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Blue Nile has a rating of 2.2 stars from 83 reviews, indicating that most customers are generally dissatisfied with their purchases. Blue Nile ranks 45th among Engagement Rings sites.
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I have purchased many pieces of jewelry from Blue Nile over the years and had been very satisfied. However the last purchased i made was for a ring in which they claimed that if the sizing was incorrect they would fix it for free. This is what has ended my relationship with Blue Nile because that was completely untrue and they treated my wife horribly when she called to get it sized correctly. I called them myself very aggravated and was blown off by Blue Nile customer service for over a week. When they finally called me back they just told me they would not help me and I told them that I would no longer be a customer. They were fine with that... Unlike Blue Nile, I am a man of my word and haven't purchased from them since, but I will tell you my wife looks stunning in the jewelry I just bought her for our anniversary, her birthday and Mother's day from another provider. Your loss Blue Nile, NOT mine!
Love my earrings! The representative I talked to was very helpful in helping me pick out what I wanted.
I purchased a 1,400 platinum men's wedding band from the Tysons Corner, VA location. Good initial service, a bit rushed to be honest, but good overall. When the product showed up, it didn't fit AT ALL and fly's off my finger. I am unaware of a return or resizing policy, but I have a feeling that because the initial service was so rushed, the sizing process was not effective. In way too much of a hurry to move to the next customer.
I was skeptical to buy jewellery online, but with the current shut-downs decided to give it a try. I have now made 4 purchases with blue nile over the course of the last year and will continue to give them my business in the future. The selection is good, and the customer service is excellent. I was unhappy with my first purchase (beautiful piece, just did not suit me) and the return process was quick, painless and cost me nothing. I would not hesitate to recommend Blue Nile, I'm very happy with the quality and the experience.
I purchased these for my wife for Christmas and she absolutely loves them! The diamonds are clear and really sparkle. What I like most is that they have a locking clasp to keep them safe while she exercises. You have to push a little button to take them off! She is super active and they are just the right size for daily use. Highly recommended, you won't regret spending the $$ on them.
HI Eric, thanks for your sparkling review. We're so glad everything went well and that she loved her Christmas gift. Your comment truly speaks to the level of service and quality of product we always strive to provide. We hope that when the time comes to celebrate more milestone moments, you'll think of us first!
The people are wonderful to work with. The rings were beautiful and fit perfect! Thank you we're so happy.
Hi Edward, thanks for the amazing review! We are so glad the ring was perfect -- we loved creating it for you, and being part of your celebration!
My fiancée couldn't be happier with the diamond. It's a 2 carat almost perfect gem.
The purchase process is important of course as it's an emotional and exciting purchase. Notifications and next steps were effectively and promptly communicated. Unfortunately Blue Nile would not help me with an opportunity to purchase the cleaning kit after the fact. I was unaware the cleaning kit was even an offering.
Otherwise two thumbs up.
Hi Miguel, thanks for the review! We are so glad your fiancé loves the diamond -- we loved and being part of your celebration. Thank you for the feedback on the cleaning kit, we'll share with our team internally. Hope we can help find the perfect milestone gifts in the future!
I ordered a necklace and it arrived next day. It is beautiful, exactly what I hoped, and I couldn't be happier with my purchase from Blue Nile.
Hi Mike, thank you for the sparkling review. We are so happy to hear that your order arrived quickly and that you love it. And we look forward to helping you with purchases in the future!
I bought a ring for my mom. I wanted to present something unique. Thank you so much for excellent approach to service. My mom is impressed.
Hi Teri, thank you for the sparkling review. We are delighted to hear your mom was delighted! With such a wide variety of fine jewelry pieces we like to think we have something unique for everyone!
My boyfriend bought an engagement ring for me. I am over the moon. The ring is gorgeous. I need to buy a necklace.
Hi Loren, we are so glad you love your engagement ring. We look forward to helping you with a necklace purchase (and future additions to your jewelry box!), please do reach out with any questions.
I have purchased several items from Blue Nile, my favorite being a pair of peridot and diamond drop earrings set in white gold. I have gotten many compliments on them, and they have held up well. When I purchase from Blue Nile, I know the quality of what I am getting. They are very transparent with the descriptions of each item on their website. When I buy something there on sale, I feel like Im getting a good price. Items are always packaged so nicely. I love opening them up. I would and have bought from them again and again.
