Check out our latest communities fighting
AI scams on Reddit and Facebook
On SmartCustomer, businesses may not offer incentives or pay to remove reviews. Learn more about our Review Guidelines.
The company enjoys a strong reputation for exceptional product quality and competitive pricing, particularly with lab-grown diamonds. Customers frequently commend the attentive and personalized customer service, highlighting staff members' dedication to addressing individual needs and concerns. However, some reviews indicate issues with service delays, particularly regarding order fulfillment and the processing of returns, which can lead to customer frustration. While the majority of feedback reflects a positive overall experience, the company could enhance its processes to improve communication during delays and streamline returns, ensuring consistent customer satisfaction.
This summary is generated by AI, based on text from customer reviews
We monitor reviews for authenticity
I had a great experience with Brilliance; quick, helpful support from the team, speedy delivery and they gave me a deal. I love my wedding ring!
I have made two orders from them and they did not disappoint. They keep you updated throughout and have great prices to go along with it!
Brilliance.com was so amazing! We had to exchange my husbands ring because it was too big and they were very respectful of our wedding date and returned everything in time! Correspondence was easy! Love this company!
I spent weeks looking for the right diamond and the right price point. I found a AGS certified 1.5 round cut through Brilliance. After looking through the reviews I felt comfortable with dealing with them, I did a bank wire on the purchase, expecting an automated email with instructions, instead received first contact from Anthony, and during our email exchange he put a rush on my order. Ring showed up within the expected time frame, but the ring was far from what I expected. It was breathtaking, perfect for re-proposing with my wife. The stones in the setting were bright and well set, and the diamond was better than I expected! I used to only buy GIS certified diamonds, I was very pleased with this AGS, and with the quality product they provided! Well done Brilliance, I will do business in the future.
Brilliance.com has excellent Jewelry products, my ring was set at a fair price, and the excellent customer service. I will use Brilliance.com again!
My fiance and I ordered our matching wedding bands the night we were engaged. Our wedding was 2 months away, and we were hopeful oue rings would arrive on time, and they did! They were in nice packaging, and the sizes were perfect! I would recommend Brilliance to everyone!
I researched the internet for about 2 months looking for loose diamonds for an engagement ring! I found a perfect diamond and even had brilliance.com set the diamond for me. The quality is perfect and the service is excellent! I will be back again to shop for my jewelry needs!
I researched a lot of online jewelry retailers before finally choosing Brilliance. As I was leaning toward Ice.com, but their quality has always been questionable. Brilliance showed me many options in various color and style combinations. And to sweeten the deal even further, they gave me a coupon to save $50. It was an ideal shopping experience for something that is often worse than buying a car. I'll be doing my jewelry shopping with Brilliance for a long time. Thank you for the great customer service and overall shopping experience. If possible, I'd like to see the selection of gold above 14K enhanced. The styles are amazing for 14K, but not so much for 18K, but that's just me nitpicking.
I originally purchased an engagement setting for a diamond we already had. I was very happy with service and product that I received. When it came time to purchase our wedding bands, I came right back to Brilliance!
I purchased all my engagement ring and wedding bands from the Brilliance.com. I have to say: unbeatable price in the market, and great quality and excellent kind customer service. All positive comments. Strongly recommended.
I contacted brilliance.com for a ring design for our 10-year-anniversary after hearing great things from my brother. They didn't disappoint. They took a few concept designs and meshed them together for the perfect ring! I love it so much! We are more than impressed with the quality and the price was literally unbearable!
A friend referred me to brilliance for our engagement/wedding rings. I was hesitant about purchasing something so important from an online company. I was surprised by the selection of diamonds, rings, and the ease of the purchase. The staff member(Jennifer Chiarello) that helped me was great! The diamond I chose is spectacular, near flawless and colorless. My wife couldn't be happier! And my pocket book is feeling pretty good too!
All in all a really good experience. The company so far is great to work with. The only thing we got a bit anxious about was the time in which it took to receive the rings. That was do to OUR fast wedding plans. Brilliance however was right on time. So give yourselves ample time select the best one for you and enjoy! The reason for 4stars is because its online.
I found Brilliance by simply googling it! I was skeptical at first, but I quickly saw the great value and how large of selection there was and I was sucked in. I was on a very very tight schedule (10 days) and I was able to chat with Brilliance and they helped me find the perfect diamond with the best shine that would be finished and ready for the special day.
I would recommend Brilliance to anyone & I have already pushed several of my friend towards them.
Brilliance made the process of buying an engagement ring simple. I was walked through the entire process of selecting the perfect diamond for my price range. The ring I received was amazing and appraised over my purchase price considerably. Everywhere my gf goes she is complimented about her "beautiful" ring. Look no further!
Working with Brilliance.com was such a wonderful experience! Shopping from local jewelers is such a rip off. Brilliance will give you the best at an unbeatable price. I love my engagement ring and I get tons of compliments on it daily! I wouldn't shop anywhere else if I had to do it over again and I recommmend them to everyone!
We purchased a diamond then sent it back to be set in a setting from the website and had a band hand crafted to match. Absolutely stunning quality on all 3 pieces!
Since the first day, Anthony C. Was very attentive and always answered my emails within the same day. We went through several iterations for the "ideal ring" and had the ring in my hands ahead of time. I was very pleased with my order.
Answer: Officially, lab diamonds have the same chemical and physical properties as natural diamonds and exhibit the same fire, sparkle, and brilliance. In fact, lab diamonds are so identical that most expert diamond graders need to use a machine to detect their origin (lab or natural). However, some people claim that they can see a difference, or that lab diamonds have a slightly bluer sparkle to them. Overall, the answer is that they look the same to most people.
Answer: Thanks for your question! Many times the diamonds with the best prices in a given carat and quality range will have fluorescence because, as you mention, it may make the diamond cloudy (though most of the time it does not). Fluorescence affects each diamond differently and we recommend that a gemologist inspect the diamond visually to determine if fluorescence has affected a particular diamond. We would love the opportunity to personally inspect any diamond you are interested in, please call a Diamond & Jewelry Expert at 866-737-0754 with the stock number or email [email protected].
Answer: Glad you found it to be a great resource for you!
Answer: Karen, Thank you for submitting your question. We work by appointment only in our showroom and you can email us at [email protected] to arrange a time.
Answer: Yes we do. We work with PayPal Credit to offer financing and also can tailor a payment plan based on your order as well. Please contact our Sales Team with the specific item(s) you are looking for and we can take it from there.
Answer: Roger thank you for your question. Could we schedule a time to speak over the phone to go over our policies and what you are looking for? What is the best contact number to call?
Answer: Noel I wanted to follow up to make sure you got the diamond and it worked out for you? I personally looked at it before it left our offices and was very impressed with the value and size myself. Thank you
Answer: Noel, thank you for submitting a question and you most likely emailed Erin on her day off. We have confirmed she has sent you an update and if there are any additional questions we can help with please do not hesitate to let us know.
At Brilliance we are all about Better Diamonds, Lower Prices. Discover a better way to buy diamonds, design a unique ring or create that perfect jewelry gift.

