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Over the past two decades, The First Group has forged a reputation as one of the hospitality industry’s leading innovators, providing groundbreaking investment opportunities to clients and partners, while delivering exceptional, memorable experiences to hotel and leisure guests. Bolstering our reputation as the region’s premier end-to-end hospitality solutions provider, we operate a diverse, high-value asset portfolio ranging from award-winning upscale hotels and residences to exciting F&B outlets and lifestyle venues. Our visionary, trailblazing approach to hotel and hospitality asset management has made us a trusted partner of some of the industry’s leading global brands. Discover more at www.thefirstgroup.com
The First Group generally enjoys a positive reputation, with customers frequently praising the professionalism and friendliness of the staff, as well as the informative nature of their investment presentations. Many reviewers appreciated the seamless organization of their experiences and the welcoming atmosphere. However, some concerns were raised about communication issues and a lack of clear planning, which led to feelings of unpredictability and stress during their trips. Additionally, discrepancies regarding package inclusions created disappointment for some customers. Overall, the company demonstrates strong customer service but could enhance its communication and planning processes to further improve client satisfaction.
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اتمنى رحلة منظمة و التواصل معي قبل السفر للتأكد من جميع الحجوزات بأسبوعين
I love the ease to navigate through the process and the many choices available to any customer.
The properties are top class rated in very beautiful environment
Dear Mr. Jonnie,
Thank you for your feedback. We are glad to hear that you have a wonderful experience as a Dubai Lifestyle member.
We hope to see you in Dubai again!
Yours sincerely,
The First Group
Instructions and guidance Quite simple to follow. Timely response and step by step guidance.
Simple and enjoyable
Dear Sebudde,
Thank you for your review and feedback on the service you received from our team. Our mission is to provide the best service to all our clients and we’re delighted we met your expectations.
We look forward to being at your service for years to come!
Kind Regards,
The First Group
لم تتم التجربة بعد ارجوا ان تكون جيدة وان تكون الغرفة مطلة عالبحر
Thank you so much, it was great pleasure have a meeting today, have wonderful time as well as introduction and presentation of overall The first Group hotels, partners and amazing Ciel project. I took this unique and sensational offer and buy discounted 7 days and nights for 2 persons to stay as guest in one of your finest hotels once during period of next 12 months. Thanks
Looking forward into future to find great opportunities and cooperation.
All the best,
Ljubisa Bogdanovic
Dear Ljubisa,
Thank you for your feedback. We are glad to hear that you had a wonderful experience with our team.
We highly value our investor community and we couldn’t be more delighted to hear that you are looking out for investment opportunities with us.
We look forward to being at your service for years to come!
Kind Regards,
The First Group
1) False promises: I hav ebeen contacted by your colleague Benamar Benabderrahmane at City Centre diera, Mall. He appraised me about investment opportunities with The First Group and as token of our time spent on visiting their project, we will get Dinner vouchers and stay vouchers for 2 nights. We never got any diner vouchers, despite various messages to Benamar over whatsapp.
2) Wrong sales pitch: I was interested in investment proposition in one of your hotel rooms etc. However, another colleague took us for hospitality and time sharing spent - I do not know why and his behavious was completely rude once we said we were not interested in Time sharing concept BUT we were intended to be discussing only Investment opportunities.
Courteous approach at the beginning with appointment scheduled to our request. Vehicle arrived on time and the representative was friendly, courteous and knowledgeable. Showed the properties and explained well the investment proposal.
Dear Athula,
Thank you for your review. We greatly appreciate you taking the time to share your experience. Our dedicated team strives to uphold the highest standards of customer satisfaction.
Warmest Regards,
The First Group
Holiday purchased was as described in the T&C's. The staff were friendly and professional. They looked after us with care and respect.
Dear Mr. Galvin,
Thank you for your review. We greatly appreciate you taking the time to share your experience. Our dedicated team strives to uphold the highest standards of customer satisfaction.
Warmest Regards,
The First Group
It was a smooth sail till now choosing the travel plan. Hope the travel experience remains smooth and exciting.
Dear Mr.Yasir,
We take pride in the excellence of our customer service team.
We trust that your holiday will be memorable and one you will never forget!
Warmest regards,
The First Group
Lack of Clarity in information, package informations incomplete
Dear Mr. Saleem,
We pride ourselves on delivering the highest standards of service to all our clients and take your feedback seriously. We would very much like to review your situation further at your earliest convenience.
Please contact us at [email protected] and provide the best time and number to reach you.
Kind regards,
The First Group
اول تجربة ان شاء الله تكون جميلة. اشكر الموظف احمد شيمي على تعامله الراقي شكر خاص جدا.التواصل رائع جدا
Very easy platform to use. I like the links provided for the various hotels on offer and the information provided
Dear Timothy,
Thank you so much for your feedback and sharing your positive experience.
Best regards,
The First Group
We are visiting dubai first time so we need better support, service and Guidance
Dear Ms.Prithviraj,
Thank you for becoming a member of our exclusive Dubai Lifestyle Experience.
We look forward to welcoming you to Dubai!
Safe travels,
The First Group
...
We haven't started our holiday yet but are really looking forward to it.
I changed my idea about hotel rooms investment,
The sales man Mario and the sales manager Yanal succeeded to change my vision
Dear Jalal,
Thank you for your review and feedback on your experience with the First Group.
We pride ourselves in delivering exceptional customer service! We're so glad to hear that you had a wonderful interaction with Mr. Mario and Mr. Yanal.
We look forward to being at your service for years to come!
Best regards,
The First Group
We suggest the package to include the option of 6 nights
Dear Amin,
Thank you for becoming a member of our exclusive Dubai Lifestyle Experience and for taking the time to share your feedback and review.
We look forward to welcoming you to Dubai soon.
Best regards,
The First Group
The offer is very good value for money. The website is very friendly for use. We will revert with evaluation after we experience the accommodation and the events.
The first contact said that was an experience and when you go further more it's a money making machine.
Answer: The company is in business to take your money and give you nothing in return. Stay away
Answer: Very frustrated. More than 5 years without any returns and unfinished hotels.
Answer: Hello! Thank you for your interest. We have a wide range of investment products, so if you could contact us at [email protected] we would arrange a free consultation with our specialist.
Answer: Hello! Thank you for your interest. We have a wide range of investment products, so if you could contact us at [email protected] we would arrange a free consultation with our specialist.
Answer: Hello! Thank you for your interest. We have a wide range of investment products, so if you could contact us at [email protected] we would arrange a free consultation with our specialist.
Answer: Hello, thank you for your interest. Could you send us an email to [email protected] with your contact details and our consultant will get in touch with you and explain everything in details.
Answer: Seeing is believing, I never met an owner who shares this sentiment.
Answer: Hello, thank you for your question. We did not quite understand what exactly you are inquiring about, so please, email us on [email protected] with your concerns. Thank you


Dear Lemma,
Thank you for your review and feedback on the service you received.
It is gratifying to learn that you had a pleasant experience with our team.
We look forward to welcoming you to Dubai soon!
Warmest regards,
The First Group