ASOS

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ASOS Reviews Summary

Positive Highlights

  • ASOS offers a wide range of fashion items and brands.
  • The product quality is appreciated when orders arrive correctly.
  • The website is easy to navigate and order from.

Negative Highlights

  • Customer service is often unhelpful and difficult to reach, with no direct email support.
  • Refunds are frequently delayed, denied, or incorrect, causing financial loss.
  • Shipping delays and failed deliveries are common, with some orders never arriving.
This summary is generated by AI, based on customer reviews from the past year

Most commonly discussed topics

The most helpful reviews behind these summaries

Dec 26, 2025

I've just had one of the most frustrating customer service experiences I've ever encountered, and all over £3.60 - money ASOS legitimately owes me after returning a pair of loafers. I returned shoes that cost £24, yet ASOS only refunded £20.40, claiming that the £3.60 discount from the NEWHERE code was applied specifically to the loafers. This is simply not true. The discount was applied to my entire first order, which included two other items that I kept and which are perfectly eligible for the discount. ASOS is refusing to acknowledge this, and instead insists on keeping the difference. What followed was over an hour of going in circles with two customer service agents, first with Princess and then alleged manager - Toni, who repeatedly contradicted themselves, misunderstood their own policies, and showed zero empathy or willingness to resolve a very simple issue. I had to explain the same thing multiple times, only to be met with robotic responses and incorrect information. Even when I pointed out that their own system allowed the discount to apply to the whole order, they still refused to take responsibility. It may be "only £3.60" to ASOS, but for many families (mine included) every penny matters. And more importantly, it's the principle. If they're doing this to me, how many other customers are they quietly short‑changing? ASOS needs urgent training on their own policies, better systems, and far more empathetic customer care. This experience has completely put me off shopping with them again. Beware, if you value transparency, fairness, and basic respect as a customer, consider shopping elsewhere.

Dec 2, 2025

Am completely shocked by ASOS customer service. My return of the Topshop Bengaline Capri Pants in black, order number *******756, was falsely rejected. ASOS claims the item was worn and returned in an unacceptable condition, which is absolutely not true. I only tried the item on once. Since it did not fit, I ordered the same pants in a larger size and have already paid for them via PayPal. How can it be that I am simultaneously accused of using the item? This makes no sense and is extremely frustrating. To make matters worse, there is no email address where customers can contact support directly. Instead, we are forced to use an automated chat that provides no real solutions and ignores the problem entirely. I demand that ASOS take my case seriously, review the return properly, and issue a full refund immediately. This level of customer service is unacceptable for a large international online store and leaves me completely speechless.

Anabela B.
Jul 12, 2026

Their return policy is non existent. I taped address they told me to return their package to and it came back from Poland's post with note that address is incomplete. They made me do it twice, and both times it came back to me. Their solution - to do it third time, third is the charm, right. At this point price of the item is close to price of post cost so I will just delete account, I wish them all the worst

Dec 21, 2025

Ordered trainers, on the order page Asos Premium was offered, they offered next day delivery with this so I paid the £12 extra. Next day rolls on, royal mail tracking comes and they haven't even been handed over to Royal Mail. Went on live help, they said there was a 24 hour activation period, but on their website it states otherwise, that the product would be sent with this expedited service. Another fake named operator called Bunny said next day wasn't available for my area, so the premium service is useless to me, but both operators said no to refunds. I genuinely believe I have been scammed by ASOS, I will send the trainers back and get them elsewhere, they are not getting my money.

