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PrimeStyle has a rating of 3.8 stars from 366 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with PrimeStyle most frequently mention customer service, diamond jewelry and engagement ring. PrimeStyle ranks 6th among Diamond sites.
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Approximately 3 weeks ago I bought a pair of 1.5 carat radiant cut diamond stud earrings from Primestyle. They're in yellow gold, 18 karat.
So far I'm completely happy with them, they are really beautiful and what I expected. I have another set of studs but they're much smaller and less sparkling. They were a gift and I would guess they are about. 30 carat round cut. I'm not sure where my ex-boyfriend bought those, but I just really wanted a bigger pair that I can wear with pretty much everything. These ones I just bought from Primestyle are the perfect size, not too big and not too small and the radiant cut is one of my favorites because it really reflects light well so even if you end up with a small diamond it still sparkles. Luckily I didn't have to get small diamonds. I considered round cut diamonds but I think the radiant just looks so much classier and draws more attention because they are so sparkly. I have short, dark hair and they are really set off nicely.
I had actually initially ordered the 1 carat earrings (still in radiant cut) but sent them back after a day because I stupidly should have really ordered the bigger ones to begin with. I do like these bigger ones. Oprah had a pair years ago and she wore them a lot on her talk show and I always hoped I'd be able to afford a pair myself. The shipping was quick. I think I ordered the first pair and had them within 5 days. The second pair was the same I think. The return and the rebuying of the second pair were smooth. I'm sure they were happy I was upgrading and spending more money!
The backs are secure though I've added a little clear rubber thingy because I'm paranoid. It's clear and looks like a very tiny doughnut that slips in behind the back to make sure it doesn't accidentally get yanked off. I've lost so many pairs of earrings and those rubber back things just make me feel more secure. You can get these at places like Claires. They come about 20 to a pack and are a cheap insurance policy against having your earrings yanked off accidentally when you're taking a sweater off over your head or brushing your hair. Seriously I'm well acquainted with those scenarios.
Primestyle managed to get me out of a hole recently, so I'm going to give them a superb review. I had promised a subcontractor that I would provide a diamond pendant to all of his staff members for completion of a particular job on time. The subcontractor came through, did the work I needed and met the deadline with hours to spare so I was obliged to provide them with 15 diamond pendants of a particular shape. Unfortunately, the client – unbeknownst to me – was in financial difficulty and unable to pay the final invoice. So there I was faced with not only the issue of an unpaid invoice, but I had to pay my contractor and find 15 diamond pendants without putting myself in the same financial difficulties. I had originally budgeted $1700 apiece for these diamond pendants – so when you take into account the fact that I needed 15 of them, you don't need to be a maths whiz kid to know that I was looking at taking a $25,000 hit on top of the unpaid invoice and original cost of the work. Enter primestyle to the rescue: I found the exact same pendants to the ones I'd originally budgeted for, negotiated a discount off of their already low prices and ended up paying just over $300 apiece for what was essentially the same product. Okay, okay the quality might be slightly lower than I had originally budgeted for, but the money I saved was so much it kept me out of trouble.
They managed to fulfill my order in just a few days, shipped to me overnight and I was able to keep my subcontractor happy and save face. I must admit I've learned some lessons here, not least of which is the fact that it is very easy to overpay for diamond jewelry. I feel like I've been rather naïve in the past, and the only reason I went looking to see if I can find less expensive jewelry was because I was in such a awkward situation. Lo and behold I saved about 80%, and I won't be making that mistake in the future. The other lesson I learned is not to go promising somebody something without having been paid up front. Oh well, all's fair in love and business I suppose. Either way I have no qualms or worries about recommending primestyle to anybody who might be reading this. I'm sure it is highly unlikely that anybody will put themselves in the same position as I put myself in, but if you are looking for inexpensive diamond jewelry, this is the place to go. I'm still kicking myself for the amount of money I wasted in the past, but I had simply never heard about this company before.
