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Blue Nile has a rating of 2.2 stars from 83 reviews, indicating that most customers are generally dissatisfied with their purchases. Blue Nile ranks 45th among Engagement Rings sites.
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I purchased an engagement ring from Blue Nile. After looking at the local jewelry shops, I just hadn't found what I wanted. Blue Nile had both the ring and the diamond that fit my budget and her style. She said yes, and continues to stop and stare at it from time to time. Thanks Blue Nile!
I purchased these pearl ear rings for my girlfriend that was about to graduate Nursing School. She loved them! She wanted for Nursing photos and Graduation. She wears them nonstop. Looked at Tiff., these are incredible and flawless, priced much better and still received with a beautiful presentation box. Thanks again!
Thankyou BlueNile for your amazing service. I have brought ring and pendant. I am really satisfied with the purchase, quality and price
The ring is beautiful. The process was painless. As the 30+ days drew to an end, the ring went on sale for $500 cheaper. The company would not honor the refund. This saddened me and made the experience a little less sweet.
So disappointed that the item I purchased in April, and now being asked to review, has still not been sent due to further delays!
No solution was offered, or discount to purchase another item, due to delay being "on their suppliers end". I now have to buy another item for my daughter's birthday!
Don't rely on Blue Nile for time sensitive items.
My husband has bee surprising me with Blue Nile diamonds since 2009! I am always so pleased with the quality of the diamonds as well as the settings. I have 4 rings, a pair of studs, hoops and a beautiful pendant. Blue Nile's customer care and service team is top notch too!
I've had my rings appraised for insurance purposes and my appraisals have all come back for a much higher replacement value than we spent.
I will forever refer friends and family to Blue Nile!
I purchased a diamond bracelet for my wife for our anniversary. She loves it. The price was great, the quality is amazing and the jewelry arrived on time, in a plain box. Perfect. I had several friends who used Blue Nile and they told me that the jewelry is terrific. I tried the service and found just what I was looking for on the site. I had a couple of questions and used the chat feature to get my answers. It was really easy and fast. Thank you for amazing jewelry at prices that are much better than the mall stores!
Hi Sean, thank you for the sparkling review. We really love helping people select the perfect gift for their loved ones, and making sure they get a great deal, too. We look forward to helping you celebrate more milestone moments in the future!
I absolutely love my London Blue Topaz engagement ring - it's a stunning piece that is both elegant and bold. Always get a lot of compliments wearing it ;)
I waited way over the recommended time for the package. I made numerous calls to Blue Nile agents to trace the package, to no avail. The package disappeared off grid, then suddenly reappeared. Clearly Blue Nile lost control of the process and the experience was stressful and upsetting as the package arrived after Valentines Day.
Hi Mark, thanks for your honest review. It certainly seems like there was a ball dropped somewhere along the way, and for that we're very sorry. We'd like the opportunity to live up to the expectations of excellent service you had previously. Please reach out to [email protected], we'd like to connect and ensure we provide you the service you expect in the future.
The shopping experience was easy enough, as usual. Unfortunately, the emeralds in the earrings I purchased were not as green as the image shown which was what you'd expect when you think of emerald green. Instead, they are a shade or two lighter, milkier if you will. And these were NOT cheap! My wife says she likes them but she's also a very polite person. I'd be lying if said I wasn't disappointed.
Hi Justin, thanks for your honest review. We're sorry to hear about your experience and earrings and will make sure this feedback is taken to our internal teams. We take all feedback seriously and use it to fuel our efforts at continuous improvement.
Have purchased several items. Always happy with them. Blue Nile repairs also if one happens to need this service. Recently bought myself a beautiful bracelet and have had many compliments always recommend blue nile.
Purchased a London Blue Topaz ring for my wife. The size of the stone was substantial and color of the stone was the same as in the picture. Been shopping with blue nile for almost 20 years now. Never been disapointed in a purchase. Customer service has always been great and shipping always on time or earlier than expected.
I enjoyed the process of finding the exact 3CT (6CTW) earrings I wanted on BN. There were plenty to choose from in a variety of prices, cut, clarity, color. My only issue with the shopping and choosing process was that many pairs of earrings did not have photos of both stones that I could look at to see the effect of the color or flaws on the overall look of the stone. I loved being able to set the color cut, clarity etc and then choose from my exact criteria. Shipping was fast and secure so no issues there. I called to get a question answered and found the CS person helpful and responsive.
