Check out our latest communities fighting
AI scams on Reddit and Facebook

business logo of WoodlandDirect

WoodlandDirect

4.5

On SmartCustomer, businesses may not offer incentives or pay to remove reviews. Learn more about our Review Guidelines.

From the business

Woodland Direct is one of the largest e-commerce companies focused on the Fireplace, Chimney, Wood Stove, and Outdoor Living markets. Their founders have come from a Fireplace & Chimney background that reaches back to over 40 years of knowledge and experience. With a clear vision for the future they founded WoodlandDirect.com to offer a wide variety of Fireplace, Chimney, Wood Stove and Outdoor products to homeowners and businesses across the United States.


woodlanddirect.com
Auburn Hills, MI, United States
How would you rate WoodlandDirect?
grey stargrey stargrey stargrey stargrey star

WoodlandDirect Reviews Summary

The company enjoys a strong reputation for product quality and customer service, with many customers praising knowledgeable and helpful staff who guide them through the purchasing process. Positive feedback highlights the durability and aesthetic appeal of the products, as well as timely deliveries. However, some customers expressed concerns regarding issues with order confirmations, communication about shipping, and occasional product discrepancies. Despite these challenges, the overall sentiment reflects a commitment to customer satisfaction, with many indicating a willingness to recommend the company and make future purchases.

This summary is generated by AI, based on text from customer reviews

service
656
This company responds to reviews on average within 4 days

We monitor reviews for authenticity

Georgia
1 review
0 helpful votes
Follow Shade P.
Unfollow Shade P.
Share Review
Report Review

Great grate at a reasonable price
October 1, 2025

Very heavy duty grate. Just what I was looking for. Shipping was fast as well.

Date of experience: September 21, 2025
Lance M. WoodlandDirect Rep
6 months ago

You are ready for burning season. Great job! Thanks for calling on Woodland Direct to help you get what you needed.

Texas
1 review
0 helpful votes
Follow Tim R.
Unfollow Tim R.
Share Review
Report Review

I've been wanting a new wood rack for some time now. This was exactly what I was looking for. High quality, strong steel. Doesn't bow when loaded up. Would recommend this product!

Date of experience: September 21, 2025
Lance M. WoodlandDirect Rep
6 months ago

You did well. You picked a Woodhaven from Woodland Direct. Great job picking the best quality wood rack in the world.

Georgia
1 review
0 helpful votes
Follow Zack L.
Unfollow Zack L.
Share Review
Report Review

Great product
September 30, 2025

Ordered our fireplace online. Everything came neatly packaged and was very easy to setup. I would like the led flames to be a little bigger but that's just nitpicking. Overall great company and great service.

Date of experience: September 20, 2025
Lance M. WoodlandDirect Rep
6 months ago

Thank you, Zack. A review like this is great to find. Great job pulling your project together and thank you for letting us know how well it went.

Illinois
1 review
0 helpful votes
Follow Mike M.
Unfollow Mike M.
Share Review
Report Review

Quality product, one small issue
September 30, 2025

Everything was as described and went together relatively easy. My only issue is that one side of the glass doors are slightly off and one side doesn't close flush to the magnet. They are already adjusted as far as they can go, so no real fix. The same side glass doors also don't sit open folded. They unfold and open up, probably due to my fireplace not being totally level, but they should include something like some little magnets with sticky backs or something as I'm sure most fireplaces are not completely level or flat. You can find almost the exact same design for $100+ cheaper at home depot or other places, but I can't speak to those others and how they are built. Overall it looks sharp and I am happy with the purchase.

Date of experience: September 20, 2025
Lance M. WoodlandDirect Rep
6 months ago

Thank you for your detailed feedback! We’re glad to hear you’re happy with the overall look and quality. We’ll share your suggestions about the door alignment and magnet option with our team as we continue to improve.

Texas
1 review
0 helpful votes
Follow J R.
Unfollow J R.
Share Review
Report Review

Excellent service and quality product!
September 29, 2025

Called and ordered a screen for my gas fireplace. A great discussion lead to exactly what we needed. It looks fantastic!