One of the best things about the Internet is the ability to research in depth subjects before spending any money. Imagine if you went to 50 jewelry stores in the local shopping malls how long that would take you. It doesn't even bear thinking about, but with the advent of the Internet and e–sellers like prime style, you don't have to even think about wasting hours upon hours traipsing from shop to shop. I can't say that I actually checked 50 online sellers, but it was close, that's for sure. And at the end of the day, comparing cut, clarity, weight and quality, they seemed to offer the best value for money. I checked them out on Google reviews before buying anything, and they had a lots of good reviews which encouraged me to try them out, so I went ahead and ordered from them. Their ordering system is a nice clean interface with simple, easy to use buttons. Their website lays out your choices and possibilities very well and I found exactly what I was looking for with just a few clicks. A few more clicks and the pendant was ordered with – and I think this only applies if you're in the USA – next day delivery. The pendant arrived with plenty of time to spare, although I ordered the wrong color. My wife told me to order yellow gold and I accidentally ordered the white gold instead. Fortunately prime style has a 30 day money back guarantee so I returned the pendant as soon as possible and prime style replaced it with a white gold one immediately and with no fuss or argument. Okay – I had to pay the return shipping but at the end of the day that was my own fault. All in all I think this is a trustworthy company and if I need any more diamond jewelry in the future I will most certainly be using them. I was expecting that customer service to be of low quality because they sell diamonds so cheaply, but that turned out to not be the case. Two of my nieces are coming up to prom age, and I think they'll be pretty impressed with some diamond jewelry to wear to the prom. And of course, because you can save so much by buying from primestyle, it will always look as though you spent more money than you actually did. I know there are a lot of suspects sellers on the Internet, but take a look around the site and see how many people have given them a good review and I think you satisfy yourself that this is not one of those suspect sellers. I can only speak for my own experience, but I have no worries about recommending them.
I bought my wife's engagement ring from Primestyle six months ago. As I knew absolutely ZERO about jewelry and even less about what women want, the staff at Primestyle really came through with information for me. The guides on their site about diamonds were a good first step for me but I still had a lot of questions. Was clarity more important than color? Do women really just want a honking huge diamond and don't care as much about the clarity? My wife has to wear gloves all day at work and doesn't like rings that stick out because the gloves get caught on them. I had to find a ring that didn't have a high setting or a setting that has pointy prong things. But at the same time she pays attention to the shininess of other womens rings so that was a factor. Seriously, I struggled to decide what was most important. But I feel like I got pretty solid advice and direction from this company. They didn't automatically try to up sell me to some stupidly expensive ring that I can't really afford. I did talk to my girlfriend's friends too and found out more about what she wanted (apparently women talk about this stuff) so that was also a good move on my part because what I was going to buy first was definitely not what I ended up getting.
Because I kind of had to make a decision quickly about the ring I found the money back warranty helpful in smoothing out any buyers remorse just in case it wasn't in person what it looked like on the website. The ring was fine though and about 2 days after I got it I proposed to her.
One note on their website, there's a section in there about measuring your woman's finger without her realizing it. It makes no sense so don't expect much there. Something about using a string, but how do you get it on her finger without her knowing?! Luckily her sister knows she wears the same size ring and was able to tell me to order a 4.5.
If I had it do do over again, maybe I would have gone with a slightly bigger diamond but for the most part I think I would have not done anything different because my wife was happy with the ring and hasn't taken it off. Though she is pregnant so maybe she can't? :)
" I don't usually take the trouble to write reviews about websites where I bought things, but in this case I am making an exception because of the wonderful experience I had there. I know absolutely nothing about jewelry – well almost nothing – and when I came across primestyle I took a look at their learning Center and discovered everything I needed to know about choosing a diamond. Now I know all the different cuts, how to determine the quality and clarity, and which types of diamonds go best in which types of settings. Once I had read through all the information in the learning Center, I contacted the customer service department [they have an online "live," help service] and they helped me decide exactly which diamond bracelet was right for my wife. It's almost hard to believe just exactly how many different styles and types there are to choose from. I ended up buying a 4 carat 14 karat and white gold bracelet. The price I paid was around $2000, which when you consider the normal retail price is nearly $10,000, I think I got a great bargain. I took it into my local jewelry store to be appraised for insurance purposes and they valued it at more than double what I paid for it.
