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Over the past two decades, The First Group has forged a reputation as one of the hospitality industry’s leading innovators, providing groundbreaking investment opportunities to clients and partners, while delivering exceptional, memorable experiences to hotel and leisure guests. Bolstering our reputation as the region’s premier end-to-end hospitality solutions provider, we operate a diverse, high-value asset portfolio ranging from award-winning upscale hotels and residences to exciting F&B outlets and lifestyle venues. Our visionary, trailblazing approach to hotel and hospitality asset management has made us a trusted partner of some of the industry’s leading global brands. Discover more at www.thefirstgroup.com
The First Group generally enjoys a positive reputation, with customers frequently praising the professionalism and friendliness of the staff, as well as the informative nature of their investment presentations. Many reviewers appreciated the seamless organization of their experiences and the welcoming atmosphere. However, some concerns were raised about communication issues and a lack of clear planning, which led to feelings of unpredictability and stress during their trips. Additionally, discrepancies regarding package inclusions created disappointment for some customers. Overall, the company demonstrates strong customer service but could enhance its communication and planning processes to further improve client satisfaction.
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I am highly disappointed with the response I received on my prepaid holiday package. I was denied my rightful perks and package usage with an invalid and wrong perception.
Je ne peux pas encore vous en dire beaucoup, car il s'agit de ma toute première expérience.
Cher M David,
Nous vous remercions pour vos aimables paroles! Nous nous engageons à faire en sorte que votre séjour soit exceptionnel et qu'il dépasse vos attentes.
Cordialement,
The First Group
Its first time using this website lets see how it goes
Dear Mr. Asad,
Thank you for your kind words! We're committed to making it exceptional and ensuring that it exceeds your expectations.
Warm regards,
The First Group
شكرا نتمي العروض القادمه تكون لأكثر من شخصين للسماح لكل أفراد الاسره
عزيزي السيد غادة،
شكرًا لك على تقييمك لخدماتنا بـ 5 نجوم! ملاحظاتك موضع تقدير واهتمام بالنسبة لنا.
مع وافر الاحترام والتقدير،
ذا فيرست جروب
As committed by the executive, I got the voucher, but they were expired. Even after repetitive communication with the executive, he did not bother to give a fresh voucher.
Dear Mr. Saumil,
To resolve your issue, we ask that you email us at [email protected] and a member of our team will reach out to you directly.
Best regards,
The First Group
I was uncertain about finding time in my already tight schedule for 2024. I informed The First Group that I anticipated being busy that year; however, I was convinced to sign up for their package and paid the full amount upfront. Anyone who has met The First Group agents can attest to how persuasive this team is in getting you to commit to their projects or packages. As I expected, my schedule was too packed for me to make it to Dubai in 2024. When I contacted the group at the beginning of 2025, they informed me that my package had expired and they would be holding onto the thousands of dollars I paid, despite not providing any services.
Dear Mr. Joseph,
In an effort to better understand your situation, we request that you email us directly at [email protected] with your contact details and a member of our team will reach out to you to address your concerns.
Regards,
The First Group
We were stopped in Dubai airport and told we could have a tour of the Ciel tower in Dubai marina. Instead we were taken to an office block in the middle of no where and repeatedly asked if we wanted to invest in a hotel room and then asked if purchase a further visit to Dubai which we had to pay there and then. It was a complete waste of time, my 2 boys were really upset as they thought they were going to the Ciel hotel and left my wife and I really angry
The over all experience was excellent as we got some insight abour investment Dubai which I did not have any clue.Will tell our friends too as they are interested in oversea investments
Dear Mr. Joshy,
Thank you for sharing your positive experience with us in Dubai! We're thrilled to hear that you had a wonderful time.
We look forward to welcoming you back again!
Warm regards,
The First Group
We were approached by a TFG sales rep (Ahmed) at City Centre Deira mall, the rep promised to secure 50% discount vouchers to the tourist sites we were interested in, if we attend a 1.30minutes presentation. He also promised a tour of Dubai and helicopter cinema experience.
We finally agreed and was picked up by a driver on 26 Dec. We were held up for 6 hours of presentation after presentation of their offers. We eventually succumbed and signed up with the Aria Vacation club. With an initial deposit of 2500USD. We were told that for agreeing to make a deposit, the admin fee will be waived and we had the 10 day cooling off period. That was when everything changed.
First, Ahmed disappeared and stopped responding to messages and never provided the 50% discount vouchers he promised. Instead I was sent an app where I had to subscribe with 170USD to access discounts at tourist sites in Dubai. So basically asking me to pay for the discounts.
Secondly, after the charm wore off, i made some research and found a mountain of negative reviews of TFG and Aria. I contacted the manager on 1 Jan to cancel my membership. That was when the claws came out.
They are refusing to refund my 2500USD deposit, claiming it is now an admin fee. The Manager, IIham Mokrani became very rude and hostile on WhatsApp.
