Check out our latest communities fighting
AI scams on Reddit and Facebook

business logo of Apple

AppleReviews 2,092

2.1

On SmartCustomer, businesses may not offer incentives or pay to remove reviews. Learn more about our Review Guidelines.

How would you rate Apple?
grey stargrey stargrey stargrey stargrey star

Apple Reviews Summary

The company enjoys a reputation for high-quality products that are well-regarded for their performance and reliability. However, customer feedback reveals significant dissatisfaction with their customer service, particularly regarding response times, support effectiveness, and issues related to returns and refunds. Many customers express frustration over service delays and a perceived lack of accountability, leading to feelings of neglect and disappointment. While brand loyalty remains strong among some users, the increasing number of complaints about customer support may jeopardize long-term relationships, suggesting a need for the company to enhance its service approach and responsiveness.

This summary is generated by AI, based on text from customer reviews

service
445
value
416
shipping
299
returns
300
quality
403

We monitor reviews for authenticity

Nigeria
7 reviews
3 helpful votes
Follow Emmy O.
Unfollow Emmy O.
Share Review
Report Review

Awesome product line for any business or individual. I believe more will be done in future for Ipads without mobile sims.

Date of experience: April 28, 2016
California
39 reviews
20 helpful votes
Follow Ananya G.
Unfollow Ananya G.
Share Review
Report Review

Another antiquated business that needs you to create yet another marginal internet account instead of using top-level single sign on SSO providers e.g. Google, Facebook

Date of experience: April 27, 2016
Virginia
1 review
2 helpful votes
Follow Nora b.
Unfollow Nora b.
Share Review
Report Review

Love the products
April 26, 2016

I love apple. The only thing that isn't great is apple maps. Should really work on that.

Date of experience: April 26, 2016
Canada
5 reviews
8 helpful votes
Follow Sheela S.
Unfollow Sheela S.
Share Review
Report Review

Love Apple
April 25, 2016

Not that rich but bought iPads for my daughters. Best quality, best customer service... love them

Date of experience: April 24, 2016
Australia
8 reviews
20 helpful votes
Follow Melody S.
Unfollow Melody S.
Share Review
Report Review

I just got a iPhone
April 24, 2016

Enjoying my new iPhone I will never go to anything different and I find there shopping store online easy to navigate

Date of experience: April 22, 2016
Kenya
2 reviews
5 helpful votes
Follow Johnson T.
Unfollow Johnson T.
Share Review
Report Review

I love my MacBook Pro
April 22, 2016

Working perfectly still three years down the line.

Date of experience: April 21, 2016
Florida
83 reviews
176 helpful votes
Follow Rodrigo D.
Unfollow Rodrigo D.
Share Review
Report Review

Great Products
April 20, 2016

I got 3 iOS devices and all work wonderfully. However, one of my iPads is showing some signs of aging and crashes sometimes.

Date of experience: April 19, 2016
Germany
3 reviews
10 helpful votes
Follow Edward L.
Unfollow Edward L.
Share Review
Report Review

Beyond Brilliant
April 20, 2016

Their quality of products are magically brilliant. I love their Mac book and iphones too.

Date of experience: April 19, 2016
California
6 reviews
9 helpful votes
Follow Steven S.
Unfollow Steven S.
Share Review
Report Review

Very Good
April 19, 2016

Very good, but if you go to the store, you get different information and each says the other doesn't know what they are talking about.

Date of experience: April 18, 2016
Italy
2 reviews
1 helpful vote
Follow Jane B.
Unfollow Jane B.
Share Review
Report Review

Fan of Apple
April 18, 2016

All my friends and me use Apple and never any complaints, easy-to-use, attractive, stylish, gorgeous!

Date of experience: April 18, 2016
Arizona
5 reviews
5 helpful votes
Follow Jim K.
Unfollow Jim K.
Share Review
Report Review

Support
April 15, 2016

Products are ok but costly, after them siding with the bad guys I'm not buying anymore

Date of experience: April 15, 2016
Ukraine
8 reviews
13 helpful votes
Follow Ross S.
Unfollow Ross S.
Share Review
Report Review

I always tried to be objective when it came to the IOS vs Android battle and finally decided to buy my first Iphone. It was the 6s model. The sensor literally stopped working in 1 month when I accidentally dropped it in water for 5 seconds. Back at Apple store they said that it was my fault and I broke the sensor in some other way. I will never buy any Apple product ever again. I got myself a waterproof Samsung Galaxy S7. Never regretted my decision.

Date of experience: April 13, 2016
Japan
4 reviews
9 helpful votes
Follow Xander G.
Unfollow Xander G.
Share Review
Report Review

Amazing Products
April 13, 2016

Apple has pretty good products. (Minus the apple watch)

I hope they return to the truly innovative style that made them so famous to begin with.

Date of experience: April 12, 2016
Australia
5 reviews
1 helpful vote
Follow Michael B.
Unfollow Michael B.
Share Review
Report Review

Iphone 6S
April 13, 2016

Still the best purchase I've made all year. Love, love love! The battery life

Date of experience: April 12, 2016
California
11 reviews
19 helpful votes
Follow Ellie W.
Unfollow Ellie W.
Share Review
Report Review

I had an issue with my Ipad and called Apple. I thought I would have to go through several layers of C. S. to find someone who could fix it. I actually spoke to an intelligent agent who understood the issue, didn't transfer me anywhere, but took my phone # and called back within the time promised with the solution! Thank you Apple for hiring smart employees for your C. S. department!

Date of experience: April 12, 2016
Michigan
8 reviews
6 helpful votes
Follow Christine N.
Unfollow Christine N.
Share Review
Report Review

APPLE HELP IS GREAT
April 13, 2016

HAVE HAD TO CALL APPLE WITH QUESTIONS ABOUT MIMI MAC & NEW IPHONE ABOUT FEATURES I WAS UN FAMILIAR WITH. HAVE BEEN GREAT EACH TIME

Date of experience: April 11, 2016
Ireland
4 reviews
2 helpful votes
Follow Brda M.
Unfollow Brda M.
Share Review
Report Review

Great
April 13, 2016

They are on the ball. Great communication with the customers and will confirm everything via email.

Date of experience: April 11, 2016
Virginia
7 reviews
16 helpful votes
Follow Nancy H.
Unfollow Nancy H.
Share Review
Report Review

Apple makes great products that last and that are not as vulnerable to viruses.

I have thoroughly enjoyed my iPhone as it is so easy to use. My MacBook Air has been phenomenal. My iPad I have used the least. The next phone will be the large iPhone 6. It would serve the best as it is large enough to use in place of the iPad.

Date of experience: April 10, 2016
Philippines
2 reviews
0 helpful votes
Follow Zel C.
Unfollow Zel C.
Share Review
Report Review

Good Job!
April 10, 2016

I'm never been this happy until I finally decided to switch my phone to Apple.

Date of experience: April 10, 2016
India
6 reviews
5 helpful votes
Follow VAIBHAV B.
Unfollow VAIBHAV B.
Share Review
Report Review

Great and loving it
April 9, 2016

The company is great and has a buzz in market. Everyone likes it so do I. Their gadgets are just awesome. Today apple is not just a brand, its a status symbol.

Date of experience: April 7, 2016