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The company enjoys a strong reputation for exceptional product quality and competitive pricing, particularly with lab-grown diamonds. Customers frequently commend the attentive and personalized customer service, highlighting staff members' dedication to addressing individual needs and concerns. However, some reviews indicate issues with service delays, particularly regarding order fulfillment and the processing of returns, which can lead to customer frustration. While the majority of feedback reflects a positive overall experience, the company could enhance its processes to improve communication during delays and streamline returns, ensuring consistent customer satisfaction.
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The selection and support is A+. Worked with staff to make sure we selected the correct diamond for my customer. Great price, great selection, outstanding service. Will be my go to source in the future. Thanks again.
Incredible Customer Service, and a Beautiful Diamond! I Very Highly Recommend Brilliance.com "5 STARS WITH OUT A QUESTION"
I was planning on giving my wife a very Special ring for our 25th Anniversary, after visiting all of the online sites and stores in San Diego and Los Angeles CA. I contacted Brilliance, Anthony Cappola was the sales person that contacted me and I told him what I was looking for, I still had a full year to make my mind on the right diamond, for the whole year Anthony kept sending me different stones that met my desires. I went on a trip to Hong Kong, India and Dubai one month before our Anniversary and I look for Diamonds while we wore there to compere prices and I still came back and bought a 6+ Carat round diamond from Brilliance. After I made my mind, my 25th Anniversary was in 4 days Anthony and Jonathon went the extra mile to make sure I had it on my hand on that Special day. I really appreciate everything they did to make my dream of giving my wife a very Special gift for our 25th Anniversary a reality, It's not easy to spend over $100K with out seeing the diamond first, but I trusted Anthony and it paid off big time. Read Less
I bought my husband wedding band on brilliance and when it arrived it was exactly what the picture showed. I had to send it back to get it resized and they were very helpful with the steps I needed to complete. Would recommend to anyone for sure!
Have yet to be disappointed. Love, love, love the product. Looking forward to purchasing more and think I have finally found my go to site purchases of this type of jewelry.
Brilliance did an amazing job on my wedding rings and got them to us in time for the wedding. Even though both rings were heavily customized they rushed both rings to us and made our date!
Knowing these rings are made right in their workshop and they back each product with a lifetime warranty was a huge selling point for me.
A special thanks to Jon! We drove him nuts but came through and communicated throughout the process.
Brilliance helped me buy a diamond ring for my fiancé and it was gorgeous! She loved it and the price was a lot better than competitors! Highly recommended if you don't want to break the bank but want quality jewelry! -Isaac Francischetti
I was very nervous spending $$$$$ of dollars on something that you can't see or touch. The team at Brilliance put all my worries aside. We looked through hundreds of diamond in my budget looking for the perfect diamond to fit all my needs. They are beyond patient & very knowledgeable! I would recommend them to anyone that wants to get more for your money. You are wasting money & quality buying diamond at a brick and mortar store. That's it! Plain and simple. Brilliance offers quality & the lowest pricing available. Don't be scared to buy online. You won't regret it. Best decision I made.
I love the loose diamonds I have purchased. Excellent Service. Brilliant diamonds - Great experience!
It was great working with Brilliance. We picked the mahogany ring so my husband could always say "it's mahogany!" Because he is a nerd. The turn around time was fast and was delivered prompt! Very well packaged! They also did great at confirming it was coming to me and made all efforts to avoid it being stolen. Will definitely use them again.
I purchased both my engagement and wedding band for my wife through brilliance. The website was easy to navigate, being able to request video, images of hearts and arrows, etc really helped make it simple for me. I found the stone I wanted, bought, and they held onto it for me until I found the band to match. I worked directly with a saleswoman who was very helpful and quick to respond. After the ease of purchase, the evaluation being 7k over what I paid, and happiness it brought my wife, it was a no-brainer to return for a matching wedding band.
