Check out our latest communities fighting
AI scams on Reddit and Facebook

website thubmnail of The First Group

The First Group

4.3

On SmartCustomer, businesses may not offer incentives or pay to remove reviews. Learn more about our Review Guidelines.

From the business

Over the past two decades, The First Group has forged a reputation as one of the hospitality industry’s leading innovators, providing groundbreaking investment opportunities to clients and partners, while delivering exceptional, memorable experiences to hotel and leisure guests. Bolstering our reputation as the region’s premier end-to-end hospitality solutions provider, we operate a diverse, high-value asset portfolio ranging from award-winning upscale hotels and residences to exciting F&B outlets and lifestyle venues. Our visionary, trailblazing approach to hotel and hospitality asset management has made us a trusted partner of some of the industry’s leading global brands. Discover more at www.thefirstgroup.com


thefirstgroup.com
Dubai, United Arab Emirates
+13
See all photos
How would you rate The First Group?
grey stargrey stargrey stargrey stargrey star

The First Group Reviews Summary

The First Group generally enjoys a positive reputation, with customers frequently praising the professionalism and friendliness of the staff, as well as the informative nature of their investment presentations. Many reviewers appreciated the seamless organization of their experiences and the welcoming atmosphere. However, some concerns were raised about communication issues and a lack of clear planning, which led to feelings of unpredictability and stress during their trips. Additionally, discrepancies regarding package inclusions created disappointment for some customers. Overall, the company demonstrates strong customer service but could enhance its communication and planning processes to further improve client satisfaction.

This summary is generated by AI, based on text from customer reviews

quality
147
This company responds to reviews on average within 10 days

We monitor reviews for authenticity

GB
1 review
0 helpful votes
Follow Aqeel B.
Unfollow Aqeel B.
Share Review
Report Review

I booked it by mistake i was just checking whats going on and whats options i have please call me back to confirm some
Information *******9815

Date of experience: January 17, 2025
TFG D. The First Group Rep
over a year old

Dear Mr. Aqeel,

We would like to review your situation further and ask that you contact us at [email protected] so a team member can reach out to you directly.

Kind regards,
The First Group

Saudi Arabia
1 review
0 helpful votes
Follow Ezzat H.
Unfollow Ezzat H.
Share Review
Report Review

لو كان موجود تحديد عدد الليالي التي اريد الاستفاده منها سيكون افضل او اختيار اكثر من فندق للزيارات المستقبلية

Date of experience: January 17, 2025
TFG D. The First Group Rep
over a year old

عزيزي السيد عزت،

شكرًا لك على تقييمك لخدماتنا بـ 5 نجوم! ملاحظاتك موضع تقدير واهتمام بالنسبة لنا.

مع وافر الاحترام والتقدير،
ذا فيرست جروب

Texas
1 review
0 helpful votes
Follow Sadaruz R.
Unfollow Sadaruz R.
Share Review
Report Review

Very simple filling up experience
January 26, 2025

Very simple filling up experience. But could not include a name of a third person if on primary traveller dropped out.

Date of experience: January 16, 2025
TFG D. The First Group Rep
over a year old

Dear Mr. Sadaruz,

Thank you for leaving us with a 4-star review! We value your feedback.

Warm regards,
The First Group

France
1 review
0 helpful votes
Follow Adham V.
Unfollow Adham V.
Share Review
Report Review

Très bien
January 26, 2025
Updated review

Satisfait
Bon service,la conseillère est bien aimable.
Reservation faite.
Merci

Date of experience: January 16, 2025
TFG D. The First Group Rep
over a year old

Cher M Adham,

Merci beaucoup pour vos commentaires. Nous sommes heureux d'apprendre que votre expérience a été globalement positive.

Cordialement,
The First Group


Regrettable
January 21, 2025
Previous review

في البداية تبدأ الحكاية بإصطياد الزبائن في المولات و عندما يرون انك جديد ثم تيدأ رحلة الترغيب المظلة ثم يغرونك برحلة منظمة
ثم تتكشف غلطتك
الفندق أقرب لثلاث نجوم من أربعة الحمامات صغيرة جدا لا تتسع الى أكثر من شخص بآم واحد لم ارى هذا في حياتي في فندق اربع نجوم ، الاكل متوسط و متكرر جدا
النظافة جيدة و العمال لطيفين.
انصح الابتعاد عن هذه المجموعة

Date of experience: February 11, 2025
Qatar
1 review
0 helpful votes
Follow Mohanad N.
Unfollow Mohanad N.
Share Review
Report Review

تجربة مميزة، واجهة التطبيق واضحة ، تسهل التصفح و اختيار المميزات و المعلومات

Date of experience: January 15, 2025
TFG D. The First Group Rep
over a year old

عزيزي السيد مهند ،

شكرًا لك على ملاحظاتك. لقد سعدنا لسماع أنك قد حظيت بتجربة إيجابية بصورة عامة.

