ASOS

Important Things to Know:

These tips are generated by AI, based on customer reviews from the past year

Our reviews are monitored for authenticity

On SmartCustomer, businesses may not offer incentives or pay to remove reviews. Read more about our Review Guidelines and the process we have against fake reviews.

ASOS Reviews Summary

Positive Highlights

  • ASOS offers a wide range of fashion items and brands.
  • The product quality is appreciated when orders arrive correctly.
  • The website is easy to navigate and order from.

Negative Highlights

  • Customer service is often unhelpful and difficult to reach, with no direct email support.
  • Refunds are frequently delayed, denied, or incorrect, causing financial loss.
  • Shipping delays and failed deliveries are common, with some orders never arriving.
This summary is generated by AI, based on customer reviews from the past year

Most commonly discussed topics

The most helpful reviews behind these summaries

Dec 26, 2025

I've just had one of the most frustrating customer service experiences I've ever encountered, and all over £3.60 - money ASOS legitimately owes me after returning a pair of loafers. I returned shoes that cost £24, yet ASOS only refunded £20.40, claiming that the £3.60 discount from the NEWHERE code was applied specifically to the loafers. This is simply not true. The discount was applied to my entire first order, which included two other items that I kept and which are perfectly eligible for the discount. ASOS is refusing to acknowledge this, and instead insists on keeping the difference. What followed was over an hour of going in circles with two customer service agents, first with Princess and then alleged manager - Toni, who repeatedly contradicted themselves, misunderstood their own policies, and showed zero empathy or willingness to resolve a very simple issue. I had to explain the same thing multiple times, only to be met with robotic responses and incorrect information. Even when I pointed out that their own system allowed the discount to apply to the whole order, they still refused to take responsibility. It may be "only £3.60" to ASOS, but for many families (mine included) every penny matters. And more importantly, it's the principle. If they're doing this to me, how many other customers are they quietly short‑changing? ASOS needs urgent training on their own policies, better systems, and far more empathetic customer care. This experience has completely put me off shopping with them again. Beware, if you value transparency, fairness, and basic respect as a customer, consider shopping elsewhere.

Dec 2, 2025

Am completely shocked by ASOS customer service. My return of the Topshop Bengaline Capri Pants in black, order number *******756, was falsely rejected. ASOS claims the item was worn and returned in an unacceptable condition, which is absolutely not true. I only tried the item on once. Since it did not fit, I ordered the same pants in a larger size and have already paid for them via PayPal. How can it be that I am simultaneously accused of using the item? This makes no sense and is extremely frustrating. To make matters worse, there is no email address where customers can contact support directly. Instead, we are forced to use an automated chat that provides no real solutions and ignores the problem entirely. I demand that ASOS take my case seriously, review the return properly, and issue a full refund immediately. This level of customer service is unacceptable for a large international online store and leaves me completely speechless.

Anabela B.
Jul 12, 2026

Their return policy is non existent. I taped address they told me to return their package to and it came back from Poland's post with note that address is incomplete. They made me do it twice, and both times it came back to me. Their solution - to do it third time, third is the charm, right. At this point price of the item is close to price of post cost so I will just delete account, I wish them all the worst

Dec 21, 2025

Ordered trainers, on the order page Asos Premium was offered, they offered next day delivery with this so I paid the £12 extra. Next day rolls on, royal mail tracking comes and they haven't even been handed over to Royal Mail. Went on live help, they said there was a 24 hour activation period, but on their website it states otherwise, that the product would be sent with this expedited service. Another fake named operator called Bunny said next day wasn't available for my area, so the premium service is useless to me, but both operators said no to refunds. I genuinely believe I have been scammed by ASOS, I will send the trainers back and get them elsewhere, they are not getting my money.

Sep 16, 2025

I've been a loyal ASOS customer for years, but after this experience, never again. I did everything right: I registered my return on time, got the barcode, and went to the drop-off point ASOS itself told me to use. When I got there, they told me they no longer work with ASOS. I was then sent to another place (an OPAP agency!) where I left my parcel on 21st August. Guess what? The parcel is STILL there, uncollected, almost a month later. When I contacted ASOS Customer Care, instead of fixing the issue or even trying to guide me, the agent kept copy-pasting the same line: "Your return window has expired." Excuse me? It's YOUR mistake for giving me the wrong drop-off point, not mine. I did everything within the deadline — it's ASOS's failure that left my parcel sitting untouched. Now I've lost €50 and my items, and ASOS refuses to take any responsibility. For a company this big, it's shocking how disorganized and unprofessional they are. Wrong return points in the system, constantly changing carriers, no communication, and "Customer Care" agents who care more about repeating policy lines than actually solving problems. If you want to throw your money away, shop at ASOS. If not, avoid them at all costs.

