Check out our latest communities fighting
AI scams on Reddit and Facebook

business logo of H&M
hm.com
casual, general, swimwear men, womenAge 13-18, 19-25, 26-45
Write a Review

On SmartCustomer, businesses may not offer incentives or pay to remove reviews. Learn more about our Review Guidelines.

About the business


hm.com
+1 855-466-7467
Sweden
H&M is part of H&M Group
Clothing item from H&MFashion apparel by H&MMerchandise from H&M clothing lineH&M fashion product

Business Highlights

General

Parent Company: H&M Group
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5.99
Free Shipping: sometimes
Free Shipping Detail: for orders over $60

Returns

Return Policy: free
Return Instructions: all items must be in resellable condition, provided it has not been damaged, soiled, washed, altered
Restocking Fees: no

Sustainability

Sustainability Score: It's a Start
Recycling Program: Repair & Recycle

Product

Style: casual, general, swimwear
Body Fit: regular, plus size
Available Sizes: Men's (XS, S, M, L, XL, XXL, 3XL, 4XL), Women's (XS, S, M, L, XL, XXL, 3XL, 4XL)

Customer Service

Support Channels: chat, phone, facebook, instagram
Support Phone: +1 855-466-7467

Payment Options

Payment Methods: card payments, Paypal, financing, Apple Pay
Buy Now Pay Later: Klarna

Membership Programs

Rewards Program: TopCashback

How would you rate H&M?
grey stargrey stargrey stargrey stargrey star

H&M Reviews Summary

H&M's reputation is marred by significant customer dissatisfaction, primarily stemming from poor customer service and issues related to order fulfillment. Many customers report receiving incorrect items, experiencing lengthy delays, and facing challenges with returns and exchanges, often feeling unsupported by the customer service team. Although the quality of the clothing is generally appreciated, the company's policies and execution appear to detract from the overall shopping experience. This disconnect between product quality and service reliability has led to a growing sentiment of frustration and disappointment among customers, prompting many to reconsider future purchases.

This summary is generated by AI, based on text from customer reviews

service
140
value
131
shipping
124
returns
116
quality
128

We monitor reviews for authenticity

California
1 review
1 helpful vote
Follow Miguel S.
Unfollow Miguel S.
Share Review
Report Review

Customers service
December 15, 2019

Great customer service! Experience was on point! Great selection of trend! Never disappoints! Love I can shop by product or buying suggestions according to model.

Date of experience: December 13, 2019
Arizona
1 review
0 helpful votes
Follow Karen B.
Unfollow Karen B.
Share Review
Report Review

I ordered a gift card for my granddaughter from H&M. They charged me for the gift card but never sent it. I sent multiple emails and made multiple phone calls. They never even responded to my calls.

Date of experience: December 13, 2019
Canada
1 review
1 helpful vote
Follow P R.
Unfollow P R.
Share Review
Report Review

SCAM ONLINE SHOP
December 12, 2019

Placed an order for a shirt, to be used for an event, it was to be delivered 2 days to the event, but as i was going through my account i noticed a refund, no message, no notification whatsoever saying why, I called custo service, AFTER WAITING 40 MINUTES, an agent casually picks, asked for my details, and as I was speaking she ENDED THE CALL! Avoiding the issue... H&M this is very poor,... please dont shop at H&M, its a SCAM

Date of experience: December 11, 2019
New York
1 review
0 helpful votes
Follow Atiya H.
Unfollow Atiya H.
Share Review
Report Review

No communication
December 11, 2019

I have been waiting for about about 3 weeks for a online purchase which I never received. Apparently part of the address was not there!. I was informed that something was incorrect and my payment was not returned.

Date of experience: December 10, 2019
New Jersey
1 review
1 helpful vote
Follow eeee b.
Unfollow eeee b.
Share Review
Report Review

Do not buy from this store no matter how good the deals are. Whats the point of cheap clothing if you don't receive it?

