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business logo of ASOS
asos.com
general, casual, chic, streetwear, bridal men, womenAge 13-18, 19-25, 26-45
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About the business


Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45
Price: $, $$, $$$

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear, bridal
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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ASOS Reviews Summary

The overall reputation of the company is significantly marred by persistent customer service issues and delivery failures. Customers frequently report delays in shipping, incorrect items being sent, and a frustrating return process that often leads to dissatisfaction. Many express frustration over the lack of accessible support, relying solely on chatbots for assistance, which often fails to resolve their concerns. While some customers appreciate the product quality, the overwhelming sentiment reflects a declining trust in the company, as unresolved complaints and inadequate communication dominate the feedback. This suggests a critical need for improvement in customer service and clearer return policies.

This summary is generated by AI, based on text from customer reviews

service
660
value
614
shipping
655
returns
581
quality
573

We monitor reviews for authenticity

Virginia
1 review
0 helpful votes
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THIS COMPANY SUCKS!
August 8, 2017

I placed an order. They lost the item and kept on saying all different things. After weeks, they told me the order was cancelled. They sent me a complimentary code which does not work. This company was very good before. Now it sucks. The management should train their representatives to provide better customer service. It has become a junk full of liars. They cheated me... still they are not able to resolve the issue. DO NOT TRUST THEM!

Date of experience: August 8, 2017
Texas
1 review
0 helpful votes
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The latch on a pair of shoes I bought broke after taking about 30 steps. I thought maybe it was a fluke, that this shoe was just faulty, and considered ordering a replacement pair. I used a zip tie to replace the latch and tried wearing them again, but after about 50 steps the other shoe broke.

THESE SHOES WERE $65.00. Literally.

I am extremely disappointed in ASOS for selling low quality shoes for a whopping $65.00. I wonder how ASOS decides how much to charge customers, because I'd like to know if ASOS is at fault for charging so much or if its the designer's choice.

I would like to think ASOS is a reputable company that checks up on how the products they sell are actually made, instead of mass producing poor quality items with a high price as a disguise for its actual low-quality.

$65.00 for a pair of shoes that breaks so easily as mine did is nearly criminal.

Another pair of shoes I bought have elastic on them that is already stretched out past the point of return after wearing them once for 8 hours, having walked at most a half mile that day. A brand new purse with pom poms on it practically fell apart in my hands. The chain on a choker I bought was broken before I opened it's packaging, as if it was up to me to assemble it.

Their shoes, accessories, and jewelry are very low quality and as for their clothes I've had only a so-so experience. Anything with sequins will not last.

I gave them two stars instead of one because their free shipping is nice. And usually things get here sooner than it says it will.

Date of experience: August 7, 2017
Canada
1 review
2 helpful votes
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Totally crooked
August 4, 2017

Honestly I read reviews about this website and a lot of them were really bad but I saw a couple claiming positive stuff like "I loved the things I got" and there was one comment that convinced me to just try it, it's was "idk why there are so many bad reviews it's probably just competitors trying to bad mouth this website." TRUST ME IT IS NOT. I've tried tons of online shopping sites and this one is by far the worst! Yeah sure I got my stuff but let me tell you 1. It was pretty $#*!ty quality... all of the tags say "made in Pakistan or Egypt... 2. All the fabric is cotton so if you wash it and wanna dry it... IT WILL SHRINK! And 3 the thing that pissed me off the most was the fact that I agreed on paying $108 for everything... I got charged $176 on my bank statement! AND ON TOP OF THAT had to pay an extra $50 on customs and delivery when my order came to the door. Asos claims it is free world wide shipping but don't trust it. I ended up paying at giant total of $226 for 6 articles of clothing... I'm so upset especially since I only agreed on spending $108:(
Do yourself a favour and forget you saw this website. Trust me you can find a WAY better one. You already know I won't be shopping here again. Oh and if I could rate this thing with a negative I totally would but apparently they don't give you that option.

