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business logo of ASOS
asos.com
general, casual, chic, streetwear, bridal men, womenAge 13-18, 19-25, 26-45
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About the business


Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45
Price: $, $$, $$$

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear, bridal
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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ASOS Reviews Summary

The overall reputation of the company is significantly marred by persistent customer service issues and delivery failures. Customers frequently report delays in shipping, incorrect items being sent, and a frustrating return process that often leads to dissatisfaction. Many express frustration over the lack of accessible support, relying solely on chatbots for assistance, which often fails to resolve their concerns. While some customers appreciate the product quality, the overwhelming sentiment reflects a declining trust in the company, as unresolved complaints and inadequate communication dominate the feedback. This suggests a critical need for improvement in customer service and clearer return policies.

This summary is generated by AI, based on text from customer reviews

service
660
value
614
shipping
655
returns
581
quality
573

We monitor reviews for authenticity

Florida
1 review
8 helpful votes
Follow Ramsey D.
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The extent of this company's incompetence is appalling.
I ordered a 3 pack of t-shirts and a pair of shoes.
The shoes are 2 RIGHT FEET. Not only that, One is a size 9 and the other is a size 9.5! NOT ONLY THAT, I ORDER A SIZE 10.5! NOT ONLY THAT, THEY SENT THE WRONG SHOE! That's 5 mistakes on one item.
THERE WERE NO SHIRTS IN THE PACKAGE EITHER!
They immediately refunded my order when I got them on the phone, which was nice. But I asked customer service if they could offer me free shipping to keep me as a customer and I would gladly replace the order. And they said NO! Not even to rectify their own incompetence. Now I have to waste time shipping their mistakes back to them.

Date of experience: June 4, 2015
Florida
7 reviews
72 helpful votes
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One of The Best
May 26, 2015

I've been shopping at ASOS for a little over a year now and I'm just as in love with it as I was when I first started purchasing from here. Their clothes always come when they say they will, they fit nicely (Usually true to size) and look the same as they do online. Only problem is that they take a long time to be delivered, sometimes 2-3 weeks depending on how busy they are but other than that, amazing. They also always have great sales going on and great deals so it's definitely worth checking out. Probably half my wardrobe is from ASOS, now

Date of experience: May 25, 2015
Texas
2 reviews
5 helpful votes
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Last week I made my first purchase with ASOS, items got delivered in a week (I'm located in Texas). I purchased a denim shirt, a skirt and earrings and everything looks perfect, very good quality and good price:)
Before purchasing I measured myself to make sure that everything fits and I'm glad I did, all this international measurements thing can be pretty confusing and different retailers have different measurements for sizes so make sure to measure yourself so you won't end up sending stuff back.
Definitely would recommend this site :)

Date of experience: May 16, 2015
GB
1 review
3 helpful votes
Follow Slawek S.
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I was regular Asos client.
They are promises easy returns... Well I sended twice and... I did not sów my money and items.
They have problem with find it!
Any onest answer, Any help.
Just asking about unexisting documents...
Akward
Never ever again!

Date of experience: May 15, 2015
GB
2 reviews
8 helpful votes
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THE WORST!
May 11, 2015

I honestly don't know what to say, I couldnt even get my order delivered because ASOS kept cancelling my orders and telling me that they needed passport, drivers license, credit card with last four digits and name showing and my personal bank statement to verify my account. I don't understand the need for all the personal information. I used my mastercard, which i've used for flights, and orders from victorias secret. They cancelled my order twice.

When I emailed them they sent me very unhelpful, patronizing and generic emails which just frustrated me further. Don't order from them, you will just have problems and they won't bother to help you figure it out and find a solution.

Date of experience: May 11, 2015
Ohio
1 review
2 helpful votes
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Terrible...
May 8, 2015

-Due to a system error, the express shipping that I had requested had not gone through. I needed this immediately, and due to this, it was already a day delayed.
-I had to cancel the order so that I could re-order it.
-Of the two dresses I was sent, one was a wrong dress (also in the wrong size)
-I returned both and was only partially refunded.