Sep 16, 2025

I've been a loyal ASOS customer for years, but after this experience, never again. I did everything right: I registered my return on time, got the barcode, and went to the drop-off point ASOS itself told me to use. When I got there, they told me they no longer work with ASOS. I was then sent to another place (an OPAP agency!) where I left my parcel on 21st August. Guess what? The parcel is STILL there, uncollected, almost a month later. When I contacted ASOS Customer Care, instead of fixing the issue or even trying to guide me, the agent kept copy-pasting the same line: "Your return window has expired." Excuse me? It's YOUR mistake for giving me the wrong drop-off point, not mine. I did everything within the deadline — it's ASOS's failure that left my parcel sitting untouched. Now I've lost €50 and my items, and ASOS refuses to take any responsibility. For a company this big, it's shocking how disorganized and unprofessional they are. Wrong return points in the system, constantly changing carriers, no communication, and "Customer Care" agents who care more about repeating policy lines than actually solving problems. If you want to throw your money away, shop at ASOS. If not, avoid them at all costs.

Feb 14, 2026

In ASOS's quest for maximum profit margin edging, they sabotaged themselves with the worst customer user experience ever. Within the past two months I made three purchases with only 1 of the 3 being delivered. The first was never fulfilled, the second was actually delivered, and the third was destroyed by FedEx. Their third party carrier for US shipments is FedEx, which has an average delivery rate of 80% and is considered to be the worst of all the carriers in the US. If any problems that occur which now seems incredibly likely, you'll have to fight with the ai chatbot until you reach the final boss, who is a ASOS customer service agent from Bangladesh or India. Good luck trying to get any help, most of the time it feels like you're talking to more stupider version of the AI chatbot. Its been a full month and I'm still seeking a refund after my third purchase that was destroyed by FedEx. Lately, ASOS feels like a scam website, which is a testament to their entire employee base, Try and avoid shopping at ASOS at all costs, Macy's is better alternative if you can actually place something inside their shopping cart.

Nov 4, 2025

Selling new shoes Sending us heavily used shoes Customer service wants the shoes back while the pictures are clear. No refund was given

Reviews

Write a review
1.8
Reviews 2,069
5 Stars
10%
4 Stars
5%
3 Stars
2%
2 Stars
4%
1 Star
79%

Texas
1 review
1 helpful vote
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WILL STEAL YOUR MONEY IF YOU RETURN!
November 18, 2024

HORRIBLE SCAM COMPANY! I RETURNED A DRESS WELL WITHIN THE RETURN WINDOW. THEY WERE SUPPOSED TO REFUND ME BUT INSTEAD THEY POSTED A STORE VOUCHER WHICH THEY CANCELLED AND STOLE MY MONEY! THEY HAVE NO PHONE NUMBER OR EMAIL AND ONLY A CHAT FEATURE. AFTER MONTHS OF TRYING TO GET HELP THROUGH THEIR JOKE OF A "CUSTOMER SERVICE" THEY NEVER FIXED IT. THEY STOLE $120! BEWARE AFTER THIS SITUATION I FOUND MANY OTHER REVIEWS ON SOCIAL MEDIA SAYING THE SAME! THIS COMPANY IS A TOTAL SCAM IF YOU NEED A REFUND. THEY WILL JUST KEEP THE ITEM AND YOUR MONEY AND RUN YOU IN CIRCLES UNTIL YOU GIVE UP.

Date of experience: November 18, 2024
AE
1 review
0 helpful votes
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Never again asos
November 9, 2024

J'ai vécu une expérience déplorable avec ASOS, le pire site auquel j'ai eu affaire. J'ai reçu des informations trompeuses qui m'ont fait croire que ma commande était perdue, alors j'ai demandé un remboursement. Une heure plus tard, en réalisant mon erreur, je les ai contactés en toute honnêteté pour annuler la procédure. On m'a répondu qu'il était impossible d'annuler et que je devais renvoyer la commande. C'est inacceptable! Pour moi, ce sera la dernière fois avec ASOS, et je ne recommande absolument pas ce site.