Obviously, if you're an expert, or have purchased lots of diamonds in the past, you may not find that you need to be educated. I did, and the main reason I bought from prime style [apart from the fantastic price] was how useful I found the information and how helpful their live help turned out to be. They delivered as promised, the price that was as described, and it was appraised at well over the price I paid, so I can't really make any complaints. I think perhaps that's you might get slightly better quality from one of the big retailers, but it's hard to justify that when you may end up paying in my case an extra $8000. I don't honestly think I would've got five times the quality if I'd paid five times the price. The little lady is very happy, and the bracelet goes really well – and this is why I needed some advice from the live help chat – with the red dress I wanted it to go with. It's very easy to buy the wrong shape, wrong color, or wrong design. I wanted a traditional, old-fashioned designed to go with a traditional, old-fashioned dress. That is exactly what I got, and I will have no problem recommending this company to anybody else. Highly recommended!
"I got an emerald and diamond bracelet for my birthday this week and thought I should write a review because my girlfriend can't figure out how to do it herself on the computer.
I didn't order it so I cannot comment on this part of the experience, but the bracelet was here on time for my birthday and my girlfriend was able to give it to me in a really romantic way while we were on a little mini vacation for the weekend in Las Vegas. It's our 5th anniversary so she wanted to get me something memorable until we are able to get married. It is my birthstone so that is a plus, but also, the stones are a nice shade of green, all the same color and seem well set. There are a lot of emeralds in this bracelet so it would be easy to spot a few that don't really match in color, but that is not an issue here. They are all round cut and set into yellow gold. The way they are set, a lot of light gets through them so they really shine nicely. I like how substantial the gold is... it looks expensive but I don't know how much it was. I usually wear just plain yellow gold and have never been a huge fan of colorful or garish jewellery. However, I have a pair of heirloom emerald and diamond earrings I got from my grandma and this bracelet looks really great with them.
The latch seems secure and I don't worry about it busting open or anything. It is a tiny bit big on my wrist but I have freakishly tiny wrists so that's not really a complaint about the product. I think it's possible to send it back for resizing if I think it's necessary but so far I don't think that will be necessary. Though I would think a local jeweller could resize it because a couple of the stones and their settings would just need to be removed.
She's not very good with computers but my girlfriend said she didn't have any problems ordering. I'm not sure how she found the website but I think it was through google. I don't actually know how much she paid for the bracelet because she doesn't want me to go look but she's very frugal and would have shopped around for sure first before buying.
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"My fiance and I ordered our wedding rings from primestyle. They're *******, the white gold bands with embedded diamonds. We're getting married later this year. My first impression of the rings is that they're really good quality and look way more expensive than what we paid for them. We had shopped around A LOT, probably checking 15 maybe more jewellery stores and also looking online. We were waiting for a good sale at the mall stores but never really saw anything on sale we liked... everything just looked so samey-samey. I like that these bands are a little unique and I especially like the princess cut diamonds and how they're set into the band.
A big concern for me was fit and having to get them resized if they didn't fit right. Because we had been in to so many jewellery shops we knew what size we needed so we were lucky there. The rings fit fine (so now I just need to not gain any weight before the wedding!).
The little floating chat window thingy is kind of annoying on the website, but the chat feature was helpful at least for me, to help me decide between a couple of rings we had narrowed our choices down to. Once we decided on the rings we got, we considered customizing them and going with slightly bigger diamonds, but decided not too. A big thumbs up to the chat person because she was really patient with me. I also was worried about shipping and the safety of such high value jewelry going through the mail, but that was totally seamless and the rings came when we were told they would.
The VS1-VS2 clarity was right on (I've had the rings looked at and appraised for insurance) though one diamond in my ring had a tiny speck in it, but according to the appraiser, it's still a VS1-2. No one but me, with a magnifying glass, would ever notice it and it doesn't bother me at all.
Because I didn't actually get an engagement ring (long story, but I was given the choice of a horse or a ring and I chose the horse :), it was really important to me that we get nice wedding bands and I am totally happy with these. It was a lot less stressful than going into the mall for my fiance and I suspect he might use primestyle for future purchases, or at least I hope he will!"
