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Coca-Cola's customer feedback reveals a significant decline in satisfaction regarding its rewards program, which was once celebrated for offering tangible benefits. Customers express disappointment over the shift from exciting rewards to a focus on charitable donations, leading to feelings of frustration and disengagement. Many feel that the program lacks accountability, transparency, and genuine rewards, resulting in a diminished sense of value for their efforts. While the brand maintains a strong presence in the market, the negative sentiment surrounding its customer engagement strategies indicates a pressing need for Coca-Cola to reevaluate and revitalize its rewards offerings to restore customer loyalty.
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Very disappointed with new program I had it set up years ago and used to get lunch bags for the kids with pointes and coolers and real items with the money we spend on coke products, then they took all that out and started with little things and movie tickes etc, & other not so important but better than now. Now it sucks you can use your points unles you donate them for charity or school or one amazon card or 2... lot lots of code & money wasted for nothing, they now want you info on phone and scan scan and scan... nope thanks after over 10years i'm out. Whoever came with his new idea sucks even try to donate to my son middle school and high school my points not to go waste and it goes to pre-k program that should be already free and government funded... Really?
Very disappointed in the new program! Bring back the old program please! Can't even bank your points now. How they thought this new program was better is way beyond me!
Coke rewards program was such a scam. They cheated you out of your points if you didnt do what they wanted, when they wanted. And when people didnt engage more often like they wanted, they just give up the program and act like they are doing something nice by giving your unused points to charity while they cheat you out of anything you have saved up and they still have codes on everything. I never heard any announcements about the program ending. Literally, thanks for nothing!
I entered the codes for the $5 Amazon gift card. I called customer service with no resolution. I was told to copy and paste the email verification which did not work. This is not right. Coke rewards program is a joke.
My daughter has been saving coke tops for a loooong time because she loved to save the points and get prizes in the mail! However, I thought the program was bad when we were only allowed to enter a certain amount of points a week. NOW... She doesnt want to enter any sweepstakes for a "chance to win". She also is not purchasing any magazine subscriptions. Bring back the old system! The only reason this is getting any stars is because it will not allow me to enter this without any.
Loved the old program where you could save your points for real GOOD prizes, but not now! Who wants to enter a sweepstakes for something you would not save your points to purchase! I thought it was bad when they put a limit on the number of points you could enter each week but that would be great to do that now! I tried to enter points for my favorite school and it told me I was not authorized, what gives?
Who in there right mind would put a program out on the market that alienates its customers. Either end the points program or bring back the old one. This is just like a big company that just does not care
What a terrible program! Go back to the old system. There is no real incentive to collect codes. With the old reward system, you at least had some great merchandise to choose from. Now it's just Shutterfly, magazines, or sweepstakes. So much for collecting codes. So disappointed!
Such a shame what you have done! I enjoyed saving the reward points and made sure I only bought coke products. Not anymore! Have switched to diet A&W cream soda. Who ever came up with lame idea to change the rewards program is an idiot. For every one of use who takes time to voice out opinion, there are many, many more that are quiet. It was fun to gather the pionts and redeem them. Why?
I drink a lot of Powerade and doesn't even have any things for Powerade all there is a sweepstakes and stuff to go out of town if you're not an out-of-town person you're retired you just want to stay home and I like the old app better bring it back
I guess it's time to drink Pepsi. I always went out of my way to buy Coke instead of Pepsi because of the rewards. Now that they've done away with that incentive, I'll be drinking a lot more Pepsi.
Rewards program gone and there is not a replacement. Entering in codes so coke can donate money and take the public and tax credit? Bwahahahahaha
I loved the program in the beginning, but I do not care for the revamped program. Best of luck, Coke!
It makes me so mad that I used to go around and tell everyone what a great program it was and now I have to go and correct myself and tell them not to bother. We have given up Coke products with the same gusto we used to persue them. It would have been better not to have started the program at all. I have called to tell them this and they only pacify me and tell me my concerns have been forwarded to marketing. Lame lame lame
New program no good thanks for going from good to bad. I might still drink. A few cokes but not like before. Contest promotion new sucks. Good bye coke. Your losing customers by the thousands.
I used to save and enter the reward points but since there isn't anything worth entering them for that has all stopped. What a HUGE bummer. I need to stop drinking so many cokes anyway.
If what I have seen so far of this new rewards program it is not a rewards program at all. I guess I will switch to another program and drop drinking coke products.
0 plus 0 plus 0= minus 1000; that is what I think of your new rewards program=IT IS SO BAD, I am switching to Pepsi
I find myself just recycling the 12 pk boxes now. Soon will stop buying because zero sugar is the second mistake they made for 2017.
Yes the old system could be time consuming. But at least there were tons of options. I was a big user of Shutterfly rewards. Now there are only a handful of "chances to win" options, not really rewards... and they seem to be mostly sports related or promoting Coke products. I'm a huge loyal fan of Coca Cola... but as others have said, the rewards aren't worth the effort. Very sad about the change. Hope there are lots of reviews like mine... and maybe Coke will listen and make some changes.
Answer: I still buy Coke products... but I've starting buying other brands and now split my Coke product purchases by 50%! If more customers did that, maybe Coke will wonder where their fizz went.
Answer: I'm not sure. I know prior to the change I was getting a lot of emails announcing they were updating the program with new rewards, etc. it seems like they either upped the points on my favorite rewards and/or put more restrictions on point submissions. "Update" seemed to actually mean "downgrade" the program.
Answer: They're arrogant and think that they are too big to fail.
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