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business logo of ASOS
asos.com
general, casual, chic, streetwear, bridal men, womenAge 13-18, 19-25, 26-45
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About the business


Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45
Price: $, $$, $$$

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear, bridal
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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ASOS Reviews Summary

The overall reputation of the company is significantly marred by persistent customer service issues and delivery failures. Customers frequently report delays in shipping, incorrect items being sent, and a frustrating return process that often leads to dissatisfaction. Many express frustration over the lack of accessible support, relying solely on chatbots for assistance, which often fails to resolve their concerns. While some customers appreciate the product quality, the overwhelming sentiment reflects a declining trust in the company, as unresolved complaints and inadequate communication dominate the feedback. This suggests a critical need for improvement in customer service and clearer return policies.

This summary is generated by AI, based on text from customer reviews

service
660
value
614
shipping
655
returns
581
quality
573

We monitor reviews for authenticity

Florida
1 review
2 helpful votes
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Terrible experience
March 20, 2017

Terrible experience, I ordered a dress not only did it not arrive and they have yet to refunded me for the money I spent.

Date of experience: March 20, 2017
Canada
1 review
0 helpful votes
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I ordered two dresses of ASOS for my bridesmaids. The dresses arrived on the exact day they were predicted to arrive and they were very true to their color as seen on the screen. They were also true to size which was good! Other then the length, neither dress will have to be altered! There was a few strings coming out of one of the waist bands on one of the dresses, but for the price ($79) I was not expecting perfect quality. We are very impressed with what we received and will definitely be ordering from here again!

Date of experience: March 19, 2017
Washington
1 review
2 helpful votes
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DON'T TRUST THEM!
March 19, 2017

I ordered from ASOS and they said they sent my order. I waited and waited and nothing came. I contacted the company and they said they were out of stock and would refund me. Why did I have to contact them to find out this information?! If I hadn't contacted them I wouldn't have gotten my items or a refund. I thinks that's super shady. I will never order from them again!

Date of experience: March 19, 2017
Sweden
1 review
1 helpful vote
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Amazing
March 18, 2017

Im true shopaholic fashionista, and there is no place like Asos! They have all the clothes I'm looking for, it seems to be extremely hard to find web stores that has both casual and latest fashion clothes, but they do both! I love the fact that they have this video showing all the clothes and shoes, it helps sooo much. And they actually have small sizes (UK 2-4) and they are not always sold out (comparing to places like Zalando, where I don't even mind going anymore because_everything_ is always sold out...). I couldn't be more happier with any website, they also deliver super fast even internationally, and prices and quality are really good! Once again ordered one shirt and i can't wait for it to arrive!

Date of experience: March 17, 2017
GB
7 reviews
9 helpful votes
Follow Marilyn G.
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I have been shopping at ASOS for a few years now, I love the product range and the continuous discounts they offer. The shipping is super fast, the quality of the ASOS range is excellent. I buy on a regular basis and have not been let down.

Date of experience: March 16, 2017
Canada
1 review
1 helpful vote
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0!
March 15, 2017

Honestly so disgusted and disappointed in this company. For anyone looking to spend on this company please take my advice and SAVE YOUR MONEY. I've ordered from Asos now twice and BOTH times my items have been "delayed" and I've received within 30+days from the day I bought it. Ridiculous. Normally I wouldn't even mind getting it at a delayed date, but when I originally made my recent purchase I noticed on the date of delivery that they stated "no later than", which like everyone else I assumed I was safe receiving it before my event especially how they emphasized the "no later than...". As I was expecting my package on the date, it never arrived. As an extremely frustrated customer that now has no outfit to wear on a very important day, I took to their live chat, and all their customer representative offered me was an insincere apology, and told me that they were able to do nothing about it(BOTH TIMES). I then asked them to send me some sort of proof that my package was sent on that day and they claimed they were unable to do that for me. As a customer and having this now twice happen to me, makes me wonder if this company even ships their packages on the date they say they do, because again I find this extremely ironic having the same exact thing now happen to me twice. The reason I'm so frustrated is because of how established this company claims they are, yet their delivery takes months. I've ordered *******@missguided *******@boohooofficial before and to my understanding when they send internationally (free at cost), they actually send the package no later than a week. After my last experience I know to never spend a penny *******@asos, and will make sure to advise others not to as well!

Date of experience: March 14, 2017
GB
1 review
1 helpful vote
Follow bdfuowf n.
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I've had about 10 purchases there at different times and every time my items are true to the picture, on time and have had good feedback from them. Would definitely recommend it although some of it is a little pricy. The website and app are both very efficient and quick. I love ASOS

Date of experience: March 11, 2017
Ohio
1 review
1 helpful vote
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Perfect experience!
March 12, 2017

I ordered from Asos earlier this month. It was my first purchase. I read a few reviews about them. I was hesitate, but ended up ordering anyway. The skirt I ordered was gorgeous! Even better than pictures. Great quality and price. It shipped to me in less than a week. Skirt was small, and I had to return. I was refunded the entire amount after a week or so. And this is what I call the perfect shopping experience! I'll definitely be back to order.

Date of experience: March 10, 2017
Canada
1 review
1 helpful vote
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I loved it
March 11, 2017

I ordered a Needle & Thread dress and then after I placed the order I read asos reviews. People complained about the costumer service and that it took a super long time for their clothes to come. I had the opposite experience. My parcel came exactly when they said and I live in Canada. My dress arrived in perfect condition and it fit perfectly.

