Check out our latest communities fighting
AI scams on Reddit and Facebook

business logo of ASOS
asos.com
general, casual, chic, streetwear, bridal men, womenAge 13-18, 19-25, 26-45
Write a Review

On SmartCustomer, businesses may not offer incentives or pay to remove reviews. Learn more about our Review Guidelines.

About the business


Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45
Price: $, $$, $$$

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear, bridal
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
grey stargrey stargrey stargrey stargrey star

ASOS Reviews Summary

The overall reputation of the company is significantly marred by persistent customer service issues and delivery failures. Customers frequently report delays in shipping, incorrect items being sent, and a frustrating return process that often leads to dissatisfaction. Many express frustration over the lack of accessible support, relying solely on chatbots for assistance, which often fails to resolve their concerns. While some customers appreciate the product quality, the overwhelming sentiment reflects a declining trust in the company, as unresolved complaints and inadequate communication dominate the feedback. This suggests a critical need for improvement in customer service and clearer return policies.

This summary is generated by AI, based on text from customer reviews

service
660
value
614
shipping
655
returns
581
quality
573

We monitor reviews for authenticity

GB
1 review
1 helpful vote
Follow James J.
Unfollow James J.
Share Review
Report Review

If I could have given less than one star, I would have.

Placed an order valued at over £100 and it was delivered to the wrong address. When telling ASOS about this they told us that it is a civil problem and we will need to find the parcel ourselves.

No offer of replacements or a refund despite us mentioning that we are protected by the consumer rights act. Not that they were too bothered about that. They just kept sending the same pre-canned responses.

I have asked to speak to a manager 3 times now and they aren't even acknowledging my request.

I've been a customer of there's for years now and have spent thousands of pounds during this time. If this is how they treat loyal customers I can only imagine how they treat new customers!

AVOID LIKE THE PLAGUE.

Date of experience: February 2, 2019
California
2 reviews
3 helpful votes
Follow ABDULLAH M.
Unfollow ABDULLAH M.
Share Review
Report Review

The order ******* arrived 3 weeks late. Since the order arrived late, I did not open it and decided to return it back. The tracking number showed the order already returned back to ASOS. Now, it is more than three months fighting with ASOS to refund me $195.5 and they have not issue it yet. They are trying not to refund me without any valid reason. I will sue asos.com. I was a regular customer with ASOS.com but now I will not buy again from them. Be careful. Don't buy from ASOS.com. The worst customer service I have ever deal with.

Date of experience: January 27, 2019
New York
1 review
0 helpful votes
Follow Anonymous W.
Unfollow Anonymous W.
Share Review
Report Review

Nice, until NOT
January 26, 2019

I'll start with this, I love Asos and I've ordered from them many times, but I'm so disappointed with how they handled my situation. I made an order, and it was delivered incorrectly. I tried to see if they could simply redelivery the order. But NO, they have policies and procedures, so they could not simply try to send it again. I have to wait for a refund, and now the shirt I wanted is out of stock, and the watch I wanted is $5 dollars more. My feelings were grossly disregarded. They are a soul-less company.

Date of experience: January 25, 2019
GB
5 reviews
8 helpful votes
Follow Mahmoona T.
Unfollow Mahmoona T.
Share Review
Report Review

Superb
January 26, 2019

My daughter she shops from ASOS on line shopping, theirs service is excellent, quick place an order and very easy and fast delivery options, always delivered on time and free return service which comes very helpful when you need to return quick, their prices are best and excellent quality, you have choices to choose good brands outfits on best price. Definitely recommend to all,

Date of experience: January 24, 2019
GB
1 review
0 helpful votes
Follow James P.
Unfollow James P.
Share Review
Report Review

I fundamentally disagree with ASOS decisions in my case. They have refused to acknowledge that items were missing when they delivered the bag falling to pieces. And have made the decision to stop replying to emails from me because they have closed my account, despite me ordering from them on many occasions and also when that is not conducive to resolving the issue. The bag was split when it arrived, as I noted with yourself and the driver, and yet I am being penalised for ASOS packing the bags too heavy and for disregarding your poor customer service in resolving the issue. I am not in any way a liar and I am extremely disappointed with the situation. The items may be elsewhere in the delivery network but they have done nothing to check this and have placed sanctions on my account that are uncalled for, unexpected and downright unfair. I feel completely victimised by their errors and I will be taking this complaint further with further negative reviews online, with my credit card issuer, Hermes and the ombudsman.

Date of experience: January 17, 2019
Arizona
1 review
0 helpful votes
Follow Meghan K.
Unfollow Meghan K.
Share Review
Report Review

Don't do it
January 17, 2019

Both time I ordered from ASOS, the "carrier was delayed" and my items were 3 weeks late. I ordered maternity clothing so you can see how this was problematic. The first time it happened, customer service said it wouldn't happen again. So, I took a change. HUGE mistake. They need to fix their carrier problem and be honest with customers. I will never order from them again.

