Check out our latest communities fighting
AI scams on Reddit and Facebook

business logo of ASOS
asos.com
general, casual, chic, streetwear, bridal men, womenAge 13-18, 19-25, 26-45
Write a Review

On SmartCustomer, businesses may not offer incentives or pay to remove reviews. Learn more about our Review Guidelines.

About the business


Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45
Price: $, $$, $$$

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear, bridal
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
grey stargrey stargrey stargrey stargrey star

ASOS Reviews Summary

The overall reputation of the company is significantly marred by persistent customer service issues and delivery failures. Customers frequently report delays in shipping, incorrect items being sent, and a frustrating return process that often leads to dissatisfaction. Many express frustration over the lack of accessible support, relying solely on chatbots for assistance, which often fails to resolve their concerns. While some customers appreciate the product quality, the overwhelming sentiment reflects a declining trust in the company, as unresolved complaints and inadequate communication dominate the feedback. This suggests a critical need for improvement in customer service and clearer return policies.

This summary is generated by AI, based on text from customer reviews

service
660
value
614
shipping
655
returns
581
quality
573

We monitor reviews for authenticity

California
1 review
3 helpful votes
Follow veronica p.
Unfollow veronica p.
Share Review
Report Review

Fraud company
January 2, 2017

Notice all the reviews are the same except for a couple which the company themselves write to cover up all the fraud they have done. Just an advice to get back at the company, call your bank and let them know they are a fraud company that took your money. And never order again.

Date of experience: January 2, 2017
GB
1 review
3 helpful votes
Follow Tracy K.
Unfollow Tracy K.
Share Review
Report Review

An utter Disgrace!
January 2, 2017

We ordered 5x£100 pound vouchers on the 8th December for delivery on Christmas Day. Nothing arrived... phone calls, emails, messages, a shambles! Got a message today saying they will look into it shortly. Vouchers given in order that our children could shop on the Boxing Day Sales. Unapologetic, unreliable, appalling customer service. NEVER again!

Date of experience: January 2, 2017
New Jersey
1 review
2 helpful votes
Follow Adreain W.
Unfollow Adreain W.
Share Review
Report Review

Upset
December 31, 2016

I've ordered something it said 4 day shipping it's not here yet it's a day late going on two I wish I would have read these reviews first

Date of experience: December 31, 2016
New York
1 review
2 helpful votes
Follow Vivalyn M.
Unfollow Vivalyn M.
Share Review
Report Review

Disappointed
December 28, 2016

I love asos they have very nice things and it's not true they have a phone number. It's very hard to find but I spoke to a customer service before. Am disappointed because nothing fits. I order a size 10 and I got size 14 dress. I ordered a size 9 Boot and have gotten a size 7. When I tried on the boot I was like thank God. There mistake work out for me. And yes I order in US size. I read lots of reviews and because of that I wrote a bad one saying they better give me my money back. But it was nothing like that. The customer service was very nice and other got all my back. Nothing I bought fits but am just going to lose the weight to fit in them. Am obsessed with this site. When am stressed I just go on this website.

Date of experience: December 28, 2016
Maryland
5 reviews
35 helpful votes
Follow Diane N.
Unfollow Diane N.
Share Review
Report Review

Purchased a sweater w/ guaranteed delivery before Christmas, this was their response, I am still cracking up over this. They told me they looked into my order & it has left the UK & is on it's way to the US for delivery BUT once it leaves the UK it's out of their hands.

Date of experience: December 27, 2016
GB
1 review
3 helpful votes
Follow Graham C.
Unfollow Graham C.
Share Review
Report Review

Terrible service, ordered a Gift voucher for my daughter for Xmas on 13th Dec and its now boxing day and no sign of the voucher which should have been emailed on the 25th. No responses to Facebook messages, tweets or emails. Spoke to them on the phone and was told its a big systems problem. Told it could take 48 hours for it to arrive when I telephoned them

Date of experience: December 26, 2016
Florida
1 review
0 helpful votes
Follow Malcolm W.
Unfollow Malcolm W.
Share Review
Report Review

I ordered sum dope $#*! overalls for 70 bucks and they came on time they are new never worn and they look pretty koo... NOT BAD. Dont beleive the hype my first time ordering and everything was good. I recommend this site for anybody wanna stay stylish at a reasonable price..

Date of experience: December 22, 2016
Alabama
1 review
2 helpful votes
Follow Robert w.
Unfollow Robert w.
Share Review
Report Review

Wanted to return shirt and buy larger size. The larger size jumped $20 in 3 days When I asked to price adjust they just said no, just return item. Totally unconcerned that I won't reorder or even shop their site. And all the while claiming they are having a big Christmas sale. Won't be shopping again at ASOS

Date of experience: December 21, 2016
GB
1 review
2 helpful votes
Follow John A.
Unfollow John A.
Share Review
Report Review

Dishonest company!
December 22, 2016

This company ripped me off! I bought a pair of boots for about £220 which arrived damaged. They had to be returned and I was refunded and given a voucher off my next purchase! I then purchased again using the voucher but was charged delivery which was supposed to be free as I was spending over £100. I called customer service and the adviser agreed I should be refunded the delivery cost, but I was told the manager would not allow this too happen. So my voucher ended up covering my delivery cost which was supposed to be free. I was clearly ripped off and this company is not too be trusted!

