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The company enjoys a strong reputation for exceptional product quality and competitive pricing, particularly with lab-grown diamonds. Customers frequently commend the attentive and personalized customer service, highlighting staff members' dedication to addressing individual needs and concerns. However, some reviews indicate issues with service delays, particularly regarding order fulfillment and the processing of returns, which can lead to customer frustration. While the majority of feedback reflects a positive overall experience, the company could enhance its processes to improve communication during delays and streamline returns, ensuring consistent customer satisfaction.
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It was amazing how they beat the price for me once I found the diamond i'm looking for on a different site, delivery was on time and the best part was their customer service ( very nice and professional) I definitely will be buying from them again!
Erin was wonderful to work with! She's very knowledgeable and helped to make my ring affordable and unique. We purchased the diamond first, then a year later, we FINALLY worked on the setting! We took our time so my fiance' wouldn't feel pressured, even though we're together over 10 years now, lol
Erin helped make my dream come true! Now that I have my custom engagement ring on my finger, I'll bed her expertise once again to design the wedding band!
I'll certainly be looking forward to seeing my complete, customized, ring set on their website! Trust me. Once the public sees my set, they will try to duplicate it and put their own personal trust to it!
Erin was so helpful and educated me on making the right decision. She didn't just let me buy any diamond but guided me based off what my fiancée wanted. Thank you so much!
I was dreading the whole idea of shopping for an engagement ring in stores so I figured I would try online first. This site made it incredibly easy and a lot more affordable than I expected. Every part of the process was easy, including education, selection of diamond and setting, expediting the order (free of charge!) to get it in time for the surprise proposal, re-sizing, and finding the matching wedding band a few months later. I truly cant recommend it enough!
I absolutely love my diamond and couldn't be happier. I will always choose brilliance! I purchased a 3 carat emerald diamond to die for! Ty so much brilliance
I have had a great experience with Brilliance. I worked with Erin W. She is great, she even sent me amplified pictures of the stone. She was there answering all my hundreds of questions on top of her very knowledgeable advice. Brilliance has great prices and they will help you all the way. Mt now finance and I are very happy with them.
I purchased my wifes engagement ring and wedding band at Brilliance and had a great overall experience! Jonathon and his staff at Brilliance were awesome to work with. They made the process extremely enjoyable and stress free (which says a lot because buying an engagement ring and/or wedding band can be very stressful). Jonathon worked with me to design the perfect rings for my wife and she loves them! You also cant beat their prices. I compared their prices with several other jewelers (including a jeweler located in the Diamond District in NYC) and they were considerably lower. If youre in the market for an engagement ring, wedding band or a special piece of jewelry (I also bought my wife a nice pair of earrings at Brilliance), I would highly encourage you to check out Brilliance! Ive already referred a few of my friends to them. Do yourself a favor and check them out!
I must say that I had the best experience working with Jennifer from Brilliance. She was very patient with me, answered all the questions I had, helped me get approved to finance the ring I wanted and stayed in touch with me without harassing me like most sales people do until I was ready to buy the ring. Not only did she do all that, she also helped be get the best value diamond for my money! The first diamond I had picked was not that great, because I didn't know any better. She helped me pick out a much nicer diamond in a shape that was better suited for the setting I wanted. She sent me multiple pictures and videos of diamonds to pick out from. The ring arrived in a very nice package and the ring looked even better in person than in the pictures. I would definitely recommend Brilliance to anyone looking for an engagement ring or any fine jewelry! Stellar!
The time had come for me to "pop the question"! I was SO nervous about even thinking of purchasing an expensive, loose, diamond stone from an on-line store. Nowadays, people are scammed all the time, and to no fault of their own. I was VERY skeptical about going in to something like this..."The advertised diamonds are just way to nice to be priced as low as they are and something has to be up" kept going through my mind. Also, I kept remembering the phrase, "If it sounds too good to be true then it actually is". So, I finally did decide to reach out to the sales team at Brilliance.Com. I think they understood my skepticism right away. They were more than just internet sales people. Theses individuals really knew their stuff. They took me step by step through the process, took time to answer all of my questions and even one time had spent over an hour on the phone with me going over the details of a diamond and listened to what I was looking for. We had had multiple telephone and email / chat conversations, without the high pressure of selling added in to it. They were very pleasant to work with! After I had decided to order the sales team was in touch with me everyday as they knew that I was nervous about receiving such a small, but very expensive item that was shipped to me versus walking into a store and being given it hand-to-hand. I am definitely going to use them again in the future when needed and without a doubt I will recommend them to family and friends!
I purchased a stunning pair of diamonds from Brilliance and cant be happier with them. I wanted a nice pair of earrings for my 10th Anniversary and starting to hunt for the perfect pair locally. At first my local jeweler showed me a pair of diamonds with average specs and didnt have the type of high quality diamonds I was looking for. While I knew earrings didnt have to be perfect I wanted diamonds that were at least VVS1 clarity or better (near flawless).
I patiently waited two weeks for a new pair to be brought in to my jeweler and while they were stunning I was shocked at the price. I noted the quality/specs and dived into researching the real cost online. Thats when I found Brilliance!
I worked closely with a Diamond Angel (they called themselves Experts but they are really amazing) at Brilliance and we were able to find a pair of earrings with GIA reports for literally thousands less. Like most buyers I was skeptical about purchasing online but I had an Appraiser verify the diamonds and everything checked out.
Needless to say I will not be shipping anywhere else for diamonds again!