Date of experience: January 17, 2019
Maryland
1 review
0 helpful votes
Follow susan m.
Unfollow susan m.
Share Review
Report Review

I have been looking for a red raincoat for my upcoming trip to London. The ASOS website made it easy to find exactly what I was looking for AND offered the right price. I was hesitant to order my raincoat because of all the negative reviews regarding shipping. Nothing could have been further from the truth. I received my beautiful coat faster than I anticipated, but also the quality was above and beyond what I had imagined. I would recommend ASOS to anyone looking for style, quality for the price, and quick delivery.

Date of experience: January 13, 2019
Canada
1 review
0 helpful votes
Follow Madison c.
Unfollow Madison c.
Share Review
Report Review

I was hesitant after reading the reviews, but decided to see for myself. Placed my first order beginning of December, picked the $15 express shipping method, order arrived within 2.5 business days (with duties which was expected). I loved all 4 of the things I bought and got a good sense for what size I am in their clothes. I placed a second order before Christmas, received it again within 2-3 days (even with the holidays!), LOVED all the items in this order as well! So I placed another order on Tuesday this past week for 7 items, and they arrived yesterday (Thursday) mid afternoon.
If your going to order from these guys, always opt for the $15 express shipping (I'm in Canada), it comes in no time at all and you get DHL shipping notifications the whole time it's in transit. I've purchased 5 jumpsuits which fit so well, don't wrinkle (polyester blend), the look just like in the pictures, a couple dresses- one is an accidental maternity dress, I'm not pregnant but still wear it cause it's cute AF!, a pair of espradrilles which I wore on vacation in LA for a week and they were comfortable, looked good, held up (good quality). All in all, it's a good site to shop from. Definitely worth checking out!

Date of experience: January 11, 2019
AE
2 reviews
5 helpful votes
Follow Sura F.
Unfollow Sura F.
Share Review
Report Review

Terrible and messed up!
December 28, 2018

I have had numerous incidents in a short amount of time, orders returned and never acknowledged and orders received with wrong items. Customer service is useless, they just sending automated messages. Not ordering from ASOS again!

Date of experience: December 28, 2018
Austria
1 review
0 helpful votes
Follow Valerie D.
Unfollow Valerie D.
Share Review
Report Review

GREAT
December 30, 2018

Such a Great website, my refunds were quickly processed and I was returning clearance items! Asos has great clothes, The quality is high and not too expensive.

Date of experience: December 27, 2018
Canada
2 reviews
13 helpful votes
Follow Dalia S.
Unfollow Dalia S.
Share Review
Report Review

I have so many horror stories that I have been through with this shop. From not sending my orders to sending faulty items every single time to sending me items that are not exactly as they appear in the pictures. Not to mention their customer service is by far the worst experience ever. They never will satisfy a customer even when they are at fault. I've been dealing with so many different issues and every single time, they have excuses without reason and they always send the same response when you contact them. For example, I contacted them about an order I didn't receive which was 4 weeks past the date, when I contacted them they told me my order was sitting in the warehouse still so they refunded me my order and returned the products back in stock and sold my items again to other customers and now the items were sold out. The last item I received was slightly different from the picture but they won't do anything about it. Do yourself a favour and order from other sites. There's plenty

Date of experience: December 26, 2018
Tennessee
1 review
0 helpful votes
Follow Kathy H.
Unfollow Kathy H.
Share Review
Report Review

I ordered a pair of men's shoes for my son on black friday with an estimated delivery of approx. 5 business days. I received a notice that due to an airport delay, it would arrive about 3 days later. The item i ordered was for Christmas, so it wasn't too big a deal. When the item arrived, the shoes were damage (scratched) and dented. I took photos of the item and started a chat with them because you can NEVER speak with a person. There is no phone number you can call to actually speak to a person! So they said they would send me out the correct pair and i could pay myself to return them and at some point would reimburse me for the shipping, What? Just send me a return label! I am not going out of pocket to return your damaged item. So when the other shoe arrived, it was totally the wrong shoe. It didn't even look like the shoe i ordered! Of course, i had to go back on chat and tell them of the situation. I also took photos of the wrong shoe for them to review. Now by this time its crunch time for christmas, so they told me there was nothing more they can do for me except to refund me the amount of the original purchase. So i politely asked (on chat) what about the shoe i need for Christmas, are you going to send me the correct undamaged shoe that i have been waiting on? I told them i would gladly return the ones they sent. I was instructed that i would have to pay again for the shoe i had already paid for and they would refund me once they receive the damaged one back. Wait, so i am paying twice and i still don't have what i ordered and of course they said it would not arrive in time for Christmas because yeah, you guys don't know how to process orders properly! Needless to say, i am putting these back in the mail and i told my son i would NEVER order anything else from this vile company. I only gave it one star because i couldn't give it a zero. Please keep your money from this scam company with no customer service! VERY ANGRY CUSTOMER!