My issue is with my wedding band. When inreceived it the sizing was smaller than what I ordered. I had purchased a 5.5 and it measured in at a 5.25 which ended up fine because it fit perfectly. The reason I know the size is because I brought it to a jeweler to get it inspected and was told this was the actual size. The next issue is that the ring has a milagrain design and is very pretty. However, after a little over two years of wearing it the milagrain has almost completely worn off. I sent it back and they accused me of bringing it to another jeweler and that jeweler must have polished off the design. This is absolutely not true and what jeweler would polish off the design of a wedding band?! Also, wouldn't I be asking a jeweler to fix it if they ruined it. Next Bluenile told me that I had the ring worked on since it was not a size 5.5. I told them it arrived in a smaller size for which they told me was impossible. Well it's not impossible and that is what happened. Then they asked me if I dropped something on the ring or if Input it through some trauma, which I have not. I simply wear the ring on a daily basis as I am sure most people do with their wedding bands. They thought I wanted a new ring but I wanted them to repair my original wedding band as it has sentimental value. I received the ring and it is not repaired. While the milagrain is back in some spots it is not in all and there are parts around the diamonds that are so worn I'm worried the diamonds will fall out. I am disgusted with this company. If you want quality and a product that will last a lifetime do not buy from Bluenile!
Orders have arrived promptly. The only thing I would say is a caveat for the company at least is that you can often find similar items at a better price.
I have a marriage function in the coming Sunday but I have not new collections of jewelry for wearing at the time of function. So I am very sad and decided to not attending the function. That time my mom ordered pair of diamond bangles from the bluenile.com site. It was an amazing set of diamond bangles. After got the bangles I attend the function.
I ordered a ring from bluenile and thank god they let me do a free return. It was not at all what they said it was going to be.
Blue Nile isn't a bad place to buy a ring, but I found the diamonds to be only so so and making a return was harder than I had anticipated. The customer service on the phone was good though.
Blue Nile promises free returns, but if you buy expensive wedding rings the returns don't really end up being free. You see if you buy say a $5000 ring and decide you don't want it, you have to pay to ship it back to them. But you can't just put it in an envelop and mail it, you have to send it registered and insured which can easily run you over $50. So I'd choose a good local jeweler over Blue Nile unless you're really sure you're not going to return anything. I would point out though that the return went smoothly to Blue Nile's credit.
This is the best place to purchase jewelry. I got my wife's engagement ring and wedding band here. I was able to custom select every aspect of the rings. For her I chose the color 'D' for Debbie, the carat weight was. 77, we graduated HS together in '77, the table(% of area on top of diamond) was 59%, we were both born in '59. Her rings are platinum which is in the 10th group on the periodical chart, we were married 10/10/10. I selected the band width, clarity and cuts as well. She loved all the thought that I put into it.
Now as for the price, unbelievable, I shopped around the local brick and mortar jewelry stores, they could'n even come close, in fact one of the jewelers actually recommended Blue Nile after he couldn't find what I wanted.
I really like this site. They have a great selection of engagement rings. They offer free shipping and 30 day return policy. Awesome site...
Well, I finally got my ring ordered from blue nile last Monday. I saw a lot of possitive feedbacks on the internet about this company, and that was the primary reason I ordered my ring from them. I ordered a 1.5 carat H color diamond ring which was just a little over $6,000. The ring turned out perfect except the size. It was a little loose on my finger so I took it to the local jewelry store to have it resized which costed me another $300. Otherwise, this would be a real deal!
Answer: Yes, Blue Nile only sells GIA certified diamonds. They generally have more than 250,000 diamonds on the web site. Blue Nile diamonds generally appraise for 30%-50% more than diamonds at local stores.
Blue Nile is the world's leading diamond jeweler online for engagement and wedding rings. Expect lower markups and higher quality fine jewelry. Free Shipping and Free Returns.


HI Jasmine, wow thank you for your sparkling review! We're so glad you trusted us and we strive the provide the best quality, value and customer service possible. We hope we can continue to help you complete the jewelry box of your dreams!