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Blue Nile has a rating of 2.2 stars from 83 reviews, indicating that most customers are generally dissatisfied with their purchases. Blue Nile ranks 45th among Engagement Rings sites.
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This company is amazing and so is my ring. I've been a customer ever since I found these guys about 5 years ago. Their jewelry is excellent and a very good value. My wife loves everything I've ever ordered from them and I've spent thousands with them. Customer service is impeccable and I'm just now returning the first thing I've ever bought from them to get larger diamonds. I love these guys!
I tried to be as absolutely thorough as I could when purchasing my engagement ring. I was of course wanting the most bang for my buck and looked at numerous avenues for the purchase. I really did my homework and the ring I chose as well as the setting was perfection. Everyone has commented on the clarity of the diamond. It may not be the biggest stone in the world but the clarity of the stone is unmatched. She has shown it to some of her friends who have bigger stones. And all of them are envious of the clarity of her stone. Very very pleased with Blue Nile every step of the way. The customer service and shipping was fantastic and I never felt as if there were any red flags or anything like that. As a matter of fact we're going to get the two additional bands that go with her ring as compliments. Don't hesitate. Remember you get what you pay for and I wanted a bigger Stone initially and was going to get a cheaper Clarity and grade but I realize you do actually get what you pay for. I am very happy. Or should I say my fiance is very happy which means I am very happy
Thank you for such a thorough review, Lee. Doing your research when it comes to choosing a diamond is super important, and we are so glad to have exceeded expectations and provided you with a stunning diamond. Happy to have you as a Blue Nile customer!
I ordered two items. A sapphire and diamond ring which I love. But also a sapphire and diamond bolo bracelet that looks so tiny that my grandchildren could wear it.
I am almost 60.
It is not as pictured.
I received return instructions and with a very contagious disease could not get to the required UPS store with all the details on return of a $750 bracelet.
I called back to Blue Nile and said " I am bedridden and could not return in time slot".
The gal told me she needed a doctors note.
I called my infectious disease doctor and the nurse laughed. She said," Seriously, you need a doctors note to return a piece of jewelry? There is a worldwide pandemic going on and no way is the doctor going to have time to write a doctors note for you to return a piece of jewelry "
So I am stuck with a $750 never worn and never will be worn bracelet. Who on earth requires a doctors note because I was too contagious to get to a far away UPS store and triple package as required this unwanted bracelet.
So incredibly unsatisfactory. A shame. Because I love jewelry and live most of yours.
But in these times I can not even physically get into a doctor let alone have them write a letter to explain my delay in a return.
Hi Colleen, we are so sorry to hear about this - this is not the typical customer service experience we strive to provide and we'd like to help. Please reach out to [email protected] for further assistance.
Very quick delivery and an excellent product. Will purchase more stuff from here again! The product was as described and delivered in perfect condition.
Thanks for the 5 stars, Claire! Happy to have provided you with quality service and jewelry.
I have been a client for many many years. I've had done returns, (processed quick and easy) service on my engagement ring, which is about 11 years old. They checked it "inside and out, top to bottom". Recommendations and cost were explained to me in great detail. Workmanship was impeccable! I can't say enough great things about BN! Client for life!
Hi Kathleen, thank you so much for this kind review! Whether it's caring for your engagement ring or supporting you with a return, we appreciate having you as a loyal Blue Nile customer!
I ordered a gold band for myself earlier this year. It's sleek and looks amazing. I don't even feel I am wearing it in my ring finger. Quality of the product is great too! I recommend buying from blue Nile. Customer service is quick and amazing too!
Thank you for the kind review! We are happy to hear you love your Blue Nile ring.
Jewelry broke first day my gf got it. She put it on and didn't even have it on for two hours before realizing the chain snapped
We are so sorry to hear that your jewelry broke! Please email [email protected] with your full name and order number so we can look into the matter for you.
When I received my wedding band I was beyond impressed with my experience. The process was very smooth. Once I received my ring, it was perfect! It was exactly what I wanted and I was so impressed with the quality! Thank you Blue Nile! I will definitely purchase in the future!
So happy to hear you're happy, Lindsay. We pride ourselves in excellent service and quality, and we are glad to have been able to provide you with both!
The ring she loved it. I planned a whole horse and carriage ride in Central Park with her family and mine with a photographer there. It was a nervous moment but well worth it for the the woman and mother to our beautiful son who deserves the world.
We're so happy to have been a part of your special proposal. Thanks for the dazzling review and congratulations on your engagement!
Everything was excellent from the purchase to the shipping. I will shop at Blue Nile again soon. Oh, and she loved the earrings.
Thanks for the glowing review, RJ!