Date of experience: December 10, 2019
California
1 review
0 helpful votes
Follow JAY R.
Unfollow JAY R.
Share Review
Report Review

I have never bought anything from
H & M, and I know now that I NEVER WILL and I will go out of my way to let everyone I know WHY I will NEVER shop there after their MOST DISGUSTING TV commercial EVER!

Date of experience: December 7, 2019
Virginia
1 review
4 helpful votes
Follow Connie P.
Unfollow Connie P.
Share Review
Report Review

Disgusting sight.
December 5, 2019

I have shopped H&M in the past, but will NEVER shop there again after watching their latest. Christmas Commercial! My family & I were watching a Family Christmas movie (Home Alone) and a Christmas commercial for H&M comes on, and they are showing couples together, and all of a sudden they show 2 men romantically KISSING! How Gross! Now I am well aware this happens in real life, and while I don't agree with that lifestyle, its not my business. BUT... I nor my family should have to see this in our own home! Talk about unfair. The government is HUGE on protecting gay rights, but what about straight people's rights? I guess companies don't think straight people deserve rights. I'm sorry, but if we are sitting in our own home, this should not be shoved down our throats! WHAT makes companies think that is okay? I believe Hollyweird is sending the morals of this country straight down the tubes, and could care less.

Date of experience: December 4, 2019
Pennsylvania
1 review
0 helpful votes
Follow Shiama A.
Unfollow Shiama A.
Share Review
Report Review

Scammed
December 3, 2019

As I was surfing the website I saw great deals but once I arrived to the store the prices did not match up. I was disappointed that I couldn't purchase the items I had planned on.

Date of experience: December 2, 2019
New York
1 review
0 helpful votes
Follow nikki l.
Unfollow nikki l.
Share Review
Report Review

HORRIBLE
December 1, 2019

They sent me the complete wrong order and refuse to send me the correct one and did not offer a compensation for the fact that they messed up, they just kept asking for me to send back the wrong order I received

Date of experience: December 1, 2019
Ohio
1 review
1 helpful vote
Follow Vera H.
Unfollow Vera H.
Share Review
Report Review

Online order
November 30, 2019

Horrible company do not even think about buying clothes from there. I purchased a large order from website within 30% discount that was applied to my card. Next day I was charged full price spent hours on the phone and did not get my discount. Please walk away. ZK a manager was extremely rude Telling me that I have to register on the website to get 10% discount. Really? Why are you offering a discount if you do not apply the discount to the orders such as scammers shame on them

Date of experience: November 30, 2019
Colorado
3 reviews
0 helpful votes
Follow Diana K.
Unfollow Diana K.
Share Review
Report Review

Good store
November 3, 2019

This store always offers a great variety of nice and stylish clothes. You can find some interesting items for the whole family here.

Date of experience: November 2, 2019
India
1 review
0 helpful votes
Follow Melissa O.
Unfollow Melissa O.
Share Review
Report Review

My must go store
November 3, 2019

This store has beautiful clothes! I love it!
When I go to visit my grandma in the USA, I must go to this store your shirts are so pretty the whole fashion is so elegant. It makes me feel good and pretty: D
I haven't used the online store because it's pretty risky if you are going to receive your items on time or if they are ever going to arrive. Do old school way if you can

Date of experience: November 1, 2019
New Jersey
3 reviews
0 helpful votes
Follow Rimma J.
Unfollow Rimma J.
Share Review
Report Review

Good
September 28, 2019

This store is the perfect combination of price and quality. I like the service. You can find quite good things from nice quality materials.

Date of experience: September 27, 2019
California
1 review
3 helpful votes
Follow Ann C.
Unfollow Ann C.
Share Review
Report Review