Date of experience: March 10, 2017
Pennsylvania
1 review
3 helpful votes
Follow Beth A.
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I ordered a dress three nights ago from this company for my bridal shower. I was charged immediately, but never received a confirmation email about it at all to know my order number, status of my order, etc. I started a live chat for support and was told the only way they can get to the bottom of it is for me to send my bank statement that shows I was charged and any other charges to my account since the order I placed with them. I was told I could black out my personal information and that it was safe. When I asked if there was any other way to search for my order (email address, billing address, shipping address, phone number) they said no, that the bank statement was the only way. Curious, I went online to see if there were any reviews of this site, as it was my first time ordering, and all the negative reviews only confirmed my suspicions. I let the girl know I was uncomfortable sending my bank account and that the reviews online have me concerned about the way this company does business, she told me it was the only way to get it resolved, I asked to speak with a manager, she told me there is no manager as this was a live chat, but I could give my phone number for someone to call me back, but that I would just hear the same news as this is their policy when dealing with an issue like this. I asked if there was a number I could call instead of giving mine and her response was: No sorry we don't have a phone number for you to call as we are an online retail company and deal with queries online, we're not set up for a high number of calls. I'm happy to arrange a callback for you however, I would need a phone number and a time to give you a call please. Maybe I don't know much about online shopping (I thought I did), but I truly have never heard of such a thing. Looks like I'm out $89 and what I thought was going to be the perfect dress for my bridal shower. Terrible service. Total scam.

Date of experience: March 9, 2017
New Jersey
1 review
1 helpful vote
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Quick and Easy
March 9, 2017

I always get my items on time and they make returns really easy. If you're a guy looking for more euro-style items, this is a great place to shop!

Date of experience: March 8, 2017
Illinois
1 review
1 helpful vote
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Ordered pants a week ago emailed them to see Where my item is go a response saying they well email in two days because they where contacting the carrier. Never got a email back emailed second time to fine put my pants are now sold out how so when I ordered them a week ago the had in stock... unbelievable

Date of experience: March 4, 2017
New York
1 review
1 helpful vote
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Size conversion= WRONG
February 27, 2017

I ordered a pair of adidas and i had them returned/sent back 5 TIMES! Each time receiving the wrong item. The fact that they don't do a exchange is also ridiculous. The only reason I put up with it was because these shoes are found no where else! I hate their customer service and will NEVER be using their site again. Its absolutely ridiculous.

Date of experience: February 27, 2017
Canada
1 review
1 helpful vote
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As a woman with a larger bra size, I was really (naïvely) excited by the fact that ASOS claims to sell lingerie in larger than average sizes. I ordered a 30FF bra that is now sold out (am very true to that size), but when it came and I tried it on, it was more like a 28B. Have no idea how they can be so off, but anyways! Will definitely be returning.

Date of experience: February 26, 2017
Germany
1 review
1 helpful vote
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Worst
February 26, 2017

The worst customer service I'm have ever experienced. ASOS brand clothes very cheap and bad quality.

Date of experience: February 26, 2017
Lithuania
1 review
1 helpful vote
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Just terrible
February 24, 2017

This company and it's page is like a parody. They sent wrong items, don't care at all about their customers and do what they want without asking the client first. Bad, bad, bad.

Date of experience: February 24, 2017
Colorado
1 review
1 helpful vote
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Buyer Beware!
February 23, 2017

Company is a scam and words can't express how absolutely horrible they treat their customers as well as take your money and don't give you the merchandise. There packaging is horrible and has arrived town to pieces in the in plastic bags they use so it is very likely part or most of your order will be missing. There is no way to co tact this company other than live chat which I believe is all machine generated and the responses you receive through the live chat are identical. This has given me nightmares of having robots oversee my concerns and multiple issues I have had with this company. Buyer beware! You will be extremely sorry that you ever gave a penny to his company! I am in the process of filing multiple claims to the authorities regarding their unethical and extremely

Date of experience: February 23, 2017
Canada
1 review
5 helpful votes
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ASOS say what?
February 21, 2017

Wow, I was pretty excited with my purchases with ASOS. I purchased 2 dresses, a pair of shoes and a clutch online. The next morning I received a strange email asking for for information:
A copy of your passport, ID card or driving licence.
A copy of your payment card statement dated within the last three months, clearly showing your name and billing address. Please blank out your card number, but leave the last four digits visible.
The shipping address and the name of the person who will sign for future orders. If this is a work address, please provide the company name.

Um, hell to the no! What kind of legitimate business runs this way!? The very end of the email was even stranger, talking about how my funds would be released back to me in 10 business days...

Ok, now I feel I have just been scammed:(
Time to call my credit card company!

Date of experience: February 21, 2017
GB
1 review
0 helpful votes
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Terrible Service
February 21, 2017

Ordered for Christmas Present for my sister on th Dec now Feb she still has not recieved it and ASOS won't give me my money back! They tell me someone is going to contact me and then they don't NEVER USE THESE PEOPLE! Worst service ever

Date of experience: February 21, 2017
Canada
2 reviews
1 helpful vote
Follow Shireen K.
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Just a quick FYI to any/ all customers reading this.

Do not purchase from this company unless you have extra funds to not only pay customs charges but then to pay large sums of money to return items to them even if your reason for a return is that the item was falsely advertised on their website.

I purchase 8 identical items for my wedding, used the size chart to order sizes and received items that looked NOTHING like the item that was on the website.

I contacted Customer Service to see what they could do to help me out as I am in Canada and returning the items would cost me another $60. Keep in mind that the items cost $130, I had already paid $40 in customs charges that I wasn't going to get back, and the items I received looked like maternity clothing instead of the photo online that looked great.

I was told "the Manager has agreed that you can return the clothing" "you are responsible for the postage" "I have done all I can do".

I shop at ASOS all the time and am a loyal customer and they weren't even willing to work on a solution with me.

Please don't trust these people with your orders.

Date of experience: February 14, 2017