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The Ordinary

3.3

On SmartCustomer, businesses may not offer incentives or pay to remove reviews. Learn more about our Review Guidelines.

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The Ordinary Reviews Summary

The Ordinary has a rating of 3.3 stars from 25 reviews, indicating that most customers are generally satisfied with their purchases. The Ordinary ranks 51st among Skin Care sites.

service
7
value
9
shipping
8
returns
3
quality
9

We monitor reviews for authenticity

BA
1 review
0 helpful votes
Follow Ruzica L.
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Shipment never arrived
February 22, 2024

I ordered few items worth 57 euros in November. My shipment never arrived, I tracked it by the shipment number and I saw it was returned back to England. I tried to contact customer service, sent many emails but I've never heard anything back from anyone. I wanted them to resend the package or a refund but I'm still waiting…!

Date of experience: February 22, 2024
Cyprus
1 review
0 helpful votes
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Ordered in December, still waiting for communication on missing products! No refund, no emails. I've sent 5 emails and various messages via social media but no reply! Look at other review platforms as there are so many unhappy customers now all complaining about customer service! I'm now buying the products from another supplier who has excellent customer service and a better courier! The Ordinary company is in a mess…

Date of experience: February 16, 2024
Arizona
14 reviews
7 helpful votes
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Excellent products
August 30, 2023

I started using this product line 2 years ago and I love it. The price are affordable for everyone. I like the fact that the products are usually 1 specific ingredient so you can customize your routine for things you need.

Date of experience: August 29, 2023
Pakistan
2 reviews
0 helpful votes
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Exfoliating.
July 31, 2023

I've been using this toner for months now I think this is my 2 purchase. I like how it makes my skin feel. I has visibly reduce the bumpy texture on my face.

Date of experience: July 31, 2023
Texas
1 review
0 helpful votes
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Irritated my skin.
June 13, 2023

Used niacinamide 10% + Zinc 1%, Glycolic Acid 7% toning solution and it made my face burn. I will not be buying again.

Date of experience: June 12, 2023
Canada
1 review
0 helpful votes
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Rose hip seed oil
June 2, 2023

Do not purchase from #AliExpress
You will receive a bottle of water

Then I purchased it from The Ordinary in Vancouver and It was oil and I love it

Date of experience: June 1, 2023
Canada
1 review
2 helpful votes
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I bought a couple products from Sephora and tried to order them from their website. The website changed my address at checkout i immediately noticed and contacted customer support by email but they are completely useless and don't answer. I then called and was told there is nothing they could do so I should contact the delivery company to change the address but the delivery company said they only do that for businesses. Then I contacted them again and no reply, no product and no refund! I have reported them to PayPal and the FCC and I'm looking into who else I can report them to. It's rhe same Leah online shopping experience I've ever had and going forward I'll pay the extra money to order no needle serum from a company that actually cares about their customers.

Date of experience: April 14, 2023
New York
3 reviews
0 helpful votes
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I recently started using The Ordinary skincare products, and I am blown away by their effectiveness at such affordable prices. The simple, no-frills packaging and straightforward ingredient list make it easy to understand what I'm putting on my skin. I highly recommend giving The Ordinary a try!

Date of experience: February 22, 2023
Indiana
3 reviews
6 helpful votes
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I always been having issues with shipment and delivery every time I order from Ordinary website. But at least I was still able to receive my order. Customer service are hard to reach. Phone line sometime on and off. You can hardly get hold of anyone. This recent experience was the last draw for me. I ordered gifts a week before Christmas in 2022 that's supposed to be arrive before Christmas. Till this day, I still have not receive my order and it's Jan 2023 now. Shipment was just sitting at the origin for days and not being picked up until days later finally moves but since then no updates. Buy this brand from other retailers. I love the products this brand offers, but their customer service sucks, their warehouse fulfillment is nothing compare to other major retailers. They do not have a sense of urgency of customers needs. Plus, sometime you can find cheaper price for the same product at other retailers. I found couple items are priced higher at Ordinary website than other retailers that sells Ordinary.