Terrible customer service
September 23, 2019

I found an old merchandise card for H&M that I didn't realize I had. Called the customer number on the back of the card. Number is no longer in service. Per the back of the card i can have a cashier at the store look up the balance for me. So I went to the store. Cashier looked up and printed the balance remaining on the card for me. I picked out a couple of items from the store and went to pay with my merchandise card. Cashier tells me the it's an old card and doesn't have a PIN. All their new cards now contain PINs. She said she's going to need a manager to help her. After waiting for a while a clerk comes and tells me that they can't ring it up with the card because there's no pin. He pulls up their customer service number on his phone and told me that I need to call them. Are you kidding me. I have to call? Great customer service there. So I stepped aside and called. I explained my situation to the rep. She told me that she needs to talk to her manager and puts me on hold. After she got back on the phone she tells me that all the new gift cards have a PIN and that without a pin I can't use my card. Uhh. I get that. What are you going to do to help me. She tells me sorry but there's nothing she can do. I'm like so I have a balance on this card but I can't use it because the card doesn't have a PIN. So, I'm going to lose out on this money because you can't help me. She tells me yes and says sorry. I told her I want to speak to her manager. After another long wait, a manager gets on the phone. I tell him that's unacceptable. How can a company this size treat their customers like this! He gives me some BS about how they transition to these new cards with PINs now. And their IT is trying to resolve this issue with people who still have the old cards without the PINs and that I'm not the only one with this issue. WOW. Finally he told me that if I send him a picture of my card he'd send me a replacement card. They couldn't tell me this I'm the beginning! Terrible customer service. No wonder the company is in trouble.

Date of experience: September 23, 2019
Virginia
4 reviews
0 helpful votes
Follow Federico M.
Unfollow Federico M.
Share Review
Report Review

Love this store!
September 23, 2019

The clothes I buy from H&M is always stylish at affordable prices. The variety of items is great so I can find everything I need for the whole family here.

Date of experience: September 23, 2019
New York
1 review
0 helpful votes
Follow ShaTavis J.
Unfollow ShaTavis J.
Share Review
Report Review

Bullsh*t company
September 20, 2019

I never received my order, I asked for a refund several of times and I have yet to receive my refund. I wish I would've read the reviews before even shopping here. H&m is FRAUDULENT DO NOT PURCHASE FROM HERE.

Date of experience: September 20, 2019
New York
1 review
0 helpful votes
Follow Tony C.
Unfollow Tony C.
Share Review
Report Review

I love this store!
September 19, 2019

I wish i can give H&M a 10 star rating. They have very fashionable clothing for an reasonable price.

Date of experience: September 17, 2019
New York
5 reviews
31 helpful votes
Follow Reeves S.
Unfollow Reeves S.
Share Review
Report Review

Good site
September 12, 2019

Love this store and very affordable price. Totally love all styles of the clothing. Always support you in the furture

Date of experience: September 10, 2019
Philippines
1 review
3 helpful votes
Follow Anna D.
Unfollow Anna D.
Share Review
Report Review

Same situation. Just return it to their warehouse.and never did i receive my refund after that. I paid for 2100. Yet nothing refunded on my account. Ur a bull$#*! and its fraud H&M! Will never buy for the rest of my life! Thought ur a good dealer but u wer the worst ever!

Date of experience: September 7, 2019
Canada
2 reviews
6 helpful votes
Follow steve p.
Unfollow steve p.
Share Review
Report Review

Shopping at H&M has always been annoying - you have to deal with the clerks who are too cool for school and are above helping you as they are usually 20 year old fools. I bought a stack of t-shirts at $7.99 each, not expensive individually but I got over $50 worth.
Following ash instructions, i hand washed them in cold water and hang dried them. Despite that, they shrank at least one size and also distorted, so they are boxy looking as well as looking like they are my little sisters t-shirts.
Taking them to the store was futile as the clerk, surprise surprise, was a millennial who had zero people skills and yet someone thought was highly employable for dealing with the public. She sighed loudly and told me store policy was that you cannot return washed goods. I told her that i wouldn't be returning them had I not washed them, but the catch-22 was over her head. I followed up with 'customer service' and was told the same thing about the policy but that they did understand the situation. The final email from them was that I should return them to the store? So yeah, someone was asleep and didn't read my complaint and closed the case. I phoned in and was told that there was absolutely nothing they could do as headquarters could not override an individual store's decision. SO either headquarters is totally ineffectual and toothless, or they don't give a damn about their customers - I am leaning towards the latter.
I told them I wouldn't be shopping at their stores any longer and i got no response.

Date of experience: August 30, 2019