Check out our latest communities fighting
AI scams on Reddit and Facebook

website thubmnail of The First Group

The First Group

4.3

On SmartCustomer, businesses may not offer incentives or pay to remove reviews. Learn more about our Review Guidelines.

From the business

Over the past two decades, The First Group has forged a reputation as one of the hospitality industry’s leading innovators, providing groundbreaking investment opportunities to clients and partners, while delivering exceptional, memorable experiences to hotel and leisure guests. Bolstering our reputation as the region’s premier end-to-end hospitality solutions provider, we operate a diverse, high-value asset portfolio ranging from award-winning upscale hotels and residences to exciting F&B outlets and lifestyle venues. Our visionary, trailblazing approach to hotel and hospitality asset management has made us a trusted partner of some of the industry’s leading global brands. Discover more at www.thefirstgroup.com


thefirstgroup.com
Dubai, United Arab Emirates
+13
See all photos
How would you rate The First Group?
grey stargrey stargrey stargrey stargrey star

The First Group Reviews Summary

The First Group generally enjoys a positive reputation, with customers frequently praising the professionalism and friendliness of the staff, as well as the informative nature of their investment presentations. Many reviewers appreciated the seamless organization of their experiences and the welcoming atmosphere. However, some concerns were raised about communication issues and a lack of clear planning, which led to feelings of unpredictability and stress during their trips. Additionally, discrepancies regarding package inclusions created disappointment for some customers. Overall, the company demonstrates strong customer service but could enhance its communication and planning processes to further improve client satisfaction.

This summary is generated by AI, based on text from customer reviews

quality
147
This company responds to reviews on average within 10 days

We monitor reviews for authenticity

Sierra Leone
1 review
0 helpful votes
Follow Amos L.
Unfollow Amos L.
Share Review
Report Review

Very satisfied
June 9, 2025

The people are hospitable and friendly especially my new partners.

Date of experience: May 30, 2025
TFG D. The First Group Rep
10 months ago

Dear Mr. Amos,

Thank you for leaving us with a 5-star review! We value your feedback.

Warm regards,
The First Group

Egypt
1 review
0 helpful votes
Follow Rashed E.
Unfollow Rashed E.
Share Review
Report Review

لم أقم بالتجربة بعد وعندما اقوم باستكمال تجربتي سأكون ملاحظاتي عنها

Date of experience: May 29, 2025
TFG D. The First Group Rep
10 months ago

عزيزي السيد راشد،

شكرًا لك على تقييمك لخدماتنا بـ 5 نجوم! ملاحظاتك موضع تقدير واهتمام بالنسبة لنا.

نتطلع إلى الترحيب بكم قريبًا!

مع وافر الاحترام والتقدير،
ذا فيرست جروب

GB
1 review
1 helpful vote
Follow Sabir P.
Unfollow Sabir P.
Share Review
Report Review

I don't think il book with this group it's just not worth it

Date of experience: May 27, 2025
Saudi Arabia
1 review
0 helpful votes
Follow Ramy M.
Unfollow Ramy M.
Share Review
Report Review

التجربة كانت جميلة استاذ عمر شرح لي جميع المميزات و متحمس للتجربة

Date of experience: May 25, 2025
TFG D. The First Group Rep
10 months ago

عزيزي السيد رامي,

شكرا لك على ملاحظاتك الإيجابية! نحن نسعى جاهدين لتقديم خدمة ممتازة لجميع عملائنا.

مع وافر الاحترام والتقدير،
ذا فيرست جروب

Jordan
1 review
0 helpful votes
Follow Alaa F.
Unfollow Alaa F.
Share Review
Report Review

ملاحظه: هناك حجزين باسم علاء فتحي خليفه:
8C4TYQEBRBMSW1Z
And NHT8852TP87WN7V
I need the two rooms to be close to each other since we are one family
For the following people:
Ala' Fathi Khalifeh: 47 year old
Rania AlJayousi, 36 year old
Masa Khalifeh, 11 year old
Years 10 abdelrahman Khalifeh
And Mira Khalifeh 1 year old

Please note that we already reserved the airline ticket, so we do not have an alternative arrival dates.

Date of experience: May 22, 2025
TFG D. The First Group Rep
10 months ago

Dear Mr. Alaa,

Thank you for leaving us with a 5-star review! We value your feedback.

Warm regards,
The First Group


شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا شكرا

Date of experience: May 22, 2025
Kuwait
1 review
0 helpful votes
Follow Khaled K.
Unfollow Khaled K.
Share Review
Report Review

يبقي التأكيد علي اختىار الفندق و الغرفة وموقها
مراجعة عدد المسافرين

Date of experience: May 19, 2025
TFG D. The First Group Rep
10 months ago

عزيزي السيد خالد,

شكرًا لك على تقييمك لخدماتنا بـ 5 نجوم! ملاحظاتك موضع تقدير واهتمام بالنسبة لنا.

مع وافر الاحترام والتقدير،
ذا فيرست جروب

CD
1 review
0 helpful votes
Follow Serge K.
Unfollow Serge K.
Share Review
Report Review

My experience with The First Group Collection was a very good trip that I would like to repeat as soon as possible.

Date of experience: May 15, 2025
TFG D. The First Group Rep
10 months ago

Dear Mr. Serge,

We are thrilled to hear that you had an excellent experience with us at The First Group! Thank you for sharing your positive feedback.

We look forward to serving you again in the future!

Warm regards,
The First Group

Kuwait
1 review
0 helpful votes
Follow Armen Z.
Unfollow Armen Z.
Share Review
Report Review

From First Day We Meet Your Colleague Tatiana Dudzik, We Get Good Experience In Dubai, About Your Company The First Group, We Planning To Explore Dubai, Small Investment In (The First Group), About Your Site I Can Say Perfect.