So disappointed by these endless problems, on just one order!

Date of experience: May 8, 2015
GB
1 review
0 helpful votes
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Not bad BUT...
May 5, 2015

Ordered some scarves and ties for my husband and everything went smoothly the delivery was quick and on time, the products are of good quality and I was really glad about it. Okay but there was this knitted scarf that I later found out to be faulty as threads on the edge started coming undone so I asked for an exchange. The customer service came back really quickly after a couple of hours through email saying they were happy to sent me a replacement. The delivery came really quickly without delay just after 2 days, but then the scarf I got back was not at all as good quality as the previous one, which i have already sent back to them. It wasn't as soft and as thick as if it has been compressed. The pattern on the scarf was clearly flattened and the whole scarf wasn't in quite good shape. Because i bought it for my husband's birthday which was in like 3 days so I don't bother to ask for a refund or exchange again, but I was clearly not very pleased about it. I guess it is not asos' fault at the end of the day it might be from the supplier where they get their products from or it is perhaps that I am just too fussy about thing. Well no one wants to be unsatisfied about the goods they purchased right?

Date of experience: May 5, 2015
Australia
1 review
4 helpful votes
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What kind of business are you running offering students only discounts? I went on your website and seen you were offering students 10% off what kind of idiots are you? All normal companies offer everyone discounts. Wouldn't even bother purchasing with this place after seeing that stupid offer.

Date of experience: April 30, 2015
New Jersey
1 review
0 helpful votes
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I recently purchased a prom dress for my daughter. We ordered 3 dresses and paid for the expedited shipping. The package arrived EARLIER than promised and each dress was beautiful. After selecting one, I returned the other two, FREE shipping! I was quickly credited the return amount to my Pay Pal account. Not sure what happened to those who reviewed negatively. I had a beyond expectations experience with this company.

Date of experience: April 28, 2015
Canada
5 reviews
19 helpful votes
Follow Kim H.
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I have been a customer of ASOS since 2013, and I thought that it was an amazing site. A lot of cute clothing, great sales, and shipping was relatively quick considering it was coming overseas to Ontario, Canada. I was really a huge fan.

But then the problems started. I ordered 2 dresses back in late March/ and early April and they never arrived. Had to email customer service because there isn't a phone centre, and received generic automated responses. Was told to "look with neighbours, at the post office" or a safe place where my mail may have been delivered. Well- anyone who lives in urban Ontario knows that mail is delivered to community boxes and would never be left at a neighbours house! P.S. I love a company trying to blame the mail system for their mistakes.

3 business days later, and no sign of my dress, I email customer service again, and they decide to mail out the dress again. Yet they keep leaving off the province in my mailing address, despite me telling them to include it. I point out that its all in my account information, and I double check to make sure that its all correct, and it is- they still make the same mistake over and over. The second order is now late, and I have to start the same conversation with a new agent.

Long story short, there is NO CUSTOMER SERVICE! There isn't anyone who you can speak with live, or even have the same person to deal with your problem. You end up speaking to a new person every time! There is no tracking information unless you pay $15 for express, and there is no way for me to get a hold of the same person to deal with my account. I have tried twitter as well, and it's just as horrible. I'm so sick and tired of explaining the situation with my orders over and over again with new people every single time I email customer care.

My experience with their customer service alone will deter me from ever spending another dime at that site. Sorry, but that is deplorable in this day and age where you should have your stuff together when you offer free international shipping. It shouldn't be left to chance, and there should be a tracking number with EVERY order without having to pay for express shipping. Such a load of crap!

I wouldn't recommend shopping this site, unless you are willing to take a chance of getting your order or not. Unacceptable in 2015!

Date of experience: April 26, 2015
Louisiana
2 reviews
3 helpful votes
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I ordered a small sweater april4 and I am still waiting fro it. No answer from my -email,
And when I spoke with the chat line, I told whom ever that it was a robot. They do not know how the order was shipped nor when I will receive the order. They blame it on some one that stole my package or the mail lady it shoud be a minus 0 I was to good to give a one because there was no star for 0

Date of experience: April 24, 2015
Missouri
1 review
3 helpful votes
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No problems!
April 23, 2015

I've heard horror stories of ASOS shipping and customer service, but I ordered a dress with 2 day-shipping (an extra $12 but worth it because I needed it ASAP!)
It came just as described and even before the 2 day shipping said it would get to my house.