Feb 14, 2026

In ASOS's quest for maximum profit margin edging, they sabotaged themselves with the worst customer user experience ever. Within the past two months I made three purchases with only 1 of the 3 being delivered. The first was never fulfilled, the second was actually delivered, and the third was destroyed by FedEx. Their third party carrier for US shipments is FedEx, which has an average delivery rate of 80% and is considered to be the worst of all the carriers in the US. If any problems that occur which now seems incredibly likely, you'll have to fight with the ai chatbot until you reach the final boss, who is a ASOS customer service agent from Bangladesh or India. Good luck trying to get any help, most of the time it feels like you're talking to more stupider version of the AI chatbot. Its been a full month and I'm still seeking a refund after my third purchase that was destroyed by FedEx. Lately, ASOS feels like a scam website, which is a testament to their entire employee base, Try and avoid shopping at ASOS at all costs, Macy's is better alternative if you can actually place something inside their shopping cart.

Nov 4, 2025

Selling new shoes Sending us heavily used shoes Customer service wants the shoes back while the pictures are clear. No refund was given

Reviews

Write a review
1.8
Reviews 2,069
5 Stars
10%
4 Stars
5%
3 Stars
2%
2 Stars
4%
1 Star
79%

Canada
43 reviews
206 helpful votes
Follow Brigette D.
Unfollow Brigette D.
Share Review
Report Review

I've been an obsessively loyal and freeeeequent customer of asos since 2006. Absolutely love their insanely vast selection, easy-to-navigate website layout, and flawless customer service! Nothing but the best! ASOS rocks! :D

Date of experience: January 14, 2013
GB
3 reviews
5 helpful votes
Follow Ann W.
Unfollow Ann W.
Share Review
Report Review

I love that they offer 'Curve' and I love their low price points but recently I had a really poor service experience that has made me weary. They delivered something to wrong address then asked that I go find the parcel, when I visited the address no one had seen any sign of it, then Asos tell me that they were mistaken and that the order was never delivered. Now the items are on way back to warehouse and I'm being refunded - I have to re-order (subject to stock) if I want the items. Really bad experience guys!

Date of experience: December 23, 2012
California
2 reviews
11 helpful votes
Follow Stella J.
Unfollow Stella J.
Share Review
Report Review
I dunno why i love this website
November 21, 2012

I dunno why i love this website. But damn it i love it so bad. I will tell the world that i love asos lol

Date of experience: November 21, 2012
Australia
3 reviews
6 helpful votes
Follow Shelly H.
Unfollow Shelly H.
Share Review
Report Review
My favourite online shopping site!
October 21, 2012

My favourite online shopping site! Really good prices free shipping and if you have any issues they are awesome to deal with! :)

Date of experience: October 21, 2012
Saudi Arabia
4 reviews
5 helpful votes
Follow Arwa A.
Unfollow Arwa A.
Share Review
Report Review
I love this site
August 27, 2012

I love this site. But there's one thing that is totally negative; I live in Saudi Arabia and when I ordered my package (July 12th) I marked it as standard shipping, up until this day I have NOT received my package! I've contacted them and after some back and forth emails they apologized and sent out another shipment with the same items (minus one because it was out of stock) with no additional payments, and THAT shipment too didn't arrive yet.

I have learned that when I order from asos with direct shipment to SA I should choose "Express" shipping method and you will receive your package within two weeks max. But it's too late now.

Date of experience: August 27, 2012
RU
7 reviews
10 helpful votes
Follow Nigel R.
Unfollow Nigel R.
Share Review
Report Review

Usually great, although recently I ordered something - didn't get it. Took them 40 days to tell me that it wasn't in stock then another 2 weeks for a refund. Nearly 60 days wasted... thanks...

Date of experience: April 26, 2012
Washington
2 reviews
7 helpful votes
Follow Tina B.
Unfollow Tina B.
Share Review
Report Review

I like them but sometimes my delivery is wrong and I need to return a parcel with a lot of troubles.

Date of experience: April 3, 2012
GB
4 reviews
5 helpful votes
Follow Ebru S.
Unfollow Ebru S.
Share Review
Report Review

Excellent search and navigate facilities good multiple filtering without connection drops offs. Purchasing and returning easy. Excellent customer service. Good variety of quality and prices.