I purchased a 3 prong emerald ring. 2 months later and very little wear, the center stone fell out. Customer service was not very amenable to sending a return postage label, due to this was beyond 30 days. I sent it USPS and now it is lost! I have purchased jewelry in the past but, never had a problem.
Now that I have, I would not be comfortable with the customer service.
Hi Alisa, we are sorry to hear about your negative experience with Blue Nile. We'd love to assist. Please send an email to [email protected] so we can help get this sorted out for you.
Got my spouses ring through this company. I was hesitant, and very unsure on his size so i ordered the ring sizer thing. The size was wrong 2 xs but each time it took less than a 5 minute phone call to resolve! Great customer service!
Thanks, Samantha! So glad to hear that our customer care team provided excellent service!
We ordered a men's wedding band. It arrived in a timely manner and is of excellent quality. We couldn't be happier.
Thanks for the review, Tammy! Happy to hear about your positive Blue Nile experience.
From a company like Blue Nile I would never expect such a bad behaviour like we experienced when buying a pink diamond.
We have bought a pink diamond from their shop and without even notifying they cancelled our booking. After some days I checked the tracking and it said that the purchase was cancelled. After some attempts I was forwarded to a lady that was, indeed friendly and helpful, but did give us the wrong information. She said that the diamond was already sold and that it was a tecnical issue we could buy it at all. They did not offer any discount or anything and as a substitute they did not offer diamonds that were comparible to the diamond we bought. After some days we saw the EXACTLY SAME DIAMOND online again at the much higher price. After calling the support again they told us that the price was wrong and that their supplier decided to not ship it. LUYING TO CUSTOMERS AND TRICKING THEM IS ALWAYS A BAD BEHAVIOUR! From a big company like Blue Nile and their suppliers I would expect much more professionality. Will never buy again because you never know if you will really get your diamond or not!
Hi Adriana, Thanks for your honest review. We're sorry to hear about your experience and will make sure this feedback is taken to our internal teams. We take all feedback seriously and use it to fuel our efforts at continuous improvement.
Blue Diamond had the perfect engagement ring setting and it was so easy to get the exact diamond that she wanted. The cut, the size, the clarity and the color were all there and combined with the great price it was the best purchase I made all year!
Incredible service great products very accurate description, fast easy delivery with confirmation because of the cost of their products. I received email updates for shipment. All was very easy to maneuver.
I Must give Blue Nile a 5 star rating. I have worked in the field of customer service and I was so very important how you treated people that you interacted with on all levels. In this day in age it is a rarity. Something has been lost along the way. But Blue Nile Old School and treats everyone with dignity and respect. Highly recommend them and their product is excellent. Love my earrings and receive many compliments. Thank You Blue Nile for job well done.
I purchased a half carat single diamond to replace a lost stud earring. After researching a number of sites, I decided to use Blue Nile to make my purchase. I felt that the amount of information I was able to find about the various grades and sizes of loose diamonds available on the site gave me a lot of confidence in my selection. Prices rationally corresponded to the qualities of the diamonds and while confusing at first, the detailed information allowed me to learn a great deal about how one must prioritize their most important characteristics and compromise on the others.
The only real "issue" was that the diamond I selected would not ship immediately so I did have to wait several weeks for it to arrive. I knew this going in to the purchase so I can't really fault Blue Nile for this.
In the end, I was very satisfied with my purchase and the new diamond (and martini setting also purchased from Blue Nile), was a great match with my remaining stud. I would definitely buy again from this company.
We got our engagement and wedding rings(for both of us). They customized the men's ring, that was available nowhere. Too good….
A purchase (and eventual return) I made for Valentine's Day was my last from Blue Nile. When I started shopping at Blue Nile, the quality of the products, service, and price were outstanding. I really felt like a valued customer and as a result, I made all my jewelry purchases from Blue Nile. Recently, the quality of the products has deteriorated along with the customer service and price. I was shocked by the low quality and value of the earrings I recently bought (along with the quality of value of other recent purchases) and was further disappointed by how unfriendly the customer service representative was. I don't shop at Blue Nile any more.
Hi Jason, Thanks for your honest review. We're sorry to hear about your experience and will make sure this feedback is taken to our internal teams. We strive to offer the best quality of fine jewelry at an amazing value with exceptional customer service but it sounds like we missed the mark for you. We hope you give us another opportunity with your next jewelry purchase.
Answer: Yes, Blue Nile only sells GIA certified diamonds. They generally have more than 250,000 diamonds on the web site. Blue Nile diamonds generally appraise for 30%-50% more than diamonds at local stores.
Blue Nile is the world's leading diamond jeweler online for engagement and wedding rings. Expect lower markups and higher quality fine jewelry. Free Shipping and Free Returns.


Thanks for the kind review! Happy to hear we've exceeded expectations over the last five years and we look forward to helping you with future purchases.