Date of experience: November 9, 2024
California
1 review
2 helpful votes
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ASOS Sent me old worn shoes!
November 5, 2024

Bought a pair of Dr Marten shoes which are supposed to be one of the best for leather and longevity. When the shoes arrived they were farrrrr from new! They were battered! They had clearly been worn for several weeks and returned or worn by an ASOS member of staff that decided to exchange their battered pair for my new pair upon dispatch!
I have attached photos as the shoes' battered state on delivery have to be seen to be believed!
AVOID this company, they no longer care about their customers.

Date of experience: November 5, 2024
New York
1 review
0 helpful votes
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Never sent refund for their mistake!
October 24, 2024

I ordered Nikes, they sent me Crocs. I sent the Crocs back and instead of refunding me, they closed my account for "fraud". I have all the tracking from UPS stating that they got my return. They just don't want to refund me. I'm filing a claim through Paypal and if they don't refund me, my Discover card will. Never do business with this deceitful company!

Date of experience: October 24, 2024
France
2 reviews
0 helpful votes
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Pire expérience
September 26, 2024

ASOS a atteint des sommets d'incompétence et de mépris envers ses clients. Après avoir FAIT DES ERREURS SUR TROIS COMMANDES CONSECUTIVES (toutes venant de leur part), j'ai dû insister pendant des jours pour obtenir un simple dédommagement. On m'avait promis un code de réduction de 15 % en compensation de ces erreurs répétées. Non seulement ce code a expiré avant que je puisse l'utiliser (j'ai tenté de l'utiliser le 22/09 il a expiré le 21/09), mais maintenant ASOS refuse carrément de le remplacer ou de m'offrir une quelconque compensation, malgré leurs ERREURS FLAGRANTES.
Cela fait PLUS DE 24H que je me bats avec un service client non seulement inefficace, mais également désinvolte et incapable de résoudre un problème aussi simple. Et pour couronner le tout, certaines des réponses reçues étaient bourrées de FAUTES D'ORTHOGRAPHE INDIGNES, qui rendent la communication non seulement pénible, mais aussi incompréhensible. C'est à se demander quel genre de personnel travaille dans cette entreprise (enfant? Stagiaire?).
Leur réponse après leurs multiples erreurs? RIEN DU TOUT. Aucun geste commercial, aucun effort pour corriger leurs fautes, rien. Juste du MÉPRIS et un service client en roue libre, totalement déconnecté des besoins des clients.

ASOS démontre un MANQUE TOTAL DE PROFESSIONNALISME et de respect envers ceux qui leur font confiance. Si vous cherchez à commander en ligne sans devoir gérer des erreurs à répétition et une absence totale de service après-vente, je vous conseille vivement d'ÉVITER ASOS À TOUT PRIX.

Donc pour résumer: service client qui ferait mieux de retourner à l'école avant de prétendre gérer des situations basiques. Après trois erreurs de leur part, j'aurais pensé qu'ils feraient un effort pour réparer leurs torts, mais manifestement, la satisfaction client n'est pas leur priorité. Il est consternant de voir un niveau aussi médiocre dans une entreprise censée être internationale. Malgré mes multiples tentatives pour obtenir un simple remplacement, ASOS ne daigne même pas assumer ses responsabilités.
C'est la pire expérience client que j'ai eue à ce jour. À fuir absolument.
Je vous partage en capture d'écran une partie de nos échanges, en espérant que vous puissiez déchiffrer le langage employé...

Date of experience: September 26, 2024
NL
1 review
0 helpful votes
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Retour policy is not 28 days
September 15, 2024

I live in NL and the website mention they have a 28 day retour policy. Apparently this is not true because you have to create a return label within 14 days. This is not mentioned everywhere and 14 days is very short. T seems like this is intended to take advantage of customers. If you let customer service know you have missed this extra information they are very unwilling to help.