Date of experience: August 4, 2017
Texas
1 review
0 helpful votes
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Underrated
August 4, 2017

I thought I was taking a risk ordering from Asos considering some of the reviews I read, I ordered a pair of shoes, the timing was good along with the quality. Im from the states so I haven't heard much of this brand but now I'm glad I have

Date of experience: August 3, 2017
New Jersey
1 review
0 helpful votes
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Epic Fail
August 3, 2017

If I could rate it zero I would. 3 out of the 5 items I ordered were so completely incorrect it blew my mind that this company still exists. How do you get a red tank top, a black tank top and a plain white tee wrong? It is not rocket science. I ended up with a red polka dot bra thing, a black dress 2 sizes up, and what seems to be an off white tshirt with graphic writing on it. NOTHING LIKE THE PHOTOS ONLINE. As a first time customer you have made your impression. NEVER shopping with asos again.

Date of experience: August 3, 2017
RU
1 review
0 helpful votes
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Asos
July 31, 2017

My favourite clothing shop. Everything comes to me and looks like the picture, also, I am located not in Europe. Once i recieved a huge dress and then sent it back(but I had to pay for mail, now sending back from my country is free) I like the fact that there are different brands, I got a Moschino bag, for example. Sorry for my English, have a nice shopping :)

Date of experience: July 31, 2017
GB
1 review
0 helpful votes
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CAUTION
July 31, 2017

I have been shopping with ASOS since I was a teenager around 16-17 and I have always had great service. But they have been up and coming and clearly become more reputable business so the customer service has significantly decreased to a point I am considering boycotting their website.

I ordered from ASOS and both parcels were not delivered on time. One was delivered to a neighbour without my consent and the parcel was open and a £10 pair of sandals were taken. When I went back to complain to asos, this billion pound company, they claim it is a dispute between me and my neighbour. Its just disgusting to think that a company cannot use any discretion whatsoever, they'd rather have a customer ruin their reputation online than actually resolve disputes, its a shame.

Date of experience: July 31, 2017
GB
1 review
0 helpful votes
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Asos poor service
July 28, 2017

I order from asos every few weeks and I'm totally disgusted returned a shirt and still not been refunded. I have emailed customer services 5 times no reply. Called them and no reply. I have spent a lot off money with this company over the years I think this is absolutely shocking too be treated like this after being such a good customer s

Date of experience: July 28, 2017
Washington
1 review
0 helpful votes
Follow Nurah A.
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Never again
July 27, 2017

I ordered an order and it was expected to come today but when I asked them they said it had been delayed and will not be able to ship until Monday which is after my whole family leaves and no one could retrieve the package for me they refused to cancel the order and no one will be able to get the order they didn't even tell me that the delivery would be delayed I had to tell them that ups didn't have my order and I was fairly concerned. Anyway I ordered 3 times from this website and they were good experience but now never again! She said that they couldn't change the address nor cancel the order but was it my fault that you guys couldn't send my package no it was not.

Date of experience: July 27, 2017
Mexico
1 review
0 helpful votes
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I feel stupid, I mean these people fools you completely and they are still shameless. I ordered a pair of sneakers, it's been almost 2 months and haven't received anything. I've done EVERYTHING in order to get an efficient answer but all what they've done is send me emails saying they're gonna contact me later. Please people don't do it. Don't waste your time, money and effort on things that are not worth some clothes.

Date of experience: July 26, 2017
Tennessee
2 reviews
4 helpful votes
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I ordered 4 items from ASOS. Two monokinis and a matching bikini. I returned all four items because they were too small and received a refund for 3. I contacted them via chat (they have no customer service number which is annoying but besides the point), and she said that they would contact me in 48 hours. Well, four days later I had still not heard from them. I contacted them again, and the woman said they inaccurately sent my request over and it would be an additional 48 hours before I heard from someone. Not only that but she misspelled my name wrong twice. Not only did they mismanage my return, they mismanaged my customer service request. The misspelling of my name makes me feel as if they are a careless company with no priority for customer service.

Date of experience: July 24, 2017
Canada
1 review
0 helpful votes
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Confused with asos
July 21, 2017

I just ordered 5 clothings from asos. 4 of them are asos brand and one of them is Adidas. The total was 132 cad. I read through the reviews and I came across a lot of negative reviews. I'm not sure if it's true. I got 2 questions though, do I have to pay duty fees and taxes? And is the quality good? Someone please help me.