مع وافر الاحترام والتقدير،
ذا فيرست جروب


The booking process for a vacation is simple and hassle-free
January 25, 2025
Previous review

The booking process for a vacation is simple and hassle-free. The user interface is intuitive and user-friendly.

Date of experience: January 15, 2025
Kenya
1 review
0 helpful votes
Follow Eva U.
Unfollow Eva U.
Share Review
Report Review

We were first caught by TFG on arrival in Dubai airport. We agreed to go on a tour with them which didn't turn out to be a tour, just a trip to their sales office, and then the sales bombardment began! The sales team were extremely friendly and accommodating and sold us the Dubai Lifestyle Experience package by assuring us that there were no restrictions for booking the accommodation and excursions - this was important to us as this was our first visit to Dubai and we knew we would not be able to return any time soon. They only share the detailed T&Cs after you've paid and when we contacted them to try to book the accommodation they said that it had expired!
They took our money under false pretences, very unethical sales tactics.

Date of experience: December 25, 2022
Romania
1 review
0 helpful votes
Follow Eduard D.
Unfollow Eduard D.
Share Review
Report Review

My Experience
January 24, 2025

I had a fantastic experience with The First Group. From the very beginning, their commitment to quality was evident in their well-constructed properties and attention to detail. The customer service team was incredibly supportive and responsive, making the whole process smooth and enjoyable.

Date of experience: January 14, 2025
TFG D. The First Group Rep
over a year old

Dear Mr. Eduard,

We are thrilled to hear that you had an excellent experience with us at The First Group! Thank you for sharing your positive feedback.

We look forward to serving you again in the future!

Warm regards,
The First Group

Jordan
1 review
0 helpful votes
Follow Nicholas U.
Unfollow Nicholas U.
Share Review
Report Review

أتمنى المره هاي تكون الخدمة افضل من المره الماضيه كانت تجربة سيئا

Date of experience: January 14, 2025
TFG D. The First Group Rep
over a year old

عزيزي السيد نيكولاس ،

شكرا لك على كلماتك الرقيقة! نحن ملتزمون بجعلها استثنائية وضمان أنها تتجاوز توقعاتك.

مع وافر الاحترام والتقدير،
ذا فيرست جروب

AE
1 review
0 helpful votes
Follow Salman J.
Unfollow Salman J.
Share Review
Report Review

Bad customer service
January 24, 2025

I was promised a call but yet to receive call regarding email I wad sent last year with promise of 2 nights

Date of experience: January 13, 2025
TFG D. The First Group Rep
over a year old

Dear Mr. Salman,

We would like to review your situation further and ask that you contact us at [email protected] so a team member can reach out to you directly.

Kind regards,
The First Group

Saudi Arabia
1 review
0 helpful votes
Follow Mohamed V.
Unfollow Mohamed V.
Share Review
Report Review

أستاذ خالد مسلم هو السبب في تجربتي واتطلع ان تكون قد التطلعات في ارض الواقع

Date of experience: January 13, 2025
TFG D. The First Group Rep
over a year old

عزيزي السيد محمد،

شكراً لك على وقتك ومشاركة تجربتك مع السيد خالد.

مع أطيب التحيات،
ذا فيرست جروب

Saudi Arabia
1 review
0 helpful votes
Follow Mohammad A.
Unfollow Mohammad A.
Share Review
Report Review

لقد تواصلت مع موظف فيرست قروب واعطاني ايميل لايق ستايل ديي وتم تفعيل البكج يوم ٢٣ ديسمبر ٢٠٢٤ ومن ذلك الوقت لم يصلني ايشي علما ان البكج تفعل من يوم ٢٣ ديسمبر ٢٠٢٤

Date of experience: January 13, 2025
TFG D. The First Group Rep
over a year old

عزيزي السيد محمد،

نود مراجعة وضعك بشكلٍ أعمق ونرجو منك التواصل معنا على [email protected] كي يتمكن أحد أعضاء فريقنا من التواصل معك مباشرةً.

وتفضلوا بقبول وافر الاحترام والتقدير،
شركة ذا فيرست جروب

Saudi Arabia
1 review
0 helpful votes
Follow Abdullah G.
Unfollow Abdullah G.
Share Review
Report Review

الحجوزات اربع حجوزات لعائلة كاملة من ثمان افراد والتقييم سيكون بعد الاقامة

Date of experience: January 13, 2025
TFG D. The First Group Rep
over a year old

عزيزي السيد عبد الله،

شكرا لك على مراجعتك ، نحن نقدر ملاحظاتك.