Date of experience: September 15, 2024
GB
1 review
0 helpful votes
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Shocking
September 5, 2024

Suspended my account for requesting a refund on items they didn't deliver - been shopping for 10 years with them and they have refused to refund due to "suspicious" activity

Date of experience: September 5, 2024
Ireland
1 review
1 helpful vote
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I placed an order and never received it. After two weeks it was cancelled without any explanation and refund given.
There's no email address available and I had to spend a lot of time talking to a robot and then to a customer service representative who didn't help me at all. She only explained and apologised.
The only assurance I needed was that if I placed a new order I would receive it by the end of the week.
I asked for an email address as I wanted to make a complaint and was not given one. Instead, I was advised that someone would contact me in 24 to 48 hours but that never happened.

Date of experience: July 4, 2024
Spain
1 review
1 helpful vote
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Package was lost in the DHL local department, which DHL confirmed, however ASOS claiming that wasn't the case as they were told by DHL otherwise. Essentially Asos has blocked my account and ignored the emails.
~400$ lost. Continuing on the legal pastern and suggesting others to avoid this company. It's first time experience in my life, not sure how they still exist.

Date of experience: June 13, 2024
California
3 reviews
3 helpful votes
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Good looking is enough
June 12, 2024

Bought a sweater and a cardigan, frankly the price was very cheap and the pictures looked good. The actual items received were good, but they don't last. The sweater lost its shape after one wash, and the cardigan seems to be polyester, which easily gets static electricity.

Date of experience: June 12, 2024
Canada
1 review
1 helpful vote
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Scam
June 9, 2024

Don't order from this website
It's a SCAM SCAM SCAM
ONKY ROBOT TALKS TO U FOR ISSUE AND IT WILL GIVE U GENERAL ANSWER
NO HELP. It's a fraud

Date of experience: June 9, 2024
GB
1 review
3 helpful votes
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Terrible customer service
June 5, 2024

Terrible customer service. Overseas chat/call centres with no complaints team. What company has no complaints team? ASOS has really gone down hill and I will never go through the hassle of shopping with a company with no adequate customer service. I was told incorrect information after being on chat with them for two hours and then the manager "Rafael" cut off the chat when I informed him that the information was incorrect. There is no recourse for customers.

Date of experience: June 5, 2024
Australia
1 review
1 helpful vote
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DO NOT DEAL with this company at all. They have no true customer service team and will wrap you up in a constant loop of chat system deflection. Even if you eventually manage to get an email response from a so called manager they will then refer you back to the chat option as a means of dealing with things and the same things happen. They are either employing absolute inexperienced idiots or are displaying deliberate deflection tactics to annoy people to the point they just give up - based on the amount of people who have given the same generic answers I am thinking it is the latter. We have asked for their complaints team, their legal team and to what industry body we can go to and every time they refer back to contacting them via the chat facility which they are now laughingly calling a 'real time' option. Absolutely disgusting that there is no avenue within this company to properly complain.
Our case is simple. We ordered 3 jackets and wished to return 1. The items were delivered to the post office a week earlier than the scheduled date given, however we were not notified that the delivery had taken place and the post office couldn't sms as they had not been given my mobile number. Only after I checked a few days after the scheduled date did we realise the goods were available for pick up from the post office and once we had we wanted to return 1 of 3 items and went on to raise a return and subsequently have spent an inordinate amount of time via their 'chat' system dealing with the overseas call centre mentality of deflection constantly being told we had to raise the return within 14 days of delivery. Our point that we were not aware delivery had taken place is accepted by them but they have ignored it and said 'the policy is...'
Any decent company would take a look at the facts and make a sensible decision here however they simply keep saying they cannot change it and refer us to their 'real time' chat system. Its an endless loop of stupidity.

Date of experience: May 21, 2024
AE
1 review
2 helpful votes
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Shame on you asos and on aramex also, my order got delayed 1 month. Then when i received it i rejected for return as asos costumer care advised me. Then the return was delayed almost 1month also and have passed the timeframe for return and now i dont have the item amd i wont get a refund what is this logicc! This is unfair and unprofessional and unacceptable shame on you!