Date of experience: December 21, 2016
Illinois
1 review
2 helpful votes
Follow Galina R.
Unfollow Galina R.
Share Review
Report Review

Horrible!
December 21, 2016

Received my order today... the coat that I've purchased arrived... it had woman's hair all over it and had an awful smell... plus the size was wrong... ASOS customer service barely apologized and didn't care about me (the customer)... they didn't believe me that the size was wrong and didn't even care that I've received a used item...

Date of experience: December 20, 2016
Kentucky
1 review
2 helpful votes
Follow Robin B.
Unfollow Robin B.
Share Review
Report Review

Exasperating!
December 19, 2016

Promised delivery by 11/14, did not show up! Tried to contact CS, no results ( still waiting for email response NEVER AGAIN!

Date of experience: December 19, 2016
Canada
1 review
2 helpful votes
Follow Mike t.
Unfollow Mike t.
Share Review
Report Review

Stole my money
December 19, 2016

I ordered a tux jacket for my wedding. They took my money and no jacket arrived. I found it very hard to reach customer service, who even told me that I would have to track down the parcel myself!? After 6 weeks ive now been told I'm out of luck and my wedding is this week. Do not order from this company they are a scam!

Date of experience: December 19, 2016
Germany
2 reviews
5 helpful votes
Follow Carmen B.
Unfollow Carmen B.
Share Review
Report Review

I do all my shopping via Asos since 2 years. They are fast and have lots of alternatives. Petite size option is life-saving!

Date of experience: December 15, 2016
Louisiana
1 review
2 helpful votes
Follow Tameka P.
Unfollow Tameka P.
Share Review
Report Review

Do Not Shop Site
December 14, 2016

I ordered some items and quickly realized I made a mistake so I canceled the order literally within 2 minutes of receiving my confirmation in which they tell you that you have 60 minutes to cancel. Through a chat on Facebook, they did not honor my cancelation and immediately took out the money. I was told I would have to wait until I receive the package before I coyld return it and get a refund. I have received the items today in which I thought I ordered and when I opened the package, it is not my order at all. This site is horrible, I don't recommend this site to anyone.

Date of experience: December 14, 2016
GB
1 review
2 helpful votes
Follow martin c.
Unfollow martin c.
Share Review
Report Review

WHAT! Absolutely ridiculous, and NO WAY cancelled orders, my bank said they did not reject payment and authorized, it was authenticcated
Who do these people thiink they are, i am not asking credit from them so they dont need my private information
Wont be using them again

Date of experience: December 13, 2016
GB
1 review
4 helpful votes
Follow Alex E.
Unfollow Alex E.
Share Review
Report Review

Very unhappy
December 8, 2016

Never received item and have been waiting for an email to tell me where my parcel is and how I can get hold of it. Eventually got a response and the told me there's no guarantee of a refund. Very unhappy.

Date of experience: December 8, 2016
Israel
1 review
3 helpful votes
Follow Ido W.
Unfollow Ido W.
Share Review
Report Review

Ordered 2 items. One that i wanted the most, the other just for free shipment.
Few days after- I get an email that the main item is out of stock.
So they add extra shipment fee + send the extra item to me in full price.
After contacting customer service all i got is "this is our policy, no returns and no cancellation".
They can't tell if they have item in stock or not, they know it only after you pay.
Asos isn't worth your time... not professional and bad customer service.

Date of experience: December 8, 2016
Washington
1 review
0 helpful votes
Follow Liz G.
Unfollow Liz G.
Share Review
Report Review

The items I ordered arrived as promised (4 day shipping) which was impressive considering this was holiday week and I live in Seattle, WA. A little disappointed with the sizing of the item I ordered. I'm 5 1", athletic/ curvy build. I was excited that the petite shop had such variety to offer. I ordered a high neck, velvet bodycon dress, it looked as promised, but when I tried it on it was a good 5 inches too long! And it didn't do my curves any favors, either. Surprising, since I ordered the smallest size available: 2. Kind of just straight up and down. Not sure if I'll keep out to have it altered length- wise, as I really do need it for an event. Wanted to avoid all that bother by ordering petite to begin with! Shoes could have been packed better, too, box wasn't dented but shoes (velvet block heels) arrived needing to be bent back into shape.

Date of experience: December 2, 2016
Australia
2 reviews
4 helpful votes
Follow sita p.
Unfollow sita p.
Share Review
Report Review

No complaints
December 2, 2016

I always order from Asos and have nothing negative to say. Everything i order is always correct and the delivery service and timeframe is fantastic! Only 1 time my order arrived late even though i paid for quick delivery but I had no problems speaking with someone and a refund was issued immediately. I'll always use them. Thanks Asos for never disappointing me, and sorry to those who have had bad experiences. Brisbane, Australia.

Date of experience: December 1, 2016
New Zealand
1 review
2 helpful votes
Follow Jillian L.
Unfollow Jillian L.
Share Review
Report Review

I have been trying to get a return label - it's supposed to be a free return - and I have tried dozens of times, but each time I fill in the form it comes back with "drop off sites not found." Even though there are supposed to be over 900 of the things in New Zealand - every Post Office in fact. All my attempts to get help through the chat function have failed - I get shunted from one person to another and noone knows what to do. Just this afternoon I was on chat with one person for over 40 minutes and she gave me links which were supposed to take me to Rebound, their shipping contractor, but they only took me back to my form, still with "no drop off points found" on it. I am furious; if this isn't resolved in time I won't be able to return the clothes in time to get a refund.

Date of experience: November 28, 2016