Will return to buy from again!

Date of experience: April 22, 2015
Canada
1 review
1 helpful vote
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Got way overcharged
April 21, 2015

Beware when buying from Asos because I recently bought some t-shirts and during delivery, got an email saying that I need to pay over 100$ to have the order cleared from customs. They are not responsible for paying customs and duty, so expect to pay 20-30% more than the checkout price.
But they do have a nice store

Date of experience: April 20, 2015
New York
1 review
5 helpful votes
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Scam site
April 20, 2015

This site fishes for personal info to steal your identity. It is a complete scam with no customer service!

Date of experience: April 20, 2015
Australia
3 reviews
6 helpful votes
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Fast delivery with decent clothes. Australia has a warehouse in Chippendale also.

However, the asos branded clothes I've bought have been cheap-ish material... very thin and such but oh well. Cheap price, cheap material, cute design.

Date of experience: April 19, 2015
Washington
1 review
0 helpful votes
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Ordered 3x. Great selection and mobile site has good filtering and search capability. Quality of clothes varies; two sundresses, while cheap, were forever 21 quality. Sent me wrong color for one dress I ordered but I kept it anyway. Sizing on the site is accurate; bur one dress was too big so I returned approx three weeks ago, no word yet on refund status. I would. Much rather have had an exchange or store credit, wonder why they dont offer that option. Shipping rates reasonable IMO. Even Express shipping to the USA is only $12 and takes two days, (they use ups global express saver) exact equivalent of us priority medium flat rate box. Its worth it to pay a little extra and upgrade from standard shipping. Standard shipping takes forever and no tracking updates for the first five days whereas expedited ship gives you an actual ups tracking # vs. The default standard ship tracking system which is slow to update. Its a fun site for different casual clothes at reasonable prices though my size sells out quickly. Wish they had a customer reward program like kohls.

Date of experience: April 7, 2015
Florida
1 review
1 helpful vote
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A little shaky
March 27, 2015

From my understanding, this website is not based in America. I assumed from it's popularity, it is still a good site. I ordered one item from them and it took two weeks to get to me. I received to tracking #. I was highly upset & they responded to my emails and tweets but moral of the story, SHIPPING TOOK TOO LONG

Date of experience: March 27, 2015
New Jersey
122 reviews
357 helpful votes
Follow Lane F.
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This site has a mix of clothing for women of every size and age. Do not be fooled by the youthful appearance of the site, because it has something for everyone. College students gets discount and that comes in handy during sales. I live this site for clothing and accessories. Top brands make special items for the site... it is just the best. One thing no 800 number as they are in Europe and do not answer calls. Twitter is the best contact method! (2017) I have to say they are changing and are not responsive to complaints as they once were- so I took a star away. They are changing not for the better. They most improve consumer service and being more responsive to complaints.

Date of experience: March 26, 2015
Canada
1 review
3 helpful votes
Follow Mike O.
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I ordered a super cool linen blazer from ASOS March 1. I received notification that it was shipped the next day. Well, it's been 3 weeks with no sign of my order and no tracking number was ever sent to me. Luckily I paid with Paypal and filed a dispute yesterday. Today, I receive a generic reply saying that they were sorry that I didn't receive my order and issued me a refund. There was never an attempt to provide the tracking number or the name of the shipper I had asked for, so it makes me question whether my item was ever sent in the first place. My advice to you, as with the others, is to just stay away from this retailer.

Date of experience: March 24, 2015
Canada
3 reviews
1 helpful vote
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Nice clothes
March 24, 2015

I ordered two tops from here and they were perfect. I ended up having to pay a little bit more when the product arrived at my house which was a disappointment but the clothes are good quality so I was still pretty satisfied.

Date of experience: March 23, 2015