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The company enjoys a strong reputation for exceptional product quality and competitive pricing, particularly with lab-grown diamonds. Customers frequently commend the attentive and personalized customer service, highlighting staff members' dedication to addressing individual needs and concerns. However, some reviews indicate issues with service delays, particularly regarding order fulfillment and the processing of returns, which can lead to customer frustration. While the majority of feedback reflects a positive overall experience, the company could enhance its processes to improve communication during delays and streamline returns, ensuring consistent customer satisfaction.
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I was so pleased to be able to have a diamond specialist help me choose the best diamond for my budget! Would highly recommend brilliance.com for quanity of diamonds to choose from in a range of prices!
I liked the prices I saw, but I was still apprehensive about buying a diamond online. The only reason I gave it a shot was because of their 30-day return policy. The diamond I originally ordered was purchased right before my order was completed, so about an hour after I ordered I got a call back and a free upgrade to another diamond selected by their gemologist. Shipping was prompt, and the diamond ended up being appraised for about 150% of what I paid for it :) Highly recommended as long as you can get an independent appraisal done quickly!
They were so helpful in creating my personal ring. I will be using this company more and referring them to my friends.
I worked with Anthony to pick out the perfect diamond that was within my budget. He didn't try to "up-sell", in fact, he even suggested certain diamonds that were less expensive (and higher quality) than the one I had originally picked out. He also was very attentive and responded promptly to my inquiries, which were many. I really appreciate all the work you put in, Anthony. As for the ring it self, my fiance loves it! She shows it off to her friends and I feel that it was the perfect design for her. I would highly recommend brilliance.com because they offer lower prices for the same diamonds that I would find at other "well known" jewelers. In fact, I found the exact same diamond for $800 less on brilliance.com.
My fiance LOVES her ring and that's all that matters. I was disappointed that the customer service people do not seem to be properly versed in the lifetime warranty, its limits, exclusions, etc. I had to change my setting after ordering because of this, causing a significant unexpected additional expense. Also, I was VERY surprised that there was ZERO follow up to see if I was happy with the purchase. All I keep getting are endless e-mails flooding my mailbox with offers, but not satisfaction survey.
Erin worked with us to find an absolutely stunning stone that is as unique as we are. We were not findin what we were looking for by searching on the site and with in just a few days, Erin found the perfect match! She also gave outstanding advice on the band based on pictures I sent. Once ordered, the stone got caught in customs but some how the AMAZING orders department got the ring to us at the exact perfect time like magic! Thank you thank you thank you!
Customer Service: Erin was awesome and answered all my questions without hesitation. She sent me photos and videos of all the diamonds that I wanted to see. She also provided other diamond options within my budget that were better quality than the diamonds that I was viewing. I highly recommend her if you're going to purchase from Brilliance.
Price: Brillance had the best prices for loose diamonds that I could find. They beat out my local jewelers as well as online retailers.
Packaging: Brilliance lags in this department as they send your merchandise in a cardboard box with "Brilliance" written across. Of course, the ring is in its own box, but I would have liked a box for all of my documentation. The cloth provided is also very small and ineffective for cleaning.
Overall: Due to their pricing, customer service that I received and beautiful ring, I rated Brilliance a 4 out of 5. As I mentioned, their packaging needs improvement.
My fiancé got me a ring that I designed and it couldn't be any more perfect! There are a ton of diamonds in all price ranges to choose from. With Brilliance it is easy to get a beautiful ring without spending thousands at other jewelry stores.
We wanted to upgrade the center stone on my wedding ring, so I searched online for a website and right away found Brilliance.com. I loved how you could filter out all the sizes and shapes to find just the right one. I also loved how you could see the actual diamond instead of just a picture of any old diamond. The diamond was so beautiful and exceeded my expectations. Would definitely recommend this company if you are looking for a diamond.
John was my rep, and he was very patient and helpful while I was still in my anxious planning stage. But he never pressured me, and checked in periodically like a good friend, rather than a salesperson. The ring turned out beautiful, and the experience was very pleasant. Go here first.
We are getting married in November. The theme of the wedding is New York where we were both raised. When we saw the New York skyline wedding band, it was an instant like and he wanted no other. Thank you for designing a ring that is unique, that is out of the ordinary, that will definitely be a conversation starter because of it's exquisite character.
I ordered a center stone for an engagement ring and had a good experience. I felt like Brilliance had the best prices compared to some other places. The stone I got is GIA Certified and is good quality. I am happy with my purchase from Brilliance.
Your mens cobalt wedding band with trees laser engraved around it is the most perfect ring for my husband. The design looks awesome, the comfort fit band feels good and the cobalt is proving to be very scratch resistant!