تحياتي الحارة ،
المجموعة الأولى

Saudi Arabia
1 review
0 helpful votes
Follow Mohammed E.
Unfollow Mohammed E.
Share Review
Report Review

التقييم بعد الاقامة والحجوزات كانت اربع حجوزات للعائلة وبعدها التقييم

Date of experience: January 13, 2025
TFG D. The First Group Rep
over a year old

عزيزي السيد محمد,

نود مراجعة وضعك بشكلٍ أعمق ونرجو منك التواصل معنا على [email protected] كي يتمكن أحد أعضاء فريقنا من التواصل معك مباشرةً.

وتفضلوا بقبول وافر الاحترام والتقدير،
شركة ذا فيرست جروب

Nigeria
1 review
0 helpful votes
Follow Nkechi Q.
Unfollow Nkechi Q.
Share Review
Report Review

SATISFACTORY SERVICE
January 23, 2025

MY EXPERIENCE SO FAR WITH THE FIRST GROUP HAS BEEN NOTHING SHORT OF SATISFACTORY. I SINCERELY APPRECIATE THE SUPPORT FROM YACINE IN FACILITATING MY HOLIDAY REQUIREMENT AND I LOOK FORWARD TO A PLEASANT AND ENJOYABLE EXPERIENCE IN DUBAI.

Date of experience: January 17, 2025
TFG D. The First Group Rep
over a year old

Dear Mr. Nkechi,

We would greatly appreciate you emailing us directly at [email protected] with more details so we can investigate further.

Kind regards,
The First Group

Qatar
1 review
0 helpful votes
Follow Mohamed J.
Unfollow Mohamed J.
Share Review
Report Review

Good trip
January 23, 2025

Good short trip along with good guide personnel from your side

Date of experience: January 8, 2025
TFG D. The First Group Rep
over a year old

Dear Mr. Mohamed,

Thank you for sharing your positive experience with us in Dubai! We're thrilled to hear that you had a wonderful time.

Warm regards,
The First Group

Egypt
1 review
0 helpful votes
Follow Khalid Q.
Unfollow Khalid Q.
Share Review
Report Review

ارجوا التأكيد الحجز ومعاودة الاتصال بي للتأكيد لترتيب حجوزات الطيران

Date of experience: January 12, 2025
TFG D. The First Group Rep
over a year old

عزيزي السيد خالد،

شكرا لك على كلماتك الرقيقة! نحن ملتزمون بجعلها استثنائية وضمان أنها تتجاوز توقعاتك.

مع وافر الاحترام والتقدير،
ذا فيرست جروب

Massachusetts
1 review
0 helpful votes
Follow Jeronimo N.
Unfollow Jeronimo N.
Share Review
Report Review

Quality of service
January 21, 2025

You should be more transparent and honest with selling the product deals when approaching passengers at airport!

Date of experience: January 11, 2025
TFG D. The First Group Rep
over a year old

Dear Mr. Jeronimo,

Thank you for leaving us with a review! We value your feedback.

Warm regards,
The First Group

AE
1 review
0 helpful votes
Follow Ahmed X.
Unfollow Ahmed X.
Share Review
Report Review

Humiliating people
January 21, 2025

Company with your size don't need this type if marketing, you're acting like a scam companies not like a professional ones. I don't recommend to any person to go with them or even listening for them

Date of experience: January 10, 2025
TFG D. The First Group Rep
over a year old

Dear Mr. Ahmed,

In an effort to better understand your situation, we request that you email us directly at [email protected] with your contact details and a member of our team will reach out to you to address your concerns.

Regards,
The First Group

CD
1 review
0 helpful votes
Follow Argay I.
Unfollow Argay I.
Share Review
Report Review

Je pense qu'il faut donner la possibilité aux enfants (2 au plus) de participer aussi aux excursions.

Date of experience: January 10, 2025
Rwanda
1 review
0 helpful votes
Follow Theonest R.
Unfollow Theonest R.
Share Review
Report Review

Not that satisfied beacuse i already paid my package and i have not still been accommodated for...Each date i choose you say you booked that is not right

Date of experience: January 9, 2025
TFG D. The First Group Rep
over a year old

Dear Mr. Theonest,

We would like to review your situation further and ask that you contact us at [email protected] so a team member can reach out to you directly.

Kind regards,
The First Group