You all need to try this company out, because I can testify both to their integrity and commitment to customer service. I don’t know if they are a Christian company or not, but they certainly act like one. As a mother of three teenage daughters, I can honestly say – hand on heart – that primestyle has been a lifesaver. Unless you are a mother of teenage daughters, it is difficult to imagine the pressure from not only their school friends but the rest of the family to be properly attired at all times, and that includes their jewelry. Nobody wants anything other than diamonds jewelry, and by the time you’ve kitted out three teenage daughters with the necessary earrings, pendants and other accessories you have spent a pretty penny. This is where primestyle comes in. If I buy one and daughter a pair of earrings, I am obliged to buy the same thing for the other two, which means whatever I buy anything I have to buy three, and the fact that this company offers such awesome prices compared to buying from any other retailer means I can actually afford to buy three of everything. And I usually end up paying not much more than if I’d gone to Macy’s and bought just one. Now don’t get me wrong – I ain’t saying that these are the highest quality diamonds you can buy – just as they are extremely good value for money and waaay less expensive than you would have to pay elsewhere. I know money isn’t everything, but considering the fact that my girls and their friends share just about everything including clothes and jewelry, there’s a very good chance that those diamond earrings I bought my eldest will end up adorning one of her friends in exchange for something else. Not only that, but there is a very good chance those same earrings will end up disappearing, so the last thing I want to do is be buying the most expensive jewelry on the planet. The fact is – these girls are simply not old enough to understand what they have and how to take care of it, which is why prime style is such a fantastic place to buy things like earrings and pendants. I also understand they have a big range of diamond rings both wedding rings and engagement rings, and I know they do more expensive stuff as well as the less expensive things that I buy for my girls. I have always been very happy with the service and quality and will not hear a bad word said against them. I recommend them to all my friends, and have no qualms about recommending them to you also.
Probably the best place to buy discount diamond jewelry on the Internet. I know that is a bold statement, but as a medium sized business owner with many customers and suppliers, not to mention staff and family members to look after, I speak from experience. I tend to give jewelry as gifts quite often, and over the last 10 years I’ve used many different jewelry suppliers including primestyle. As far as “bang for the buck,” goes primestyle is hands-down the best available. I have ordered gifts for customers and staff from them many times over the years and every time the gifts have been exactly as described and considerably less expensive than the competition. As an example, I recently presented four of my female staff members with a pair of three stone diamond earrings. Nothing too over the top, but very nice and just over half a carat each. I ended up paying $600 apiece, and the best price I could have gone anywhere else - even with a discount was $1600 each. Now it doesn’t take a genius to work out that that saved me $4000, and that is only on one order. As I order at least four times year as quarterly gifts to my best-performing staff, I save around $15-$20,000 every year just in buying gifts for my staff. When I take into consideration gifts for customers and family members I am looking at the yearly saving of around $80,000. Now I don’t know your financial situation, but in my world $80,000 is a lot of money. Not only that, the staff at primestyle are more than happy, willing and able to come up with interesting new designs off-the-cuff as needed; expedite shipping when I forgot to order on time; and generally offer as much help as was needed. I honestly don’t have a bad word to say about the company – in the entire time of doing business with them I have only been disappointed once, and the problem was resolved as soon as I contacted them. Not only that but they sense the replacement jewelry before I had even returned the ones that needed to go back. Now, it may be that that’s is because I’m a regular customer, but other people I know who have dealt with primestyle have told me they have had similar experiences. All in all a very good customer service. Combine that with excellent pricing and, I have no hesitation recommending them.
I'm not usually one to write reviews on these review sites, but it's only fair because I found primestyle after reading the reviews on this site. They are mostly positive reviews, although there are a few negative ones and I can see how some people might think that the quality of the diamonds they ordered are somewhat below par but I think that's just a question of lack of education. One of the great things about this site is they offer a big range of education pages which helped me understand all about, weight and settings so I was better able to make an informed decision. I suggest – especially if you don't know what you're doing – heading over there and taking a look at their education pages before you make any decisions, because the information they provide seems to be well balanced and genuine.
