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WoodlandDirect

4.5

On SmartCustomer, businesses may not offer incentives or pay to remove reviews. Learn more about our Review Guidelines.

From the business

Woodland Direct is one of the largest e-commerce companies focused on the Fireplace, Chimney, Wood Stove, and Outdoor Living markets. Their founders have come from a Fireplace & Chimney background that reaches back to over 40 years of knowledge and experience. With a clear vision for the future they founded WoodlandDirect.com to offer a wide variety of Fireplace, Chimney, Wood Stove and Outdoor products to homeowners and businesses across the United States.


woodlanddirect.com
Auburn Hills, MI, United States
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WoodlandDirect Reviews Summary

The company enjoys a strong reputation for product quality and customer service, with many customers praising knowledgeable and helpful staff who guide them through the purchasing process. Positive feedback highlights the durability and aesthetic appeal of the products, as well as timely deliveries. However, some customers expressed concerns regarding issues with order confirmations, communication about shipping, and occasional product discrepancies. Despite these challenges, the overall sentiment reflects a commitment to customer satisfaction, with many indicating a willingness to recommend the company and make future purchases.

This summary is generated by AI, based on text from customer reviews

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This company responds to reviews on average within 4 days

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Ohio
1 review
0 helpful votes
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Slow
June 7, 2025

I finally received the logs but have been on vacation and haven't opened them yet to look at them.

Date of experience: May 28, 2025
Lance M. WoodlandDirect Rep
10 months ago

Thank you for three stars and the chance to look into the delays that frustrated you. It took us a little longer to get your order over the finish line. We regret the delays and appreciate your patience. Thank you for taking the time to leave us this feedback.

Minnesota
1 review
0 helpful votes
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Perfect fit!
June 7, 2025

Very nice experience, and great selection of possibilities.

Date of experience: May 28, 2025
Lance M. WoodlandDirect Rep
10 months ago

Great job on picking an amazing Design Specialties door. Tom Kearney helped guide you through the process. He is one of our veteran hearth pros and knows his stuff when it comes to doors. We were glad to hear from you and hope your doors serve you well for years to come.

Alaska
2 reviews
0 helpful votes
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Alaska
June 6, 2025

Your shipping to Alaska is silly ridiculous. I sent the item to family in the lower 48. They posted it to Alaska for a fraction of what you proposed. You need to rethink your shipping strategy.
Just ship through ground rates. Just FYI, Alaska is part of the United States. Good luck. We do have quite a lot of fireplaces here in the largest state of the US.

Date of experience: May 27, 2025
Lance M. WoodlandDirect Rep
10 months ago

Thank you, Becky. We are glad you found us. Thank you for taking the time to offer some feedback and suggestions on how we can improve. We appreciate you.

Oregon
1 review
0 helpful votes
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Great customer service
June 6, 2025

4 star product and customer service. Thank you again for everything

Date of experience: May 27, 2025
Lance M. WoodlandDirect Rep
10 months ago

A note from Chris C, your Woodland Direct helper: Hi Chrisi, thank you for the opportunity to assist you with your purchase! I hope your new fire pit brings warmth, joy and countless memories for many years ahead.

Michigan
1 review
0 helpful votes
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Excellent Customer Service
June 6, 2025

I called to help get clarification of an opening needed for a fireplace on your website. I had a specific opening already built for a fireplace from another company. It ended up being cancelled and we needed to find something that would fit that opening or hopefully be slightly smaller. I explained my search to the technical sales guy I spoke with, and he helped me quickly find a solution and we ordered it same day, and had it within a week. Incredibly helpful and saved me hours of searching and extra labor on site to retrofit for a fireplace.

Date of experience: May 27, 2025
Lance M. WoodlandDirect Rep
10 months ago

Garret was your helper. You'll see his name in reviews like this quite often. He loves people and he knows our products. Our customers seem to really like those two qualities in him. Thank you for letting us know he was appreciated and congratulations on your new fireplace.

Nevada
1 review
0 helpful votes
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A new fireplace logs
June 5, 2025

Had to replace the manual gas log that came broken. Emailed what happened, filled out a form and sent a picture of the broken valve handle and a new one came in a few days. Great customer service

Date of experience: May 26, 2025
Lance M. WoodlandDirect Rep
10 months ago

Sometimes we wish we could give star ratings to our customers as well. If we could, you'd get 5 stars for being a great customer, trusting us with your order, and showing grace and patience while we helped with an issue. Thank you for this amazing review and the chance to serve you.

Texas
1 review
0 helpful votes
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Love the Fireplace!
June 5, 2025

Easy ordering, prompt delivery and a quality product. Installation was easy. Will recommend Woodland Direct to friends and family. Thank you.

Date of experience: May 25, 2025
Lance M. WoodlandDirect Rep
10 months ago

We were more than happy to help and we would love hear from anyone you send our way. Warm regards from the entire team here at Woodland Direct.

Idaho
1 review
0 helpful votes
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A bit too tall
June 4, 2025

The grate is substantial but was too tall for my preference. I cut about 3-1/2" off the legs with an angle grinder. It's much better now as it conceals my log lighter.

Date of experience: May 25, 2025
Lance M. WoodlandDirect Rep
10 months ago

It's not a home improvement project if it doesn't involve an angle grinder, duct tape, or a tube of caulk. We're glad you were able to make an easy modification so your grate could serve you perfectly. Thank you for choosing Woodland Direct.

Ohio
1 review
0 helpful votes
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Loving the beefy grate!
June 4, 2025

Great grate! Very strong, sturdy and best of all AMERICAN made! It is twice the width of my other one which fits our firebox much better. I specifically needed a 5-6 inch clearance, and Woodland Direct was the only company to have one!

