Check out our latest communities fighting
AI scams on Reddit and Facebook

business logo of Apple

AppleReviews 2,092

2.1

On SmartCustomer, businesses may not offer incentives or pay to remove reviews. Learn more about our Review Guidelines.

How would you rate Apple?
grey stargrey stargrey stargrey stargrey star

Apple Reviews Summary

The company enjoys a reputation for high-quality products that are well-regarded for their performance and reliability. However, customer feedback reveals significant dissatisfaction with their customer service, particularly regarding response times, support effectiveness, and issues related to returns and refunds. Many customers express frustration over service delays and a perceived lack of accountability, leading to feelings of neglect and disappointment. While brand loyalty remains strong among some users, the increasing number of complaints about customer support may jeopardize long-term relationships, suggesting a need for the company to enhance its service approach and responsiveness.

This summary is generated by AI, based on text from customer reviews

service
445
value
416
shipping
299
returns
300
quality
403

We monitor reviews for authenticity

California
5 reviews
53 helpful votes
Follow Mattias P.
Unfollow Mattias P.
Share Review
Report Review

I've been using Apple products for over five years now and I've had only one minor issue with headphones that was quickly fixed at the store. Their stuff may cost quite a bit but the quality sure is worth it.

Date of experience: February 2, 2015
Ohio
22 reviews
27 helpful votes
Follow Dale H.
Unfollow Dale H.
Share Review
Report Review

We really love there products. So inventive. Always fresh new ideas.we have various i pods and i phones. Good quality products vs the price.

Date of experience: February 2, 2015
Michigan
26 reviews
65 helpful votes
Follow Chad H.
Unfollow Chad H.
Share Review
Report Review

Prices high exceptional products but only to apple products so one to two stars for keeping in store products limited not happy

Date of experience: January 26, 2015
Illinois
7 reviews
2 helpful votes
Follow Marilene B.
Unfollow Marilene B.
Share Review
Report Review

All products from Apple are well designed and functional. Easy to use and stylish as well.

Date of experience: January 24, 2015
California
3 reviews
6 helpful votes
Follow George S.
Unfollow George S.
Share Review
Report Review

Apple is no longer a friend of the little guy. They have become another huge company just trying to squeeze the last penny out of the suckers that buy their products. They are no better than Microsoft, and in many ways worse.

Date of experience: January 23, 2015
GB
6 reviews
0 helpful votes
Follow Philip K.
Unfollow Philip K.
Share Review
Report Review

Being from the UK, Apple products are expensive when compared with others now available.Is reliability worth the extra cost, especially for my children. At present there seem to be internet connection problems even with the cloud

Date of experience: January 22, 2015
Pennsylvania
5 reviews
1 helpful vote
Follow Angelica S.
Unfollow Angelica S.
Share Review
Report Review

Recently, I purchased an engraved ipod for my boyfriend. I actually got it about a week earlier than expected. The text notifications for delivery were right on. I thought it was also beneficial how it is mandatory to sign for the item, unless you object not to. Overall, I'm always satisfied with Apple, such a wonderful savvy company.

Date of experience: January 22, 2015
Germany
2 reviews
3 helpful votes
Follow Christof Z.
Unfollow Christof Z.
Share Review
Report Review

Have had to send my 27" iMac back for repair 4 times in 3yrs!

Just had the black screen of death - cost me 600 Euros for new screen replacement here's hoping its fix the problem.

Date of experience: January 21, 2015
Georgia
7 reviews
7 helpful votes
Follow Randy R.
Unfollow Randy R.
Share Review
Report Review

Premium products
January 21, 2015

Premium products. Amazing service. Can't be beaten!

Date of experience: January 20, 2015
France
15 reviews
15 helpful votes
Follow ROMAIN P.
Unfollow ROMAIN P.
Share Review
Report Review

Love this company
January 20, 2015

Love this company
Quality and service
And HONESTY

Not like www.gilt.com or www.borderfree.com

Date of experience: January 19, 2015
Mexico
5 reviews
7 helpful votes
Follow Nico H.
Unfollow Nico H.
Share Review
Report Review

I am an app fan, from the first generation to iPhone 6. I never miss. And I like the unique system.

Date of experience: January 18, 2015
Sweden
10 reviews
4 helpful votes
Follow Magdalena O.
Unfollow Magdalena O.
Share Review
Report Review

How can you not love apple? Thank you for my student discount, thank you for my macbook and thank you for all the iphones I have used over the years.

Date of experience: January 17, 2015
Nebraska
2 reviews
0 helpful votes
Follow Chaka N.
Unfollow Chaka N.
Share Review
Report Review

I used apple products like macbook pro, iPhone and iPad. I started using iPod first and enjoyed using all the products ever since 2011. What I like about their products is that its quality and finishing is so profound. After using macbook pro laptop, I do not want to use other computers (pc).

Date of experience: January 16, 2015
Texas
10 reviews
8 helpful votes
Follow Sarah G.
Unfollow Sarah G.
Share Review
Report Review

Love the apple products... easy to use and no problems with them. Apple is great about taking care of any issues you have with your mac, iPad, or iphone. My complaint is that we has a lot of fraudulent issues with itunes and I lost some money from it that they wouldn't give back. So beware about putting credit card on file (I do not do this anymore). I strongly suggest using a prepaid card and only putting the amount on it that you need to pay for the app or music your wanting.

Date of experience: January 16, 2015
Illinois
3 reviews
9 helpful votes
Follow Abbie G.
Unfollow Abbie G.
Share Review
Report Review

I've only ordered off of their website twice but I've had minimal problems. They did charge me an extra $100 when I ordered my laptop but it was during their back to school sale and right before they released the new MacBook Pros (they upgraded mine right before they sent it out to me) so I understand that there would be some confusion. I called and got it all figured out and they refunded the money to my account. The second time I ordered, the site said that the backpack I wanted wasn't going to ship for about a month but I actually got it right away so that was a nice surprise. Overall pretty good, better than a lot of places I've shopped.

Date of experience: January 12, 2015
Utah
6 reviews
23 helpful votes
Follow Paige B.
Unfollow Paige B.
Share Review
Report Review

Ended up using apple after ordering three i pads of a different website and they never arrived! Apple is great company with really good customer service! Really recommend them to anybody looking for security when buying online.

Date of experience: January 9, 2015
Nevada
6 reviews
19 helpful votes
Follow Brendon M.
Unfollow Brendon M.
Share Review
Report Review

NO
December 17, 2014

NO. Just... no. Horrible products, terrible customer service, I am 100% CONVINCED that the popularity of such an idiotic brand is solely based on the stupidity of the masses. No legitimately intelligent person anywhere around me has anything to do with crapple. Bells and whistles only call dumb animals.

Date of experience: December 17, 2014
Illinois
3 reviews
13 helpful votes
Follow Kathy S.
Unfollow Kathy S.
Share Review
Report Review

Amazing products and tremendous customer service. LOVE!

Date of experience: December 15, 2014
New York
2 reviews
5 helpful votes
Follow Linda F.
Unfollow Linda F.
Share Review
Report Review

My phone is playing up
December 11, 2014

My phone is playing up. I updated the latest IOS and its not treating me well...

Date of experience: December 11, 2014
India
5 reviews
2 helpful votes
Follow Connie W.
Unfollow Connie W.
Share Review
Report Review

I love apple product
December 9, 2014

I love apple product. I am currently owner of an apple laptop. It has seen that very simple to use. Everyone knows that apple products are always good. I am totally happy with my laptop; this is very perfect, clear and accurate. And it is still in good condition

Date of experience: December 9, 2014