Date of experience: May 14, 2025
TFG D. The First Group Rep
10 months ago

Dear Mr. Armen,

Thank you for sharing your positive feedback with us! Customer satisfaction is our top priority; and it’s always great to receive feedback like yours.

Warm regards,
The First Group

Illinois
1 review
0 helpful votes
Follow Sam B.
Unfollow Sam B.
Share Review
Report Review

We loved the sales person, and all the options they proposed!

Date of experience: May 10, 2025
TFG D. The First Group Rep
10 months ago

Dear Mr. Sam,

Thank you for your feedback! Your satisfaction is our priority, and we're delighted that we could meet your expectations.

Warm regards,
The First Group

Oman
1 review
0 helpful votes
Follow Anis S.
Unfollow Anis S.
Share Review
Report Review

Vacation ownership
May 21, 2025

The session was time consuming and the concept of aria membership for 30 years looks unrealistic since it is based on time share basis and not Vacation ownership basis

Date of experience: May 11, 2025
Tunisia
1 review
0 helpful votes
Follow Zied S.
Unfollow Zied S.
Share Review
Report Review

Editing my travel request was simple and well guided.

Date of experience: May 10, 2025
TFG D. The First Group Rep
10 months ago

Dear Mr. Zied,

Thank you for your positive feedback! We strive to provide excellent service to all our clients.

Warm regards,
The First Group

Australia
1 review
0 helpful votes
Follow Anonimous A.
Unfollow Anonimous A.
Share Review
Report Review

Dubai Real estate marketing
May 19, 2025

Aggressive marketing needs a professional rap to impact professional clients; otherwise, it puts off clients. Respect for the client's time and staying within the agreed time boundaries is paramount

Date of experience: May 7, 2025
Canada
1 review
1 helpful vote
Follow Rafeek H.
Unfollow Rafeek H.
Share Review
Report Review

No transparency
May 19, 2025

A complete disaster, no transparency, rushing customers to sign and pay DP that is non refundable

Date of experience: May 8, 2025
TFG D. The First Group Rep
10 months ago

Dear Mr. Rafeek,

We would like to review your situation further and ask that you contact us at [email protected] so a team member can reach out to you directly.

Kind regards,
The First Group

Saudi Arabia
1 review
0 helpful votes
Follow Nihmathulla P.
Unfollow Nihmathulla P.
Share Review
Report Review

Overall experience is good and looking forward a fantastic holiday

Date of experience: May 5, 2025
TFG D. The First Group Rep
10 months ago

Dear Mr. Nihmathulla,

Thank you for your feedback. We're glad to hear that your experience was positive overall.

Warm regards,
The First Group

California
1 review
1 helpful vote
Follow Rantao M.
Unfollow Rantao M.
Share Review
Report Review

Sophisticated, style, classy...
May 15, 2025

I had a great introduction about the real estate and how it works in Dubai specifically for First Group. Very clear about what they do but too ambitious and pushy trying to close a customer.
The two last guys became unprofessional and agitated trying to close a deal and could not take no for an answer showing clear signs of annoyances, forgetting that is business you win some you lose some. But will definitely invest with the Group in the near future provided I make the deal with the lady who was showing me around, the guys presented themselves unprofessional Regards
Molefi

Date of experience: May 5, 2025
GB
1 review
0 helpful votes
Follow Sophia A.
Unfollow Sophia A.
Share Review
Report Review

Excellent experience
May 6, 2025

Me my husband and my daughter Amal loved your kind hospitality, and your 2 bedroom spacious modern apartment. We were also very impressed with your smart professional highly skilled staff. Looking forward to visit you again in the future.

Date of experience: April 26, 2025
TFG D. The First Group Rep
11 months ago

Dear Ms. Sophia,

Thank you for your feedback. We're glad to hear that your experience was positive overall.

Warm regards,
The First Group

AE
1 review
0 helpful votes
Follow Mohanbir K.
Unfollow Mohanbir K.
Share Review
Report Review

Very good
May 3, 2025

Helpful knowledgeable staff sporting your business ideas

Date of experience: April 23, 2025
TFG D. The First Group Rep
11 months ago

Dear Mr. Mohanbir,

Thank you for your feedback. We're glad to hear that your experience was positive overall.

Warm regards,
The First Group

Egypt
1 review
0 helpful votes
Follow Mohammed A.
Unfollow Mohammed A.
Share Review
Report Review

Hotel options, dates, and additions options are so limited.

Date of experience: April 20, 2025
TZ
1 review
0 helpful votes
Follow Murat P.
Unfollow Murat P.
Share Review
Report Review

Hello, when we purchased the package, we had made a promise with your representative about staying at the hotel in the marina. However, we could not see your hotel in the marina on the list. We also agreed that our 9-year-old son would be included in the activities free of charge. We would be grateful if you could help us with these issues. Thank you.

Date of experience: April 18, 2025
GB
1 review
1 helpful vote
Follow Saqib S.
Unfollow Saqib S.
Share Review
Report Review

Tough one but needs to be said
April 28, 2025

Everything was great except the final person who seemed too jump to judgements too fast. I understand selling techniques but I think it would benefit the relationship greatly if one doesn't leave with a bad taste in the end. My recommendation would be to offer the customer whatever you want to offer and also offer them a bit of breathing space if they ask for it. If they want to think about it, encourage them to think about it instead of looking disappointed and dejected. Keep the same welcoming demeanor, this will make the potential client more relaxed and trusting. I usually do not write reviews but I think it was due because first group put in a lot of effort so I'm extending the courtesy back. Hope this helps.

Date of experience: April 17, 2025