Date of experience: May 25, 2025
Lance M. WoodlandDirect Rep
10 months ago

A fireplace grate is to a fireplace as a nose is to a face. Some are big, some are small, but it would be weird not to have one. We have a warehouse filled with them in every shape and size and we're glad you found the best one for you. Warm regards from the entire team here at Woodland Direct.

Japan
1 review
0 helpful votes
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Electric fireplace
June 3, 2025

Great company to work with. Ordered received quickly. Looking forward to installing it after our renovation is complete.

Date of experience: May 24, 2025
Lance M. WoodlandDirect Rep
10 months ago

Joshua in sales remembered you and had this to say: Dear Rose, thank you again for calling in and discussing your fireplace project! It was an absolute pleasure to work with you and focus in on the best product for your application. If there is anything we can do to make the installation process easier for you, always feel free to call or reach out.

Washington
1 review
0 helpful votes
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Return for refund!
June 1, 2025

I I received a gas log set that looked like the parts were used before and then returned. Someone with Wooden Direct said it did leave the warehouse that way and somehow in shipping it got repackaged. I am not sure about that it looked like you sent me a returned product. I sent it back for a refund. I have purchased from you before and this was disappointing.

WoodlandDirect attempted to help this customer through the SmartCustomer Resolution Center, but the customer did not respond
Date of experience: May 22, 2025
Florida
1 review
0 helpful votes
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Gas fire logs are amazing
June 1, 2025

The most difficult part of the process was choosing the fire log style. Once I decided and made the purchase - the rest was simple. Gasmasters installed the unit in less than one hour and we love our new gas fire log set. No more cleaning out the fireplace and we can light the logs year round.

Date of experience: May 22, 2025
Lance M. WoodlandDirect Rep
10 months ago

As for great customers, you check off all the boxes. We loved hearing from you, you have great taste in logs, and you hired pros to install your gas logs. Big cheers and applause from all of us at Woodland Direct!

Florida
1 review
0 helpful votes
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Great rack
May 31, 2025

Packed great fantastic finish. Verry stable and looks good. The cover is a wonderfully made easy to use

Date of experience: May 21, 2025
Lance M. WoodlandDirect Rep
10 months ago

Kent, you bought the last wood rack you'll ever buy. It will last a lifetime... unless of course you need to store more wood. If that is the case, we have more racks here that are ready to ship. Great job picking a winner and thank you for your business.

Virginia
2 reviews
0 helpful votes
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Beautiful copper fire pit
May 30, 2025

Our copper fire pit arrived with no issues and looks absolutely lovely in our tiki bar!

Date of experience: May 20, 2025
Lance M. WoodlandDirect Rep
10 months ago

Danny remembered you and he had this to say: Thank you, Maria, for this wonderful review! We're so happy to hear you had a great experience with the fire pit. Providing trust and service to our customers is what we strive for, and your feedback lets us know we're on the right track. We look forward to hearing from you again soon!

New York
1 review
0 helpful votes
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Customer rep went out of his way to make sure I was apprised of the equipment status and followed up with the manufacturer.

Date of experience: May 20, 2025
Lance M. WoodlandDirect Rep
10 months ago

A note from Mike T, your customer rep: Thank you for that nice review! I will always be here to help if you need me. You have my direct line. Sincerely Mike T.

Arkansas
1 review
0 helpful votes
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Order arrived in 2 weeks!
May 30, 2025

Was so pleased with the delivery time and quality. We had a bad experience another supplier who kept our money for a month stating was on back order. Woodland Direct much better service.

Date of experience: May 3, 2025
Lance M. WoodlandDirect Rep
10 months ago

Thank you for this great review. We were glad to have what you needed right away. Thank you from the entire team here at Woodland Direct.

Louisiana
1 review
0 helpful votes
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Tried but did not succeed
May 30, 2025

Sent dimensions along with pictures of our current grate to make a custom fireplace grate, however, after 3 tries, the dimensions are not as requested and I have given up.

Date of experience: May 20, 2025
Lance M. WoodlandDirect Rep
10 months ago

Lori, thank you for bringing this here and sharing your feedback. You were more than gracious and patient. We pass along good news internally, and in cases like this, we also call out growth opportunities. Your story raises questions and it will make a difference.

Texas
1 review
0 helpful votes
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Looked good online
May 30, 2025

Haven't installed yet……………………. Check back with me in two months

Date of experience: May 20, 2025
Lance M. WoodlandDirect Rep
10 months ago

Let us know if we can be of assistance when it's time for the installation. You have a team of folks waiting to hear from you if you need help.

North Carolina
1 review
0 helpful votes
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I expected delivery in a week, and it took about three weeks. Not an issue since I'm not using the fireplace in May, but I had to reschedule my installation.

Date of experience: May 19, 2025
Lance M. WoodlandDirect Rep
10 months ago

Hello and thank you, Dave. Congratulations on your new burner and glass setup. Thank you for your patience and letting us know where we could have done better. Woodland Direct appreciates you and we hope we get a chance to earn 5 stars next time you visit.

Nevada
1 review
0 helpful votes
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The customer service was excellent, and helped me work out exactly which set of logs to order. Answering all my questions without making me feel stupid!

Date of experience: May 19, 2025
Lance M. WoodlandDirect Rep
10 months ago

A customer who seeks the advice and counsel of experts is wise. We were glad to hear from you and grateful for the chance to answer your questions. Great job getting it done and getting it done right.