Date of experience: September 19, 2025
Lance M. WoodlandDirect Rep
6 months ago

It was great to hear from you, J R. Jon H was your guide for your new screen. Hearing you were so happy will put a big smile on his face. Thank you for the great report and 5 stars.

Virginia
2 reviews
0 helpful votes
Follow Gabriel K.
Unfollow Gabriel K.
Share Review
Report Review

2nd Purchase
September 28, 2025

Liked the first one so much I bought another, bigger one!

Date of experience: September 18, 2025
Lance M. WoodlandDirect Rep
6 months ago

A 16' Woodhaven! Two of those holds a lot of wood. Thank you for coming back again and leaving a great review.

New York
1 review
0 helpful votes
Follow Holly S.
Unfollow Holly S.
Share Review
Report Review

Highly Recommended!
September 26, 2025

After I determined the replacement fireplace glass doors of choice, the purchase process was accomplished in one phone call. The professional on the line instructed me on how to measure the fireplace opening and confirmed the size needed. I placed the order on the spot, pleased with the price. The fireplace doors arrived sooner than expected, well-packed and in perfect condition. Installation took a while (and a few added nuts & bolts), but my son was able to complete it. My Fremont doors are high in quality, first-rate in function, and a beautiful upgrade to my family room fireplace.

Date of experience: September 16, 2025
Lance M. WoodlandDirect Rep
6 months ago

You are awesome for not only taking the time to leave us some feedback but for leaving such a detailed positive review. Helping was our pleasure. Thank you for choosing Woodland Direct to help with your new fireplace glass doors.

Maryland
1 review
0 helpful votes
Follow Kelly N.
Unfollow Kelly N.
Share Review
Report Review

Excellent Experience
September 26, 2025

Everyone we spoke with at Woodland Direct was professional, helpful, and knowledgeable. We received what we ordered quickly and as promised. Their recommendation and guidance was spot on. We love our new electric fireplace and won't hesitate to call in Woodland Direct in the future when needed.

Date of experience: September 4, 2025
Lance M. WoodlandDirect Rep
6 months ago

You have great taste, Kelly. A Modern Flames Redstone Built-In Electric fireplace is an outstanding choice. Josh was your expert guide. He's one of our many NFI Certified Master Hearth Professionals. Thank you for letting us know he made you feel welcomed and appreciated when you chose to call Woodland Direct.

North Carolina
1 review
0 helpful votes
Follow Rebecca T.
Unfollow Rebecca T.
Share Review
Report Review

High Quality Fireplace Grate
September 26, 2025

Everything as expected and very happy with the quality

Date of experience: September 16, 2025
Lance M. WoodlandDirect Rep
6 months ago

Hello and thank you, Rebecca. We're glad to have met your expectations and thankful you picked Woodland Direct to help you find a high quality fireplace grate.

Tennessee
1 review
0 helpful votes
Follow sam h.
Unfollow sam h.
Share Review
Report Review

Fireplace liner is poor quality
September 25, 2025

Only thing i can complain about is the quality of the fireplace interior liners. We had to get replacements at least 3 or 4 times due to them cracking. We were well taken care of and they replaced the ones with no cost that were damaged during shipping.

Date of experience: September 15, 2025
Lance M. WoodlandDirect Rep
6 months ago

Sam, seeing this frustrates us as well. You are good stuff and highly regarded for taking the time to share helpful feedback like this so graciously. Thank you for your kindness and patience while we helped and for letting folks know, despite the challenge with the panels, we worked hard to make it right for you.

New York
1 review
0 helpful votes
Follow Rennzo Y.
Unfollow Rennzo Y.
Share Review
Report Review

Absolutely amazing
September 25, 2025

I ordered a fireplace key from you guys and unfortunately the box came broken with the insides missing. I called customer service and you guys rectified and sent out a replacement quickly! I appreciate you guys coming through for me, I will continue to use your services. 10/10 experience

Date of experience: September 3, 2025
Lance M. WoodlandDirect Rep
6 months ago

A chance to sell something to a customer may be a great opportunity, but a chance to help an existing customer with something they've already bought is where a company really shows it's value. Our service team is here to keep the promises our company makes. Thank you for giving them the chance to do so.

