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The First Group

4.3

On SmartCustomer, businesses may not offer incentives or pay to remove reviews. Learn more about our Review Guidelines.

From the business

Over the past two decades, The First Group has forged a reputation as one of the hospitality industry’s leading innovators, providing groundbreaking investment opportunities to clients and partners, while delivering exceptional, memorable experiences to hotel and leisure guests. Bolstering our reputation as the region’s premier end-to-end hospitality solutions provider, we operate a diverse, high-value asset portfolio ranging from award-winning upscale hotels and residences to exciting F&B outlets and lifestyle venues. Our visionary, trailblazing approach to hotel and hospitality asset management has made us a trusted partner of some of the industry’s leading global brands. Discover more at www.thefirstgroup.com


thefirstgroup.com
Dubai, United Arab Emirates
+13
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The First Group Reviews Summary

The First Group generally enjoys a positive reputation, with customers frequently praising the professionalism and friendliness of the staff, as well as the informative nature of their investment presentations. Many reviewers appreciated the seamless organization of their experiences and the welcoming atmosphere. However, some concerns were raised about communication issues and a lack of clear planning, which led to feelings of unpredictability and stress during their trips. Additionally, discrepancies regarding package inclusions created disappointment for some customers. Overall, the company demonstrates strong customer service but could enhance its communication and planning processes to further improve client satisfaction.

This summary is generated by AI, based on text from customer reviews

quality
147
This company responds to reviews on average within 10 days

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Italy
1 review
0 helpful votes
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Interesting opportunity
April 25, 2025

As a first experience it was interesting, but I would like to have much more information on the various levels of possible investments.

Date of experience: April 15, 2025
TFG D. The First Group Rep
11 months ago

Dear Mr. Mario,

We are thrilled to hear that you had an excellent experience with us at The First Group! Thank you for sharing your positive feedback.
For further information, kindly contact us at customer. Support@thefirstgroup. Com and our team will get back to you at the earliest.

Warm regards,
The First Group

Michigan
1 review
0 helpful votes
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Excellent, we will recommend to friends and family

Date of experience: April 13, 2025
TFG D. The First Group Rep
11 months ago

Dear Mr. Michael,

Thank you for leaving us with a 5-star review! We value your feedback.

Warm regards,
The First Group

AE
1 review
0 helpful votes
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Non professional
April 23, 2025

At the last they were like why I didn't make the deal or why I don't buy.
Such a non professional and non courteous end.

Date of experience: April 13, 2025
Germany
1 review
0 helpful votes
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Good and interesting experience
April 20, 2025

Good and interesting experience. Even i get not the hotels shown, wich was said at mail from September 2024. Thats sadly

Date of experience: April 9, 2025
TFG D. The First Group Rep
11 months ago

Dear Mr. Steffen,

Thank you for leaving us with a 4-star review! We value your feedback.

Warm regards,
The First Group

Ethiopia
1 review
0 helpful votes
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The First group team are friendly, and they very helpful.

Date of experience: April 9, 2025

My first visit to First Group Office
December 22, 2024
Previous review

During our arrival we received a warm welcome reception by a staff and the officials came one by one and introduced them selves and told as about the First Group products and services. Mr Said gave as a tour and invited us a helicopter tour of Dubai and tell us about the tallest hotel in the world. Finally we discussed about our next year vacation package in the First Group hotels. Mr. Said and his manager gave us a discount and agreed to sign the membership. Overall we are very happy with the First Group managements and staffs.

Date of experience: December 7, 2024
Saudi Arabia
1 review
0 helpful votes
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تقيمي جيد وجدت سهوله في المعلومات وسرعة التجاوب بالتوفيق نشكركم

Date of experience: April 8, 2025
Saudi Arabia
1 review
0 helpful votes
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عدم اعطائي الفرصه في اختيار اليوم والوقت المناسب للسفر وعدم إعطاء الفرصة في اختيار الفندق الافضل لدي.

Date of experience: April 7, 2025
AE
1 review
0 helpful votes
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Wonder full
April 14, 2025

It was great to be able to meet such amazing people and visit their great community

Date of experience: April 4, 2025
Texas
1 review
0 helpful votes
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First group is giving me and my family an opportunity to experience discover how beautiful the city is and staying in a 5 start hotel. Looking forward to having that experience. Thanks to Lara for following up

Date of experience: April 4, 2025
GB
1 review
1 helpful vote
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Disappointed and Distress
April 13, 2025

I would like make everyone Aware! Don't sign the contract unless you read A-Z and take your time least few days from first meeting, even though they say it a limited time offer and you may have missed the opportunity. Don't hesitate do some Googling search, Read reviews before engaging with The first group as there are many loops holes in the real situation with Aria Vacation club Membership! 👆1. It's not an investment even though they said you could make money for rent 2. Cooling off period (cancelling) is only 10 days! After that no happy face 😬 3 You need to pay annually service charge. (£ 900.00) 4. The first Group has passed customs personal details to another party/agents named RCI and they also send emails asking sign contracts and pay for membership if want to use points to use for other countries vacation 👉5Aria vacation membership is only for Dubai not world wide 👆 6. Consider your financial situation and your commitments. You may just lose your hand earned money as happened to us. 🤝 7 Don't trust verbal promises from sales agents and keep all in writing by emails or text messages. We have not consider above point and signed the contact and pay money. Now have request to cancel the membership and request for refunds as we feel we been misled. Actually we just visit Dubai on our way back form holiday as Flights transit. We only stayed 2 days in Dubai and it was first time in Dubai. We didn't had any intention to engaged with any kind of business in abroad. Now we are regret for visiting Dubai and the canceling and claim refunds situation is painful and more distressing Its not straight forward at all. This should not happened to any tourists anymore!. Its bad for Tourists industry in Dubai.!
We were picked up by The first Group agents at Monorail Station and we been offered free 2 night hotel stay and tour to tallest hotel.(later found that it was still on under construction)
However we endup with signed contract for Aria Vacation membership and made payments of £8000. 00 as they promised that we can gain income money by rent if we not use for our self. But long story short. Still need to pay more and more money and could not find the way to get out with this.