Date of experience: April 2, 2012
France
1 review
2 helpful votes
Follow Gael O.
Unfollow Gael O.
Share Review
Report Review

Order #*******, ordered the 19th of December 2011 in Express Delivery = Never arrived! And we are today the 3rd of Jan. 2012!

After more than 10 messages / email, 0 notification to give me a day and an schedule for delivery,
0 notification to tell me if the parcel is available at local post office despite my email / messages.
Services is poor and Express Delivery non existant.
---
I asked to be refund of the Express Delivery and still no news.
I asked simply where is my parcel and still no news.

Date of experience: January 3, 2012
Australia
37 reviews
210 helpful votes
Follow Kevin B.
Unfollow Kevin B.
Share Review
Report Review

Absolutely love this site, if your male and want style at a fair price but at the same time want something different not the norm then this site is for you actually and her, they have what everyone else has, just different. And as i said at a fair price, I've not once had a bad experience, very nice bunch of people. Always a positive experience, tones of savings, shipping is fast ish. 6 stars for you lot.

(Shipping is FREE) And when it's free I don't mind the wait.

Date of experience: November 21, 2011
Illinois
2 reviews
13 helpful votes
Follow Robin R.
Unfollow Robin R.
Share Review
Report Review

I've ordered and returned many things from asos. They have free shipping (both ways- they provide you with a return sticker for the package). You cannot exchange things, so they ask you to simply return the item and re-order the new size or color you'd like. Usually I'd dislike that feature of their return process, but they refund your money SO FAST. I just returned a romper that didn't work out last week and within 5 working days they had accepted and processed my return and funded my money. Like it's already in my checking account. Great company, great prices and insanely cute stuff. The Asos brand they offer on their site is really great too.

Date of experience: October 21, 2011
Argentina
7 reviews
31 helpful votes
Follow Ma F.
Unfollow Ma F.
Share Review
Report Review

Great products and good customer service, they have a facebook page that's 24 hours and answer inmediately. The only con is that the shipping it's a bit slow but it's free so I can't complain.

Date of experience: July 1, 2011
GB
4 reviews
8 helpful votes
Follow Victoria B.
Unfollow Victoria B.
Share Review
Report Review

Well thought I would come on here and share my experience of Asos, I have only purchased once, and unfortunately they sent me one item in the wrong size, but the customer service was fantastic and I was able to return the items (as unfortuantely I didn't like the second dress!) and all was well. I will buy from again. They do have some lovely things and great pictures.

Date of experience: March 17, 2011
Germany
6 reviews
17 helpful votes
Follow Wayne B.
Unfollow Wayne B.
Share Review
Report Review
Brilliant choice a stylish clothing
March 10, 2011

Brilliant choice a stylish clothing. So glad I found that 60% off voucher yesterday I'll be in my new rags by the weekend :)

Date of experience: March 10, 2011
GB
1 review
3 helpful votes
Follow kara j.
Unfollow kara j.
Share Review
Report Review

You can track your parcel but it doesn't even give you a tracking number i think it is disgraceful and they don't even write back to you in an hour like they say they will

Date of experience: September 14, 2010
China
10 reviews
33 helpful votes
Follow Mia S.
Unfollow Mia S.
Share Review
Report Review
Surprised no one reviewed this site
April 13, 2010

Surprised no one reviewed this site. One of my favorites! What's cool about t his site is they have a video so you will get an even more accurate feel than pictures.

Date of experience: April 13, 2010

Business Highlights

general, casual, chic, streetwear, bridal men, womenAge 13-18, 19-25, 26-45

General

  • Target Gender: men, women
  • Target Age Group: 13-18, 19-25, 26-45
  • Price: $, $$, $$$

Shipping

  • Shipping Cost: $5
  • Free Shipping: sometimes
  • Free Shipping Detail: for orders over $70

Returns

  • Return Policy: not free
  • Return Instructions: items must be in original condition and isn't marked 'final sale'
  • Return Cost: $4.99

Sustainability

  • Sustainability Score: [object Object]
  • Recycling Program: no

Product

  • Style: general, casual, chic, streetwear, bridal
  • Body Fit: regular, plus size
  • Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

  • Support Channels: chat

Payment Options

  • Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
  • Buy Now Pay Later: Klarna, Afterpay

Membership Programs

  • Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

From the business

  • UK