Spaced

Sec Weapon LLC has provided branding services, including name, logo design, and messaging services to my e-commerce and pet-based subscription company. They also developed a style guide and digital advertising materials, as needed. The team, led by Christy Ho, provided high-quality branding elements and designs that have received a huge amount of positive feedback so far. Well worth the investment, her team provided meticulously crafted deliverables and was consistent and proactive throughout the undertaking.

We had a discovery stage where we received the client's needs to be downloaded. We really looked at the sector as a whole, the competitors, the target audience, and what makes them unique. The positioning, which guided our design choices, came from that discovery stage. Sec Weapon LLC developed a style guide and produced the voice and tone of the imagery. Most of the time, I worked with Christy Ho (Marketing Director and Founder) and all the account/project management was handled by Kaylie Auger (Account Executive). The other members of Christy's team were also very friendly and helpful.

The deciding factor for me using Secret Weapon to help brand and market my company was the Marketing Director (and founder) Cali. I spent a lot of time asking her quesions, not just about how they could help my company, but about what made her company different from any other agency I could find on Google. I was completely impressed with her business philosophy. Her clients are businesses that the company believes is, and that they can stand behind in their values. That is a rarity in the world today. But, with that being said, I knew that if we worked together SW would be able to market the company because they actually stood behind us and believed in what we were doing. I was right. They are more than just a branding company, or a platform to increase your SEO or web traffic. They get behind you and help you develop your core message, your character and your identity. More importantly, since they are selective in who they work with, they really get to know you and as your client you know them (I don't even know a single person at the bank I entrust my money to). I do know the Secret Weapon team. Thank you to Cali, Reiss, Kaylie, Sdn and everyone who has impacted our unimaginable growth.

Results! If you're measuring a branding company's success by results then this team should rank number one. After a almost three years in business, I was just making ends meet. I knew what I wanted to be, but I had no idea how to get there. I spoke with Cali and ran down the details of my business in some kind of jibberish, but she knew how to translate what was in my head into a clear picture of what I wanted. Then she and her team created a strategy for accomplishing that vision. Running a business is hard but if you have a team of dedicated and talented people that have your back you can make it! Secret Weapon is LITERALLY my Secret Weapon.

I started an online ecommerce site for environmentally friendly products and I had no idea how to get traffic to my site. Essentially, all I had was a website and inventory but no sales. Secret Weapon guided my business in navigating the online marketplace. They helped us establish a brand that distinguished us from other similar companies- and most importantly they positioned us in way that drove business to our site. We may just be a defunct website without them!