Check out our latest communities fighting
AI scams on Reddit and Facebook

business logo of ASOS
asos.com
general, casual, chic, streetwear, bridal men, womenAge 13-18, 19-25, 26-45
Write a Review

On SmartCustomer, businesses may not offer incentives or pay to remove reviews. Learn more about our Review Guidelines.

About the business


Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45
Price: $, $$, $$$

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear, bridal
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
grey stargrey stargrey stargrey stargrey star

ASOS Reviews Summary

The overall reputation of the company is significantly marred by persistent customer service issues and delivery failures. Customers frequently report delays in shipping, incorrect items being sent, and a frustrating return process that often leads to dissatisfaction. Many express frustration over the lack of accessible support, relying solely on chatbots for assistance, which often fails to resolve their concerns. While some customers appreciate the product quality, the overwhelming sentiment reflects a declining trust in the company, as unresolved complaints and inadequate communication dominate the feedback. This suggests a critical need for improvement in customer service and clearer return policies.

This summary is generated by AI, based on text from customer reviews

service
660
value
614
shipping
655
returns
581
quality
573

We monitor reviews for authenticity

Australia
1 review
0 helpful votes
Follow Craig H.
Unfollow Craig H.
Share Review
Report Review

False advertisement
July 20, 2022

Website sizing guide is confusing as $#*!, got the wrong size shoe and customer service did nothing to help at all. Will never buy off them again

Date of experience: July 20, 2022
GB
3 reviews
1 helpful vote
Follow C. K.
Unfollow C. K.
Share Review
Report Review

Seems like the quality went down... I am talking about their own brand, seems like a couple years ago it was much higher

Date of experience: July 18, 2022
Missouri
1 review
0 helpful votes
Follow lily h.
Unfollow lily h.
Share Review
Report Review

Super frustrating
July 18, 2022

I placed an order and was really excited for it because i've never ordered from asos before. A few hours later i received an email that said they cancelled my order because i didn't pass the security check and that they had blocked my account. The email didn't tell me why i didn't pass the security check and didn't give me any solutions to get my account back. I really wanted the clothes so i had to message customer support through the website. They were helpful at first, but then they said that the system is what flagged my order and they'd need a specialist to figure out why. They said they would get back to me quickly, but i didn't get a response until days later. The response that i got didn't give me any information about why i didn't pass the security check, just that they had reactivated my account. This whole process was really stressful for me and it had a super disappointing resolution. They told me i would have to place my order again and didn't offer any sort of discount, which would have fine, but i also couldn't use the new customer code because i had used it on my last order, which they cancelled. Overall, the experience was super disappointing and stressful and i wouldn't recommend buying from them unless you're prepared to go through the hassle.

Date of experience: July 18, 2022
Canada
1 review
3 helpful votes
Follow Ashley K.
Unfollow Ashley K.
Share Review
Report Review

Buyer Beware!
July 15, 2022

Do not recommend if you are in Canada. Had to pay $70 extra at post office, was supposed to be free delivery. They give you a refund if you return within 21 days. I sent my return over a month ago and it's still not showing that is has arrived to them so looks like I'll only get a store credit for a store I will never again buy from…. So disappointed! And customer service is terrible. No number to call only online chat and they were not helpful at all at resolving any of my issues. Horrible horrible horrible

Date of experience: July 15, 2022
California
2 reviews
2 helpful votes
Follow LIZ p.
Unfollow LIZ p.
Share Review
Report Review

I RECEIVED MULTIPLE ORDERS WITH THE WRONG SIZES, WRONG ITEMS AND SOMETIMES THEY FORGET ITEMS. I DON'T THINK I WILL EVER USE ASOS AGAIN FOR THIS REASON. HOWEVER, THEY DO HAVE GOOD QUALITY CLOTHING.

Date of experience: July 15, 2022
Pennsylvania
1 review
0 helpful votes
Follow meredith s.
Unfollow meredith s.
Share Review
Report Review

THE WORST!
July 15, 2022

I ordered a pair of platform Buffalo sneakers, size 8, I wanted to take them on a trip. I received a size 10. I sent them back and when I got my refund, they deducted $10. I called American Express and they gave it back but seriously? The audacity of them to charge me for shipping when it was THEIR mistake. I got back from my trip and was looking on ASOS again, I found my correct size, 8, again. BIG MISTAKE! They sent me the wrong size, size 10, AGAIN! These people have no clue as to what they are doing. Seriously, I order the same thing twice, the first two times I use your services and you get it WRONG BOTH TIMES! You cannot actually speak to a person, oh, also, before I knew they sent me the wrong size, the item went on sale, 50% off, two days after I ordered it. I asked for a price adjustment and of course, they said no. They have the worst customer service and retail policies out there. I will NEVER buy ANYTHING from them again! I work, does ASOS think I have nothing better to do than go back and forth to UPS to return their mistakes? I am furious. Also, every communication is an online chat, annoying. Sometimes you just want to talk to a human being. I am furious with this company. A bunch of morons working in the warehouse. HUGE difference between a women's size 8 and 10! Unbelievable!

