Fresh DirectReviews 70

This is a warning about Fresh Direct s price practices that will result in your grocery bill changing to higher prices without your knowledge.

Every Thursday the President's Picks are changed. In the morning, the top of the page banner lists the new time period that the sale prices will be valid. The fact is that date will not apply to the President's Picks items listed. While the top of the page says the prices will be good for a week, the items will actually return to regular retail around 7 PM that day. Fresh Direct will then raise the price of these items in your cart and charge that higher price to your card once the order modification period is over.
Be very careful on Thursdays because this is a scheme in place to trick customers. I was told by Customer Service that even though the sale dates on the page are misleading actually inaccurate, that Fresh Direct will continue to change the dates and leave the old items there. It is up to customers to figure out that the dates at the top of the page has nothing to do with the items displayed. If you want to avoid the prices changing and see what is really on sale, you will need to shop after 7 PM on Thursdays since even though they change the dates in the morning, Fresh Direct does not change the items until 7 PM.

Above all, be sure to check your item prices before the order modification time period expires

Great site to order groceries from home. Easy to use, though prices are slightly higher and you won't find much bargain brands in their inventory. This site is made for convenience not so much saving money IMHO. I like it though, and use over and over. Food is good quality but I've had some issues with produce not being consistently good quality every time, but they are accommodating if you contact their customer service. They also have an app which is pretty good.

Seriously, FreshDirect.com has got to be the MOST WELL-DESIGNED website on the Internet! I love using their interface to shop for groceries. Unlike most websites, Freshdirect uses really clean, simple, tables and code. It's fast and doesn't require plug-ins to use. I find their food quality to be above average, not always perfect, but certainly higher quality than a "Shop Rite". The delivery people are clean-cut and professional. Items are always well packed, not crushed or dirty.

Two problems:
1. The prices are pretty high. Freshdirect is far more expensive than a trip to a major grocer.
2. Limited selection. Missing common brand-names and size selection is also limited. I've emailed them several times requesting "Marie Calender" frozen foods but they still don't carry any frozen dinners by this brand.