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The First Group

4.3

On SmartCustomer, businesses may not offer incentives or pay to remove reviews. Learn more about our Review Guidelines.

From the business

Over the past two decades, The First Group has forged a reputation as one of the hospitality industry’s leading innovators, providing groundbreaking investment opportunities to clients and partners, while delivering exceptional, memorable experiences to hotel and leisure guests. Bolstering our reputation as the region’s premier end-to-end hospitality solutions provider, we operate a diverse, high-value asset portfolio ranging from award-winning upscale hotels and residences to exciting F&B outlets and lifestyle venues. Our visionary, trailblazing approach to hotel and hospitality asset management has made us a trusted partner of some of the industry’s leading global brands. Discover more at www.thefirstgroup.com


thefirstgroup.com
Dubai, United Arab Emirates
+13
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The First Group Reviews Summary

The First Group generally enjoys a positive reputation, with customers frequently praising the professionalism and friendliness of the staff, as well as the informative nature of their investment presentations. Many reviewers appreciated the seamless organization of their experiences and the welcoming atmosphere. However, some concerns were raised about communication issues and a lack of clear planning, which led to feelings of unpredictability and stress during their trips. Additionally, discrepancies regarding package inclusions created disappointment for some customers. Overall, the company demonstrates strong customer service but could enhance its communication and planning processes to further improve client satisfaction.

This summary is generated by AI, based on text from customer reviews

quality
147
This company responds to reviews on average within 11 days

We monitor reviews for authenticity

France
1 review
0 helpful votes
Follow Corinne B.
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I was Lucky to have Isabelle Manga as my customer assitante during my stay as she made everything in her power to assist me and make my stay perfect. The planning was given before my stay but I could change things around and Isabelle always replied in a timely manner to assist me. My stay was better because of her. Many thanks

Date of experience: February 26, 2025
TFG D. The First Group Rep
over a year old

Dear Ms. Corinne,

Thank you for taking the time to share your positive experience with us! We're thrilled to hear that your stay in Dubai was made perfect thanks to the exceptional organization and support provided by Ms. Isabelle.

We look forward to welcoming you back for another stay in the future.

Warm Regards,
The First Group


à la vente du pack on m'a promis que la date d'expiration...
November 16, 2024
Previous review

à la vente du pack on m'a promis que la date d'expiration du pack pourrait être étendue car j'avais expliqué que les seules vacances où je pourrais revenir seront en Février, et il semble que cela soit compliqué et Amnay Belkadi (qui m'a vendu le pack e,n me disant que je ne devais pas m'inquiéter et qu'il pourra étendre jusqu'à Avril 2025 si besoin) semble avoir quitté le groupe. Cela ne me rassure pas du tout sur le sérieux du groupe. Et j'espère que mo séjour sera accepté malgré tout et que tout ira bien.

Date of experience: November 6, 2024
AE
1 review
0 helpful votes
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Excellency
March 6, 2025

The managers on charge of marketing are very professional in their conduct. There no peer pressure to sign up package. I think this is a genuine company with excellent code of conduct from it's manager.

Date of experience: February 23, 2025
TFG D. The First Group Rep
over a year old

Dear Mr. Edward,

We are thrilled to hear that you had an excellent experience with us at The First Group! Thank you for sharing your positive feedback.

We look forward to serving you again in the future!

Warm regards,
The First Group

Saudi Arabia
1 review
0 helpful votes
Follow Maram N.
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من فضلك احرص على سكن نظيف جدا ويناسب العائلة

Date of experience: February 24, 2025
TFG D. The First Group Rep
over a year old

عزيزتي السيدة مرام ،

شكرا لك على كلماتك الرقيقة! نحن ملتزمون بجعلها استثنائية وضمان أنها تتجاوز توقعاتك.

مع وافر الاحترام والتقدير،
ذا فيرست جروب

AE
1 review
0 helpful votes
Follow Arvind K.
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Very good experience. The tour guide was very enthusiastic and energetic. Provided all clarifications. Even back office executives had all the necessary knowledge.

Date of experience: February 22, 2025
TFG D. The First Group Rep
over a year old

Dear Mr. Arvind,

Thank you for leaving us with a 4-star review! We value your feedback.

Warm regards,
The First Group

Ghana
1 review
0 helpful votes
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Very Satisfactory
March 4, 2025

The airport pickup was seamless, and our driver adhered to all protocols. However, the office meeting arrangements were not organized in a timely manner, which could be improved.

Date of experience: January 30, 2025
TFG D. The First Group Rep
over a year old

Dear Mr. Joseph,

Thank you for your kind words! We're committed to making it exceptional and ensuring that it exceeds your expectations.

Warm regards,
The First Group

Oman
1 review
0 helpful votes
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InvestOpportunity
March 2, 2025

Nice professional people, pleasant environment, interesting new information, investment opportunities

Date of experience: February 18, 2025
TFG D. The First Group Rep
over a year old

Dear Mr. Peter,

Thank you for leaving us with a 4-star review! We value your feedback.

Warm regards,
The First Group

NL
1 review
2 helpful votes
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Lousy sales promo
March 1, 2025

Thougt we would be informed about real estate possibilities in Dubai hotels.
After short vist in showroom transported to hotel/resort awaiting a tour and explaination around possibilies. Waited a long time there. No tour, only offering was a reduced price on a 7 day stay in a hotel. So just a sales promo action instead getting information. What a waste of time.

Date of experience: February 14, 2025
AE
1 review
0 helpful votes
Follow Ioan-Razvan H.
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My experience with The First Group has been mixed. On the one hand, the company presents interesting investment opportunities in Dubai's hospitality sector, with well-located properties and a highly professional sales process. Their sales team is knowledgeable and provides extensive insights into the market and potential returns.