Date of experience: July 15, 2022
Texas
1 review
0 helpful votes
Follow Jan M.
Unfollow Jan M.
Share Review
Report Review

I placed my first big order at Asos. Spent over $1k
I needed some suits for work. The suits arrived. The pants where so small, it hardly fit my thighs, let alone my waste. So I obviously had to return the order. I returned it that same day.

After that. I wasn't ready yet to give up on Asos. I decided to give Asos one more try. I went online again that same night. To order the exact same suits but in bigger sizes hoping it would fit this time. Spent about $800
Asos said thanks for the order.
But then later the next day. Asos sent me an email saying. My order was unsuccessful. And that my account was now blocked. So I checked my bank and realized, they already took the $800+ from my bank.

I was quite confused. As this is fraud. A company cannot charge you for an item. Then block you. That is 100% scam like activity.

So I contacted Asos live chat. They said they will "investigate" it.
Two days later they reactive my account and said it was blocked by mistake. They told me to try ordering the items again.
Frustrated at this point. But still dumb enough to give Asos a third chance. I went on Asos to place yet again ANOTHER ORDER. Third try.

This time. I was a bit skeptical so I spent only $700
Asos said. Thanks for your order. Sent me an order confirmation email. Only to later that same evening, tell me that my order was unsuccessful AGAIN.

And that AGAIN... My account has been blocked. That's twice now that they did that to me back to back. At this point, you can imagine how I was feeling.

So they already charged me $800+
Then blocked me

Then charged me for my third order $700+
Then blocked me

Then my first order was for $1129 which I returned and still haven't received my refund

I went to the BBB and filed an official complaint against the company and will now have to also file a Dispute.

Worst case scenario. I'll have to file a law suit in small claims courts against Asos.

Because now they owe me almost $3k

This is a very mediocre company.
Terrible customer services
They have no support number, which I'm sure is illegal as all companies are supposed to have a phone number to call.

They are just all around very mediocre.

Date of experience: July 14, 2022
Australia
1 review
0 helpful votes
Follow E C.
Unfollow E C.
Share Review
Report Review

I've made an order that has the wrong address on it, I found it 2 hours later when the order was made.

I immediately contact their customer service and Mark the person who represents ASOS as customer service told me nothing he can do at all, I just have to deal with it.

I explained my situation to him that the address is in another city and it's impossible for me to fly there and find my parcel, and Mark refused to provide any help.

So it pretty much means that I can only lose my order and my money, too bad!

Wow, I hope you will never put a wrong address on any of your orders in your life Mark, thank you for being so helpful!

Date of experience: July 12, 2022
Canada
1 review
0 helpful votes
Follow Kayle G.
Unfollow Kayle G.
Share Review
Report Review

I bought a $100+ worth of trench coat but I did not received it or even a refund. I am so mad and this company is total scam.

Date of experience: July 7, 2022
Canada
1 review
1 helpful vote
Follow Gayle Y.
Unfollow Gayle Y.
Share Review
Report Review

Not what I ordered
July 4, 2022

I ordered a dress and it arrived in Canada fairly quickly. I had to pay $14 in duties at the post office. The quality was very good, but it did not match the photos or written description. The back was not plunging nor did it tie up at the back. It also didn't flair out at all. I decided to just keep it anyway because it did fit me. When I was asked to leave a review, they rejected it, and even after I tried to alter it to meet their criteria, they rejected it again. I would not recommend ordering from ASOS.

Date of experience: July 4, 2022
Australia
1 review
0 helpful votes
Follow Teresa O.
Unfollow Teresa O.
Share Review
Report Review

I can't fault ASOS
July 3, 2022

I've been a customer of ASOS foe some 8 years now. I now buy all my clothes from ASOS, shoes and recently even skincare. I am a paramedical aesthetitian so used to pro skincare. Expensive. The skincare I bought from ASOS is of pro quality minus the price tag The deliriveries are reamarkably timely and reliable. Unproblematic free returns. Only 1 pair of shoes I ordered were significantly not to size, they were huge, one pair where the strap broke - I had a refund within couple of days. All my clothes come from ASOS now and I get compliments and questions on where did I get my garments. I haven't been to a department store for clothes in decades. The customer service is excellent and easily accessed by live chat or email. Live chat is always functional ith an occasional exception. The maximum one might wait for a refund is 21 days. I do not understand the 1.7 star rating. And I've had many years to evaluate this website. Every no and again I try other online retailers but inevitably return to ASOS.

Date of experience: July 2, 2022
Albania
1 review
0 helpful votes
Follow Genc d.
Unfollow Genc d.
Share Review
Report Review

Wrost app ever, they just cancell your order without reason, and you just keep loosing money on fees, bad quality products too, angents lying everytime saying '' your order its shipped '' then got email order its cancelled, don't buy here all scammers.