Date of experience: May 18, 2024
Sweden
1 review
1 helpful vote
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Bad return policy and useless customer service
May 11, 2024

I've been customer to ASOS for a long time because it had free delivery and good return policy which is important to be competitive on the developing market of internet shopping. They've recently changed their return policy, so read carefully! It says "28 days for return" as a headline but you actually only have 14 days to register your return and the rest 14 days are to send your items back.
I always read carefully the return policy so I noticed this change. Unfortunately, I started to register my return last day late in the evening and experienced technical issues to login to my account so I didn't manage to register my return before the midnight. After I updated my iOS I was able to login to my account again but the return button has already disappeared. I contacted the support team directly next day and asked them to help me with returning of some items of the order (some I wanted to keep). They refused and said that it's against return policy even though I explained the situation and said that it has been just a several hours late (not even one day). They also asked me to send print screens of my login issue which I unfortunately didn't do. So my advise - do print screens on every step that you do on their web page or just do not order from ASOS to avoid complications. There are other market places which offer better return and refund policies up to 60 days (not just 14). Really disappointed!

Date of experience: May 11, 2024
Colorado
1 review
1 helpful vote
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Bot driven customer service
May 6, 2024

I'm not really sure how some of these reviews that I'm reading are able to get a hold of a customer service person. I was told there was no phone number. Chat but that said getting a person but the answers to everything were so scripted I do not believe there was an actual person. I will never do business with this company again only companies that have phone numbers so you can talk to an actual person. Unfortunately it cost me $300 to find this out. ASOS hates their customers.

Date of experience: May 6, 2024
Australia
1 review
1 helpful vote
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Terrible quality of customer service
April 16, 2024

Terrible company terrible customer service. Half the stuff they have is poor quality and looks different to the pictures. That's if you get what you ordered. Refund process is ridiculous. They sent me the wrong item and have had the parcel returned and received for over two weeks and want me to wait another week or two for a refund. No apologies for their error. Rude customer service including from a Manager. Save your time and money and shop elsewhere.

Date of experience: April 16, 2024
MD
1 review
0 helpful votes
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Worst service ever
March 11, 2024

For no reason they just blocked my account and my card, trying to contact costumer support, they just blocked another several accounts of mine not letting me order items I wanted

Date of experience: March 11, 2024
Ohio
3 reviews
5 helpful votes
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ZERO STARS
March 8, 2024

I order a pair of Nike air max Bella shoes. I got some high chunky heel black and white converse. Customer service is literally not helpful at all. Says they can't locate my real item. I am so confused on how these people shipping orders are so dumb. Like how do you mess up THAT BAD. Now I have to go out of my way to package it up print the label and drop off to UPS. Meanwhile still not have any idea what's going on with what I ordered. I guess I won't even be getting the correct item. She offered nothing for all this hassle.

Date of experience: March 8, 2024
RU
4 reviews
0 helpful votes
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Cloth
March 7, 2024

I ordered a T-shirt and jeans there this month. The T-shirt came in 100% cotton, and the jeans are of questionable fabric, you can't tell from them that they are straight natural jeans.

Date of experience: March 6, 2024

Business Highlights

general, casual, chic, streetwear, bridal men, womenAge 13-18, 19-25, 26-45

General

  • Target Gender: men, women
  • Target Age Group: 13-18, 19-25, 26-45
  • Price: $, $$, $$$

Shipping

  • Shipping Cost: $5
  • Free Shipping: sometimes
  • Free Shipping Detail: for orders over $70

Returns

  • Return Policy: not free
  • Return Instructions: items must be in original condition and isn't marked 'final sale'
  • Return Cost: $4.99

Sustainability

  • Sustainability Score: [object Object]
  • Recycling Program: no

Product

  • Style: general, casual, chic, streetwear, bridal
  • Body Fit: regular, plus size
  • Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

  • Support Channels: chat

Payment Options

  • Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
  • Buy Now Pay Later: Klarna, Afterpay

Membership Programs

  • Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

From the business

  • UK