Fan – bloody – tastic customer service as far as I'm concerned, and considering they shipped from the USA to Australia it arrived extremely quickly. I guess it's a sales taxes in Oz, combined with the fact that these guys will actually make the jewelry themselves, but I swear I paid less than half what I would have paid if I had ordered it from an Australian seller. Credit where credit is due is my motto, and this is a bonzer company to deal with.
I usually hate buying jewelry, because I really don't know anything about diamonds and am always worried I'm going to buy the wrong thing. But I may have to change my mind now that I have found prime style. I wasted at least 40 minutes of their customer service reps time, but at the end of the call I have found exactly what I wanted to place an order and two days later it arrived. It's really good to find a US-based company that actually follows through on the customer service. I guess it's the financial crisis or something but everybody seems to be cutting back in the first thing that goes seems to be the customer service department. Not the case with prime style, and I have nothing but good things to say about them.
Like em! Not much else to say really. Primestyle sell diamond jewelry at a substantial discount, and their customer service doesn't suck. I say that because my previous experience of dealing with any jewelry sellers is that they tend to look down on me because I'm not buying at the high-end of the price range. I didn't get that with prime style, which was a breath of fresh air.
I discovered this website recently when I needed to buy my youngest niece a birthday present. For some reason [I guess because her parents are religious] she decided she wanted a cross shaped pendant. Thankfully I found prime style in time, because those pendants can be extremely expensive. I ended up buying from primestyle because – well not to put too fine a point on it – they were considerably cheaper than anywhere else. I don't only base my decision on price, and after contacting their customer service I was also pleased with the quality of knowledge and services that they provided. I will be using them again, and I can't give any more recommendation than that.
I think it is awesome that I finally found a jewelry maker based in the USA who charges a reasonable price for their diamond jewelry. When you look at it pragmatically, a diamond is a diamond is a diamond and the fact is this company sells almost exactly the same jewelry as everybody else but charges considerably less for it I just bought my girlfriend a diamond pendant, and paid him almost $1500 less than if I had bought the same thing at the mall the packet arrived within two days and I’m still excited about the fact that the US-based jewelry maker with reasonable prices.
Primestyle do as they say they will. It is that simple: they sell diamond jewelry at 70 to 80% discount because they manufacture themselves in the USA. Considering the low prices, the customer service and delivery times are excellent. I give them a 10 out of 10 every time and I have used them three times in the last few months for a variety of pieces of jewelry for birthday presents.
If you are looking to buy diamond jewelry but you have a limited amount of money spend then this is probably the best site on the Internet for you. After spending quite a lot of time researching, I found this site – primestyle – had hands-down the best prices. According to what I read this is because they “cut out the middleman,” and actually manufacture the jewelry themselves which allows them to sell at a substantial discount. I actually bought a diamond solitaire ring and save 70% of the costs compared to most of the sites I found. And when you compare their prices to jewelry stores in the “real world,” the savings are even more obvious. They offer a 30 day money back guarantee, which is you plenty of time to inspect the jewelry and decide whether or not you’re happy with it. I was certainly happy with the ring I purchased, so I cheerfully give them a glowing review.
A great big thank you goes out to prime style because they really managed to get me out of trouble when I forgot my girlfriends birthday recently. I spoke to the online help desk – on a Sunday no less – found something pretty that she would like and had it delivered within two days. Unfortunately, I was working out in the sticks and had no chance to go buy something but primestyle came to the rescue. I’m not going to fool you that these are the absolute best diamonds on the planet, but the quality and value for money are exceptional. Plus they can get you out of trouble.
I didn't know that American companies could ship to New Zealand, so I was very happy to discover that primestyle were able to do because the retail prices of just about anything in New Zealand are so over-the-top it's not even funny anymore. By the time I was done I had saved $3000 NZ – even after paying the import duties. I think the New Zealand government is shooting themselves in the foot by overcharging on import duties, but the massive savings from buying a prime style made up for that and some. I will definitely be using them again. Not only was there a massive saving to be had, the company is a pleasure to deal with and as far as I can tell nothing is too much trouble. If you're in New Zealand and looking to save some money on diamond jewelry you could do worse than check this site out. That's like the best recommendation I can give.