Date of experience: July 1, 2022
Qatar
1 review
1 helpful vote
Follow Nataliia S.
Unfollow Nataliia S.
Share Review
Report Review

Best service ever.
July 1, 2022

Great shop. Good quality and quick response.
Always order in time. Great prices and great quality. Definitely recommend

Date of experience: July 1, 2022
New York
1 review
0 helpful votes
Follow BREHAN T.
Unfollow BREHAN T.
Share Review
Report Review

This company has $#*! quality. I ordered a couple thousand dollars of merch and returned most of it. I've spent thousands here over the years. Now they wont refund 856.00 worth of returned merch and canceled my account with no ability to contact customer service saying they suspect my account is fraudulent. This was after I spoke to an agent the day before who told me it was their error and I would be refunded the next day. This from the company who got their stuff back and wants to steal my money, ok?! I don't recommend supporting such a dishonest garbage company.

Date of experience: June 30, 2022
Maryland
1 review
0 helpful votes
Follow Mike M.
Unfollow Mike M.
Share Review
Report Review

This online company is terrible. I placed two orders within a couple of days of each other. Paid for premiere next day shipping. They did not come the next day. The one package was missing an item. Two pairs of mens large socks that I ordered were womens socks in a smaller size. I returned most items from the two orders. They only refunded me for one return, also ignored the fact that there was an item missing from one order - and most importantly, you can only contact someone via chat, no phone numbers. Everything about the company is set up to make it so difficult to get your money back that most people would probably give up and sacrifice the money. I managed to get most of mine back, except for the shipping they would not refund. Terrible experience!

Date of experience: June 28, 2022
New Zealand
1 review
6 helpful votes
Follow Sharon B.
Unfollow Sharon B.
Share Review
Report Review

I ordered a product and 3 weeks later was advised it had arrived and was sent a tracking number. When I queried the courier company was advised they never even received it. Took me ages to finally get hold of their customer service to be told they will replace. Still waiting for product. Secondly they do not allow you to post a review when they send you an email to review. I gave them a poor rating and was emailed back that my review was rejected. First and last time buyer

Date of experience: June 28, 2022
MD
1 review
0 helpful votes
Follow Dionis C.
Unfollow Dionis C.
Share Review
Report Review

My first interaction with ASOS
June 24, 2022

I've placed an order, but in the morning I've received an email that my account was blocked.
In 2 days I've tried to log, and I see that I have access to my account now, so it was unblocked, but I didn't got any email confirming that, I've contacted the ASOS support team by Live Chat to reorder my canceled order, but they refuse to give me the same cost. It's a bit hard to give a higher cost for items that you know that had lower prices:)
Even I cannot use the promotion code as new customer, I'm not about money, but customer service, if you failed in any decision and you see that customer didn't something wrong, you should pay for your failure.
I knew about ASOS many years ago, but I haven't purchased nothing from them, I just wanted to give a try now, but my experience was bad.

Date of experience: June 24, 2022
Canada
1 review
0 helpful votes
Follow Toto L.
Unfollow Toto L.
Share Review
Report Review

Why people need to pay extra fee at pick at the post office where one has to play 50% of the amount or price of the ordered item? Senseless.
Never again. People don't go there.

Date of experience: June 23, 2022
Nebraska
1 review
0 helpful votes
Follow Anna E.
Unfollow Anna E.
Share Review
Report Review

Never again!
June 23, 2022

I have been a loyal customer of Asos for years for their inexpensive workwear. I have noticed the past year the quality of clothing getting worse and prices getting higher with customer
Service depleting. This last order was the last straw! I returned several items due to poor quality, I have an email from the company from May 25th that the return was received. It is now June 23rd and I still have not seen the refund drop in my bank account! I have tried five times in the last week to get this handled via their chat bots because they have NO other form of contact! No more call center, No option to email, just bots! I'd still like my $500 back and will be filing a suit if this is not handled promptly. Asos, this is my last attempt to contact you before you hear from my third party contact.

Date of experience: June 23, 2022
Canada
1 review
0 helpful votes
Follow Julz O.
Unfollow Julz O.
Share Review
Report Review

I lived in Uk about 10 years ago and was a regular asos customer, their stuff was good and returns and refunds were smooth. Imagine my excitement knowing I can order from ASOS from Canada where I now live. I knew I would be charged some fees as I have ordered internationally to Canada before, imagine my surprise when I called canada post and was told I will have to pay 64 cad on goods worth about 160cad. I'm so upset. I don't even have the zeal to go get the package from canada post. Asos should have made this known how high the fees are on their website. They just have a generic info about fees and even when I calculated the fees, I didn't think I would pay anything more than 30 cad. Also to return is about 23 cad, so no use returning. So in the end, if I don't like the items, I would have wasted almost 250 cad. Once I get my items, I will be closing my account with asos. Not with ordering from here if you live in canada.

Date of experience: June 22, 2022