Date of experience: January 3, 2023
GB
1 review
2 helpful votes
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Created dark circles and dry red skin
May 31, 2021

The caffeine solution has caused pain around my eye and redness. I look like I have deep sunken eyes now!

Date of experience: May 31, 2021
Canada
2 reviews
2 helpful votes
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I have literally battled a life time of acne, texture irregularities, and after having my kids - melasma and hyperpigmentation... im just gonna leave a photo here to show the results as they speak for themselves. Note: i was on my period in the pic on the right but only got 1 zit on my nose where my glasses and face mask sit.
My regiment is i alternate depending on how my skin looks and feels that day and night. All the products i use are also added in picture form.

Date of experience: February 6, 2021
Denmark
1 review
2 helpful votes
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Chemical burns
November 21, 2020

Since I have acne scarring, I've been using the the ordinary aha 30 + bha 2 peeling solution once every second week for maximum 5 minutes.

Today I woke up with chemical burns around my mouth and extreme redness and irritation on my cheeks.

I cannot find a contact form for complains or a general email to reach them about this matter.

Will never recommend this company to anyone.

Date of experience: November 21, 2020
Luxembourg
7 reviews
18 helpful votes
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Great Products! The prices are very affordable, It's great combination when you don't spend loads and get great quality products, I am using their red peeling solution and I can already see great results! I will keep using Ordinary products in the future as well! Thanks.

Date of experience: October 22, 2020
Singapore
5 reviews
2 helpful votes
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Great product!
September 15, 2020

This is a great product once you figure out how to use it. This technique is the best and so simple once I figured it out. It makes this $7 bottle really really worth it. I've bought it on and off a few times over the years but I've only now figured out how to properly utilize it.

Date of experience: September 13, 2020
Texas
19 reviews
25 helpful votes
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Love, Love, Love The Ordinary products. For the price point, even if you don't end up using it, you aren't out more than a drugstore brand (probably less). The range of items is incredible. I am a skin care junkie at 52. I read an article that tells me I need let's say Latic Acid. I'm on the website, - The Ordinary Latic Acid and I am on my way! I buy their products over and over again. As soon as I am out, I restock sometimes I buy 2 just because the price is so good, this way I don't have to wait for shipping when I need to restock next time. I have a large lazy susan full of The Ordinary! I can't recommend them enough. My skin also looks darn good to boot!

Date of experience: September 2, 2020
California
2 reviews
0 helpful votes
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Good service
June 22, 2020

I've discovered this brand for myself only this year. And I haven't tested many products yet, but I Niacinamide Serum is must-have. The website is user-friendly and delivery was on time.

Date of experience: June 21, 2020
Australia
1 review
2 helpful votes
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Inconsistent quality
February 8, 2020

My first bottle of Retinol 2% seemed ok with a serum texture and look, I bought the second bottle this was so much like watered down, did not look like the first bottle, did not stay on my skin. The worst part was I sent an email to the manufacturer- got me nowhere; went to the retail store where I bought it from- got me nowhere.the box has Batch number but no best before date / expiry date the store manager was looking for - none showing, promises on I will get back to you... never do. No wonder it is so cheap...

Date of experience: February 8, 2020
Massachusetts
7 reviews
8 helpful votes
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The website is fairly easy to navigate (all the menu items can be maximized or minimized). The products are really fair priced and of high quality. They do filter reviews (you submit reviews, they review those reviews and then decide what can be shown/posted, so might as well go to sephora or elsewhere to put a solid public review for the products)

Date of experience: August 29, 2019
Arizona
46 reviews
437 helpful votes
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You absolutely cannot beat the low prices that The Ordinary offers. I've tried a ton of their products and the Glycolic Toner and Niacinamide Serum are must-haves. Order straight from the website as the shipping is free when you spend $25 and the prices are much cheaper than if were to purchase the same items from Amazon.

Date of experience: March 28, 2019
Utah
3 reviews
12 helpful votes
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Good for normal skin
December 18, 2018

I really like their peelings for my home skincare routine. It cleans my skin very gently and removes small pimples. I can recommend it for normal skin, but it hardly can manage oil problematic skin.

Date of experience: December 17, 2018