I purchased a ring and the specifications said G-H which should be white to the naked eye. It had a definite yellow look to it. I had it valued, it was neither the 1ct weight the certificate quoted or the G-H classification stated. The jewellery valuer told me it was. 8 ct and K-L. I would not buy from this site again.
Answer: In order to be eligible for our installment plan, you must meet the following criteria: 1. Have a valid Credit Card (debit credit cards and AMEX are not eligible for this payment method, but eligible for all other payment methods that we offer) 2. Currently this payment method is available only for United states, Canada, United Kingdom, Australia (We are planning to add more countries in the near future). You will get the ring in like 3-4 business days as we need to make it first, and to your question you don't need to wait to pay it off before you get the ring. Please let us know if you have more questions...
Answer: The ring has 1.50ct center in I-J color and VS2-SI1 clarity. We also use Very Good cut diamonds. We guarantee the quality of our items and all our jewelry come with a Primestyle certificate and appraisal. As a direct factory everything is made to order and are guaranteed to be at the factory prices. Contact us directly for assistance in placing the order.
Answer: We offer free shipping to all of our customers whether from the US or INTL. Customers. We use only safe and prompt carriers such as FedEx and U.S. Postal Service (USPS). All our items are guaranteed to be of top quality as we value customer satisfaction for every transaction. Looking forward to doing business with you!
Answer: Since the automated verification service gave us a no match response for the address on your credit card transaction, we need to verify your order. Banks outside USA wont allow us to do address verification over the phone that is why you need to do the sending of the verification to complete the order. This is required by our insurance company for them to cover the insurance for the shipment of your order. As diamond and diamond jewelry are high fraud risk items in the market we do this not only to protect ourselves but you as our customer from any fraudulent activities online. For your security make sure to cover the rest of the long card number on your card. Thank you and good day!
Answer: You can refer to our return policy page for a full explanation: https://primestyle.com/pages/returns-policy
Answer: Our diamonds are 100% real and from only natural sources carat weight, clarity and color are all certified to be as stated online with a full diamond guarantee. And all of the precious metals we use in our jewellery are genuine and solid. We also provide a price guarantee. If you find our items are not priced significantly lower than retail, you're entitled to a full money back refund. Our items come with a Primestyle certificate and appraisal. We believe the quality of all our items to be of excellent quality and are guaranteed to be within the quality range as stated on each item's page.
Answer: Our diamonds are 100% real and from only natural sources carat weight, clarity and color are all certified to be as stated online with a full diamond guarantee. And all of the precious metals we use in our jewellery are genuine and solid. We also provide a price guarantee. If you find our items are not priced significantly lower than retail, you're entitled to a full money back refund.
Answer: Our items come with a Primestyle certificate and appraisal. We believe the quality of all our items to be of excellent quality and are guaranteed to be within the quality range as stated on each item's page.
Answer: We offer Layaway and SplitIt plan. For the SplitIt plan you can pay for the item in 6 easy monthly installments interest free! All you need to qualify is a credit card. Please note, in order to complete the process you need to have enough credit limit to cover the total amount of the order. As the system will put a pending charge for it. You may check this link for the instruction: http://www.primestyle.com/installment_plan.html
Here at Primestyle.com we carry our own merchandise as we are a true manufacturer. Primestyle.com was created to offer you a new way of shopping for the finest jewelry and diamonds that compliment your lifestyle. Our business philosophy offers you the widest selection of popular designs and best quality merchandise at the absolute lowest prices. Our factory was established in 2001 and we will continue to offer shipping locally and internationally.


Hi - this is Thomas from Primestyle. I am sorry to hear you have had a bad experience, but you should know we offer a 30 day money back guarantee and we would be happy to refund or exchange your ring - whichever you prefer. We have an extremely low return rate - less than 3% - but are always willing to work with a customer. Outside valuers will often value differently in order to secure a sale of their own product, but rest assured we make every effort to supply goods as described. Please contact us so we may be of assistance.