I had a great experience with Brilliance.com and their staff. Their diamond experts have a ton of experience and make choosing a diamond easy. Buying the setting from them was just as easy and their workshop did an unbelievable job on my custom ring.
I got a great value, great quality and was able to save a lot compared to retail jewelers and even other online stores. Thank you Brilliance you ROCK!
I purchased an engagement ring and the help that Brilliance give you is phenomenal. I would highly recommend this establishment.
I hada a great experience, excellent support, always know how to respond and who to ask if any doubts,
Great product best smile on my GF
I wanted to get a custom ring for my fiancé and they were able to provide that over the phone with their expert advisors. After they took my ideas on the ring, they were able to send a digital rendering of the ring about a week later and in about 2 months, they were able to recreate that digital rendering into the ring I wanted! I would highly recommend this company in comparison to James Allen due to: their customer service, the quality of the ring, and the more affordable prices for the ring and diamond.
The fine print is a huge reason to avoid this place. The rules for return are strategically designed so that if anything goes wrong you will not be able to return within the refund time limit and you will not be getting your money back. The time period actually starts from the date of the order not when you actually receive and see the diamond. They also refuse to help you shop for alternatives if you try to prepare for the narrow time frame of exchange. If you're comfortable risking your ring budget then it's no big deal. But if you are like me and it is an investment then avoid this fine print trap.
I needed a certified diamond short notice and my regular supplier couldnt make it happen. I found Brilliance and not only received the diamond on time, but at a price lower than anyone elses. The customer service is phenomenal. I will definitely be using them regularly in the future.
They sold me a reasonably priced diamond that shipped and delivered very fast. The customer service was perfect and I recommended them to friends of mine
We purchased a 2+ carat ring to celebrate our 40 wedding anniversary. With the investment we had the ring appraised and insured. The appraisal value was actually higher than the amount we paid for the ring. I would highly recommend Brilliance to anyone wanting to purchase a beautiful, high quality ring.
So I was shopping for an engagement ring for my girlfriend and it was my first go around so I didn't know anything about anything. I found Brilliance.com extremely useful for a few reasons. One, they had a live customer service person on standby ready to help via chat if needed. And as it turned out I actually used that service and had the live customer service person send me videos of a few of the diamonds I was looking at. Brilliance.com was also great because the website layout was easy to use and allowed me to customize what I was searching for with ease. I shopped Brilliance.com against a few other websites (BlueNile and a few others) and found Brilliance's prices to be the best amongst them. They worked with me on turning around my order quick even though it was a customized order with a pear shaped diamond and a halo setting on a tiny setting for my now fiancee's finger. They have a fair return/exchange policy that fortunately I didn't have to take advantage of. Highly recommend!
I had been to several jewelry stores looking for the right diamond with the right price, but with no luck. Until I found Brillance.com where I was able to comfortably look at their inventory from the comfort of my own home and find a beautiful diamond that was within my price range. When I had questions about my order, the customer service department was quick to reply as well as answer all of my questions.
Answer: Officially, lab diamonds have the same chemical and physical properties as natural diamonds and exhibit the same fire, sparkle, and brilliance. In fact, lab diamonds are so identical that most expert diamond graders need to use a machine to detect their origin (lab or natural). However, some people claim that they can see a difference, or that lab diamonds have a slightly bluer sparkle to them. Overall, the answer is that they look the same to most people.
Answer: Thanks for your question! Many times the diamonds with the best prices in a given carat and quality range will have fluorescence because, as you mention, it may make the diamond cloudy (though most of the time it does not). Fluorescence affects each diamond differently and we recommend that a gemologist inspect the diamond visually to determine if fluorescence has affected a particular diamond. We would love the opportunity to personally inspect any diamond you are interested in, please call a Diamond & Jewelry Expert at 866-737-0754 with the stock number or email [email protected].
Answer: Glad you found it to be a great resource for you!
Answer: Karen, Thank you for submitting your question. We work by appointment only in our showroom and you can email us at [email protected] to arrange a time.
Answer: Yes we do. We work with PayPal Credit to offer financing and also can tailor a payment plan based on your order as well. Please contact our Sales Team with the specific item(s) you are looking for and we can take it from there.
Answer: Roger thank you for your question. Could we schedule a time to speak over the phone to go over our policies and what you are looking for? What is the best contact number to call?
Answer: Noel I wanted to follow up to make sure you got the diamond and it worked out for you? I personally looked at it before it left our offices and was very impressed with the value and size myself. Thank you
Answer: Noel, thank you for submitting a question and you most likely emailed Erin on her day off. We have confirmed she has sent you an update and if there are any additional questions we can help with please do not hesitate to let us know.
At Brilliance we are all about Better Diamonds, Lower Prices. Discover a better way to buy diamonds, design a unique ring or create that perfect jewelry gift.


Thank you Mr. Mann for your review and feedback. While we greatly appreciate you taking the time to leave your review, we must humbly disagree with the facts you’ve presented. As a timeline, your order began processing on January 31 and was delivered on February 15. That same day you confirmed receiving your engagement ring and inquired about getting an extension on an exchange. You were granted an additional 30 days to exchange the diamond/ring (60 days total) to which you responded “That would be great”. While our return period starts from the time an order is placed, you are incorrect about how much time you had to send back your diamond for an alternative option. Brian, we genuinely care about you and your experience. If you are not completely satisfied with your diamond (even after 6 months), we would love to help you with a new diamond, setting or both.