However, my visit to Balqis Residence fell significantly short of expectations. I was promised a VIP experience, yet the reality was far from what had been communicated. Instead of the expected access to the pool, we were placed on the beach with no clear explanation.

Moreover, the staff was not sufficiently attentive or responsive to guests' needs. Requests were often met with delays or vague responses, which negatively impacted the overall experience.

Another major concern was the persistent hidden costs for services that should have been included in the package. The lack of transparency regarding pricing and the benefits advertised was disappointing and undermined trust in the service.

In conclusion, while The First Group offers an intriguing investment concept, my experience at Balqis Residence was underwhelming. The level of service did not align with expectations, and the unclear pricing structure was a significant drawback. I sincerely hope the management takes immediate steps to address these issues.

Date of experience: February 17, 2025
Saudi Arabia
1 review
0 helpful votes
Follow Dan G.
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تجربة رائعة اعيدها للمرة الثالثة. امل ان تكون رحلتنا القادمة ممتعة و مثرية كالتجارب السابقة.

Date of experience: February 18, 2025
TFG D. The First Group Rep
over a year old

عزيزي السيد دان ،

شكرًا لك على مشاركة تعليقاتك الإيجابية حول تجربتك معنا في دبي! وقد سعدنا لسماع أنك حظيت بأمتع الأوقات برفقتنا.

مع وافر الاحترام والتقدير،
ذا فيرست جروب

Saudi Arabia
1 review
0 helpful votes
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شكرا للاستاذ نادر وشركه فرست قروب على حسن الاستضافه والتعامل الراقي والوفاء بكل الوعود والاستقبال الاكثر من الرايع اتمنى لكم كل التوفيق🌹

Date of experience: February 18, 2025
TFG D. The First Group Rep
over a year old

عزيزي السيد معد،

شكرا لك على ملاحظاتك الإيجابية! نحن نسعى جاهدين لتقديم خدمة ممتازة لجميع عملائنا.

مع وافر الاحترام والتقدير،
ذا فيرست جروب

Cyprus
1 review
0 helpful votes
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Amazing experience
February 26, 2025

Very good experience and the staff were very polite! Learn a lot of things about your company.

Date of experience: February 14, 2025
TFG D. The First Group Rep
over a year old

Dear Mr. Andreas,

Thank you for leaving us with a 5-star review! We value your feedback.

Warm regards,
The First Group

Belgium
1 review
0 helpful votes
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Great service, smooth booking process
February 26, 2025

Great service, smooth booking process. Looking forward to the trip to enjoy the experience.

Date of experience: February 16, 2025
TFG D. The First Group Rep
over a year old

Dear Mr. Edgar,

Thank you for leaving us with a 5-star review! We value your feedback.

Warm regards,
The First Group

Israel
1 review
0 helpful votes
Follow Shadi Y.
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Thank you very much for your efforts, it was pleasure and we are satisfied by your team how kind and motivated.

Date of experience: February 13, 2025
TFG D. The First Group Rep
over a year old

Dear Mr. Shadi,

Thank you for sharing your kind words.

Customer satisfaction is our top priority; and it’s always great to receive feedback like yours. We hope to welcome you in Dubai.

Warm regards,
The First Group

Ethiopia
1 review
1 helpful vote
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Lied
February 23, 2025

Bad and everybody lieying. They are forced tk snach money. Even they don't keep their hotel staying gift

Date of experience: February 13, 2025
TFG D. The First Group Rep
over a year old

Dear Mr. Wubshet,

In an effort to better understand your situation, we request that you email us directly at [email protected] with your contact details and a member of our team will reach out to you to address your concerns.

Regards,
The First Group

Zambia
1 review
0 helpful votes
Follow Michael G.
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Very good except some communication issues initially

Date of experience: February 12, 2025
TFG D. The First Group Rep
over a year old

Dear Mr. Michael,

Thank you for leaving us with a 4-star review! We value your feedback.

Warm regards,
The First Group

Ghana
1 review
0 helpful votes
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So far so good
February 21, 2025

So far so good. I would want to come to Dubai to experience the package, then I can add the last star.

Thank you

Date of experience: February 11, 2025
TFG D. The First Group Rep
over a year old

Dear Ms. Hawa,

Thank you for your kind words! We're committed to making it exceptional and ensuring that it exceeds your expectations.

Warm regards,
The First Group

Saudi Arabia
1 review
0 helpful votes
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Excellent
February 20, 2025

Very nice service, we enjoy the holiday package, it is wonderful place

Date of experience: February 10, 2025
TFG D. The First Group Rep
over a year old

Dear Mr. Gulam,

Thank you for leaving us with a 5-star review! We value your feedback.

Warm regards,
The First Group

Cote D'ivoire
1 review
0 helpful votes
Follow Raufu T.
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Cette plate-forme est très agréable et bien conçue pour faciliter le voyage.

Date of experience: February 8, 2025
TFG D. The First Group Rep
over a year old

Cher M Raufu,

Merci beaucoup pour vos commentaires. Nous sommes heureux d'apprendre que votre expérience a été globalement positive.

Cordialement,
The First Group

Ireland
1 review
0 helpful votes
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Excellent customer service
February 15, 2025

At first it was like going to tour but later it turns out to be a business

Date of experience: January 20, 2025
TFG D. The First Group Rep
over a year old

Dear Mr. Felix,

Thank you for leaving us with a 5-star review! We value your feedback.

Warm regards,
The First Group

GB
1 review
0 helpful votes
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I wanted to book in June 2025
February 13, 2025

I wanted to book in June 2025. However, it did not give me a choice, even when it was within the twelve-month time slot from the date of the purchase. This is not ideal. I did send an e-mail, but nothing was actioned.

Date of experience: February 3, 2025