Date of experience: July 20, 2017
Florida
1 review
0 helpful votes
Follow Reggie V.
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I have never had a bad experience with them. I shop with them on a bi-monthly basis and have always received my items in the 2-day window and when I did have an issue with one of my items I was able to message them and get refunded ASAP.

Date of experience: July 20, 2017
Virginia
1 review
0 helpful votes
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I was surprised for so many bad reviews. I use them for a couple of years and products always look the same as pictures. Size might be small but now I know that I have to order 1 size up. I am US 8 size but I order US 10 from them and it works fine. Delivery on time and returns work fine. Never had a problem. Just trying to be fair.

Date of experience: July 19, 2017
New Jersey
1 review
0 helpful votes
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Quality of clothing is no longer great nor are the pictures the same or the sizing. I've had problems numerous times with something arriving looking almost used or broken. This last time was the final straw. I ordered quite a bit of items, to find that 1 peice was missing. The charge was there but instead they sent me someone else's order. When I messaged on Facebook they were rude in saying I wasn't who I said I was. I had to change my Facebook name to my account status on asos exactly. When I finally do it per their request they say they will call. They don't call until 2 days later because I had to resend a message. Then they tell me that they will send be top and so forth and to send the items onde I receive what I ordered. Then I get an email saying the item is no longer instock and they need me to send the incorrect items that don't have even a label on it to get my money back. $#*! service and $#*! clothing. Last item I order.

Date of experience: July 16, 2017
Canada
1 review
0 helpful votes
Follow Riko R.
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I have bought multiple items from asos, even before the free shipping to Canada (totally love that), have always liked the products, on point fashion, decent quality very occasionally have I not liked how something looked. Never returned anything or dealt with their customer service. The one silly thing is they send items for free shipping without tracking which is annoying but I have mostly received the items within the expected delivery time

Date of experience: July 16, 2017
Ireland
1 review
0 helpful votes
Follow Alina K.
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I looked at the Tommy Hilfiger sweatshirt in pink for a while and when it was on sale I rushed to order it.

The package arrived with the wrong item looking like a T-shirt that had value of max 10 euro, while I paid 68 Euro.

It took them ages to tell me that they haven't got my item and that I can return their T-Shirt to get my refund. They said it may take up to 21 + 3 days to get my money back!
No item that I ordered, no compensation, no replacement and up to 1 month waiting for my money back!

After my complaint they gave me 20% discount on any full price item, at the time where 20% is off as a sale on most items.

Feeling a special treatment hah!

Date of experience: July 12, 2017
GB
1 review
0 helpful votes
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That started a four hour process of web chats, messenger conversations and calls in an attempt to get hold someone at asos.

In the end they passed me to their escalations team where I spoke to Charles. He was quite happy to repeatedly interrupt me and come across as generally unhelpful.

Date of experience: July 11, 2017
Canada
1 review
0 helpful votes
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They stupidly sent an international shipment for an online purchase without tracking (illegal in my country according to our post office) and had no idea where my order was. Gave me the run around and complete garbage customer service for weeks, then told me after a certain date they would do something about it. Wouldn't you know it, that date comes and goes and still no reply to emails or Facebook messages. Getting a refund from them is like pulling teeth, and they are now sold out of the items I ordered so no replacement either. It's awful trying to deal with them and I'm incredibly frustrated. I like some of their items and if this had been pleasantly handled, probably would have shopped frequently, but it's too much. Never again. I almost feel like they were banking on losing my order or just never sent it and want to keep the money. Can't believe they couldn't even provide any shipping info at all. Stay away from their free shipping, it's a scam.

Date of experience: July 11, 2017
Armenia
1 review
0 helpful votes
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Very bad shop.
July 7, 2017

I specially registered here for writting this. This shop is nightmare. 4 months and still no information from shop. Just this stupit words 4+ monts. "Just a quick update...
Your order has left our warehouse and will be with you soon." How shop shipping their items without tracking and even they can not know where they are. WIll never buy here.

Date of experience: July 7, 2017