My main complaint keeping this from a 5 star experience is that the earring backs I received are cheap and small. The earring I purchased are over 9mm in diameter and over 3CT each. This is a heavy stone and the earring back should be able to support it in an upright position on the ear lobe. The backs I received were about 4 mm in diameter and are unable to hold the earring upright on my ear. I have previously had 2CT diamond stud earrings and they had a back almost as wide as the diameter of the stone itself. They securely held the stone upright perfectly. Cheaping out on the backs for relatively expensive diamond studs was s surprising misstep for a jeweler who presumably sells a lot of diamond stud earrings.
Hi Samantha, thank you for your review! We appreciate you sharing how we can make this experience better and we'll be sure to pass along your feedback on the earring backs to our team internally for consideration. We look forward to working with you again in the future and hope we can help complete the jewelry box of your dreams!
Robert was such an amazing help in trying to find the perfect diamond for our setting. It's lovely and we are very happy. I actually would never think of buying another diamond from any place but from blue Nile
Hi Debbe, thanks for the sparkling review! We are so glad you love the diamond-- we loved being part of your celebration and this milestone moment. We hope to always be on your shopping list when a special occasion comes up!
While pretty, they were hard to get on and closing was not great. Sadly, I have already lost one within three weeks of wearing them so I cannot recommend these. Also, did not realize how small they were. I bought them for $500 plus. I tried uploading photos but was unable to do so.
Hi Barbara, thanks for your honest review on the product. We're sorry to hear about your experience and will make sure this feedback is taken to our internal team. We take all feedback seriously and use it to fuel our efforts at continuous improvement.
WOW doesn't even describe how beautiful my dainty cut-out cross necklace looks. It is absolutely perfect; the disc size, the chain length, weight and clasp. The attention to detail and quality of material is 5-star! Blue Nile is my new go-to jeweler.
The 7 mm earrings I purchased from Blue Nile were beautiful! However, they are nearly colorless; they could easily be mistaken for large-ish diamonds. When I contacted customer service, they explained that this was the natural appearance of the stone, so against pale skin, they will appear colorless.
I had asked for an exchange, which was handled through "jewelry repair" processes. When it was determined this was the deepest color of aquamarine available in that size in their stock, they returned the earrings to me... but without the presentation case (only in jewelry repair case, an ugly plastic thing.) So I had to call and ask for another presentation box. This arrived promptly, but I missed the opportunity to present the earrings on my daughter's birthday (even though I had ordered them originally a month before the Big Day.)
So, just be aware that the natural color of this stone is VERY pale blue, which isn't very visible against pale skin.
Overall, I love Blue Nileand would do business with them again for any similar purchase.
What ever you do don't ever trust Blue Nile with a time sensitive important event! They completely will fail you! I paid for a custom ring for my 25th Anniversary and it arrived a week late and Blue Nile DIDN'T CARE AT ALL! This was not my first purchase from them, but it will be my last! Don't make the same mistake!
Hi Gregory, thanks for your honest review. We're sorry to hear about your experience and will make sure this is shared with our internal team. We appreciate the feedback and are always interested in learning about areas for continuous improvement in our service.
To give you a big picture of this company, they should be THE MODEL TEMPLATE on how any and every company should be run. I have bought a few smaller items from them, then bought an engagement ring and just recently a wedding ring. The customer service is OFF the charts fantastic, they answer the phone, they take care of whatever you need, so refreshing. Now the Product, I originally was working with a jeweler a friend referred to me, I showed her the ring specs and price I was looking at from BN and she said I cant touch that for price and in that quality spec range. She said I recommend you buy that ring from them, they are reputable and have so much buying power they can afford to offer these deals. Mind you this was a competitor. So needless to say we are so happy with our purchase and BN! A++++++++++++++++++ 10 stars!
I purchased this as a gift for my daughter. A month into wearing the chain gave out and she almost lost the pendant. I am shocked at such low quality. For the price, this is unacceptable
Awaiting a response from Blue Nile.
Answer: Yes, Blue Nile only sells GIA certified diamonds. They generally have more than 250,000 diamonds on the web site. Blue Nile diamonds generally appraise for 30%-50% more than diamonds at local stores.
Blue Nile is the world's leading diamond jeweler online for engagement and wedding rings. Expect lower markups and higher quality fine jewelry. Free Shipping and Free Returns.


Hi Danielle, Thanks for your honest review. It certainly seems like there was a ball dropped somewhere along the way, and for that we're very sorry. We'd like the opportunity to live up to the expectations of excellent service you had previously. What is the best way to reach you? We'd like to connect and ensure we provide you the service you expect in the future.