I hold good regard towards Brilliance. My husband bought me a bracelet and a ring from from them. They're so beautiful. Just wondered how he came across this site. But from the Reviews, just realized the company is popular.
Good job Brilliance
I received my pair of bracelets and the ring. So beautiful as I expected. It was easy to complete the order and the confirmation was timely.
The experts always go the extra mile to make us customers happy. I highly recommend.
Their selection of rings Is the best I could find so far!
For me getting engaged was a snap My girlfriend knew the ring style she wanted and it was super easy to work with Brilliance and their experts. However, when our wedding got closer I started to panic. I never wore a ring before and I didn't want to wear a band that looked like my Fathers (no offense Dad!). Because I was so satisfied with my ring experience with Brilliance they were my first call. When I expressed my concern on the band style with Jonathon (my expert) he opened up a world of styles from Meteorite to Wood Inlays. I zeroed in on a Cobalt ring with meteorite inlay and a red wood sleeve. It took about 3 weeks to make as it was custom but I was completely blown away when I got it.The ring is so unique and is a conversation started everywhere I go. I have worn the ring for 9 months and it looks just like the day I got it. Thank you again for working with me Brilliance! You have earned my business for life!
I searched many websites, looking for a ring, I saw a lot of them but this site is one in a hundred.
Super efficiency, fast, great quality products and costumer service super detailed. Thank you so much.
It is my engagement part next month and I told my fiance I have no other choice than to buy my ring from Brilliance
I searched many sites and stores looking for an engagement ring. I came across Brilliance and was pleasantly surprised with the price, quality, and support provided by the staff. Erin especially. She answered all my questions promptly and was extremely knowledgeable. Never once was I pressured to make a purchase or did she try to sell me anything. She just made the whole process easy. Oh and the site is very easy to use. Highly recommended!
My husband and I found his unique laser engraved tree wedding band on the Brilliance website and could not be happier with it! From the customer service, fantastic communication and quality product, we definitely recommend new brides and grooms shop at Brilliance! They communicated with us through the whole process and our ring arrived in plenty of time before our ceremony. A+!
Answer: Officially, lab diamonds have the same chemical and physical properties as natural diamonds and exhibit the same fire, sparkle, and brilliance. In fact, lab diamonds are so identical that most expert diamond graders need to use a machine to detect their origin (lab or natural). However, some people claim that they can see a difference, or that lab diamonds have a slightly bluer sparkle to them. Overall, the answer is that they look the same to most people.
Answer: Thanks for your question! Many times the diamonds with the best prices in a given carat and quality range will have fluorescence because, as you mention, it may make the diamond cloudy (though most of the time it does not). Fluorescence affects each diamond differently and we recommend that a gemologist inspect the diamond visually to determine if fluorescence has affected a particular diamond. We would love the opportunity to personally inspect any diamond you are interested in, please call a Diamond & Jewelry Expert at 866-737-0754 with the stock number or email [email protected].
Answer: Glad you found it to be a great resource for you!
Answer: Karen, Thank you for submitting your question. We work by appointment only in our showroom and you can email us at [email protected] to arrange a time.
Answer: Yes we do. We work with PayPal Credit to offer financing and also can tailor a payment plan based on your order as well. Please contact our Sales Team with the specific item(s) you are looking for and we can take it from there.
Answer: Roger thank you for your question. Could we schedule a time to speak over the phone to go over our policies and what you are looking for? What is the best contact number to call?
Answer: Noel I wanted to follow up to make sure you got the diamond and it worked out for you? I personally looked at it before it left our offices and was very impressed with the value and size myself. Thank you
Answer: Noel, thank you for submitting a question and you most likely emailed Erin on her day off. We have confirmed she has sent you an update and if there are any additional questions we can help with please do not hesitate to let us know.
At Brilliance we are all about Better Diamonds, Lower Prices. Discover a better way to buy diamonds, design a unique ring or create that perfect jewelry gift.