The diamond was much better than I imagined. The sales rep talked me out of my original selection and I'll admit I was skeptical at first. I took the reps advice and am a very happy camper.
My fiancé is very happy with the rock.
I bought an engagement ring from Brilliance. A couple days before it was due, I was told that there was a problem with the diamond. Anthony at Brilliance was very helpful, helped me pick out a new diamond, and made sure that I got the ring when I needed it. I highly recommend them!
After shopping for days in stores and hours and hours of research online we decided to go with Brilliance. We were on a deadline and after ordering a customized ring we received it earlier than expected AND it was gorgeous. We picked Out a certain diamond and our salesman recommended a different, better one that was even less expensive. During the entire process I had our salesmans direct phone number and was able to keep in constant communication with him w every concern or question that came up. I can't say nothing about this company and i recommend them to anyone.
I worked with John to create a beautiful custom engagement ring for my best friend. It was a super experience, we got exactly what we wanted in the price range that fit the budget. I couldn't recommend brilliance.com more.
Low Price, Quality work, what else can you ask for? The customer service is responsive and courteous. I would definitely recommend to a friend.
I never get any dissatisfaction from Brilliance regarding their accessories. I never have any complaints regarding the products.
I ordered an engagement ring to be modeled on a Cartier design. They assured me it would be an exact copy.
It turned out to be anything but. I highlighted in the design stage that the claw setting was much larger than the original but they informed me it would polish down smaller during the manufacturing process.
When it arrived the finish was in my opinion appalling. The claw was as large as I had feared and each claw was round in shape while the original is shaped more like an eagle talon.
The side channel walls were irregularly and poorly polished and the channel set diamond settings protruded above the channel at random heights with one particularly high.
Finally the under part of the settings were not polished and seemed to be left as cast. The overall impression I had was one of really cheap quality and no attention to detail.
They offered to take it back and rework it but I didn't have any confidence in them doing a better job second time round plus I had also paid nearly $700 in import taxes and a fiancé waiting for her ring so it would have been tricky and time consuming.
So I took it to an ex Graf diamond jeweller who removed the main claw and made one to the original design, removed the diamonds and repolished everything to an amazing standard, he also replaced two of the diamonds that had cracks in which I had not noticed.
So on one side It cost me a lot for a ring that I ended up just using for spare parts, but on the other side I discovered a true craftsman who I will be doing a lot more business with
Update
I posted this review originally on Trustpilot and within 2 mins had a call from the Brilliance management indicating they would have liked the chance to remedy the situation which was a nice touch, however they then proceeded to dispute the transaction even took place to get it removed and I have just had to send the order details through to get it reinstated which of course is a little more hassle.
I have sent photos to them in the meantime to confirm the points made, it will be interesting to see if this review is challenged or if they are serious in proving they care about the customer experience.
Watch this space for further updates
Answer: Officially, lab diamonds have the same chemical and physical properties as natural diamonds and exhibit the same fire, sparkle, and brilliance. In fact, lab diamonds are so identical that most expert diamond graders need to use a machine to detect their origin (lab or natural). However, some people claim that they can see a difference, or that lab diamonds have a slightly bluer sparkle to them. Overall, the answer is that they look the same to most people.
Answer: Thanks for your question! Many times the diamonds with the best prices in a given carat and quality range will have fluorescence because, as you mention, it may make the diamond cloudy (though most of the time it does not). Fluorescence affects each diamond differently and we recommend that a gemologist inspect the diamond visually to determine if fluorescence has affected a particular diamond. We would love the opportunity to personally inspect any diamond you are interested in, please call a Diamond & Jewelry Expert at 866-737-0754 with the stock number or email [email protected].
Answer: Glad you found it to be a great resource for you!
Answer: Karen, Thank you for submitting your question. We work by appointment only in our showroom and you can email us at [email protected] to arrange a time.
Answer: Yes we do. We work with PayPal Credit to offer financing and also can tailor a payment plan based on your order as well. Please contact our Sales Team with the specific item(s) you are looking for and we can take it from there.
Answer: Roger thank you for your question. Could we schedule a time to speak over the phone to go over our policies and what you are looking for? What is the best contact number to call?
Answer: Noel I wanted to follow up to make sure you got the diamond and it worked out for you? I personally looked at it before it left our offices and was very impressed with the value and size myself. Thank you
Answer: Noel, thank you for submitting a question and you most likely emailed Erin on her day off. We have confirmed she has sent you an update and if there are any additional questions we can help with please do not hesitate to let us know.
At Brilliance we are all about Better Diamonds, Lower Prices. Discover a better way to buy diamonds, design a unique ring or create that perfect jewelry gift.