I have been SCAMMED by smooth talkers. By the way, one of the reps claimed he was a professional American baseball player, another big lie.
Dear Mr. Nkechi,
We would like to review your situation further and ask that you contact us at [email protected] so a team member can reach out to you directly.
Kind regards,
The First Group
الرحلة السابقة كان ممتعة بأجواء إجابيه ونتمنى أن تكون القادمة أجمل
عزيزتي السيدة بريندا ،
شكرا لك على كلماتك الرقيقة! نحن ملتزمون بجعلها استثنائية وضمان أنها تتجاوز توقعاتك.
مع وافر الاحترام والتقدير،
ذا فيرست جروب
At first it was good everything but every moment someone else came and asking/telling what we came for, so one told us its was for buying properties (thats what i came for) and one toke us somewhere (palm Jumeirah) and telling us about hotel credit/point etc after 40 minutes i Said is in buying properties or what? Hè Said No its Some other project (staying in hotel and saving points etc…) so in was the wrong presentation and wasting time. After that The put us in a car with Some other cliënts who where also not treathed well they complained also and the where told that they would drop them back at There hotel but The driver was told just drop them to emirates Mall nog further ….he was angry and wanted step out and paying taxi out his self. I told him to relax and go to my hotel it was near and from there they could take The taxi and they did. This company is not good organised and No personal manager (what other companes have) So when a company is not organized i will never put my money in them
A good experience that has allowed me and my family to have an overall view of what 'The First Group' represents in the real estate landscape in Dubai and the possibilities for investment even for foreigners. The past achievements of the Group are somewhat reassuring to potential investors.
Dear Mr. Pather,
We are thrilled to hear that you had an excellent experience with us at The First Group! Thank you for sharing your positive feedback.
We look forward to serving you again in the future!
Warm regards,
The First Group
عند حجز الباقة تم عرض أن فندق
First collection Wyndham Dubai marina متاح للحجز ولكن للأسف عند تفعيل باقة السفر خيار هذا الفندق غير متاح
Waiting after holiday to see the advantage of holiday time,hotels,entertainment sight seeing and others
Dear Mr. Mahmoud,
Thank you for your kind words! We're committed to making it exceptional and ensuring that it exceeds your expectations.
Warm regards,
The First Group
Verbal discussion, the way I understand it isn't the same as the sale contract of the fractional ownership.
Example in terms and conditions
Point 5, 10, 15, 17.
The other additional point is I've Not Read the contract at the time of signing as there was no time. The signing happened after I paid the money.
The other point is also I didn't have a lawyer representing me, the buyer.
Felt very welcomed n everyone was very polite. We learnt alot about Dubai n the landmarks. We were offered a discount on another trip. We would definitely be going there again
Dear Mr. Baljit,
Thank you for sharing your positive experience with us in Dubai! We're thrilled to hear that you had a wonderful time.
Warm regards,
The First Group
الفنادق محدوده، ولايتم توفير الفنادق او الفترات المرغوبه لم يتم مراعاة تواريخ سفري
I requested details and how to claim the two nights gift offered to me after the tour and my interest in your investment and up till today lbtissame Bousham has not responded to my email request
That is not a good thing.
سهولة في اختيار و تقديم الطلب في الموقع مع سهولة الاختيار و التعديل
عزيزي السيد كريستوفر ،
شكرًا لك على تقييمك لخدماتنا بـ 5 نجوم! ملاحظاتك موضع تقدير واهتمام بالنسبة لنا.
مع وافر الاحترام والتقدير،
ذا فيرست جروب
I have a great experience. Hospitality was the best.
Explaining Stage payment is up to expectations.
Dear Mr. S.P P,
We are thrilled to hear that you had an excellent experience with us at The First Group! Thank you for sharing your positive feedback.
We look forward to serving you again in the future!
Warm regards,
The First Group
Answer: The company is in business to take your money and give you nothing in return. Stay away
Answer: Very frustrated. More than 5 years without any returns and unfinished hotels.
Answer: Hello! Thank you for your interest. We have a wide range of investment products, so if you could contact us at [email protected] we would arrange a free consultation with our specialist.
Answer: Hello! Thank you for your interest. We have a wide range of investment products, so if you could contact us at [email protected] we would arrange a free consultation with our specialist.
Answer: Hello! Thank you for your interest. We have a wide range of investment products, so if you could contact us at [email protected] we would arrange a free consultation with our specialist.
Answer: Hello, thank you for your interest. Could you send us an email to [email protected] with your contact details and our consultant will get in touch with you and explain everything in details.
Answer: Seeing is believing, I never met an owner who shares this sentiment.
Answer: Hello, thank you for your question. We did not quite understand what exactly you are inquiring about, so please, email us on [email protected] with your concerns. Thank you


Dear Mr. Husain,
We would like to review your situation further and ask that you contact us at [email protected] so a team member can reach out to you directly.
Kind regards,
The First Group