Date of experience: April 2, 2025
Gambia
1 review
0 helpful votes
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Satisfied
April 10, 2025

Been terrific experience so far. And am just signing up. I hope to receive a similar experience during my actual one week stay. That would be terrific.
So far, splendid

Date of experience: March 31, 2025
TFG D. The First Group Rep
12 months ago

Dear Mr. Musa,

Thank you for sharing your kind words and for your appreciation towards Mr. Hussein

Customer satisfaction is our top priority; and it’s always great to receive feedback like yours. We hope to welcome you in Dubai.

Warm regards,
The First Group

Canada
1 review
0 helpful votes
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I have booked my week vacation Estay with first group I cannot wait the marketing management is great 🙌 👌

Date of experience: March 31, 2025
TFG D. The First Group Rep
12 months ago

Dear Ms. Nega,

We are thrilled to hear that you had an excellent experience with us at The First Group! Thank you for sharing your positive feedback.

We look forward to serving you again in the future!

Warm regards,
The First Group

Jordan
1 review
0 helpful votes
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Communication loop and reservation waiting period to be revised from my point of view
Otherwise all well

Date of experience: March 30, 2025
TFG D. The First Group Rep
12 months ago

Dear Mr. Younes,

Thank you for leaving us with a 5-star review! We value your feedback.

Warm regards,
The First Group

Senegal
1 review
0 helpful votes
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I highly recommend The First Group to anyone who wants to visit Dubai for vacation or investment. Indeed, I had a great experience in Dubai in July 2024 thanks to The First Group travel offers. The visit to the TFG headquarters and the presentation of the project portfolio (Burj Khalifa, Sport city, El bacharai, ainsi que la Tour Ciel, le program aria vacations) was something impressive and unforgettable!

Date of experience: July 25, 2024
TFG D. The First Group Rep
12 months ago

Dear Mr. Ousmane,

Thank you for sharing your positive experience with us in Dubai! We're thrilled to hear that you had a wonderful time.

Warm regards,
The First Group

AE
1 review
0 helpful votes
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Nice
April 4, 2025

Very interesting the service was top tier and the experience was amazing

Date of experience: March 25, 2025
TFG D. The First Group Rep
12 months ago

Dear Mr. Vernon,

Thank you for leaving us with a 4-star review! We value your feedback.

Warm regards,
The First Group

GB
1 review
0 helpful votes
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Customer service
April 4, 2025

During last 2 months we have been in contact with employees of The First Group and Aria Vacation Members Club. We are very happy and impressed with the level of customer service and hospitality we received. They are kind and patient when dealing with all matters.

Date of experience: March 25, 2025
TFG D. The First Group Rep
12 months ago

Dear Mr. Khaled,

Thank you for your feedback. We're glad to hear that your experience was positive overall.

Warm regards,
The First Group

AE
1 review
0 helpful votes
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My future investment destiny
April 2, 2025

My visit to Dubai was a truly rewarding experience. I'd like to express my appreciation to The First Group assisted by Mr Islam for arranging our tour of its operations and its and hotel portfolio to invest in the future. The explanation of the concept with facts and figures made us feel that investing in First group project would propel us to a great opportunity.

Date of experience: March 23, 2025
TFG D. The First Group Rep
12 months ago

Dear Mr. Mohamed,

We are thrilled to hear that you had an excellent experience with us at The First Group and Mr. Islam! Thank you for sharing your positive feedback.

We look forward to serving you again in the future!

Warm regards,
The First Group

AE
1 review
0 helpful votes
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Good Day Sir
April 2, 2025

Very enjoyable and enlightening the service was very much appreciated my host Moosa was a very nice chap who made the day very welcoming and comfortable if I had the money on the day I may of opted to invest but unfortunately it wasn't to be …

Date of experience: March 22, 2025
TFG D. The First Group Rep
12 months ago

Dear Mr. Jayson,

Thank you for taking the time to share your positive experience with us! We're thrilled to hear that your stay in Dubai was made perfect thanks to the exceptional organization and support provided by Mr. Moosa.

We look forward to welcoming you back for another stay in the future.

Warm Regards,
The First Group

Saudi Arabia
1 review
0 helpful votes
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الموظفون في قمة الادب والاحترام
شكرا لكم ومع فائق التحية والتقدير

Date of experience: March 24, 2025
TFG D. The First Group Rep
12 months ago

عزيزتي السيدة ديبورا ،

شكرًا لك على تقييمك لخدماتنا بـ 5 نجوم! ملاحظاتك موضع تقدير واهتمام بالنسبة لنا.

مع وافر الاحترام والتقدير،
ذا فيرست جروب

Belgium
1 review
0 helpful votes
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Toujours un plaisir pour réserver mon package vacances à Dubaï
Merci!

Date of experience: March 22, 2025

Easy and good!
September 17, 2024
Previous review

Easy and good!

Date of experience: September 7, 2024