impossible to track the order so you have to hope everyday for your stuff to arrive. I ABSOLUTELY DO NOT RECOMMEND THIS SITE. My sister has the same situation than me, they told her to wait till January 3th. (She did the purchase before) and again, it's February 10th and nothing. DONT WASTE YOU TIME AND MONEY. NOT WORTH THE WAITING.

Date of experience: February 10, 2020
Florida
1 review
6 helpful votes
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No problems
February 10, 2020

I didn't read all the negative reviews until AFTER I placed my order so I was pleasantly surprised when the three items arrived promptly. The items were of decent quality for the price. However, they were all too small. I had to return them and promptly received a refund. I will most likely order again, just a size up from my regular size.

Date of experience: February 8, 2020
Iowa
1 review
20 helpful votes
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Surprise surprise. My return got "lost in the mail" too. Sounds like this is a recurring issue for this company. Seems odd since packages don't go missing in the mail as often in general as they do for this company. Now I'm going in circles with customer services trying to get my refund. Apparently free returns aren't actually free because if you don't pay for package tracking, the company will "lose your package" and not refund you.

Date of experience: February 8, 2020
Canada
1 review
0 helpful votes
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NEVER BUY ANYTHING there. The quality is horrible, not the product they sent was ordered.
NEVER BUY ANYTHING. NEVER BUY ANYTHING

Date of experience: February 6, 2020
Czechia
1 review
7 helpful votes
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Very dissapointed
February 6, 2020

I have so many bad experiences with them. Since they got stocks in Germeny and sending parcels via DHL Germany they always mess up things! They lost my parcel once and for the second time they lost it for a month and then sent it back tu them. It took me hours on customer care and over a month waiting for the money back. Also one time someone on the chat told me "you should worry about it that much" how rude! Of course I'm worried because I paid for my stuff and never got them! The two recent orders have delays. Estimate date is nothing for them. I give up, i will never order from them again.

Date of experience: February 6, 2020
Canada
1 review
8 helpful votes
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NEVER ORDER THERE
February 6, 2020

Tracking number that are useless, no follow up by email... contacted technical support 3 times and they gave me wrong informations like my order is delivered by poste canada. When I called poste canada, they told me they never had that parcel... I'm never ordering there again it's a big fraud.

Date of experience: February 6, 2020