New York
1 review
0 helpful votes
Follow Vincenzo B.
Unfollow Vincenzo B.
Share Review
Report Review

I was able to quickly find a USA made product meeting my specific needs. The product arrived well packed and it exceeded my expectations. Ive had several fires on the grate and the airflow is great even with the retainer.

Date of experience: September 14, 2025
Nebraska
1 review
0 helpful votes
Follow Michael S.
Unfollow Michael S.
Share Review
Report Review

Outstanding sales rep Danny
September 24, 2025

Great customer sales service. Really helped me find the correct fireplace. Danny was the Rep that helped me out 100% on that guy.

Date of experience: September 14, 2025
New Hampshire
1 review
0 helpful votes
Follow Shelley H.
Unfollow Shelley H.
Share Review
Report Review

From the moment I contacted customer service to the delivery of our electric fireplace, it was an overall great experience. I have communicated with employees who were kind, professional, and responsive. My fireplace is absolutely beautiful. I would highly recommend using Woodland Direct!

Date of experience: September 12, 2025
Maine
1 review
0 helpful votes
Follow Lynn L.
Unfollow Lynn L.
Share Review
Report Review

Wood holder
September 22, 2025

Loved the first wood holder purchased so much that we ordered a second one for our other fireplace. Well made. Easy ordering and fast delivery.

Date of experience: September 5, 2025
Lance M. WoodlandDirect Rep
6 months ago

You have good taste, Lynn. That is a high quality wood rack from Stone County Ironworks. Thank you for letting us know you were satisfied... twice!

Massachusetts
1 review
0 helpful votes
Follow Thomas H.
Unfollow Thomas H.
Share Review
Report Review

Outstanding Cusstomer Service
September 22, 2025

Could not find a specific product on the website, so I called. The service from the customer rep was just outstanding!

Date of experience: September 12, 2025
Lance M. WoodlandDirect Rep
6 months ago

Your outstanding customer rep was Ronny. We love that he made you feel welcomed and appreciated. Thank you.

California
1 review
0 helpful votes
Follow Brent B.
Unfollow Brent B.
Share Review
Report Review

Perfect Fit!
September 21, 2025

We ordered a custom fit fireplace door and were impressed by the help we received in placing the order. The door fits perfectly and looks great

Date of experience: September 11, 2025
Lance M. WoodlandDirect Rep
6 months ago

Danny has been a hearth professional for many years. You were wise to call and ask for some help. We were glad to hear from you and appreciate the opportunity. Thank you.

Ohio
1 review
0 helpful votes
Follow Tom T.
Unfollow Tom T.
Share Review
Report Review

Nice grate
September 21, 2025

Somewhat disappointed. Shipped me an ember retainer that is too large for my new grate.

Date of experience: September 11, 2025
Lance M. WoodlandDirect Rep
6 months ago

Tom, contact our service team with pictures and your contact information. If there was a discrepancy on how we presented the product, we'll make it right. Thank you for the 4 stars and please let us know if we can help.

Tennessee
1 review
0 helpful votes
Follow Bruce E.
Unfollow Bruce E.
Share Review
Report Review

Nice set of glass doors
September 20, 2025

Was concerned about glass doors being shipped, but they were packed very well, and in a good crate, and everything was fine and worked out just as ordered.

Date of experience: September 10, 2025
Lance M. WoodlandDirect Rep
6 months ago

You got a Reflection Fireplace Glass Door from Design Specialties, one of the biggest and oldest door manufacturer's in the world. They put a lot of time into making a high quality door and when they go out, they are wrapped, strapped, and as secure as necessary for safe travel. Congratulations and thank you for choosing Woodland Direct.

Pennsylvania
1 review
0 helpful votes
Follow Doug A.
Unfollow Doug A.
Share Review
Report Review

Woodland 12" Firewood Rack
September 20, 2025

I received the firewood rack within 3 days of ordering it. The rack is sturdy and as advertised easy to assemble. The design should ensure that the rack will last a long time... and it is nice looking.

Date of experience: September 10, 2025
Lance M. WoodlandDirect Rep
6 months ago

You bought the best wood rack in the world, Doug. Great job and thank you for letting us know how pleased you were when it got to you.