Date of experience: December 26, 2018
Romania
1 review
0 helpful votes
Follow Ana-Maria H.
Unfollow Ana-Maria H.
Share Review
Report Review

I've ordered a Christmas present on Sunday (16th December), I even paid 20 for Next-Working Day delivery and I haven't received it yet! I have to mention that the order was supposed to arrive to Romania on 18th December. And now they are telling me that it hasn't even been shipped from their warehouse and to wait 8 working days until they can do something! They don't want to cancel the order or to ship it. They do nothing except passing from one to another from their team. I was left without 170 and without Christmas present! It's disappointing!

Date of experience: December 19, 2018
Virginia
21 reviews
64 helpful votes
Follow Elena D.
Unfollow Elena D.
Share Review
Report Review

I am a customer at ASOS for a long time. And unfortunately, I'm done with this company after they never figure out with my refund on $450-600. That's a lot of money for me. I dropped my three packages more than a month ago. They never receive my packages therefore no refund for me because I don't gave proof of postage. They couldn't even provide me with a USPS tracking number that they usually send with the order. With that said, if you just drop your package without a proof of postage, you are losing you money. You are responsible for that and they will not help you with that and it us no matter how much you spend over there!

Date of experience: December 17, 2018
Canada
1 review
3 helpful votes
Follow Laura g.
Unfollow Laura g.
Share Review
Report Review

Customs fees are insane!
December 11, 2018

I ordered two dresses total of $240. Custom fees were $80.00! Insane I'll never order from them again. The dresses also didn't fit, their sizing is not accurate.

Date of experience: December 11, 2018
New York
1 review
1 helpful vote
Follow Rae G.
Unfollow Rae G.
Share Review
Report Review

Worst customer service i have ever experienced. My return didn't move for weeks and they kept wanting me to wait ten days to START a case for my lost return. And then they kept changing the date that was the 10th day. Oh, and I had to contact them over FIFTEEN times through every channel (facebook, facebook chat, live chat, and email) to finally get any response. I will NEVER EVER shop here again. When pretty much every other e-commerce site will bend over backward to accommodate you, and ASOS can't even do the bare minimum, there is no reason to shop at this trash bin.

One person at ASOS "Hi Rae, I'm really sorry you feel this way and will be happy to resolve this for you. We have a process in place and we must allow till after the end of the day on 10 December 2018 before I can look into this further. If you've still not heard from us after this time, please get back in touch and I'll be happy to help. ASOS Alison"

The next person "... please can you allow until the end of the day on the 12th December for your return to reach us? Once we've got your return back we'll send you an email to let you know. If you haven't heard from us by the morning of the 13th December, please get back in touch..."

Date of experience: December 11, 2018
Texas
3 reviews
16 helpful votes
Follow Keelin D.
Unfollow Keelin D.
Share Review
Report Review

I had no idea it was going to take THIS LONG to get my items. It has been two and a half weeks! I tracked my order and it said I was supposed to receive it after tonight! I am so frustrated as I had heard such good things about asos. I've bought things from CHINA that have come sooner. There better not be a single flaw in any of my items when I FINALLY do receive them, IF I ever do. I am a very dissatisfied customer and will NEVER shop here again nor will I recommend anyone else to.

Date of experience: December 10, 2018
Malta
1 review
3 helpful votes
Follow Knut B.
Unfollow Knut B.
Share Review
Report Review

Stay Away
December 10, 2018

Unfortunately I ordered all of this years xmas gifts from this place. I guess I should blame my self as I did read reviews beforehand.

I ordered for a 1000 euros. They took the money and sent me confirmation. Then they cancelled my order and asked me for a copy of my passport and bank statement. I sent this after 2 minutes. Now they are not responding. Closing down the chats. They still have my 1000 euros, but order is cancelled, and they will keep the money for 2 weeks before giving it back, meaning I have to buy new xmas gifts AFTER XMAS.

DO NOT BUY ANYTHING FROM ASOS.

Date of experience: December 10, 2018
Colorado
1 review
1 helpful vote
Follow Alicia K.
Unfollow Alicia K.
Share Review
Report Review

Worst Customer Service
December 10, 2018

Don't shop here if you care about being a valued customer. If they mess up your order or do anything wrong, you'll take the heat for it. It's super risky if you do end up ordering as customer service will be no help if anything goes awry.

Date of experience: December 10, 2018
Singapore
1 review
0 helpful votes
Follow Linda S.
Unfollow Linda S.
Share Review
Report Review

I attempted my 1st ASOS purchase in Nov 2018.

I waited til 3 Dec 2018 to contact ASOS when item failed to arrive on the stated date of 26 Nov 2018 and was informed to wait for 3 days, 6 Dec 2018.

I waited for 7 days since there is a weekend and when item still failed to arrive, contacted ASOS today, 10 Dec 2018 and am told to wait ANOTHER 3 days for CS to contact me via email.

I shop regularly online and have been receiving packages regularly over the past months from all other shops except for this one purchase from ASOS.

This is the most unpleasant experience I have with online shopping.
- No tracking number or proof of mailing out for international mail? I find that hard to believe.
- CS just respond with standard reply; check with neighbour, check outside your house, check with local post office, come back in 3 days... It's obvious they have no record of my previous enquiry and treated my enquiry like new.

Date of experience: December 9, 2018